The Best Nonprofit Marketing Software
| Marketing Software | Read Our Review | Learn More |
|---|---|---|
| Double the Donation | Jump to this section. | Visit Double the Donation’s Homepage! |
| Google Ad Grants | Jump to this section. | Visit the Google Ad Grants Homepage! |
| Firespring | Jump to this section. | Visit Firespring’s Homepage! |
| Mailchimp | Jump to this section. | Visit Mailchimp’s Homepage! |
| PG Calc | Jump to this section. | Visit PG Calc’s Homepage! |
| ActiveCampaign | Jump to this section. | Visit ActiveCampaign’s Homepage! |
| Ortto | Jump to this section. | Visit Ortto’s Homepage! |
| Stelter | Jump to this section. | Visit Stelter’s Homepage! |
| Constant Contact | Jump to this section. | Visit Constant Contact’s Homepage! |
| GreenRope | Jump to this section. | Visit GreenRope’s Homepage! |
| VerticalResponse | Jump to this section. | Visit VerticalResponse’s Homepage! |
Double the Donation Matching
Best Automated Marketing Software
We might be biased but, matching gifts are great! For organizations looking to improve their matching gift outreach, there’s no better tool than Double the Donation’s. Nonprofits can identify potential matching gifts and send reminders to donors about submitting requests. Plus, organizations can track submitted requests to get a more accurate estimate of the funds raised.
Google Ad Grants
Best Digital Advertising Tool for Nonprofits
The Google Ad Grants program puts paid advertising within every nonprofit’s reach. Eligible nonprofits receive up to $10,000 in Google Ads credits, enabling them to prominently feature their key web pages in Google Search results for relevant keywords. This nonprofit advertising tool, often maximized with specialized help from Google Grants agencies, significantly enhances nonprofits’ online visibility.
Our Favorite Nonprofit Marketing Software
Double the Donation — Best Automated Nonprofit Marketing Software
Overview
Double the Donation’s marketing tools let you automatically receive matching gift eligibility information from supporters via emails and donation forms. They’ll help you send the right information to the right supporters with the help of email customization and analytical reporting.
With the help of their matching gift marketing tools, you’ll have the option to send mass emails and single emails.
Why We Love It
Double the Donation lets you automate your outreach. This way, you can trigger response emails for different donor actions and make sure your messages are always personalized!
Pricing
Give a representative a call or email to discuss pricing!
Google Ad Grants — Best Nonprofit Marketing Platform for Advertising
Overview
Google aims to elevate charitable causes by giving nonprofits free access to its cutting-edge technology. Available through Google for Nonprofits, the Google Ad Grants program is an incredible asset for any nonprofit’s marketing toolkit. It provides eligible organizations with up to $10,000 per month to spend on Google Ads.
Organizations can use these credits to bid on keywords after creating ads that highlight their services, events, and fundraisers. Their ads will then appear in search results when people look up those keywords.
Applying for the program, creating ads, and adhering to Google’s compliance rules can be time-consuming, so many nonprofits hire a Google Grants agency. We recommend Getting Attention because they handle every aspect of the program. After applying to the program for you, they’ll create compelling ads that point to your best landing pages. Then, they’ll monitor your account to make sure it meets Google’s requirements and drives results.
Why We Love It
The Google Ad Grant enables nonprofits to promote their missions, attract more donations, and increase engagement without the financial burden typically associated with digital advertising. Organizations that work with a Google Grants agency stand to gain even more from the program.
Pricing
The Google Ad Grant is completely free to use. However, to make the most of this resource, we recommend outsourcing Google Grant management to an agency. As mentioned, we recommend Getting Attention because they offer superior service at an affordable cost. Plus, they’re a Google-certified partner, so you know you’re receiving the best support possible. Get a free consultation to chat about your Google Grants strategy.
Other Nonprofit Marketing Software
Firespring
Overview
Firespring’s marketing software will handle all your marketing worries. They have you covered from email marketing to web design services, and their consultants can walk you through virtually any aspect of your nonprofit marketing strategy.
Plus, just to prove to you how well they can market your organization, they’ll provide you with an amazing return on investment you’ll be tracking with their metrics.
Why We Love It
By subscribing to Firespring’s software solution, you’ll also have access to their graphic design team! They’ll help your brand find its “corporate identity,” or in other words, solidify your branding.
Pricing
Their plans start at just $89!
