Double the Donation’s Year in Review: 2024 Edition

As we wrap up 2024, it’s the perfect time to look back and acknowledge the milestones, innovations, and impact achieved by our team and its partners in the nonprofit and corporate giving sectors. In Double the Donation’s Year in Review 2024, we’ll share key insights, highlights, and achievements that have propelled us forward and helped nonprofits like yours make an even bigger difference.

All in all, this year has been one of remarkable growth, with exciting developments in matching gift technology, ready-built integrations, and groundbreaking functionality designed to help nonprofits unlock more from their fundraising efforts.

In order to celebrate our successes, this overview will cover:

Significant product updates & enhancements
Our continously expanding client base
Standout 5-star Google reviews
Network growth: new partnerships & integrations
Overall matching gift fundraising success across users
Comprehensive matching gift database development
Invaluable matching gift resources

Join us in reflecting on this year’s wins as we gear up for another impactful fundraising season ahead!

Significant product updates & enhancements

In 2024, Double the Donation rolled out a series of significant product updates and enhancements designed to improve the workplace giving experience for nonprofits and their donors. These updates have been instrumental in helping our clients drive more donations, simplify their workflows, and engage donors and other supporters more effectively.

These product updates reflect our commitment to evolving alongside our clients’ needs, ensuring they have the most powerful tools to elevate their workplace giving efforts. As we look to 2025, we’re excited to continue innovating and delivering new features that make a measurable impact on nonprofit fundraising.

Check out an overview of three of our most impactful updates here:

360MatchPro Volunteer Hub rollout

This year, we expanded the capabilities of our 360MatchPro platform by launching Volunteer Hub, a built-in solution designed to support organizations in targeting corporate volunteer initiatives in addition to traditional matching gift management. These initiatives, which include volunteer grants and paid volunteer time off, can go a long way in attracting, engaging, and retaining volunteers⁠—and 360MatchPro Volunteer Hub makes it easier than ever to benefit from the programs.

If you haven’t already, take steps to embed our Volunteer Hub database directly into your Volunteers Info page on your website, along with any volunteer registration forms you have.

Learn more about 360MatchPro Volunteer Hub here!

Achieved SOC 2 Type 2 compliance

Security and data protection are top priorities at Double the Donation, and in 2024, we took our commitment to the next level by achieving SOC 2 Type 2 compliance. This integral milestone demonstrates our adherence to rigorous standards for security, availability, confidentiality, and processing integrity.

Achieving SOC 2 Type 2 assures clients like you⁠—as well as their donors⁠—that their data is handled with the highest standards of security and care. Not to mention, it reinforces our role as a trusted partner for nonprofits that prioritize the protection of donor information.

Learn more about our SOC 2 Type 2 compliance here!

Auto-submission enhancements

Enhancing the auto-submission functionality has been a major focus in 2024, making it even easier for donors to complete matching gift submissions without the added manual effort. Our most recent improvements to the auto-submission process mean that donors are prompted to auto-submit their matches at multiple touch points throughout the donor journey, increasing the likelihood that they ultimately do so.

All in all, these auto-submission enhancements reduce barriers in the matching process, driving more completed matches and enabling nonprofits to capture more matching gift revenue. And it’s all done with minimal time and effort!

Learn more about matching gift auto-submission here!

Our continuously expanding client base

So far this year, our team has welcomed over 1,055 new clients to the Double the Donation family, expanding our community of nonprofits, educational institutions, and other fundraising organizations dedicated to making a difference through matching gifts and workplace giving.

Each new client represents a unique opportunity to drive more donations, streamline fundraising efforts, and unlock the full potential of corporate philanthropy. And we’re so grateful for the causes that trust Double the Donation to do so. This growth among our expanding client base strengthens our commitment to helping nonprofits of all sizes access critical matching gift revenue, ultimately increasing their ability to create positive change in the communities they serve.

All in all, we’re honored to work with a diverse array of organizations this year and look forward to supporting them as they continue maximizing their fundraising impact through matching gifts and more in the future.

Standout 5-star Google reviews

Double the Donation has been thrilled to receive more than 40 new 5-star Google reviews, underscoring the impact of our commitment to customer and user success. Each of these reviews highlights the effectiveness of our sales and onboarding processes, the value of our technology, and the powerful results nonprofits achieve through our matching gift solutions.

Here are a few examples collected in the last year:

I’m thrilled that Double the Donation is seamlessly integrated with our new giving platform. Our minimal fee for the software has paid for itself in one week! We are thrilled to have this as part of our fundraising platform. This is a game-changer. Easy to integrate, and the team is so helpful to set you up for success!

– St. Mary-Basha Catholic School

Our small non-profit is excited to see what results Double the Donation can produce for our fundraising, as having another tool that is mostly automated for this small but mighty team is incredibly helpful, especially as we move into our end-of-year campaign.

– End of Life Washington

Very easy setup and user interface. The sales and onboarding staff were very pleasant and helpful to work with. You get website widgets, integration with your donation checkout form, marketing materials, and email auto responders instructing and encouraging donors through the process. Great automated solution for non-profits.

– WMNF 88.5 FM

In the fast-paced realm of nonprofit fundraising, efficiency and effectiveness are essential. DoubletheDonation is a standout platform that is transforming how organizations maximize their donation potential. Tailored for fundraisers and database managers, DoubletheDonation is more than just a tool—it’s a partner in driving successful campaigns and streamlining donation processes.

