Top Nonprofit Marketing Software: Providers to Know

Top Nonprofit Marketing Software
Use these tools to promote your campaigns and boost donor engagement.
Explore our list of top nonprofit marketing software tools.

The Best Nonprofit Marketing Software

Explore our list of top nonprofit marketing software tools.


Best Automated Marketing Software

360MatchPro by Double the Donation offers nonprofit marketing software that enhances matching gift fundraising.

We might be biased but, matching gifts are great! For organizations looking to improve their matching gift outreach, there’s no better tool than 360MatchPro. Nonprofits can identify potential matching gifts and send reminders to donors about submitting requests. Plus, organizations can track submitted requests to get a more accurate estimate of the funds raised.

Google Ad Grants

Best Digital Advertising Tool for Nonprofits

The Google Ad Grant is the best nonprofit marketing software for advertising.

The Google Ad Grants program puts paid advertising within every nonprofit’s reach. Eligible nonprofits receive up to $10,000 in Google Ads credits, enabling them to prominently feature their key web pages in Google Search results for relevant keywords. This nonprofit advertising tool, often maximized with specialized help from Google Grants agencies, significantly enhances nonprofits’ online visibility.

Download our free ultimate guide to marketing matching gifts which will help you make the most of your nonprofit’s marketing software.

Our Favorite Nonprofit Marketing Software

360MatchPro — Best Automated Nonprofit Marketing Software


360MatchPro’s marketing tools let you automatically receive matching gift eligibility information from supporters via emails and donation forms. They’ll help you send the right information to the right supporters with the help of email customization and analytical reporting.

With the help of their matching gift marketing tools, you’ll have the option to send mass emails and single emails.

Explore 360MatchPro's website to learn more about their intuitive nonprofit marketing software for matching gifts.

Why We Love It

360MatchPro lets you automate your outreach. This way, you can trigger response emails for different donor actions and make sure your messages are always personalized!


Give a representative a call or email to discuss pricing!

Explore 360MatchPro's website to learn more about their intuitive nonprofit marketing software for matching gifts.
Download our free matching gifts guide and learn to use your nonprofit marketing tools to spread awareness and boost donations.

Google Ad Grants — Best Nonprofit Marketing Platform for Advertising


Google aims to elevate charitable causes by giving nonprofits free access to its cutting-edge technology. Available through Google for Nonprofits, the Google Ad Grants program is an incredible asset for any nonprofit’s marketing toolkit. It provides eligible organizations with up to $10,000 per month to spend on Google Ads.

Organizations can use these credits to bid on keywords after creating ads that highlight their services, events, and fundraisers. Their ads will then appear in search results when people look up those keywords.

Applying for the program, creating ads, and adhering to Google’s compliance rules can be time-consuming, so many nonprofits hire a Google Grants agency. We recommend Getting Attention because they handle every aspect of the program. After applying to the program for you, they’ll create compelling ads that point to your best landing pages. Then, they’ll monitor your account to make sure it meets Google’s requirements and drives results.

Getting Attention is a Google Grants agency that can help you leverage this nonprofit marketing opportunity.

Why We Love It

The Google Ad Grant enables nonprofits to promote their missions, attract more donations, and increase engagement without the financial burden typically associated with digital advertising. Organizations that work with a Google Grants agency stand to gain even more from the program.


The Google Ad Grant is completely free to use. However, to make the most of this resource, we recommend outsourcing Google Grant management to an agency. As mentioned, we recommend Getting Attention because they offer superior service at an affordable cost. Plus, they’re a Google-certified partner, so you know you’re receiving the best support possible. Get a free consultation to chat about your Google Grants strategy.

Getting Attention is a Google Grants agency that can help you leverage this nonprofit marketing opportunity.
Work with our recommended Google Ad Grant agency to make the most of this nonprofit marketing program.

Other Nonprofit Marketing Software


Firespring is a nonprofit marketing tool that comes with graphic design assistance.


Firespring’s marketing software will handle all your marketing worries. They have you covered from email marketing to web design services, and their consultants can walk you through virtually any aspect of your nonprofit marketing strategy.

Plus, just to prove to you how well they can market your organization, they’ll provide you with an amazing return on investment you’ll be tracking with their metrics.

Why We Love It

By subscribing to Firespring’s software solution, you’ll also have access to their graphic design team! They’ll help your brand find its “corporate identity,” or in other words, solidify your branding.


Their plans start at just $89!


MailChimp is an email nonprofit marketing tool.


Mailchimp’s marketing platform will make sure your emails get sent out at the right time and arrive in the right people’s inboxes! You can make API requests and get detailed reports to make sure you’re drawing in new donations.

