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companies doing corporate philanthropy right

The Top 6 Corporate Philanthropy Infographics

There’s a good news / bad news situation regarding data on corporate philanthropy.

The good news:

The bad(ish) news:

  • Sometimes you’ll come across so much data that you won’t know which way is up and which way is down, which data is accurate, which less so, which is relevant, which less so. You get the idea.

Well, we’re here to solve that corporate philanthropy conundrum.

Below you’ll find the top 6 corporate philanthropy infographics.

We’ve done the work of sifting through the many in order to highlight an elite few. So without further ado, here they are in no particular order.

Infographic #1: Giving in Numbers Brief

CECP giving in numbers brief

Put together by the CECP, in conjunction with The Conference Board, the Giving in Numbers Brief takes a comprehensive look at trends and statistics in corporate giving. The infographic is filled with data culled from the survey responses of 271 multi-billion dollar companies.

Here are a few highlights:

  • 9 out of 10 companies offered a matching gift program
  • an average of 30% of employees volunteer
  • 29% of corporate giving went to education related causes — a combined percentage from K-12 and higher education

Infographic #2: Top 10 Corporations That Gave Cash to Charity

Corporate Giving in Cash to Charities

Here at Double the Donation, we thought we’d throw our hat into the ring with an infographic of our own. As its title suggests, this graphic focuses on the ten corporations that gave the most cash to charity in the year the graphic was produced.

Walmart leads the pack with $311.6 million in cash donations. And not too far off the lead, in tenth, was Target with a still very generous $148.5 million. A breakdown of leaders in the philanthropic giving community is a good way to be introduced to the possibilities of these programs and programs like them.

If you’re interested in matching gift programs specifically, check out the top corporate programs. 

Either way you slice it, if you’re looking into corporate giving, whether you’re an employee, nonprofit, or company, it is useful to get a sense for the power players in the world of corporate giving.

To see analysis of corporations numbered 2 – 9, you can follow this link.

Infographic #3: BP’s Fabric of America

BP Fabric of America Fund

This infographic is a great example of a corporation taking the initiative to outline and highlight its own efforts. Through its Fabric of America Fund, BP will donate $300 to the charity of an employee’s choice.

Learn more about BP’s employee giving programs.

Infographic #4: Meaningful Match-Making by Benevity

Meaningful Match-Making by Benevity

This infographic focuses on how corporations can use matching gift programs to increase employee engagement. It offers tons of valuable and insightful advice.

Here are a few highlights:

  • Five tips for increased employee engagement in matching gift programs
    1. Inclusivity — providing matching gifts for donations to a large range of nonprofits
    2. Letting external matches occur — accounting for and honoring donations made outside of your company’s matching gift program
    3. Expediency — make the matches as quickly as possible in order to demonstrate your commitment and dedication to your employees’ nonprofits of interest
    4. Share-ability — give employees the chance to share the news of their recent gifts and matched gifts
    5. Clarity — let your employees know exactly what the eligibility requirements are for your program
  • Match broadly to appeal to the inclusivity tip, but provide greater incentives for certain causes or nonprofits that your company is specifically interested and invested in helping.

 

Infographic #5: Corporate Citizenship — A Necessary Investment for Success

Current State of Corporate Citizenship

Boston College’s Center for Corporate Citizenship created a helpful infographic regarding the current state of corporate citizenship. The infographic revealed a general upward trend in business investment in corporate citizenship and a rising understanding of the necessity of these programs.

Specifically, the infographic zeroes in on the benefits of corporate citizenship, which it separates into three categories:

  • contributing to company success
  • returning value to shareholders
  • meriting additional investment

Corporate citizenship initiatives, which usually include employee volunteering programs and corporate philanthropic giving as components, are implemented with the idea of businesses serving the communities in which they thrive in, generating a mutually beneficial situation between the company and stakeholders.

Corporate citizenship is a diverse topic to handle. Discover why it’s so important!

Infographic #6: State of Developing Good

International Corporate Giving Infographic

YourCause created this infographic on the state of developing global good as a way of summarizing key international corporate giving statistics.

A couple stats that jump out at us include:

  • 80% of adults around the world agree they can make the world a better place with their actions —
  • 85% of companies in the US have a formal domestic corporate giving program in place vs. only 45% with a formal international program.

Both represent tremendous opportunities for companies to further their global impact.

These six infographics should more than whet your appetite for data, statistics, and analysis regarding corporate philanthropy. These were all put together with a lot of thought, care, and research. We hope you find the information invaluable to your quest for a greater understanding of corporate giving.

Retaining matching gift donors is simple when you acknowledge them correctly with these tips.

Retaining Matching Gift Donors: 4+ Effective Strategies

Thanking donors should be at the top of your priority list for your fundraising strategy. You should put a special emphasis on thanking donors who complete matching gift requests, because those that do took the extra time to fill out the necessary paperwork.

If you don’t show your appreciation for those who generously support your organization, they won’t be as loyal. In fact, they’ll be much more likely to start supporting other nonprofits that do thank them.

Ask yourself this: Is your organization taking the time to thank individuals who submit matching gift requests? Matching gifts are often an overlooked area in fundraising in general, and in donor recognition especially.

There are several strategies used to thank donors for their donations. They’re all designed around showing your donors that you appreciate their matching gifts. When coming up with an acknowledgement strategy, consider the following:

  1. Letters and postcards
  2. Email recognition
  3. Newsletter recognition lists
  4. Social media recognition

Nonprofits thank their supporters with the knowledge that a little recognition goes a long way when it comes to retaining donors. The same applies for matching gifts. If you acknowledge this valuable contribution, you increase the likelihood of that donor submitting a matching gift again in the future.

Ready to learn about some of these recognition strategies? Let’s get started!
Letters and postcards are an effective way to say thank you and to retain your matching gift donors.

1. Acknowledgement Letters and Postcards

Many nonprofits use tangible thank-you letters and postcards to recognize their donors when they make a donation. If the donor submitted the matching gift form at the same time as their donation, simply modify the letter you were originally going to send, and add a section thanking them for their matching gift.

If the matching gift form is submitted by the donor after you’ve sent a thank-you note, you’ll want to send a separate acknowledgement letter about how you appreciate the time they took to complete the match request. Not only do donors want to know that their form is being processed, but you’ll also stay fresh on their minds without asking for another donation.

Similar to acknowledgement letters, postcards are a cost-effective way to say thanks to donors for submitting a matching gift. Here’s a sample matching gift postcard sent out after the organization received the matching gift check. Oftentimes, these are sent once the check is actually received, many months after match forms are initially submitted.

