Uncover Every Revenue Stream With Our New Supporter Profiles

TLDR: Double the Donation’s new supporter profiles enable nonprofits to identify and pursue multiple workplace giving revenue streams through a single interface. By consolidating workplace giving data in an easily accessible location, organizations can elevate their marketing efforts and capture their share of unclaimed corporate funding.

Today’s companies are diversifying their charitable impact through matching gifts, volunteer grants, payroll giving, corporate sponsorships, and beyond. At Double the Donation, our mission is to ensure you never leave money on the table through these opportunities.

As a leading fundraising tool, we provide the infrastructure needed to bridge the gap between a supporter’s intent and their employer’s bank account. That’s why we’re thrilled to introduce the Supporter Profile: a centralized command center designed to help you understand and maximize every supporter’s potential.

This guide will walk you through how this innovation serves as a catalyst for sustainable growth and multi-stream revenue generation. We’ll cover:

The evolution of supporter profiles
Identifying comprehensive workplace giving eligibility
Leveraging actionable interaction history
Taking your next steps

By aggregating employment data and engagement metrics, detailed supporter profiles allow you to view each individual through the lens of their total corporate value. Let’s learn more and see how you can get started with this new feature.

The Evolution of Supporter Profiles

Historically, nonprofit data has lived in silos. Your volunteer coordinator might have a list of dedicated helpers, while your development director manages a separate database of mid-level donors. The problem with this fractured approach is that it ignores the crossover between giving time and giving money.

Our fundraising software has evolved to break down these barriers in regard to workplace giving. By providing a unified view that connects an individual’s recently identified eligible gifts and volunteer activities directly to their employer’s corporate giving policies, the supporter profile helps you see exactly where they can multiply their impact.

When you access a profile, you’re not just looking at a name and an email address. You’re looking at a roadmap for maximizing long-term impact.

By uncovering a supporter’s eligibility for multiple programs (such as matching gifts, volunteer grants, and payroll giving), you can shift your strategy from one-off asks to total lifetime value optimization. For example, a supporter who previously only appeared as a volunteer can now be identified as eligible for both volunteer grants and matching gift programs. By guiding them through these multiple, parallel revenue streams, you aren’t just securing a single contribution; you’re transforming them into a multi-channel partner, effectively increasing their impact for your organization.

This evolution is a direct response to the information gap that plagues the industry. Research suggests that 78% of donors are unaware whether their company matches gifts. By consolidating this information into a single profile, we give your staff the digital credentials they need to educate supporters effectively and increase your overall return on investment.

Identifying Comprehensive Workplace Giving Eligibility

The core power of the Supporter Profile lies in its ability to scan and surface comprehensive eligibility. Corporate philanthropy is a broad umbrella, and our new supporter profile updates ensure you’re looking under every section.

Whether you’re reviewing a recent gift in your Donations tab or a new sign-up in your Volunteering module, all you have to do is click a supporter’s email to open their profile. From there, you can identify multiple potential funding sources, including:

Matching gift eligibility (the traditional “dollar-for-dollar” match that most fundraisers are familiar with)
Payroll giving options (recurring, pre-tax donations directly from supporters’ paychecks)
Volunteer-related incentives (including both grants and VTO opportunities, thus increasing operational capacity without increasing your budget)

A complete look at an individual’s eligibility transforms your fundraising by revealing the full scope of each supporter’s corporate giving power. By consolidating various workplace giving opportunities into a single, unified viewpoint, your team can eliminate revenue leakage and foster deeper relationships that extend beyond a single transaction or event.

Leveraging Actionable Interaction History

Context is the currency of good fundraising. When you have a clear picture of a supporter’s past activity, you can communicate more effectively and build stronger relationships. Our new supporter profile feature acts as a central hub, providing a complete historical log of every matching gift or volunteer grant touchpoint between your organization and the individual.

By viewing their recent interaction history, you can access several key data points that inform your strategy:

Their most recent financial gifts.
Their logged volunteer hours and activity.
The automated emails they’ve already received.

This digital paper trail is essential for professional stewardship. It prevents your team from sending redundant communications, such as asking a donor to submit a matching gift request when they have already completed the process. Furthermore, this consolidated data allows you to move from generic outreach to highly personalized engagement strategies, ensuring that your team knows exactly where a donor stands in their giving journey.

Taking Your Next Steps

Your data is only useful if it leads to action. Once you’ve reviewed a supporter’s history, the supporter profile feature provides the tools to move immediately from insight to impact (managing blocklists, viewing sent emails, or crafting personalized follow-ups to help drive requests to completion).

This allows you to maximize your outreach efficiency by…

Managing communication preferences to respect donor boundaries.
Sending targeted follow-ups based on real-time engagement data.
Tracking the status of individual requests to ensure nothing falls through the cracks.

For example, if the profile shows that a donor opened three separate emails about their matching gift eligibility but never clicked the submit button, it indicates interest but a potential barrier in the process. Your team can then send a personalized nudge like this: “Hi Sarah, we noticed you have been looking into your company’s matching program. Is there anything we can do to help, such as providing a receipt or our tax ID, so that you can complete your request?”

This level of specificity is a powerful way to convert interest into revenue. By taking the next steps directly from the profile, you maintain a high standard of stewardship while ensuring you pursue every viable lead.

Quick Tip: The supporter profile also manages blocklists and communication preferences, making it easy to respect donor boundaries. This updated functionality allows you to see at a glance if a donor has opted out of certain workplace giving streams, ensuring your team maintains high standards of stewardship while still pursuing every viable lead.

Final Thoughts

Double the Donation’s new supporter profiles convert raw data into a revenue strategy. By understanding the full potential of every supporter and taking direct action to nurture them through the engagement journey, you can turn a single interaction into multiple streams of funding for your mission.

The days of leaving “free money” on the table are over for organizations that embrace these data-driven insights.