Once you’ve received donations, your nonprofit needs to immediately thank your supporters.
Stewardship is crucial for year-over-year fundraising success. If you treat your donors like ATMs instead of individuals, it’s highly unlikely that they’ll give to your organization in the future.
To prevent this, thank donors in some way within 48 hours of a donation being made. You can send acknowledgement letters or emails or even give donors a call!
Then, send a follow-up communication a few weeks or months later. Keep your organization fresh in your donors’ minds.
However, you shouldn’t bombard donors with messages; they’ll start to tune you out eventually.
Instead, send occasional messages through a variety of channels. Maybe you sent an email acknowledgment. Follow up with a letter and reach out a few months later on social media.
Find what works for your nonprofit and your donors and you’ll be able to receive donations year after year.