Companies With Matching Gift Programs in Atlanta

Major Atlanta Companies with Matching Gift Programs

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While Double the Donation works with nonprofits across the country, our headquarters in Atlanta means we have a special place in our hearts for Georgia-based nonprofits. We see the impact of local organizations every day, from the BeltLine to Buckhead, and we know that funding is the fuel that keeps this city moving forward.

Through corporate giving programs like matching gifts and more, nonprofit supporters can double (maybe even triple!) their contributions to eligible organizations, allowing their employers to showcase their social responsibility. These programs help nonprofits achieve their goals by providing much-needed revenue. Your organization does not want to overlook these opportunities, especially in a city as economically vibrant as Atlanta.

Statistics on Atlanta’s Matching Gift Fundraising Landscape

From a nonprofit’s perspective, being based in a major city like Atlanta is ideal for raising funds through corporate giving programs. The city is home to many of the world’s largest employers, some of which offer extensive employee matching gift and volunteer grant programs. Atlanta is often referred to as the “Silicon of the South” due to its booming tech sector, but it also remains a stronghold for traditional logistics, manufacturing, and beverage giants.

Here are a few statistics on the Atlanta-based companies and their employee giving programs, which may interest you:

  • Headquarters Hub: Atlanta ranks 4th, just behind New York City, Houston, and Dallas, in the number of Fortune 500 companies headquartered within city boundaries.
  • Top Tier Power: 4 Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, UPS, and Delta Air Lines.
  • Corporate Density: 26 Fortune 1000 companies are headquartered in Atlanta, 16 of which are in the Fortune 500.
  • Market Penetration: 75% of Fortune 1000 companies have employees in the Atlanta market.
  • Matching Rates: 65% of Fortune 500 companies match employee donations.
  • Volunteer Support: 40% of Fortune 500 companies offer volunteer grants for employees.

These numbers paint a clear picture. The money is available, but it requires proactive effort to claim it. With over 75% of Fortune 1000 companies having a presence in Atlanta, there are definitely opportunities for your nonprofit to increase fundraising from employee giving programs. A great place to start is by looking at the largest companies based in Atlanta.

Companies in Atlanta, GA with Generous Matching Gift Programs

Let’s take a look at a few employee-led giving programs at some of Atlanta’s leading employers. These companies represent the bedrock of the local economy and offer some of the most generous benefits to your donors.

1. Coca-Cola

It is impossible to talk about Atlanta without talking about Coke. The Coca-Cola Company offers a very generous employee giving program that sets the standard for corporate philanthropy in the region, offering a 2:1 match ratio that triples the impact of employee contributions.

  • Match Ratio: 2:1 (Triples the donation).
  • Match Limits: Matches donations from a minimum of $25 up to $10,000 per employee, per year (resulting in a total company contribution of up to $20,000).
  • Eligibility: Full-time employees and retirees are eligible to participate. Part-time employees are currently not eligible.
  • Submission: Employees must submit their matching gift requests electronically through the company’s community portal (CommunityKonnect/Benevity) by February 28 of the year following the donation.

The inclusion of retirees and the exceptional 2:1 match ratio make this program particularly valuable. Because the culture of giving is so embedded at Coke, a simple reminder to these donors is often all it takes to trigger a match request that significantly boosts your fundraising revenue.

Click here for additional info on Coca-Cola’s matching gift program.

2. The Home Depot

As one of the major companies based in Atlanta, The Home Depot is also a generous supporter of nonprofits in the city. Their “orange-blooded” culture is heavily focused on community improvement, especially for veterans and housing initiatives.

  • Match Ratio: 1:1
  • Match Limits: Matches donations anywhere from $25 to $3,000 (limits can vary by role).
  • Eligibility: Both full-time and part-time employees are eligible.
  • Exclusions: Unlike some other major companies, retired employees are generally ineligible for the standard match.

The inclusion of part-time employees is a massive benefit. With thousands of retail associates working in stores across the metro area, Home Depot offers a high volume of potential matching gifts, even if the individual donation amounts are smaller. The company has an easy-to-use electronic matching gift submission process, so your donors can submit matching gift requests in just a few minutes.

Click here for additional info on Home Depot’s matching gift program.

3. Delta Air Lines

As Atlanta’s hometown airline, Delta Air Lines takes the title seriously. Delta matches employee donations to a wide range of educational institutions, including both public and private institutions. Plus, they simplify the match request process with electronic forms.

  • Match Ratio: 1:1
  • Match Limits: Matches up to $5,000 annually per eligible individual.
  • Eligibility: The program is open to full-time, part-time, and retired employees.