Sample Matching Gift Postcard sent by the University of Michigan (Front Side)

Check out this matching gift acknowledgement postcard from the University of Michigan.

Sample Matching Gift Postcard sent by the University of Michigan (Back Side)

The University of Michigan sends out matching gift acknowledgement letters like this one.

If your nonprofit team doesn’t have experience with writing letters, no worries! There are plenty of free matching gift letter templates floating around the internet to help you get started.

Acknowledgement emails are a great way to boost matching gift donor retention.

2. Email Recognition

If changing your pre-formatted donor letters turns out to be a hassle or you don’t have the funds to send a separate matching gift acknowledgement card, why not automate the whole process with a dedicated email for matching gift donors? With the right automation system, you can use customizable templates and brand these emails to your organization. Plus, your team will save time!

The email doesn’t have to be long or complicated. All it takes is a few sentences thanking them for submitting a matching gift. Check out this example from North Carolina State University:Check out this email that acknowledges matching gift donors.

Be sure to highlight how important matching gifts are for your organization. That way, donors will feel appreciated and will know their impact (and continued support) is vital to the success of your organization.

Otherwise, you’ll face the possibility of losing valuable supporters, or at the very least, you won’t receive matching gifts from them in the future.
Newsletters let your donors know you appreciate them and can boost matching gift donor retention.

3. Newsletter Recognition Lists

If your organization sends out a regular newsletter, consider adding a section where you list the overall financial impact of matching gifts that you’ve recently received. Specify which projects have benefited because of matches and how they’ve benefited. That way, donors who have completed the match process will know exactly where their contributions are going.

It could even be as simple as stating the number of companies that matched gifts and saying how much extra money you raised through matches. Here’s an example of a graphic you can include in your newsletter:

In your newsletter, include a graphic that tells your donors key matching gift statistics to acknowledge your matching gift donors.

If you want to take it a step further, outright name the companies which provided matching gifts as well as the specific donors who took the time to complete the process. While publicly acknowledging your donors, you’ll simultaneously increase awareness of matching gifts among your other donors.

Not only is this a great retention strategy, but it can start the matching gift conversation with other supporters, too!
Making public recognition posts on our nonprofit's social media platforms help you start the conversation about matching gifts and can help retain your matching gift donors.

4. Social Media Recognition

As society’s tech usage and reliance increases, so should your nonprofit’s web presence. You should start with your organization’s website (See examples here!) and branch out to social media.

Utilize your social media accounts to promote matching gifts by recognizing individuals by name who submit matching gift requests. Not only does this immediately acknowledge your matching gift donors, but it also alerts all your other followers about corporate giving programs.

Here’s an example from the Kittens Rescue Club, where they thank their matching gift donors and start the conversation with other supporters:

Social media recognition like this is a great way to retain your matching gift donors.

When you establish social media pages for your nonprofit and regularly post updates, your supporters will feel motivated to share your well-written posts, allowing you to reach the largest possible audience. Save time, raise awareness, and increase donations — all with a single tweet or status update.


A matching gift database helps you pinpoint your revenue opportunities and can increase matching gift donor retention.

5. Matching Gift Database: How Double the Donation Can Help

Matching gifts are a key part of an effective fundraising strategy, and so is recognizing your donors who complete the match process. With the right matching gift database in your tech toolkit, you’ll instantly recognize corporate giving opportunities by seeing which of your donors are match-eligible, and you’ll know when to show appreciation to them. That’s where Double the Donation comes in.

Here’s how Double the Donation’s matching gift and volunteer grant database works:

  1. Your team embeds the tool on your nonprofit’s website or donation page.
  2. Donors search their employers, either before or after they donate.
  3. They instantly receive results (e.g. available guidelines and forms).

When you embed Double the Donation’s matching gift plugin across your website and fundraising channels, you’ll pinpoint eligible donors and maximize your potential revenue.

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation, which recognizes match-eligible donors through email screening. From there, these donors will be encouraged to submit match requests through automated email reminders, pushing their match to completion.

By keeping up with donors’ eligibility and their match-completion status, you’ll know when to reach out to them to ensure they know about their opportunities. Plus, once their match goes through and your organization receives the check, your team can properly thank them. Whether that’s through an acknowledgement letter, a direct email, a newsletter, or a social media post is entirely up to your organization.


Without your generous donors, your nonprofit wouldn’t be able to continue working toward its mission. When your donors take the time to submit match requests to their employers, make sure to acknowledge them. Otherwise, you’ll likely lose their loyalty.

Reinforce their actions and stay fresh on their minds by outwardly thanking them. Plus, public recognition helps promote these valuable revenue opportunities to donors who wouldn’t otherwise know about them.

If your donor can potentially double their impact without reaching back into their own pockets, in most cases, all you have to do is make them aware and guide them through the process. Make sure your supporters receive the recognition they deserve. By using these different strategies, you’ll boost your revenue and retain your vital supporters all at once!

Nonprofit and Corporate Relationships Matching Gifts

Leverage Matching Gifts to Strengthen Nonprofit-Corporate Relationships

We recently had a reader ask Double the Donation about how to strengthen relationships with corporations that offer generous matching gift contributions to their organization. She said she wished she had more ways to reach out to these companies post-matching gift donation to show them how a strong relationship could provide some great public relations benefits.

This is a great point! When corporations offer matching gift donations to a nonprofit organization, they may not realize how positive of an impact the contributions are having on the work of the nonprofit. It’s important for nonprofits to leverage matching gifts into positive PR for both you and the corporation to ensure future collaboration, and therefore, a stronger nonprofit-corporate relationship.

Suggestions of “Extra Thanks” for Generous Matching Gift Donations

Does your organization have one corporation in particular (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they are having on the work you do, and sometimes a simple, albeit wonderful, acknowledgement letter (that acts as a tax-deductible receipt, too) is not going to emphasize your thanks enough. So, what else can you do?

Press Releases

A simple and highly visible form of extra thanks is a press release to local publications. This could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for one company that offers matching gifts on a recurring basis), and the kind of programs and nonprofit work the donations help progress.

And don’t forget to highlight the company on your own website. It’s not only positive publicity for the company but also encourages your other donors to see if their employers will match their donations.

The important thing here is that the company or companies providing matching gifts to your nonprofit organization are getting a public, positive recognition for the donations they make. They are more likely to donate in other capacities in the future, as well, when they see the kind of public acknowledgement they can get by donating to your organization.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impacts a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and again, simple) step to show the company and the public how thankful you are for their commitment to the cause.

