Many nonprofits think that they can simply use PayPal to accept donations. And while PayPal (and services like it) is a useful tool for small nonprofits who don’t yet have the funds to pay for a whole suite of fundraising and payment processing tools, it can be frustrating as your nonprofit grows.
First of all, donor conversions are lower when nonprofits use PayPal over a nonprofit-focused payment processing service. This is because donors have to log in to PayPal to make a contribution.
Plus, a PayPal donation page doesn’t have your nonprofit’s branding, logo, or colors, potentially discouraging supporters from completing the donation process.
Finally, PayPal (and companies like it) are known as aggregators, meaning that they handle the payment processing for thousands and often millions of companies and nonprofits. This translates into a less personal customer service and support experience for your organization and your donors.