Effectively Market Matching Gifts to Your Donors

Check out these ideas to incorporate matching gifts across your fundraising and communications.

Grow your matching gift revenue by utilizing Double the Donation's matching gift tools across your fundraising

Strategy

Create awareness internally in your organization so everyone is familiar with the concept of employee matching gift and volunteer grants and knows how to provide matching gift information to supporters.

Download our free tracking and reporting template.

Key Metrics

Your organization should be tracking a few key metrics. These include:

  • Number of matching gifts received
  • Value of matching gifts received
  • Matching gift rate (number of matching gifts received / total number of individual donations)
  • Percentage increase on individual donations (matching gift value / total value of individual donations)

Download our free tracking and reporting template.

More than 8,500 organizations use Double the Donation's matching gift tools to raise their matching gift revenue and increase their impact. Join them today!