Here’s a sample thank you post from the Children’s Craniofacial Association:

Thanks for the Matching Gifts

In case you can’t read the text on the image it says

It’s #ThankfulThursday & CCA thanks @Corning Inc. for the Foundation Matching Gifts Program, doubling employee donations to CCA!

It was retweeted four times and favorited six times, including from the main Corning account.

Donation Page Acknowledgements

On your website’s donation pages, you could include information about some of the benefits of matching gifts (for your donors), and also mention some of the top-giving companies in the area. This shows many donors the commitment of their employers to the community, which in turn increases the chances an individual will donate to your cause and also ask their company for a matching gift. Increasing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship with a company. Positive PR for a company (by a nonprofit organization) is a huge key for ensuring future collaboration.

Event Recognition

This is another easy way to recognize some of the major community players in the matching gift arena. Even if these companies are not sponsoring your charitable event, just mentioning the impact they are having on the work you do (without outshining the actual corporate sponsors, of course) is going to make a difference. Every company wants a positive image in the community because this increases their like-ability, and therefore their success. When your nonprofit organization is a key factor in increasing their success, the bond between the two will be stronger than ever.

Creating a Stronger Relationship

The above suggestions are just a few extra ways to say thanks to the corporations who have a strong commitment to matching gift donations. When a company sees the effort your nonprofit organization is putting forth to thank them for their generosity, it increases the chances of future giving, whether it’s with more matching gifts, grants, or even some form of sponsorship.

Make sure you’re saying thank you – it really can make all the difference!

Create Matching Gift Program

Resources for Companies Creating New Matching Gift and Volunteer Grant Programs

While Double the Donation is primarily geared around providing matching gift tools for nonprofits, we also consult with corporations interested in creating or overhauling their employee matching gift and volunteer grant programs.

Before we begin any of these engagements, we always encourage corporate representatives to review the resources and articles contained on our site. Below are a few suggested reads for corporate employees.

Corporate Giving Resources

Resources for Companies Creating New Matching Gift Programs:

Matching Gift Basics: While this article is geared towards nonprofits, it includes a good overview of different aspects of matching gift programs.

Standard Elements of Matching Gift Programs: A great read for corporations explaining the different elements of standard corporate match guidelines.

Top Matching Gift Companies: In this article we highlight ten companies with outstanding employee giving programs. Each company has a unique component to their match programs that cause them to stand out among their peers.

Common Questions from Companies Creating New Match Programs: On a daily basis our team speaks with nonprofits and corporations about matching gift programs. Here are a few of the most common questions we receive.

 

Resources for Companies Creating New Volunteer Grant Programs:

Volunteer Grant Basics: While this article is geared towards nonprofits with a large number of volunteers, it includes a good overview of different aspects of volunteer grant programs.

Top Volunteer Grant Companies: We highlight ten companies which provide volunteer grants of greater than $15 per hour.

Three Ways to Make Dollars for Doers Programs a Program Employees Participate In: Realized Worth outlines how companies can design volunteer grant programs that employees actually participate in.

 

Business Reasons to Create Employee Giving Programs:

The Impact of Matching Gift Programs on Employee Engagement: Get a better understanding of the commonalities of great matching gift programs as well as their impact on employee engagement.

The Importance of Improving Employee Engagement: Wondering why improving employee engagement is good for your business? This article is for you.

 

Implementing Employee Giving Programs:

Corporate Example (Texas Instruments) – Promoting Employee Giving: View a few examples of how Texas Instruments promotes matching gifts to employees and retirees.

Corporate Example (Microsoft) – Promoting Employee Giving: View a few examples of how Microsoft promotes employee matching gifts to employees.

Paper Processing vs. Electronic Process: Learn why more and more companies are switching to electronic platforms for handling employee giving.

Corporate Philanthropy Software Vendors: Looking to implement a new employee giving program? Make sure to check out these leading vendors who have worked with countless companies to design their employee giving systems.

Using Facebook to Share Dollars for Doers Information: Check out how CUNA Mutual, CH2M Hill, and CSX are using Facebook to spread the word to both employees and local communities. 

 

Company Spotlights:

Disney: Disney offers volunteer grants that are tiered based upon the different hourly thresholds.

State Street: State Street’s corporate philanthropy programs have evolved over the years to include matching gifts, volunteer grants, and fundraising matches.

Verizon: Verizon is one of the largest employers in the country and employees across the income spectrum. Learn about the company’s employee giving programs and the impact on communities.

Learn the basics of non-personal donations and why they're likely not eligible for matching gifts.

Matching Gifts: Requests for Non-Personal Donations

Corporate philanthropy is a tricky topic for most nonprofit professionals, because there are so many guidelines and restrictions that come with them. However, that does not mean your nonprofit should give up on developing a corporate giving strategy.

Oftentimes, both potential donors and nonprofits run into the issue of non-personal donations. From the donor perspective, some employers don’t offer matching gift donations. Because of this, they may consider giving their money to a friend whose employer does offer matching gifts to donate for them.

From the nonprofit perspective, some donors work at companies with fewer matching gift limits, so they wonder if they can funnel donations through these individuals to make sure all donations are matched.

To fully understand situations pertaining to non-personal donations, let’s look into a few key questions:

  1. Are non-personal donations eligible for matching gift programs?
  2. Why shouldn’t donors give non-personal donations?
  3. How can a matching gift database identify other revenue opportunities?

If you’re ready to learn more about match-eligibility for non-personal donations, let’s get started.
Find out why non-personal donations aren't eligible for matching gift programs.

1. Are Non-Personal Donations Eligible for Matching Gift Programs?

Nonprofits often have a strong desire to maximize donations from matching gift programs, and rightfully so! However, we strongly recommend that donors only take advantage of their own employers’ match programs.

Typically, company guidelines specifically state something like the following: “Gifts must be personal contributions paid either in cash or securities.” Oftentimes, matching gift programs are designed for personal contributions from employees only.

Thus, from a corporate standpoint, passing donations through a supporter who works for a matching gift company is at least frowned upon. The actual reprimands for doing this aren’t always clear, but the next section goes into a few possible consequences.

Hopefully, the nonprofit community recognizes that corporate philanthropy programs are intended to democratize the corporate giving process. In other words, companies want their employees to direct how the giving budget gets spent. Businesses want to give to causes that employees care about, not employees’ friends. These programs are completely optional, so hopefully, everyone utilizes them in the spirit for which they were designed.
Donors and nonprofits should avoid requesting matching gifts for non-personal donations.

