While Double the Donation works with nonprofits across the country, the fact that we’re headquartered in Atlanta means we have a special place in our hearts for Atlanta nonprofits.
Through corporate giving programs, nonprofit supporters can double (maybe even triple!) their contributions to eligible organizations, allowing their employers to showcase their social responsibility. These programs boost nonprofits toward their goals by contributing much-deserved revenue. Your organization does not want to overlook these opportunities.
If your nonprofit is based in Atlanta, brush up on these important areas of corporate giving:
- Statistics on Atlanta Matching Gift Companies.
- Companies in Atlanta with Matching Gift Programs.
- Exploring Revenue Opportunities with a Matching Gift Database.
Statistics on Atlanta Matching Gift Companies
From a nonprofit’s standpoint, being located in a major city like Atlanta is ideal for raising money with corporate giving programs. The city is home to many of the largest employers in the world, some of which offer extensive employee matching gift and volunteer grant programs. Here are a few statistics on Atlanta-based companies and their employee giving programs which may interest you:
- Atlanta ranks 4th, just behind New York City, Houston, and Dallas, in the number of Fortune 500 companies headquartered within city boundaries.
- 4 Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, United Parcel Service (UPS), and Delta Air Lines.
- 26 Fortune 1,000 companies are headquartered in Atlanta, 16 of which are in the Fortune 500.
- 75% of Fortune 1000 companies have employees in the Atlanta market.
- 65% of Fortune 500 companies match donations made by their employees.
- 40% of Fortune 500 companies offer volunteer grants for employees.
Curious about employee matching gift programs and volunteer grant programs? Click here to explore more corporate philanthropy statistics.
Companies in Atlanta, GA with Matching Gift Programs
With over 75% of Fortune 1000 companies having a presence in Atlanta, there are definitely opportunities for your nonprofit to increase fundraising from employee giving programs. A great place to start is by looking at the largest companies based in Atlanta.
Let’s take a look at a few of the employee giving programs at some of Atlanta’s leading employers.
Coca-Cola offers a very generous employee giving program. The company offers a 2:1 match, which means eligible employee donations are tripled! They’ll match donations anywhere from $25 to $20,000, as long as they’re made to eligible nonprofits.
Coke is willing to match donations to nearly all nonprofits but does have a few restrictions on their matching gift program. For instance, part-time employees are ineligible to participate.
Another aspect of Coca-Cola’s program worth mentioning is that the company does a great job promoting the programs to Coke employees! Read more about this in our previous article that covers employee matching gift participation rates at various companies across the nation.
As one of the major companies based in Atlanta, Home Depot is also a generous supporter of nonprofits in the city. They match donations anywhere from $25 to $3,000 at a 1:1 ratio.
Similar to Coca-Cola, the company has few restrictions in place. For instance, both full-time and part-time employees are eligible, but unlike some other major companies, retired employees are ineligible.
The company has an easy-to-use electronic matching gift submission process, which means your donors can submit matching gift requests in a matter of minutes.
If you’re interested in learning more about the typical process a donor goes through to submit a matching gift request electronically, learn more about Home Depot’s electronic submission process.
IBM matches donations made by both current employees and retirees.
The matching gift ratio varies depending upon whether it’s an employee or retiree making the donation. For instance, IBM will match eligible contributions of up to $5,000 per institution per current employee at a 1:1 ratio. For retired employees, they’ll match at a .5:1 ratio.
Plus, they provide volunteer grants for employees and retirees who prefer to donate their time rather than money. They offer both individual and team volunteer grants. Depending on the amount of volunteered hours, employees can request from $500 to $5,000, starting at 40 hours.
Charitable employees who volunteer for eligible organizations can request either a monetary grant or an equipment grant. Specifically, team volunteer grant requests for eligible schools and nonprofits can be up to $7,500 in equipment. For individuals volunteer grant requests, IBM employees and retirees can request up to $3,500 in technology grants or $1,000 in cash awards each year.
Delta Air Lines
Delta matches employee donations to a wide range of educational institutions, including those that are both public and private. Plus, they make the match request process simpler through electronic forms.
Delta matches up to $5,000 annually per eligible individual at a dollar-for-dollar rate. This is up from a 50% match on up to $2,000 annually just a few years ago.
The program is offered to full-time employees, part-time employees, and retirees.
AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2018, it’s the ninth-largest company in the U.S. by total revenue.
While AT&T doesn’t offer a matching gift program, the company supports organizations that full-time employees are passionate about through its Cause Cards program.
Cause Cards are grants from AT&T given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign are eligible to receive a Cause Card.
The grant amount depends on each individual employee’s total giving amount. These Cause Cards are expected to range from $25 to $250, and once they’re approved, employees are notified of the amount offered by AT&T and the deadline to select an eligible charity.
United Parcel Service (UPS)
We get more questions from our nonprofit clients asking us about UPS’s matching gift program than any other company. Unfortunately, this confusion arises from the fact that UPS is still listed on the majority of the random lists of matching gift companies found on various websites.
UPS does not offer an employee matching gift program. Upon hearing this news, our team reached out to the UPS Foundation for confirmation and received the following response:
“The UPS Foundation formerly offered a gift matching program for educational and cultural organizations. However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate. At this time, there are no current plans to restart the program.”
While they don’t match employee donations, they are avid supporters of their local communities. For instance, in recent years, they’ve invested over 1.8 million volunteer hours and over $100 million to charitable organizations.
Equifax matches employee donations to nearly all 501(c)(3) organizations. While the company provided us with a paper matching gift form copy, we always encourage employees to check the company intranet to ensure it’s the most up-to-date version.
Both full-time and part-time employees are eligible to participate in the program. Donations of $50 to $5,000 may be matched at a 1:1 ratio. In other words, donations to eligible nonprofits can potentially be doubled!
As with many corporate giving programs, Equifax aims to enable employees to use a part of the company’s budget to support their own philanthropic interests.
Additional Atlanta Matching Gift Companies
Hundreds of other major employers in the Atlanta area also match employee donations. Check out some other Fortune 1,000 companies in Atlanta that offer matching gift programs:
- Southern Company
- Truist Bank
- First Data Corporation
- Pulte Group
- Aaron’s, Inc.
- Carter’s, Inc.
- Global Payments, Inc.
By familiarizing yourself with employers who offer corporate giving programs, you set yourself up for a successful fundraising strategy. Otherwise, you may miss out on important revenue opportunities.
Exploring Opportunities with a Matching Gift Database
By adding a matching gift database (like Double the Donation) to your nonprofit’s tech toolbox, you’ll substantially increase your revenue potential.
Double the Donation’s database has data on more than 20,000 companies that represent 15+ million match-eligible individuals, making it the world’s leading matching gift database. Here’s how it works:
- You embed the search tool across your fundraising channels (e.g. your website and donation webpage).
- Donors/Volunteers search for their employers.
- Your supporters instantly receive updated info on their employers’ giving programs.
Larger nonprofits may benefit even more from 360MatchPro by Double the Donation. It recognizes match-eligible donors through email domain screening and enables email automation to drive matches to completion.
Want to find out how these tools can help your Atlanta nonprofit increase its fundraising potential?
Atlanta is home to many of the nation’s leading companies that match employee donations. Make sure everyone in your organization is familiar with major employers that offer giving programs in your area.
You should also consider taking it a step further by providing donors and volunteers with detailed information on their company / their spouse’s employer. By raising awareness and simplifying the match process for supporters, you should increase your fundraising revenue.
Take a tour of Double the Donation’s matching gift service to see if we can help your organization raise more money from these programs.