As we said before, Facebook is one of the most downloaded and widely-used apps in the world.
It’s been around for over 10 years now, and its popularity is undeniable, with 1.65 billion monthly users logging on. Everyone from the little kid next door to your great-great grandmother’s third cousin is on the social network.
Not only are most people on Facebook, but more often than not, they’re scrolling through their newsfeeds on their phones. The same is true of Instagram, Twitter, and even LinkedIn. They’re all predominantly viewed on mobile devices.
What does mobile social media have to do with fundraising, though?
We’re glad you asked. Whether you’re seeking major gifts or just looking for a small donation from a follower, it’s important to keep your social media presence well-maintained.
If you keep a constant flow of communication going with your supporters (and you don’t overwhelm them with too many posts or #UnnecessaryHashtags), you can use social media as yet another marketing tool for all kinds of fundraising ventures.