2. Why Shouldn’t Donors Give Non-Personal Donations?

In addition to going against the spirit of corporate philanthropy, there are a few other reasons to avoid matching gift requests for non-personal donations. For more context, let’s go into a few of those reasons.

Potential Fraud

Whenever a matching gift request is submitted, the employee has to sign the form, indicating that the donation adheres to the company’s guidelines. Additionally, whenever a nonprofit verifies a donation, the nonprofit confirming the donation is also signing that it agrees the donation meets the company’s guidelines.

In other words, if someone donates a friend’s money and claims that it’s theirs, that’s a non-personal donation. Therefore, it goes against most company guidelines. By signing the form, both the nonprofit and the donor are agreeing that it adheres to the guidelines, which is not the case.

While we certainly aren’t legal experts, there’s a strong chance that both the employee and the nonprofit would be committing fraud by submitting or verifying match requests for non-personal donations. Doing so could put the employee’s job at risk while also jeopardizing the nonprofit’s eligibility for future matches and grants.

Tax Implications

By submitting a matching gift request for a non-personal donation, there are certainly tax implications. For instance, who gets to claim the charitable tax deduction on the original donation? Should it be the individual who gave his money to a friend to donate, or the friend who donated the money and submitted the match request?

Even if you don’t get into legal trouble for submitting a matching gift request, you’ll certainly run into issues when tax season comes around.

Takeaway: While these obstacles are difficult to overcome, they can be avoided altogether. Simply don’t submit or verify matching gift requests for non-personal donations.
Even though non-personal donations might not be eligible for matching gift programs, learn how a matching gift database can help find other revenue opportunities.

3. How Can a Matching Gift Database Identify Other Revenue Opportunities?

While it may not be wise to submit a matching gift request for non-personal donations, you can pinpoint other corporate philanthropy opportunities. This is done with a matching gift database like Double the Donation.

By adding Double the Donation’s services to your tech toolkit, your nonprofit won’t miss out on important revenue opportunities. For instance, the tool:

  • Enables donors to search over 20,000 companies.
  • Can be embedded across your online fundraising channels.
  • Provides users with all available info on companies (e.g. forms, guidelines, etc.).
  • And more!

Larger organizations may benefit more from 360MatchPro by Double the Donation. This tool automatically identifies match-eligible donors, follows up with them, drives matches to completion, and even puts an automated match plan in place!

Plus, with either tool, your donors, who thought they couldn’t receive matching gifts, might turn out to be eligible!

Think your nonprofit can benefit from Double the Donation?


We always encourage organizations to stick to the spirit of the match programs. In other words, these programs are designed for personal donations, so employees should use them for personal donations. This answer might not be what most individuals and nonprofits want to hear, but it’s best to steer clear of these situations.

Even if your nonprofit doesn’t have many matching gift opportunities, using a database can enhance your corporate fundraising strategy. Plus, there might be more match opportunities than you thought!

Learn more about companies that match the nonprofit fundraising efforts of employees.

Learn about which major companies match gifts made to elementary schools.

Companies that Match Gifts to Elementary Schools

Oftentimes, educational institutions have avid supporters who make major donations. However, pinpointing which employers will match these donations can be difficult. This is because of the multitude of guidelines surrounding eligible organizations.

High schools and higher education institutions often receive matching gift funds, but elementary schools and foundations can also be major recipients of match-eligible donations.

If your school is fortunate enough to have a large donor base, make sure you’re researching large employers in your area. To revamp your fundraising strategy, you’ll need to raise awareness and make it easy for donors to submit match requests.

It’s well-known that almost all companies with matching gift programs will match donations made to higher education. However, the policies surrounding K-12 schools can be confusing. Let’s review a few companies that match employee donations to elementary schools, such as:

  1. The Home Depot
  2. McDonald’s
  3. Texas Instruments
  4. The Walt Disney Corporation
  5. Additional Matching Gift Companies

Elementary schools have a lot to gain from corporate matching. Companies want to actively support their local elementary schools, and there’s no better way to do that than matching donations made to them by employees. Let’s take a look at a few of these major matching gift corporations.

The Home Depot

Home Depot, a company that matches gifts made to elementary schools, matches donations anywhere from $25 to $3,000.Home Depot will match gifts to almost all 501(c)(3) organizations and educational institutions (elementary schools included). The company matches employee donations starting at as little as $25. Like many companies, Home Depot matches at a dollar-for-dollar ratio. In other words, eligible donations can be doubled!

Home Depot matches up to $1,000 annually per employee for each organization to which they donate. However, there’s a maximum amount of $3,000, too. Also, they simplify the match process by allowing employees to submit their requests electronically—no paperwork necessary!

Both full-time employees and part-time employees are eligible, so be on the lookout for this popular employer.

Read more about Home Depot’s matching gift program.

McDonald’s Corporation

McDonald's, a company that matches gifts made to elementary schools, offers the program to both full-time and part-time corporate employees.As one of the largest employers in the world, McDonald’s matching gift program has the potential to impact schools across the United States. In addition to its work with the Ronald McDonald House, the company has a generous philanthropy program.

The company will match corporate employee donations a year to elementary schools. While full-time and part-time corporate employees are eligible to participate, franchise employees are not eligible.

Additionally, McDonald’s will match up to $5,000 per employee per year and $10,000 per vice president and board of director member per year. There are a few more restrictions surrounding eligible employees, so make sure to do a bit more research on the company before submitting a request.

Read more about the McDonald’s matching gift program.

Texas Instruments

Texas Instruments is a company that matches gifts made to elementary schools and encourages its employees to volunteer.Not only does Texas Instruments produce classroom technology, but it also supports elementary schools with its matching gift program. Plus, TI stands out for doing an exceptional job of notifying employees and retirees of its programs.

The company matches donations of between $25 and $10,000 per employee each year. As an added benefit, Texas Instruments also matches donations from retirees. Double the Donation has a full list of Texas Instruments’ matching gift guidelines for educational institutions.

In addition to its matching gift program, TI encourages its employees to volunteer. After an employee volunteers 20 hours with an eligible educational institution (K-12 included), they can request a $250 grant for the school. Employees and retirees can request up to four volunteer grants (i.e. $1,000) each year.

Read more about the Texas Instruments matching gift program.

