Top Nonprofit Marketing Software

Use these tools to promote your campaigns and boost donor engagement.

View Our Favorite Nonprofit Marketing Tools

Explore our list of top nonprofit marketing software tools.

The Best Nonprofit Marketing Software

Marketing Software	Read Our Review	Learn More
Salsa Labs	Jump to this section.	Visit Salsa’s Homepage!
360MatchPro	Jump to this section.	Visit 360MatchPro’s Homepage!
MarketSmart	Jump to this section.	Visit MarketSmart’s Homepage!
Firespring	Jump to this section.	Visit Firespring’s Homepage!
Mailchimp	Jump to this section.	Visit Mailchimp’s Homepage!
PG Calc	Jump to this section.	Visit PG Calc’s Homepage!
ActiveCampaign	Jump to this section.	Visit ActiveCampaign’s Homepage!
AutoPilot	Jump to this section.	Visit AutoPilot’s Homepage!
Stelter	Jump to this section.	Visit Stelter’s Homepage!
Constant Contact	Jump to this section.	Visit Constant Contact’s Homepage!
GreenRope	Jump to this section.	Visit GreenRope’s Homepage!
VerticalResponse	Jump to this section.	Visit VerticalResponse’s Homepage!

Marketing Software
Salsa Labs
360MatchPro
MarketSmart
Firespring
Mailchimp
PG Calc
ActiveCampaign
AutoPilot
Stelter
Constant Contact
GreenRope
VerticalResponse

Salsa Labs

Best Nonprofit Marketing Software

Salsa’s marketing software, also known as Salas Engage, comes with all the tools nonprofits need to raise awareness and promote their mission. From features like automated emails, social media marketing, and analytics tracking, your nonprofit will be well equipped to interact with donors and adjust your campaign to reach your organization’s goals.

Check Out Salsa Labs

(Or read our review)

360MatchPro

Best Automated Marketing Software

We might be biased but, matching gifts are great! For organizations looking to improve their matching gift outreach, there’s no better tool than 360MatchPro. Nonprofits can identify potential matching gifts and send reminders to donors about submitting requests. Plus, organizations can track submitted requests to get a more accurate estimate of the funds raised.

Check Out 360 MatchPro

(Or read our review)

MarketSmart

Best Digital Marketing Software

MarketSmart offers intuitive technology designed specifically for major and legacy gift fundraising. With their comprehensive tools, organizations can easily qualify, cultivate, and prioritize their prospects. When you have MarketSmart on your side, you’ll improve your communications and take major donor engagement to the next level.

Check Out MarketSmart

(Or read our review)

Note

Purchase the perfect fundraising software! Download our Top 10 Questions to Ask When Considering Fundraising Software!.

Our Favorite Nonprofit Marketing Software

Salsa Labs — Best Nonprofit Marketing Software

Overview

With its digital marketing tools, Salsa’s nonprofit software will help expand your reach and donor base by providing clean and professional-looking email templates. Don’t worry, your hard work putting together that emailed newsletter won’t end up in anyone’s spam folder! With Salsa’s reputable domain, you can be confident your message will land safely in supporters’ inboxes.

Don’t forget about your dashboard analytics! With Salsa, you can track all of your nonprofit’s success in one spot.

Salsa's nonprofit marketing software can fulfill all your organization's marketing needs.

Why We Love It

Salsa helps you market your social media, too! They’ve made word-of-mouth easier with social sharing to Pinterest, Facebook, and Twitter. You can also find your supporters on social media with their email addresses and engage with them on a new level.

Pricing

Salsa’s marketing software starts at just $179 a month!

Salsa Labs has the best nonprofit marketing software available.

Get Started With Salsa Labs

360MatchPro — Best Automated Nonprofit Marketing Software

Overview

360MatchPro’s marketing tools let you automatically receive matching gift eligibility information from supporters via emails and donation forms. They’ll help you send the right information to the right supporters with the help of email customization and analytical reporting.

With the help of their matching gift marketing tools, you’ll have the option to send mass emails and single emails.

Explore 360MatchPro's website to learn more about their intuitive nonprofit marketing software for matching gifts.

Why We Love It

360MatchPro lets you automate your outreach. This way, you can trigger response emails for different donor actions and make sure your messages are always personalized!

Pricing

Give a representative a call or email to discuss pricing!

Get Started With 360MatchPro

Note

Purchase the perfect fundraising software! Download our Top 10 Questions to Ask When Considering Fundraising Software!.

MarketSmart — Best Nonprofit Marketing Software for Planned Giving

Overview

MarketSmart’s solutions enable nonprofits to interact with donors in a more efficient and genuine way. This way, you can secure loyal support from those who are interested in planned giving.

Using personalized surveys, invite donors to share why they care about your mission. To complete the picture, the system will track donors’ interactions with your website. From here, it will funnel all this data into donor profiles where each is assigned a unique engagement score. Using the intuitive dashboard, you’ll know who’s ready to be contacted and who isn’t quite there yet, so you can effectively market planned giving to the right prospects at the right time.