With easy-to-use email templates, your emails will fall right in line with your organization’s branding.

Why We Love It

Mailchimp can grow as you do and they’ll even help you do the growing with their advanced analytics. You’ll be able to check up on your donations and website activity with their reports.


Mailchimp’s services start at $0 a month!

PG Calc

PG Calc offers customized packages for their nonprofit marketing software.


PG Calc’s marketing services can help extend your online reach! You can carefully develop and craft every email so it connects with recipients and strengthens donor relationships. PG Calc will even help you build a trustworthy and professional-looking newsletter.

When it comes to your website, PG Calc allows for total customization and gives you up-to-date metrics.

Why We Love It

You can customize your own package with PG Calc! Pick from their services like website design, email and eNewletter marketing, direct mail, BatchCalc, brochures, and strategy and analytics to create your personalized package, tailored to you!


Contact PG Calc to discuss pricing!


ActiveCampaign is a nonprofit marketing software that helps automate your tasks.


ActiveCampaign’s marketing software helps you automate your nonprofit’s internal operations and marketing. You can import your contacts or donor profiles and then automate emails!

But that’s not all! ActiveCampaign will help your nonprofit with metrics. You can track page visits to give you real-time analytics.

Why We Love It

They’ll bring their analysis to your social media, too! You can set up automated reactions when your campaign is shared or talked about online.


Their packages start at just $9 a month.


Ortto is a top nonprofit marketing software solution.


Ortto has a great marketing software that keeps you in touch with your donor base. From emails to SMS messages to postcards, your organization won’t leave your supporters’ minds.

Plus, you can integrate your API or AutoPilot to get the most out of your data and personalize every approach for better engagement.

Why We Love It

You’ll be able to turn potential supporters into donors with Ortto’s tracking code (which you can use on websites and apps!).


Ortto’s smallest package starts at $29 a month!


Stelter is a nonprofit marketing software that offers branding services.


If you’re looking for branding capabilities within your marketing software and a focus on planned giving, Stelter is the provider for you. They’ll start your engagement off  by getting to know your organization’s goals so they can properly market your cause!

They’ll tackle your social media and online presence for you so you get as much exposure as possible.

Why We Love It

Stelter will check in with your organization on a regular basis, making sure you’re satisfied with their marketing software and your plan is on track!


Call or email Stelter to receiving packages and pricing!

Constant Contact

Organizations can create automated emails with Constant Contact.


Looking to craft gorgeous emails that will attract donors? Constant Contact understands and has your back!

They’ll automate your emails so your message gets to the right person at the right time. You can sort contacts into different groups to make sure every supporter gets a personalized outreach.

Why We Love It

Constant Contacts’ templates format perfectly for everything from 15” screens to social media snippets.


With no long-term contracts and a free 60-day trial, their packages start at just $20 a month!


With GreenRope's nonprofit marketing software, organizations can schedule social media posts.


Although they’re a traditional CRM, GreenRope can help with marketing too! Between website tracking, functioning workflows, and marketing automation, GreenRope will help your nonprofit gain a competitive edge.

They offer social engagement tools and surveys all to help you collect important data!

Why We Love It

You can schedule posts and track your social media feeds through GreenRope’s dashboard! And don’t forget the detailed reports that come along with their social integration.


Their packages start at $149 a month!


Organizations can use the nonprofit marketing software at Vertical Response for free.


Do your emails and social media profiles need some sprucing? Then VerticalResponse is your one stop shop!

If you’re not comfortable designing emails even with a template, don’t worry! A Vertical Response expert will help create a template that will suit your nonprofit’s branding perfectly. Don’t forget you can automate these gorgeously crafted emails, too!

Why We Love It

You can start using their services for free! With no expiration, no trial period, and no credit card required, how can you say no? As long as you have under 300 contacts, you’re set!


While their packages start at $0 a month, their next option is priced at $11 a month.

Additional Nonprofit Software Resources

Top Donor Management Software

Donor management software is crucial for your nonprofit’s success and efforts to further your cause.

Looking for a good provider? Check out our top picks!

Top Advocacy Software Options for Nonprofits

With so many options, it can be hard to find the right advocacy software for your nonprofit.

Don’t worry! Lucky for you, Fundly’s list of top providers is here to help you narrow down your search!

Top Low-Cost Nonprofit Accounting Software

So you have your marketing software, but now you need accounting software, too? We’ve got you covered.

Check out the list of the best accounting tools to help you start your search!

Explore how our matching gift software helps market matching gifts.