The Walt Disney Corporation

The Walt Disney Corporation, a company that matches gifts made to elementary schools, also offers a generous volunteer grant programs.The Walt Disney Corporation will match donations to elementary schools made by current full-time employees, part-time employees, and retirees of between $25 and $25,000 annually. The company matches to all K-12 schools.

Additionally, Walt Disney offers a volunteer grant program, called Disney VoluntEARS. Once an employee volunteers a minimum of 10 hours, they can request a grant. Like most corporate giving programs, the amount received depends on the number of volunteer hours. In other words, 10-24 hours equals a $100 grant, 25-49 hours represents a $250 grant, and so on. Once an employee exceeds 150 hours, they receive a $2,000 grant.

Also, the company recognizes exceptional individual volunteers with its “VoluntEARS of the Year” grants of $2,500.

However, Walt Disney’s grant request process is slightly different from other companies. Employees register their donations online and then email the certificate to the nonprofit. The certificate includes a “Gift ID” which the nonprofit uses to claim the matching gift funds.

Read more about Walt Disney’s matching gift program.

Additional Matching Gift Companies

While these companies offer generous matching gifts to educational institutions, they aren’t the only companies that do this. Here are a few other major employers that match gifts made to elementary schools:

  1. ExxonMobil
  2. HP, Inc.
  3. Chevron
  4. Microsoft
  5. Verizon

When developing your corporate philanthropy fundraising plan, make sure to research all your donors’ employers, not just those listed here. However, these are great companies to consider when kicking off your research!


Learn how Double the Donation can help your nonprofit pinpoint companies that match donations made to elementary schools.

How a Matching Gift Database Can Help

A matching gift database ensures that your elementary school, along with most other organizations, isn’t missing out on any corporate philanthropy opportunities.

Double the Donation works with organizations (including K-12 schools) across the country. The search tool, which can be embedded across online fundraising tools, has information on over 20,000 companies. Here’s what it does:

  • Enables donors to search their employers.
  • Provides users with forms and up-to-date information about companies.
  • Allows nonprofits to pinpoint matching gift opportunities.

Depending on the size of your donor base, you may benefit more from 360MatchPro by Double the Donation. This tool automatically recognizes match-eligible donors, follows up with them until the match process is complete, and even creates an automated matching gift plan for you.

Determine which tool is best for your elementary school (or other organization) and start boosting your matching gift revenue!


Matching gift programs are an additional source of funding for elementary schools that most individuals overlook. By identifying all of your match opportunities, you maximize your revenue potential. Plus, a lot of companies also have volunteer grant programs, where your generous volunteers can receive grant money for your school!

By knowing about employers in your area that offer matching gifts, you set your school up for fundraising success. Start looking for these opportunities, and maximize your revenue now!

If you’re looking to learn more about corporate giving programs, make sure to check out these useful articles:

  1. Corporate Giving Programs: The Ultimate Fundraising Guide. Matching gifts aren’t the only type of corporate philanthropy. Learn about other corporate giving programs with this comprehensive fundraising guide.
  2. 30+ School Fundraising Ideas That Work (Year After Year!) Spark a few ideas for your next school fundraiser with this creative list by Snowball Fundraising.
  3. Marketing Matching Gifts. Learn a few ways to promote matching gifts to your generous donors. That way, you can boost your fundraising potential.
Donor-advised funds can make a difference in your nonprofit fundraising strategy. Learn more with this post!

Donor-Advised Funds: Are DAFs Eligible for Matching Gifts?

Donor-advised funds (DAF), which make giving charitable donations simple and easy, are quickly gaining popularity, but because nonprofits don’t know the ins and outs, they might not be fully taking advantage of them.

As a nonprofit professional, you likely know the DAF basics, such as how they allow donors to give today and receive a tax deduction now, rather than waiting for tax season. However, what if you could double these gifts through donors’ employers?

To fully answer this question, there are a few key points you need to review:

  1. Typical Eligibility Requirements.
  2. Corporate Examples.
  3. How a Matching Gift Database Can Help.

If you’re ready to boost your nonprofit’s revenue, let’s get started!
Different companies have different eligibility requirements for donor-advised funds.

1. Typical Eligibility Requirements

All too often, nonprofits assume donor-advised funds are ineligible for corporate matches without even checking, which makes them miss out on vital fundraising opportunities. If your donors’ impact can potentially be doubled, why wouldn’t you look into it?

Nonprofit leaders who are unfamiliar with donor-advised funds often accept the donation for face value and don’t even consider that it might be eligible for a corporate match. While donor-advised funds aren’t always matched by employers, a lot of corporate giving programs do offer them!

As you’re probably already aware, matching gift guidelines vary by company. Some companies explicitly state their policies on donor-advised funds while others ignore the subject completely, even in their complete guidelines.

Companies without explicit guidelines in their corporate giving policy make the match process difficult for nonprofits and donors alike.

Let’s take a look at some major companies’ matching gift guidelines for charitable donations from donor-advised funds.
Take a look at these major companies' matching gift policies for donor-advised funds.

2. Corporate Examples

As your nonprofit starts incorporating donor-advised funds into its corporate giving strategy, it may be difficult to immediately recognize companies’ guidelines and restrictions surrounding these donations.

Take a look at the following examples of companies that directly address charitable gift funds. That way, you’ll know what to look for while researching your own donors’ employers.

American Express

American Express matches donor-advised funds to eligible organizations.American Express not only matches employee donations (sometimes at a 2:1 ratio), but they also have very explicit and detailed matching gift guidelines.

This simplifies the donor-advised match process for nonprofits, for its charitable employees, and for the company itself.

Here’s what the company’s match policy says about donor-advised funds:

What is eligible?
“Contributions out of a charitable-gift, donor-advised, community-foundation, or family fund to an eligible nonprofit distributed from an established fund set up by the employee in his or her name.”

What is not eligible?
“Contributions earmarked to an already established or to establish an employee’s charitable-gift, donor-advised, community-foundation, or family fund.”

Learn more about American Express’ matching gift program.

Dow Chemical

Dow Chemical matches gifts from donor-advised funds to eligible organizations.

Dow Chemical offers a straightforward matching gift program that all employees and retirees can use to double their contributions to eligible nonprofits.

While Dow’s matching gift policy does have a few restrictions placed regarding the eligibility of certain organizations, matches that are eligible can range anywhere from $250 to $10,000, which can be matched at a 1:1 ratio.

Here’s what Dow Chemical’s guidelines say about giving from donor-advised funds and other charitable gift funds to eligible organizations:

“As long as the funds belong to a Dow employee/retiree and the funds are that person’s money alone, donations can be given through a donor-advised fund or other charitable gift fund. Employees/retirees will need to submit the matching gift form online after the donation has been made.”

