Entries by Kyra Engle

Match Like Megan: Driving Matching Gifts with Social Proof

In the world of fundraising, one of the most effective yet underutilized tools for maximizing donations is the power of social proof. People tend to follow the lead of others, especially when making decisions about giving. That’s why showcasing existing support through matching gifts with social proof can be a game-changer for nonprofits like yours. […]

Examples & Insights from the Matching Gift Idea Exchange

In June 2025, Double the Donation organized the second annual Matching Gift Idea Exchange. This was an opportunity for nonprofits, schools, and other groups to share their best matching gift materials and be inspired by their peers’ ideas. Why? Matching gifts are a powerful tool for fundraising organizations, allowing them to maximize donations and engage […]