The program’s history is one of growth. The cap was raised to $5,000 from $2,000, reflecting Delta’s growing commitment to philanthropy. The inclusion of retirees is also vital, as many career Delta employees remain in the Atlanta area after retirement and continue to give generously to local causes.

Click here for additional info on Delta Air Lines’ matching gift program.

4. Southern Company

Southern Company (and its subsidiary Georgia Power) is a staple of the Southeast. Utility companies are known for workforce stability and consistent giving. Their foundation is deeply committed to education, environment, and community growth.

  • Match Ratio: 1:1
  • Match Limits: Matches up to $5,000 per year.
  • Retiree Program: Southern Company is also known for an excellent matching program for retirees.

Because utility employees often stay with the company for decades, securing a donor from Southern Company can lead to a lifetime of matched giving. Their retiree network is also highly organized, making them a great demographic for planned giving and legacy match appeals.

Click here for additional info on Southern Company’s matching gift program.

5. Cox Enterprises

Cox Enterprises is a privately held global conglomerate headquartered in Atlanta, owning brands like Cox Communications, Cox Automotive (Autotrader, Kelley Blue Book), and the Atlanta Journal-Constitution. Their giving program is robust and focuses on sustainability and community empowerment.

  • Match Ratio: 1:1
  • Match Limits: Matches generally up to $5,000 annually.
  • Volunteer Grants: Cox has a strong volunteer grant program that rewards employees who give their time to local charities.

Privately held companies like Cox often have more flexibility in their giving. Their employees are encouraged to be “Cox Conserves” heroes, meaning environmental nonprofits often find a very receptive audience among this workforce.

Click here for additional info on Cox Enterprises’ matching gift program.

6. Equifax

Equifax matches employee donations to nearly all 501(c)(3) organizations. While the company historically used paper forms, they have modernized its systems to encourage participation. As with many corporate giving programs, Equifax aims to enable employees to use a part of the company’s budget to support their own philanthropic interests.

  • Match Ratio: 1:1
  • Match Limits: Donations of $50 to $5,000 are eligible for matching.
  • Eligibility: Both full-time and part-time employees are eligible to participate in the program.

The $50 minimum is slightly higher than some other programs (which often start at $25), so be sure to target your mid-level donors here. A $50 donation becoming $100 is a compelling pitch to upgrade a $25 donor to the next giving tier.

Click here for additional info on Equifax’s matching gift program.

7. Truist (formerly SunTrust)

Following the merger of SunTrust and BB&T, Truist has established a major presence in Atlanta (home of the Atlanta Braves’ Truist Park). Their purpose is to “inspire and build better lives and communities.”

  • Match Ratio: 1:1
  • Match Limits: Matches up to $2,500 annually for most employees.
  • Volunteer Grants: Truist offers a generous volunteer grant program to encourage community service.

Financial institutions are pillars of matching gift revenue. Truist employees are often encouraged to serve on nonprofit boards. If you have a Truist banker on your board, ensure they are utilizing their match for their annual board dues.

Click here for additional info on Truist’s matching gift program.

8. Norfolk Southern

One of the nation’s premier transportation companies, Norfolk Southern, recently moved its headquarters to Midtown Atlanta. This influx of corporate staff represents a new opportunity for Atlanta nonprofits.

  • Match Ratio: 1:1
  • Match Limits: Matches up to $5,000 per employee.
  • Focus: Strong focus on safety, environment, and community development.

As a “newcomer” to the HQ scene in Atlanta, Norfolk Southern is eager to establish itself as a good corporate neighbor. This is the perfect time for local nonprofits to reach out to their employees and welcome them to the local philanthropic ecosystem.

Click here for additional info on Norfolk Southern’s matching gift program.

9. NCR Voyix

NCR, a leader in consumer transaction technologies, is headquartered in Midtown near Georgia Tech. Their workforce is tech-savvy and younger, often looking for digital-first ways to give.

  • Match Ratio: 1:1
  • Match Limits: Matches up to $2,500 annually.
  • Volunteer Grants: NCR offers grants for volunteer hours, with an emphasis on STEM education and economic development.

Tech employees expect a frictionless donation experience. Ensure your matching gift tools are integrated directly into your online donation forms so NCR employees can submit their requests in just a few clicks.

Click here for additional info on NCR’s matching gift program.

10. IBM

IBM has a massive presence in Atlanta and matches donations made by both current employees and retirees. The matching gift ratio varies depending on whether the donor is an employee or a retiree.