Learn more about Dow’s matching gift program.

CarMax

CarMax is regularly recognized for having one of the top corporate employee giving programs. The company not only matches employee donations, but it also matches donations from dependents until they turn 26.CarMax has a giving program but will not match charitable donations from donor-advised funds.

The company will match up to $10,000 per associate per year. As with other well-designed giving programs, CarMax’s program encourages its employees to give back and strengthen the community.

When it comes to donor-advised funds, CarMax’s guidelines do have some restrictions regarding which gifts are eligible:

“Deferred gifts (annuities, charitable remainder trusts, etc.), bequests, insurance premiums that name the organization as a beneficiary, and gifts to and from donor-advised funds [are ineligible for a match].”

Learn more about CarMax’s matching gift program.

Bank of America

Bank of America matches donations up to $5,000 but does not match gifts from donor-advised funds.Bank of America matches donations to most 501(c)(3) organizations up to $5,000 annually per employee. The company also provides grants when retirees and employees volunteer.

They’ll match donations anywhere from $25 to $5,000 at a 1:1 ratio, allowing employees to double their contributions to eligible nonprofits.

The company provides clear guidelines for matching gifts from donor-advised funds. Here’s what the company has to say:

“We do not match charitable gifts to private foundations, family or donor-advised funds, or gifts to political or fraternal organizations.”

Learn more about Bank of America’s matching gift program.

Chevron

Chevron offers matches for gifts made from donor-advised funds as long as they're directly funded by the employee.Chevron provides matching gifts to multiple types of nonprofit organizations, up to $10,000 per employee each year.

Both full-time employees and retirees are eligible for matches, but while retirees can request up to $3,000 in matches annually, current employees can request up to $10,000 in matches annually.

Here’s what Chevron’s Humankind Matching Gift Program guidelines say about donor-advised funds:

“Donor-advised funds must be directly funded by the employee, retiree, or director only, and the fund must maintain a separate account segregating the contributions of the donor. Contributions made by a qualified family foundation or donor-advised fund must be directed by the donor and made on his or her behalf.”

Learn more about Chevron’s matching gift program.


A matching gift database can help you quickly determine your donors' employers' matching gift policies for donor-advised funds.

3. How a Matching Gift Database Can Help

For the most part, companies’ matching gift programs tend to be well-thought-out, but you’ll likely run into many companies where this isn’t the case. A lot of businesses offer matching gifts but have a lot of restrictions regarding eligible organizations and contribution types.

It’s up to your organization to research all your donors’ employers’ guidelines. This can be a long, arduous process, but a matching gift database (like Double the Donation) can help!

Here’s how it works:

  1. Your nonprofit embeds the tool directly to your site or online donation page.
  2. To determine eligibility, corporate employees search their employers.
  3. The results (i.e. available forms, guidelines, restrictions, etc.) are shown instantly.

Double the Donation offers the world’s leading matching gift database and volunteer grant database. More than 8,500 organizations use it, because nonprofits can’t afford to miss out on these valuable revenue opportunities.

You can pinpoint donors who are eligible for matching gifts, and by searching their employers, you can determine if their contributions are eligible based on factors like donation size or type (e.g. donor-advised funds). A matching gift database like this ensures that you maximize your donors’ impact!


While not all companies offer matches for gifts from donor-advised funds, there are a considerable amount that do. It just takes a bit of research on your end!

Instead of assuming that these contributions can’t be matched, check into all eligibility requirements for your donors’ employers. Otherwise, your nonprofit will miss out on some major revenue opportunities!

Managing finances and donations can be a difficult step for nonprofits, and it comes along with a lot of questions. To make the process easier, check out our matching gift guide below.

Learn more about whether religious organization are eligible for matching gift programs!

Are Religious Organizations Eligible for Matching Gifts?

Leaders for religious organizations such as churches, synagogues, ministries, and other religious groups often wonder if they’re eligible for matching gift programs. As with any nonprofit, donations are a huge part of any religious organizations’ financial stability, so doubling donors’ contributions can make a significant difference.

To better understand your faith-based organization’s standing with corporate philanthropy, familiarize yourself with:

  1. Typical wording from companies with matching gift programs.
  2. Eligibility for faith-based organizations that provide social services.
  3. Double the Donation’s matching gift database.

When an organization is eligible, matching gifts are an effective component of overall church fundraising strategy, so hopefully, this article provides the clarification that your religious organization needs. In fact, if you’re reading this, there’s a good chance you were directed to the article by Double the Donation’s customer service team or from a search engine where you were looking for this exact information.

If you’re ready to find out if your religious organization can benefit from matching gifts, let’s get started!

Familiarize yourself with typical matching gift guideline wording regarding religious organizations.

1. Typical Wording from Companies with Matching Gift Programs

While every company’s matching gift guidelines are different, companies typically address the matching gift eligibility of religious-based organizations. Take these large corporations for example:

American Express

American Express matches donations to most 501(c)(3) organizations. In fact, the company will even match select donations at a 2:1 ratio if an employee also serves on the nonprofit’s board or volunteers for over 50 hours in a year. That means your donors who work for American Express can potentially triple their donations.

Here’s what American Express says about houses of worship in their matching gift guidelines:

Question: Are houses of worship eligible organizations?

Answer: No, gifts to houses of worship (churches, synagogues, etc.) will not be matched. However, the program will match a gift to an ongoing and independently-run program affiliated with a religious organization, if the gift is restricted to a nonsectarian project that provides needed social services to the community at large on a nondiscriminatory basis without any religious teaching, directive or requirements to receive services (e.g. a soup kitchen, a homeless shelter, a food bank, etc.).

Read more about American Express’s employee giving programs.

General Electric

In 1954, GE became the first company to offer an employee matching gift program. At the time, GE only matched to higher education but has since expanded its matching to encompass most schools and nonprofits.

Here’s what GE’s guidelines have to say about whether churches, synagogues, mosques, and other houses of worship are eligible for matching gift funds:

Ineligible recipient organizations include religious organizations (churches, synagogues, mosques, and other houses of worship), or other organizations primarily promoting religious purposes. Other faith-based community service organizations or schools may be considered eligible if their programs:

  1. Are open to all individuals in the community regardless of religious belief;
  2. Serve a secular purpose, such as food pantry, homeless shelter, or education;
  3. Do not require participation in prayer, worship, or other religious activities as a condition of receiving service(s) offered; and
  4. Do not use the individual donation or resulting match for religious purposes.

