Atlanta, GA (June 19, 2019) — Double the Donation is thrilled to have been chosen as the matching gift software provider for Salsa Labs, a technology company that provides powerful fundraising, advocacy, and marketing engagement software to nonprofit organizations all over the world.
This integration will allow Salsa customers to activate matching gift functionality with the click of a button. 360MatchPro, Double the Donation’s most robust matching gift tool, is a fully-automated matching gifts platform.
Salsa Engage users are now able to include Double the Donation’s streamlined matching gift search tool as a field on their donation forms. As donors search for their company name in that field, their transaction record is updated in 360MatchPro.
“We are very excited to offer Salsa customers all of the incredible features included with 360MatchPro,” said Donna Myers, CEO of Salsa Labs. “It is our mission to ensure that every organization using Salsa Labs is raising as much money as possible. This integration is easy to activate and immediately starts optimizing an organization’s matching gift efforts.”
In addition to the search field included on Salsa Engage donation forms, 360MatchPro also provides fully-automated email marketing and follow-ups. Lack of donor awareness is the biggest hurdle to collecting matching gifts, which results in $4-7 billion in matching gift revenue left unclaimed every year. To rectify this, 360MatchPro triggers an email about matching gifts with every new donation.
“We have built these tools to help nonprofits increase matching gift revenue while simultaneously relieving the organization of the effort it takes to run a matching gift program,” said Adam Weinger, President of Double the Donation. “We are so excited to have the opportunity to work with Salsa’s many clients to do just that.”
If a donor identified their employer using the search field or donated using a corporate email address, they would automatically receive an email that includes their company-specific matching gift information and a link to request a match from their employer.
360MatchPro does everything from collecting employment information from donors, reaching out to those donors about matching gifts, and following up with the donor afterward to ensure that not a single matching donation falls through the cracks.
If a donor does not indicate their employer using the field on the donation form or a corporate email address, they are sent an email encouraging them to search for their employer’s matching gift guidelines. These emails also include a link to report that the matching gift request has been made to the organization.
Whether sent in an email or provided after using Double the Donation’s search tool, a donor’s company-specific matching gift information is always presented in a simple, easy-to-understand format.
360MatchPro synthesizes all of the organization’s matching gift data and presents actionable insights that can be used to enhance their matching gift efforts.
Find out more about Salsa Labs at https://www.salsalabs.com/.