Top 7 Blackbaud Software Products

ProductPurposeIdeal For
1. Raiser’s EdgeFundraising and Donor ManagementAll Nonprofits
2. Luminate Online MarketingOnline Fundraising and MarketingAll Nonprofits
3. Blackbaud CRMConstituent Relationship ManagementLarge to Enterprise-Level Nonprofits
4. TeamRaiserPeer-to-Peer FundraisingAll Nonprofits
5. Blackbaud NetCommunityMultichannel MarketingRaiser’s Edge Users
6. Luminate CRMConstituent Relationship ManagementSalesforce Users
7. eTapestryFundraising Campaign ManagementSmall to Midsize Nonprofits

Top Blackbaud Products to Enhance Your Nonprofit Strategy

1. Raiser’s Edge

Blackbaud Product Overview

Raiser’s Edge is Blackbaud’s most intuitive, expansive fundraising solution, complete with tools to help your nonprofit boost revenue, improve donor retention rates, and connect to your supporters in the most effective ways ever.

Designed to help nonprofits see better results in less time, Raiser’s Edge enables your organization to take a streamlined approach to all of your fundraising and donor management efforts. 

Standout Features

  • Cloud-based web view for on-the-go access.
  • Multi-channel marketing through email, social media, direct mail, and more.
  • Donor retention reporting for long-term supporter engagement success.
  • Online and mobile gift processing through Blackbaud Merchant Services.

2. Luminate Online Marketing

Blackbaud Product Overview

Luminate Online Marketing is a set of online fundraising and digital marketing tools designed to help nonprofits expand their donor engagement strategies.

With Luminate Online, your organization will have full control over all of your online efforts, from building dynamic donation forms to sending pitch-perfect email campaigns. 

And if that’s not enough, Luminate Online can also be built out by purchasing one of the excellent add-ons available!

Standout Features

  • Targeted email campaigns based on constituent segmentation.
  • Flexible giving options, including recurring, designated, and memorial gifts.
  • Custom branded donation forms and ready-to-use templates.
  • eCommerce tools to manage online stores.

3. Blackbaud CRM

Blackbaud Product Overview

A comprehensive constituent relationship management (CRM) software designed for large to enterprise-level nonprofits, Blackbaud CRM can give you the all-in-one database your organization needs.

Not only does Blackbaud CRM make it easier to manage constituent data; it makes it easier to develop stronger relationships with your donors, volunteers, members, and more!

And with Blackbaud CRM, you can almost guarantee long-term growth thanks to their intuitive, dynamic reports and analytics tools.

Standout Features

  • Completely customizable interface to match the complex needs of established nonprofits.
  • Multi-channel marketing and communication tools using advanced segmentation strategies.
  • Alumni, volunteer, member, and donor relationship management tools.
  • Built-in prospect research and wealth screening capabilities.

4. TeamRaiser

Blackbaud Product Overview

Blackbaud’s peer-to-peer fundraising platform, TeamRaiser, can be implemented as part of the Luminate Online Marketing suite or on its own.

Either way, TeamRaiser gives your nonprofit the power to mobilize your supporters and maximize your fundraising potential through peer-to-peer fundraising.

Best of all? With the right development knowledge (or the help of a nonprofit consultant), you can customize TeamRaiser to power completely one-of-a-kind campaigns.

Standout Features

  • User-friendly participant centers and personalized fundraising pages.
  • Email communication tools to inspire fundraisers to reach their full potential.
  • Social media integration for easy sharing across Facebook, Twitter, Yahoo!, and Gmail.
  • Gamification features such as milestones, badges, and leaderboards.

5. Blackbaud NetCommunity

Blackbaud Product Overview

Built to work with Raiser’s Edge, Blackbaud NetCommunity is a versatile solution designed to enhance your nonprofit’s online and offline marketing efforts.

With NetCommunity, you can strengthen your online fundraising by promoting your mission across your website, online donation pages, email communications and more.

And if you use NetCommunity to power your online donation forms and website, you can seamlessly integrate matching gifts into the donation process by adding Double the Donation’s easy plugin! 

Standout Features

  • Personalized email marketing tools built with nonprofits in mind.
  • Responsive webpage builder and content management tools.
  • Custom donation forms that send donor data directly to your Raiser’s Edge platform.
  • Alumni, member, or supporter directories to connect your constituents.

6. Luminate CRM

Blackbaud Product Overview

A cloud-based CRM designed for Salesforce, Luminate CRM provides flexible nonprofit-specific constituent management tools.

Luminate CRM sits on top of Salesforce and expands the CRM’s capabilites to give larger organizations all of the insight they need into their constituent data. 

And best of all, Luminate CRM is completely configurable and adaptive to your unique needs.

Standout Features

  • Customizable reports and analytics tools.
  • Full mobile optimization for accessing and managing data on the go.
  • Unique role-based views for major gift officers and other key staff.
  • Social media integration for greater supporter insight.

7. eTapestry

Blackbaud Product Overview

Online fundraising software created with small and growing nonprofits in mind, eTapestry might be one of Blackbaud’s most lightweight platforms, but it definitely shouldn’t be overlooked!

eTapestry is an affordable solution that enables organizations to manage online fundraising, communicate with supporters, and track the most important donor data—all in one system!

Blackbaud’s eTapestry gives your nonprofit access to the most important online fundraising tools in a user-friendly platform that both novices and veterans will love.

Standout Features

  • Built-in email and social media communication tools to stay in touch with supporters.
  • Event registration form builder, attendance tracker, and sponsorship management tools.
  • Dedicated membership management tools.
  • Integrated payment processing through Blackbaud Merchant Services.

Additional Nonprofit Software Resources

Read DNL OmniMedia's guide to the best Blackbaud software training resources!

Top Blackbaud Training Resources

Once you’ve decided which Blackbaud software is right for your nonprofit, you’ll need to learn how to use it.

With these resources compiled by DNL OmniMedia, you’ll learn all the tricks and tips you need to get more from your Blackbaud products than you ever thought possible.

This guide will walk your organization through the basics of CRM software and show you how to get more from your CRM.

The Nonprofit’s Guide to CRM Software

Learn the basics of nonprofit constituent relationship management software—plus much more!—in this thorough guide.

Once you’re well-versed in CRM technology, you’ll be prepared to find the best software for your organization and use your new product to its fullest potential.

Before purchasing the Blackbaud software Raiser's Edge, learn the pros and cons of this powerful fundraising tool.

Must-Know Raiser’s Edge Pros and Cons

Before you settle on Raiser’s Edge as your nonprofit fundraising and donor management solution, read up on the key advantages and disadvantages to this software.

We’ll walk you through an honest review of Raiser’s Edge in this post so you can make the right call for your organization and constituents.

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