Marketing A Fundraiser for A Breast Cancer Cause
Google Ads
After you search for a term on Google, what’s the first thing you do? Most people look at the first few results that Google returns—that’s why Google Ads are one of the most effective tools you can use to get your Breast Cancer fundraiser in front of prospects!
Google Ads allow website owners to pay for certain keywords, ensuring their website shows up first when users search for that word or phrase. Nonprofits can leverage Google Ads for free through Google’s Ad Grant program, which grants eligible nonprofits $10,000 in ad credits to spend on keywords.
Your organization can use Google’s grant to draw attention to its Breast Cancer fundraiser by driving traffic to:
- Donation pages: Target keywords relevant to your fundraiser’s dedicated donation page or form to encourage searchers to immediately take action by donating.
- Educational content: Spread awareness about the purpose of the fundraiser and the need for donations by promoting educational content about breast cancer.
- Service pages: Highlight your organization’s mission and work by creating ads for Project, Services, and About pages.
Google has some regulations regarding who is eligible for the program and how to maintain the grant so that it renews monthly. To apply and create ads that drive results for your Breast Cancer fundraiser, work with a Google Grants agency. A Google Grants expert can not only help you get started initially but can also optimize your account over time to ensure your ads produce the best results.
eCards
You’ll raise more support for your Breast Cancer fundraiser when you go beyond simply sharing information with potential donors. The key is to engage your audience—that’s where eCards come in!
eCards are digital greeting cards that are typically sent via email, making them a creative way to communicate with donors! Your organization can raise funds for your Breast Cancer fundraiser by creating charity eCards in a few simple steps:
- Create eCards. Create customized eCards to reflect your nonprofit’s branding. You can also lean into the breast cancer awareness movement by making everything pink!
- Publish the eCards on your website. Make the eCards accessible to supporters in exchange for a donation to your Breast Cancer fundraiser. Provide context about the fundraiser by including the eCards on a specific page about your campaign, letting donors know how their contributions will be used after purchasing an eCard.
- Accept donations! Watch the donations roll in as your supporters send eCards to each other in exchange for their donations to your fundraiser. After making their contribution, donors will be able to customize the eCard with a special message and send it to their loved ones. For example, a donor might make a donation in honor of a family member battling breast cancer, then send the eCard to their family member with an encouraging message.
The best part about eCards is that you can create new ones for almost any occasion! In conjunction with your Breast Cancer fundraiser or after the campaign ends, create more eCards for additional fundraisers or recognition efforts. For example, you can send eCards to your fundraiser’s donors, thanking them for contributing to your cause!
Social Media
Social media is great for rallying support behind your cause. Not only can you instantly share your campaign with your followers, but users can then share it with their own networks.
Share your Breast Cancer fundraising campaign page, encouraging people to donate. For the best results, post regular updates after your official launch, so people will continue to give.
Phone Calls and Texts
Connect one on one with people by calling them or sending texts. Individualized outreach provides a personal touch, making people much more likely to get behind your fundraiser.
If you’re part of an organization, you might recruit volunteers to do the heavy lifting for you while you focus on using other marketing outlets and refining your campaign.
Use the power of Google to promote your Breast Cancer fundraiser
Popular Fundraising Ideas for Breast Cancer Causes
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Other Great Fundraising Ideas for Breast Cancer Causes
Pink Party
To host a “Pink Party,” think of it like any other fundraising evening or gathering, except all pink! Make sure all the decorations are pink, have guests wear pink, and be sure to serve food that fits the color theme as well!
You can ask for donations throughout the night, charge an admission fee, or do both. Just make sure to recruit plenty of attendees!
Because they foreground breast cancer pink, these parties are an awesome option to raise awareness and raise funds for breast cancer research and/or treatment. So get all your friends together for a night of pink-themed fundraising.
Walkathons
Get some exercise and raise money all at once! Breast cancer walks are globally known and can be very successful and inspiring.
Usually organized by a specific community or organization, walkathons ask participants to secure donation pledges based on the distance they’re able to walk.
Pledges will be the driving force of the fundraiser, but make sure that your walkathon offers items for sale such as concessions and commemorative t-shirts. Also, plan around weather and look for indoor venues during winter.
Haircut Party
It is common for breast cancer patients to lose some or all of their hair during treatment. Haircut parties turn what can be a tough moment into a way to empower breast cancer fighters!