– The Galloway School

Each of these generous reviews motivates us to keep delivering the best possible experience for our customers, and we’re grateful to our clients for sharing their success stories. Looking ahead, we’re excited to continue empowering nonprofits with the tools they need to raise more and make an even bigger impact. And we hope to hear from even more organizations benefitting from our tools!

Network growth: new partnerships & integrations

2024 has been a year of exciting growth for Double the Donation’s integration network. With the addition of 14 new partnerships and 11 integration enhancements, we’ve been able to significantly broaden our reach and capabilities.

These strategic collaborations are designed to provide even more value to our clients by expanding access to powerful tools, platforms, and resources that complement our matching gift technology.

New integrations include:

Donation tools
Peer-to-peer fundraising platforms
Donor databases or CRMs
Volunteer management systems
And more!

These partnerships are designed to allow nonprofits to seamlessly integrate Double the Donation’s matching gift technology into their existing workflows, offering a more streamlined and efficient experience for both organizations and their donors.

By expanding our network of partners and continuously improving integrations, Double the Donation is making it easier than ever for nonprofits to leverage matching gifts as a key component of their fundraising efforts. We’re excited to see the positive impact these partnerships will continue to have as we move into the next year, helping even more organizations maximize their matching gift revenue.

Overall matching gift fundraising success across clients

In 2024, Double the Donation users achieved remarkable success, collectively identifying more than $460,445,322 in matching gift revenue.

This is a powerful testament to the impact of matching gift programs when paired with the right tools and strategies. Through effective communication and proactive engagement, our clients were able to reach more donors, secure more matches, and ultimately drive greater funding to support their missions.

To support this success, clients utilized our platform to send a total of 19,117,522 emails to donors, prompting significant engagement. With 13,678,721 of these messages opened, our users saw an impressive 71.55% open rate—well above industry averages. Additionally, 1,313,055 of these emails were interacted with, resulting in a 9.6% click rate (also above industry averages), indicating strong donor interest in matching gifts.

These metrics underscore the power of Double the Donation’s solutions in amplifying donor participation and optimizing matching gift revenue. By driving strong engagement rates and making it easy for donors to complete matches, our clients are leveraging every opportunity to boost their fundraising success.

This year’s results highlight the effectiveness of our tools in helping nonprofits expand their impact through matching gifts, and we’re proud to be a part of their journey toward sustainable growth and more.

Comprehensive matching gift database development

In the past year, Double the Donation has continued to strengthen its position as the leading resource for matching gift data with ongoing enhancements to our comprehensive matching gift database.

Today, our database contains over 24,493 company records, providing an extensive resource for nonprofits to easily identify matching gift opportunities across a broad spectrum of corporations. This robust database represents more than 26,802,622 employees, significantly expanding the reach of our clients to potential match-eligible donors worldwide.

With an estimated coverage of 99.68% of match-eligible donors, our database development efforts are ensuring that nonprofits can access nearly every available matching gift opportunity. These high coverage rates mean that donors are far more likely to find their employers and quickly complete matching gift submissions, maximizing revenue for the organizations they support.

Furthermore, our commitment to accessibility has led us to surpass our target for form availability, with 91% of matching gift forms accessible directly through our platform—which is well above our initial goal of 70%. This high form availability rate simplifies the submission process, making it easier for donors to complete matches quickly and effectively.

Our continued focus on database development reflects our dedication to helping nonprofits unlock the full potential of matching gifts. By providing comprehensive, accurate, and accessible matching gift data, we’re enabling organizations to connect with more donors, raise more funds, and further their missions with confidence.

Invaluable matching gift resources & materials

So far in 2024, Double the Donation has significantly expanded its library of resources, offering nonprofits even more tools and materials to succeed with matching gift fundraising. After all, our goal is to empower organizations with the knowledge, strategies, and practical assets they need to unlock more matching gift revenue and streamline their outreach efforts.

Among our most popular resources this year are…

79 webinars and counting⁠—including a few of our top sessions here:

129 new blog posts, such as these fan-favorites:

New corporate volunteer-focused downloadable resources:

With the introduction of these new resources, our team aims to equip nonprofits with everything they need to succeed at every stage of the matching gift journey. As always, we’re committed to delivering high-quality materials that make a tangible difference in our audience’s fundraising efforts, and we look forward to adding even more valuable resources in the coming year.

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Wrapping up & additional resources

As we close out 2024, we’re grateful for the nonprofits, corporate partners, and donors who made this a remarkable year. Together, we’ve driven substantial change, innovated how matching gifts are identified and managed, and enabled countless nonprofits to expand their impact.

Going forward, Double the Donation remains committed to enhancing the matching gift experience, providing cutting-edge tools, and supporting organizations in achieving their fundraising goals. Here’s to an even more successful year ahead as we continue to work together for a brighter, more generous future.

Thank you for being part of this journey—let’s make 2025 even better!

Interested in reading more about workplace giving and how Double the Donation can supercharge your efforts? Check out the following resources:

Become an Expert: Access The Ultimate Guide to Matching Gifts. Get the free downloadable guide to learn everything you need to know about corporate matching gifts.
Corporate Volunteerism | What Nonprofits Should Know. Corporate volunteerism can play a big role in workplace giving success. Discover the ins and outs of the volunteer programs here!
Winning Workplace Giving Strategies & How to Leverage Them. Walk through the most popular forms of workplace giving and see how your team can benefit from the opportunities in this guide.