MarketSmart’s solutions enable nonprofits to interact with donors in a more efficient and genuine way. This way, you can secure loyal support from those who are interested in planned giving.
Using personalized surveys, invite donors to share why they care about your mission. To complete the picture, the system will track donors’ interactions with your website. From here, it will funnel all this data into donor profiles where each is assigned a unique engagement score. Using the intuitive dashboard, you’ll know who’s ready to be contacted and who isn’t quite there yet, so you can effectively market planned giving to the right prospects at the right time.