Read more about General Electric’s employee giving programs.

DIRECTV

DIRECTV offers a highly-generous employee giving program. The company matches employee donations up to $20,000 annually and provides a grant of $250 after an employee volunteers for 25 hours in a year. Like most companies, DIRECTV provides a detailed match policy.

Here’s what DIRECTV says about matches to religious organizations:

DIRECTV will match gifts to qualified institutions affiliated with religious organizations but will not match gifts made directly to religious organizations.

DIRECTV will not contribute matching funds to churches and religious organizations which fulfill tithes, pledges, or other church‐related financial commitments.

DIRECTV will not contribute matching funds to institutions that restrict admission or aid due to race or religious beliefs.

Read more about DIRECTV’s employee giving programs.

The Pew Charitable Trusts

The Pew Charitable Trusts program provides a 2:1 match on employee donations up to $10,000 annually (meaning a $20,000 match). In other words, eligible donors can triple their gifts!

Here’s what The Pew Charitable Trusts says about matches to religious organizations:

Yes, Pew will match contributions made to religious organizations, such as houses of worship, schools, hospitals, shelters, etc., just as it would to any other qualifying organization.

Read more about The Pew Charitable Trusts employee giving programs.

Chevron

Chevron matches donations from full-time employees and retirees, and the company offers volunteer grants. When their employees or retirees volunteer 20 hours or more and request a grant, your organization (if eligible) will receive a check!

Here’s what Chevron says about matching to faith-based organizations:

Chevron Humankind will provide matching funds and grants to programs operated by faith-based organizations if those programs: (a) are open to all individuals in the community regardless of religious belief; (b) serve a secular purpose, such as a food pantry or a homeless shelter; and (c) do not require participants to join in religious worship as a condition of receiving the services that the nonprofit offers.

Read more about Chevron’s employee giving programs.

Religious organizations that provide social services are often eligible for matching gifts.

2. Eligibility for Religious Organizations that Provide Social Services

In general, either companies match donations made to all 501(c)(3) nonprofits and schools, or they place certain restrictions on the types of organizations eligible.

Oftentimes, companies don’t match donations to churches, synagogues, temples, and other religious or faith-based organizations unless the organization provides social services to the greater community or is a K-12 school.

Common examples of social services provided by faith-based organizations that make them match-eligible are:

  • Food banks.
  • Homeless shelters.
  • Disaster relief efforts.

If you come across a donor’s company that doesn’t match contributions to religious or faith-based organizations, chances are, they may make exceptions for those that provide social services. Make sure to read all the requirements instead of glancing over them. Otherwise, you may miss out on important revenue opportunities!

Double the Donation's matching gift database can help your religious organization find matching gift opportunities.

3. Matching Gifts: Double the Donation’s Search Tool

While we love to grow our business, we only want to accept customers who can benefit from our service. When you incorporate a tool like our matching gift database, you’ll be able to instantly determine your organization’s eligibility and maximize your revenue.

Donors might double (or even triple!) their contributions with the help of their employers. The key is to determine your organization’s eligibility with employers in your area and to make donors aware of their opportunities.

So how do you know if your organization can benefit from Double the Donation’s service? It’s important to remember many companies exclude religious organizations unless the match goes to support services in the broader community (ex. food banks, homeless shelters, schools, etc.).

The easiest way to determine whether our matching gift service would be beneficial is to look over your donation records. If you’ve received matching gifts from companies in the past, there’s a good chance your organization meets the general eligibility requirements.

How the Database Works

The number one reason donors don’t submit matches is that they simply don’t know about them, let alone how to check their eligibility and submit a request. In fact, the matching gifts application process is straightforward:

The matching gift process is fairly straightforward for religious organizations and other nonprofits.

With Double the Donation’s tool, this process is simplified even more! Supporters will be able to:

  • Search their employer in the database.
  • See any requirements, restrictions, and important deadlines.
  • Access necessary documents and forms.
  • View up-to-date, accurate information.

If you’ve determined that your religious organization typically qualifies for matching gifts, Double the Donation’s tool might be a useful fundraising tool for you. It’s easy to incorporate into your existing fundraising strategy and can help you pinpoint match-eligible donors instead of waiting for them to come to you. Plus, you won’t miss out on any major revenue opportunities.


Religious and faith-based organizations aren’t excluded from matching gifts programs as often as you might think! Becoming more aware of what corporations match gifts to religious organizations like yours will help you understand if promoting matching gifts would be beneficial to your organization.

Remember, check all eligibility requirements, because if there’s a restriction against religious organizations in a company’s matching gift guidelines, chances are, they might make exceptions for those that provide services to their communities. Now that you know the typical eligibility requirements and restrictions, get out there and maximize your matching gift potential!

Discover more matching gift and fundraising advice with our additional resources:

  • Church Fundraising Ideas. Even if your church isn’t eligible for matching gifts, that’s okay! There are plenty of other fundraising ideas available, and we have a list that covers many events, activities, and strategies you can use to raise money.
  • Corporate Matching Gift Programs. Need a refresher on the basics? Our comprehensive guide will give you the rundown on corporate matching gifts.
  • Top Matching Gift Companies. For a list of companies that offer fantastic matching gift programs, check out our list of top matching gift companies.
  • Matching Gift Eligibility. Still have questions about your match eligibility? Check out this guide that breaks down each type of organization to help you figure out typical restrictions.
Small Companies Matching Gifts

10 Additional Companies Providing Grants of Greater than 15 Dollars per Employee Volunteer Hour (Part 2)

Volunteer Grants (aka Dollars for Doers) programs are an up and coming form of corporate giving. Unlike matching gift programs, in which corporations match donations from employees, these programs match volunteer effort from employees with corporate donations.

If you haven’t been following Double the Donation’s blog, catch up on part 1 of this topic where we introduced 10 companies which provide grants of at least $15 per volunteer hour.

Due to the positive feedback we received from readers, we’re doing a followup post. So without further ado, here are 10 additional companies which have truly embraced Dollars for Doers programs with generous grants per hour volunteered.

Companies with Volunteer Grants Greater than $15 per hour:

Travelers CompanyTravelers Offers Multiple Types of Employee Donation Programs

Travelers offers two types of employee giving programs.

  1. Matching Gifts of Money
  2. Matching Gifts of Time

Through the “Matching Gifts of Money” program, the company doubles donations made by employees to nearly all nonprofits.

