The branding on Alex’s Lemonade Stand Foundation is vivid and consistent, reinforcing to users that they’re interacting with a website they can trust.
The look and feel of the website is incredibly thoughtful. Since they serve kids, ALSF opted to use bright colors, whimsical fonts, and friendly icons, some of which look like they could have even been drawn by the kids themselves!
Their branding not only captures the attention of even the youngest visitors (after all, Alex teaches us that anyone, regardless of age, can make an impact), but also conveys who they are as an organization from the minute a visitor lands on the page.