Fundraising Best Practices
- Get the Word Out
- Snail Mail
- Social Media
- Phone Calls
The process of planning and implementing a successful fundraiser is a lot like buying a car.
You wouldn’t just walk up to the first used car lot you set your eyes on, pick a random car, and drive off without thinking twice. You have to do research, maybe ask trusted friends about their cars, test drive a few vehicles, and then pick one that feels like the best fit.
Well, the same goes for fundraising.
You can’t simply pull off a fundraiser without preparation, hope people will participate, and expect the donations to come rolling in. Careful planning, thoughtful execution, and meaningfully fostered relationships with donors will help ensure that your fundraiser will go smoothly and will result in the biggest payoff for your organization.
Luckily, we’ve compiled a checklist of fundraising best practices to help your nonprofit’s fundraising process from start to finish.
Social Media
In a world where a cute kitten video gets millions of views and posts can go viral in minutes, it’s fair to assume that nearly everyone uses social media in one form or another.
Finding out where your donors are posting, uploading, and liking will help you know where to spread the message about your fundraiser.
People are more likely to trust information and recommendations that are made by friends and family members over other forms of advertising.
Utilizing the more social-media conscious members of your team and donor base to spread the word can help you get your fundraiser’s details in front of more people.