  • Current Employees: Match eligible contributions of up to $5,000 per institution at a 1:1 ratio.
  • Retirees: Match eligible contributions at a 0.5:1 ratio.
  • Volunteer Grants: IBM offers grants of up to $1,000 in cash or $3,500 in technology for active volunteers.

The technology grant is a unique feature. Instead of cash, an IBM volunteer can help your nonprofit secure new computers or software. This can be more valuable than a cash donation for organizations struggling with outdated infrastructure.

Click here for additional info on IBM’s matching gift program.

11. United Parcel Service (UPS)

Headquartered in Sandy Springs, UPS is a global logistics giant and a major employer in the Atlanta metro area. The company offers a robust matching gift program designed to support the diverse charitable interests of its workforce, covering most 501(c)(3) organizations.

  • Match Ratio: 1:1
  • Match Limits: Matches donations from $5 to $2,500 per employee, per year.
  • Eligibility: Current full-time and part-time employees are eligible. Retirees are not eligible for the match.
  • Submission: Employees must submit their matching gift requests electronically through the company’s internal portal (Benevity).

The inclusion of part-time staff is a significant benefit given the company’s vast operational workforce. Additionally, the low minimum donation requirement of just $5 makes this program highly accessible, allowing employees at all giving levels to double their impact on the causes they care about.

Click here for additional info on UPS’s matching gift program.

The Bottom Line: By familiarizing yourself with employers who offer corporate giving programs, you set yourself up for a successful fundraising strategy. Otherwise, you may miss out on important revenue opportunities.

Top Matching Gift Fundraising Strategies for Atlanta Nonprofits

Atlanta is a city of neighborhoods and networks. To maximize your fundraising, you need a strategy that speaks to the local corporate culture.

1) Incorporating the “Peachtree” Strategy

Atlanta is geographically sprawling. Donors living in Sandy Springs, Alpharetta, or Marietta often work for these major downtown or Midtown firms. Do not limit your corporate research to Intown zip codes alone.

When you run your prospect research, filter by employer rather than just zip code. You will likely find that many of your suburban donors work for Home Depot (HQ in Vinings/Cobb County) or UPS (HQ in Sandy Springs). Tailor your appeals to remind them that their commute might be long, but their impact can be immediate through a matching gift.

2) Leveraging Georgia Gives Day

Georgia Gives Day (usually held on Giving Tuesday each year) is a massive event in the state. Many Atlanta companies run internal competitions to see which departments can raise the most money.

Therefore, use this opportunity to send targeted matching gift reminders. “Your donation to us on Georgia Gives Day counts toward your company’s internal giving competition! Don’t forget to submit your receipt to the Home Depot portal.”

3) Engaging the “Tech Square” Crowd

With NCR, Anthem, and innovation hubs for Delta and Home Depot all located near Georgia Tech, there is a high concentration of young, tech-forward donors. These donors live on their phones. Ensure your matching gift search tool is mobile-responsive. If they cannot submit the match request from their smartphone while riding the MARTA or walking the BeltLine, they likely never will.

Exploring Additional Opportunities with a Matching Gift Database

By adding a matching gift database (like Double the Donation) to your nonprofit’s tech toolbox, you’ll substantially increase your revenue potential. Manual tracking is simply not sustainable in a city with as many corporate donors as Atlanta.

Double the Donation’s database contains data on more than 24,000 companies representing 26+ million match-eligible individuals, making it the world’s most comprehensive matching gift database.

Here’s how it works:

  • You embed the search tool across your fundraising channels (e.g., your website and donation webpage).
  • Donors and volunteers search for their employers.
  • Your supporters receive instant updates on their employers’ giving programs, including forms, guidelines, and minimum amounts.

Plus, there’s more to Double the Donation. The system identifies match-eligible donors through email domain screening and enables automated workplace fundraising emails to drive submissions to completion. This “set it and forget it” approach ensures you never miss a match from a Coke or Delta employee again.

Conclusion & Final Thoughts

Atlanta is home to many of the nation’s leading companies that match employee donations. Make sure everyone in your organization is familiar with the major employers in your area that offer giving programs. At the very least, your organization should share the above companies with both your team and your supporters.

Making sure they’re familiar with these major companies can help your organization boost its revenue. You should also consider taking it a step further by providing donors and volunteers with detailed information on their company or their spouse’s employer. By raising awareness and simplifying the matching gift process for supporters, you can increase your fundraising revenue and build deeper relationships with your donors.

Ready to start making the most of these matching gift opportunities? Check out our additional resources to learn even more:

Find out if your donors work for these matching gift companies in Atlanta.