Mailchimp
Overview
Mailchimp’s marketing platform will make sure your emails get sent out at the right time and arrive in the right people’s inboxes! You can make API requests and get detailed reports to make sure you’re drawing in new donations.
With easy-to-use email templates, your emails will fall right in line with your organization’s branding.
Why We Love It
Mailchimp can grow as you do and they’ll even help you do the growing with their advanced analytics. You’ll be able to check up on your donations and website activity with their reports.
Pricing
Mailchimp’s services start at $0 a month!
PG Calc
Overview
PG Calc’s marketing services can help extend your online reach! You can carefully develop and craft every email so it connects with recipients and strengthens donor relationships. PG Calc will even help you build a trustworthy and professional-looking newsletter.
When it comes to your website, PG Calc allows for total customization and gives you up-to-date metrics.
Why We Love It
You can customize your own package with PG Calc! Pick from their services like website design, email and eNewletter marketing, direct mail, BatchCalc, brochures, and strategy and analytics to create your personalized package, tailored to you!
Pricing
Contact PG Calc to discuss pricing!
ActiveCampaign
Overview
ActiveCampaign’s marketing software helps you automate your nonprofit’s internal operations and marketing. You can import your contacts or donor profiles and then automate emails!
But that’s not all! ActiveCampaign will help your nonprofit with metrics. You can track page visits to give you real-time analytics.
Why We Love It
They’ll bring their analysis to your social media, too! You can set up automated reactions when your campaign is shared or talked about online.
Pricing
Their packages start at just $9 a month.
Ortto
Overview
Ortto has a great marketing software that keeps you in touch with your donor base. From emails to SMS messages to postcards, your organization won’t leave your supporters’ minds.
Plus, you can integrate your API or AutoPilot to get the most out of your data and personalize every approach for better engagement.
Why We Love It
You’ll be able to turn potential supporters into donors with Ortto’s tracking code (which you can use on websites and apps!).
Pricing
Ortto’s smallest package starts at $29 a month!
Stelter
Overview
If you’re looking for branding capabilities within your marketing software and a focus on planned giving, Stelter is the provider for you. They’ll start your engagement off by getting to know your organization’s goals so they can properly market your cause!
They’ll tackle your social media and online presence for you so you get as much exposure as possible.
Why We Love It
Stelter will check in with your organization on a regular basis, making sure you’re satisfied with their marketing software and your plan is on track!
Pricing
Call or email Stelter to receiving packages and pricing!
Constant Contact
Overview
Looking to craft gorgeous emails that will attract donors? Constant Contact understands and has your back!
They’ll automate your emails so your message gets to the right person at the right time. You can sort contacts into different groups to make sure every supporter gets a personalized outreach.
Why We Love It
Constant Contacts’ templates format perfectly for everything from 15” screens to social media snippets.
Pricing
With no long-term contracts and a free 60-day trial, their packages start at just $20 a month!
GreenRope
Overview
Although they’re a traditional CRM, GreenRope can help with marketing too! Between website tracking, functioning workflows, and marketing automation, GreenRope will help your nonprofit gain a competitive edge.
They offer social engagement tools and surveys all to help you collect important data!
Why We Love It
You can schedule posts and track your social media feeds through GreenRope’s dashboard! And don’t forget the detailed reports that come along with their social integration.
Pricing
Their packages start at $149 a month!
VerticalResponse
Overview
Do your emails and social media profiles need some sprucing? Then VerticalResponse is your one stop shop!
If you’re not comfortable designing emails even with a template, don’t worry! A Vertical Response expert will help create a template that will suit your nonprofit’s branding perfectly. Don’t forget you can automate these gorgeously crafted emails, too!
Why We Love It
You can start using their services for free! With no expiration, no trial period, and no credit card required, how can you say no? As long as you have under 300 contacts, you’re set!
Pricing
While their packages start at $0 a month, their next option is priced at $11 a month.
Additional Nonprofit Software Resources
Top Donor Management Software
Donor management software is crucial for your nonprofit’s success and efforts to further your cause.
Looking for a good provider? Check out our top picks!
Top Advocacy Software Options for Nonprofits
With so many options, it can be hard to find the right advocacy software for your nonprofit.
Don’t worry! Lucky for you, Fundly’s list of top providers is here to help you narrow down your search!
Top Low-Cost Nonprofit Accounting Software
So you have your marketing software, but now you need accounting software, too? We’ve got you covered.
Check out the list of the best accounting tools to help you start your search!
