As a nonprofit fundraiser on the lookout for new ways to maximize charitable support, there are a few avenues your team might not be paying enough attention to. Specifically, these are prospect research and matching gifts—and the two ideas go hand in hand.
After all, gathering the right data via prospect research can have a huge impact on the success of your donor engagement, relationship-building, and solicitation efforts. And matching gifts enable nonprofits like yours to literally double the funds they bring in.
When you unlock additional funding through prospect research and matching gifts, your organization is better able to serve its mission, bankroll important projects, and continue working toward its goals.
From learning the basics to soliciting your first prospects and stewarding donors into the matching gift lifecycle, this combined approach can be a game-changer for your organization.