Through the “Matching Gifts of Time” program, the company directs a $500 grant to nonprofit organizations when an employee has volunteered for at least 24 hours with the organization ($20 per hour).

View additional details on Travelers Company’s volunteer grant program.

Macy’sMacy's Employees can Have their Donations Doubled and are Rewarded with Grants for Volunteering

Whereas most companies apply very few restrictions to their volunteer grant programs, Macy’s only provides volunteer grants to educational institutions (including K-12). Through Macy’s “Earnings for Learnings” program, the company provides a $250 grant to schools where employees volunteer for at least 15 hours ($17 per hour).

Macy’s also offers a very generous matching gift program where the company will match each employee’s donations up to $22,500 annually to nearly all nonprofits.

View additional details on Macy’s volunteer grant program.

Kimberly-ClarkEmployee Giving Programs at Kimberly Clark

While Johnson & Johnson made our 2012 ranking of top corporate employee giving programs, Kimberly-Clark isn’t far behind. The company matches donations to nearly all nonprofits up to $10,000 per employee per year.

The Kimberly-Clark Foundation also recognizes the volunteer efforts of employees and their spouses or domestic partners. The company provides $500 grants to nonprofits where employees / spouses / domestic partners volunteer for at least 30 hours in a year ($17 per hour).

View additional details on Kimberly-Clark’s volunteer grant program.

PNC FinancialPNC's Grants for Great Hours

Through PNC’s “Grants for Great Hours” volunteer grant program, employees who volunteer for 40+ hours with a nonprofit early education program earn a grant of $1,000 for that organization ($25 per hour).

Additionally, PNC offers a less restrictive matching gift program where the company matches donations dollar for dollar to nearly every nonprofit and school.

View additional details on PNC Financial’s volunteer grant program.

AmgenAmgen Matching and Volunteering Grants

The Amgen Foundation supports volunteer efforts by providing grants to organizations where employees volunteer. Once an Amgen employee volunteers for 15 hours in a year with a nonprofit, he or she can request a $500 grant ($33 per hour).

Full time employees are eligible for up to $2,000 annually in grants for their nonprofit while part time staff can earn up to $1,000 in grants annually.

Amgen also matches employee contributions of up to $20,000 per employee annually to nearly all nonprofits.

View additional details on Amgen’s volunteer grant program.

PPG IndustriesPPG Grants for Employees and Retirees

PPG Industries offers one of the most generous volunteer grant programs. Through PPG’s “Grant Incentives for Volunteerism by PPG Employees & Retirees (GIVE)” program, after an employee or retiree volunteers for 10 hours with a nonprofit organization, he or she can request a $500 grant for the organization ($50 per hour).

As an added bonus, if an individual also serves on the nonprofit’s board of directors; the company will double the grant and award $1,000 to the nonprofit ($100 per volunteer hour).

PPG Industries also matches donations to select organizations.

View additional details on PPG Industries’ volunteer grant program.

Devon EnergyGrants when Devon Energy Employees Volunteer

Whereas most companies base their volunteer grants off the annual number of hours volunteered, Devon Energy provides grants for regular volunteering during shorter time periods.  The company offers two ways employees can request $250 grants ($20 per hour) for their organization:

  1. Six hours of volunteering per month for two months.
  2. Three hours of volunteering per month for four months.

View additional details on Devon Energy’s volunteer grant program.

Soros Fund ManagementGrant Programs at Soros Fund Management

Soros was recently recognized on our list of companies with the top employee giving programs. The company provides volunteer grants of $50 per hour up to $4,000 annually.

Additionally, the company is one of the many employers which triple or quadruple employee donations.

View additional details on Soros Fund Management’s volunteer grant program.

Chevron CorporationChevron's Grant for Good

Through Chevron’s “Grant for Good” program, the company provides grants as a way to recognize employees and volunteers who volunteer on a regular basis.

After employees volunteer for 20 hours with a single nonprofit, the organization can receive a $500 grant. Each employee or retiree is eligible to obtain two $500 grants per calendar year for either a single nonprofit or two different nonprofits.

Chevron also doubles donations made by employees and retirees through the company’s Humankind Program.

View additional details on Chevron’s volunteer grant program.

PfizerEmployee Grant Programs at Pfizer

Pfizer encourages regular volunteerism among employees and retirees. The company provides $1,000 volunteer grants to organizations where employees volunteer on a regular basis.

After an employee or retiree volunteers for six hours per month for six consecutive months, he or she can submit a request for a $1,000 volunteer grant.

The company also matches donations made by employees and retirees up to $5,000 annually.

View additional details on Pfizer’s volunteer grant program.

Utilizing Resources:

Tour Double the DonationAll of these companies have embraced employee giving programs by offering grants above and beyond corporate averages. While the corporations may benefit from increased employee engagement, your nonprofit can also reap rewards.

These Dollar for Doer programs are a chance to double dip. Earn monetary grants along with benefiting from the assistance volunteers can provide. Make sure your nonprofit is encouraging volunteers to log their volunteer hours and submit these grants to their employers.

Tour Double the Donation to see how we help nonprofits raise more money from Dollar for Doer and matching gift programs. 

Learn how to use social media to promote matching gifts today.

Social Media: 12 Matching Gift Posts to Schedule Today

Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.

But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?

Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.

Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free)  to reach your digitally savvy masses.

Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.

We’re going to examine marketing matching gifts on social media through the following:

  • Sample Matching Gift Posts for Twitter
  • Sample Matching Gift Posts for Facebook

However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.

Learn the best way to market matching gifts.

The Best Way to Market Matching Gifts

Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!

For example, Double the Donation’s Premium Plan is the perfect tool for nonprofits just beginning to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search their own eligibility!

For larger nonprofits looking to improve their existing matching gift processes, 360MatchPro may be the better solution. This automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.

Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. If this seems like a good solution for your organization, sign up for a 14-day free trial with Double the Donation.

With that, check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.

Twitter is a great tool to market matching gifts.

Learn how to use Twitter in your matching gift marketing.Sample Matching Gift Posts for Twitter

Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet

Here are some example matching gift tweets:

1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.

 

2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!

 

3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations:  <insert URL>

 

4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.

 

5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!

 

6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.

 

7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?

 

Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.

However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.

Facebook is a great tool for marketing matching gifts.

Learn how to use Facebook when marketing matching gift programs.Sample Matching Gift Posts for Facebook

Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.

Here are some example matching gift posts for Facebook:

1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!

 

2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.

 

3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!

 

4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>

 

5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>

 

Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!


If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.