Take a look at MarketSmart's website to learn more about their comprehensive nonprofit marketing software for better planned giving.

Why We Love It

MarketSmart puts a major emphasis on treating donors with respect and authenticity. Their technology goes beyond wealth data and focuses on getting to know donors on a deeper level. With MarketSmart’s help, you’ll be on the fast track to identifying qualified leads and creating authentic, lasting relationships with high-value prospects.

Pricing

Contact MarketSmart to discuss pricing and set your organization up for fundraising success!

Get Started With MarketSmart

Other Nonprofit Marketing Software

Firespring

Overview

Firespring’s marketing software will handle all your marketing worries. They have you covered from email marketing to web design services, and their consultants can walk you through virtually any aspect of your nonprofit marketing strategy.

Plus, just to prove to you how well they can market your organization, they’ll provide you with an amazing return on investment you’ll be tracking with their metrics.

Why We Love It

By subscribing to Firespring’s software solution, you’ll also have access to their graphic design team! They’ll help your brand find its “corporate identity,” or in other words, solidify your branding.

Pricing

Their plans start at just $89!

Mailchimp

Overview

Mailchimp’s marketing platform will make sure your emails get sent out at the right time and arrive in the right people’s inboxes! You can make API requests and get detailed reports to make sure you’re drawing in new donations.

With easy-to-use email templates, your emails will fall right in line with your organization’s branding.

Why We Love It

Mailchimp can grow as you do and they’ll even help you do the growing with their advanced analytics. You’ll be able to check up on your donations and website activity with their reports.

Pricing

Mailchimp’s services start at $0 a month!

PG Calc

Overview

PG Calc’s marketing services can help extend your online reach! You can carefully develop and craft every email so it connects with recipients and strengthens donor relationships. PG Calc will even help you build a trustworthy and professional-looking newsletter.

When it comes to your website, PG Calc allows for total customization and gives you up-to-date metrics.

Why We Love It

You can customize your own package with PG Calc! Pick from their services like website design, email and eNewletter marketing, direct mail, BatchCalc, brochures, and strategy and analytics to create your personalized package, tailored to you!

Pricing

Contact PG Calc to discuss pricing!

ActiveCampaign

Overview

ActiveCampaign’s marketing software helps you automate your nonprofit’s internal operations and marketing. You can import your contacts or donor profiles and then automate emails!

But that’s not all! ActiveCampaign will help your nonprofit with metrics. You can track page visits to give you real-time analytics.

Why We Love It

They’ll bring their analysis to your social media, too! You can set up automated reactions when your campaign is shared or talked about online.

Pricing

Their packages start at just $9 a month.

AutoPilot

Overview

AutoPilot has a great marketing software that keeps you in touch with your donor base. From emails to SMS messages to postcards, your organization won’t leave your supporters’ minds.

Plus, you can integrate your API or AutoPilot to get the most out of your data and personalize every approach for better engagement.

Why We Love It

You’ll be able to turn potential supporters into donors with AutoPilot’s tracking code (which you can use on websites and apps!).

Pricing

AutoPilot’s smallest package starts at $20 a month!

Stelter

Overview

If you’re looking for branding capabilities within your marketing software and a focus on planned giving, Stelter is the provider for you. They’ll start your engagement off by getting to know your organization’s goals so they can properly market your cause!

They’ll tackle your social media and online presence for you so you get as much exposure as possible.

Why We Love It

Stelter will check in with your organization on a regular basis, making sure you’re satisfied with their marketing software and your plan is on track!

Pricing

Call or email Stelter to receiving packages and pricing!

Constant Contact

Overview

Looking to craft gorgeous emails that will attract donors? Constant Contact understands and has your back!

They’ll automate your emails so your message gets to the right person at the right time. You can sort contacts into different groups to make sure every supporter gets a personalized outreach.

Why We Love It

Constant Contacts’ templates format perfectly for everything from 15” screens to social media snippets.

Pricing

With no long-term contracts and a free 60-day trial, their packages start at just $20 a month!

GreenRope

Overview

Although they’re a traditional CRM, GreenRope can help with marketing too! Between website tracking, functioning workflows, and marketing automation, GreenRope will help your nonprofit gain a competitive edge.

They offer social engagement tools and surveys all to help you collect important data!

Why We Love It

You can schedule posts and track your social media feeds through GreenRope’s dashboard! And don’t forget the detailed reports that come along with their social integration.

Pricing

Their packages start at $149 a month!

VerticalResponse

Overview

Do your emails and social media profiles need some sprucing? Then VerticalResponse is your one stop shop!

If you’re not comfortable designing emails even with a template, don’t worry! A Vertical Response expert will help create a template that will suit your nonprofit’s branding perfectly. Don’t forget you can automate these gorgeously crafted emails, too!

Why We Love It

You can start using their services for free! With no expiration, no trial period, and no credit card required, how can you say no? As long as you have under 300 contacts, you’re set!