Double the Donation and Fundraise Up have enhanced their matching gift integration to include a matching gift upsell, which is an exciting new feature that drives matching gift requests and increases initial base donations.
This enhancement educates donors while encouraging them to meet or exceed the minimum donation amount matched by their employer. This simple callout is especially valuable because mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.
“Sadly, so many donations end up not being matched because they may be just a dollar or two shy of being eligible – and we wanted to fix that. The Double the Donation team and 360MatchPro platform provide the perfect avenue to accomplish that,” said Salvatore Salpietro, Chief Experience Officer (CXO) at Fundraise Up. “Leveraging their vast database and API, paired with our unique dynamic and machine learning driven donation checkout, this impressive solution is going to give donors the chance to maximize the impact of their contribution. We’re very excited about working with Double the Donation to help nonprofits have an even larger impact on their causes.”
While matching gifts are widespread, many donors are unaware that they qualify for a gift matching program. This upsell feature will not only close the donor awareness gap, but also encourage higher base donations and greater matching gift submissions. This feature is brand new, but we quickly saw more than 30% of donors upgrade their gifts to qualify for their employer matching gift program.
“Fundraise Up already uses innovative technology to drive donor conversion rates and satisfaction, so we are very excited to add an enhanced matching gift touchpoint to their donation flow,” said Adam Weinger, President of Double the Donation. “This enhancement will ensure no matching gift opportunities fall through the cracks.”
Nonprofits everywhere are already leveraging 360MatchPro with their Fundraise Up platform. This enhancement will drive even more donations without any unnecessary effort, leading to greater funding and resources for nonprofit organizations.
Activate in Seconds and Start Raising More from Matching Gifts!
360MatchPro integrates seamlessly with Fundraise Up, and the setup only takes seconds! Once you complete these steps, you can fuel your fundraising with gift matching contributions.
First, navigate to the “Integrations” option on your Fundraise Up Dashboard. Select the “360MatchPro by Double the Donation” card from the list. Then, connect your 360MatchPro account using your credentials, or create a new account directly from the web page. This will allow you to add 360MatchPro to your individual donation forms.
After completing these steps, you will be able to access the 360MatchPro tool on your donation pages along with the unique matching gift upsell feature. This functionality allows donors to identify themselves as match-eligible and encourages them to contribute their minimum match amount.
Your organization can then configure post-transaction messaging, which directs donors to their employer matching gift submission form. With just one click, your supporters can start the matching gift process to double or even triple eligible donations for your organization.
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro features valuable tools to ensure a successful fundraising experience. These methods keep you in contact with your donors while driving donations forward.
Check out some of the 360MatchPro features below:
- Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
- Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
- Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Ready to learn more? Schedule a personalized demo to see how matching gift funds could make an impact on your organization.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
About Fundraise Up: Fundraise Up is engineered for online fundraising. With powerful backend technology and an easy to use interface, this platform makes it easy to increase donations. Fundraise Up can help you convert website visitors into supporters, guide donors through the giving process, and leverage donor data to increase retention and revenue. Learn more at https://fundraiseup.com/