To raise money, you can share proceeds with a participating salon, ask salon patrons to donate to the cause, or ask people to come in and donate their locks to wigs for cancer patients!
Keep in mind that while your end goal is to raise money and awareness, you want to make sure that you’re paying proper attention to the needs of the brave cancer survivors you’re doing the haircut party for.
Karaoke Night Fundraiser
Partner with a local bar or restaurant to host a karaoke night to raise funds for your cause. Get the equipment donated and be sure to promote the evening well in advance.
To fundraise, charge a cover for the night and encourage attendees to vote for their favorite “acts” with their dollars.
You can also make arrangements with the place that’s hosting to split proceeds and/or set up food and drink specials. Make your cause a focal point of the night, and consider having a breast cancer survivor give a speech and call for donations.
50/50 Raffle
50/50 raffles are simple and extremely low cost. To prepare, all you’ll need to buy is a roll of raffle tickets. Pair it with a breast cancer fundraising event to maximize participation.
To organize the raffle, ask event attendees to buy the tickets, and then after the drawing, the winner takes home half of the proceeds and the organizer (that’s you!) takes home the other half.
As a giving incentive, make sure to display how much money is in the growing pot! Just remember that like other raffles, 50/50s are best used to supplement fundraising events, like a breast cancer walk.
Product Fundraising
When running a product fundraiser, you are selling products (often times products that are branded to your organization) in exchange for donations. For example, with breast cancer fundraising, make sure your product is the signature pink.
Pick a product (from t-shirts to water bottles to key chains), customize your product design, gather your inventory, and sell, sell, sell.
You can sell via the door-to-door model — think Girl Scouts. Or, you can run your product fundraiser online, much like a crowdfunding campaign.
eCard Campaign
Are you looking to fundraise during Breast Cancer Awareness Month? Hosting an eCard campaign is the perfect fit for this season! Give all of your communications a breast cancer pink theme and promote eCards as the best way to give to this cause.
Recruit your existing supporters to kickstart the campaign by sending eCards to their loved ones. They may even start an eCard chain by urging recipients to pay it forward!
Restaurant Partnership
Many restaurants are open to partnering with charities. You can either work with a major chain, like Panera Bread, or talk to the owners of a local joint. Try to time your partnership to coincide with breast cancer awareness month for max publicity.
Typically, the way restaurant partnerships work is straight forward. Restaurants will host a night in your honor, where a portion of all sales are donated to your cause.
The restaurant makes the donations and you work to promote the evening and ensure all the tables are full throughout the night.
Checkout Charity
Have you ever had someone ask if you’d like to add $1 to your bill to donate to XYZ cause? That’s checkout charity. It’s a great way to raise money, especially during October, which is awareness month for breast cancer.
Find a local shop that would collect checkout donations on your behalf or even let you set up a donation jar near the register.
Checkout charity is lucrative because its an easy and quick way to give. Donors already have their wallets out and usually don’t mind sparing a dollar, especially for a cause like breast cancer awareness, treatment, and research.
Successful Breast Cancer Fundraising Campaigns
Stacy’s Cancer Fight Fund
For this fundraiser, Stacy, the organizer, created a campaign to cover both the medical and personal costs associated with breast cancer treatment. Stacy’s campaign actually raised its goal in less than a week. After such early success, the fundraiser was able to go well beyond its initial goal and start aiming for $7,500! Check it out to see how Stacy did it!
Kathy’s Friends Drink for Pink
Kathy’s Friends Drink for Pink is a fundraiser run by Kristi, who lost her mother to breast cancer in 2005. In honor of her mother, Kristi organized a crowdfunding campaign and pink-themed fundraising evening, all to benefit the Wyoming Breast Cancer initiative which is dedicated to research and prevention. Check it out to see how Kristi did it!
Top Resources to Help You Fundraise
117+ Fundraising Ideas for all Causes
Still looking for more fundraising ideas and inspiration? Good thing we’ve compiled a diverse list of over 100 fundraising ideas to help you! You’ll select a fundraiser in no time!
Crowdfunding: The Beginner’s Guide
Crowdfunding is one of our top fundraising ideas. If you’re interested in pursuing it but not sure where to start, this guide will give you all the necessary background.
Donation Requests: 45+ Companies That Donate
Have you requested donations from companies? There are many businesses in your community that might be open to donating. This guide shows you where to look!
Matching gifts empower you to do more in the fight against breast cancer.
