Matching Gift Web Pages: 8 Top Examples to Be Inspired By
Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?
In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:
- Lehigh University
- University of Georgia
- Red Cross
- Save the Children
- Susan G. Komen
- Feeding America
- Shriners Hospitals for Children
- Humane Society of the United States
From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.
What are Matching Gift Web Pages?
Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.
Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts—and ultimately take action.
Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.
Let’s begin with the first example!
Matching Gift Web Page #1: Lehigh University
View the matching gifts page here: https://alumni.lehigh.edu/matching-gift
Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.
Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.
Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers
Matching Gift Web Page #2: University of Georgia
View the matching gifts page here: https://giving.uga.edu/matching-gifts/
The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.
To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.
Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access
Matching Gift Web Page #3: Red Cross
View the matching gifts page here: https://www.redcross.org/donations/ways-to-donate/workplace-giving-matching-gift.html
The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.
The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.
Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match
Matching Gift Web Page #4: Save the Children
View the matching gifts page here: https://www.savethechildren.org/us/about-us/become-a-partner/workplace-giving-matching-gifts
Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.
Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.
Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step
Matching Gift Web Page #5: Susan G. Komen
View the matching gifts page here: https://www.komen.org/how-to-help/donate/matching-gifts/
Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.
Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.
Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs
Matching Gift Web Page #6: Feeding America
View the matching gifts page here: https://www.feedingamerica.org/ways-to-give/matching-gifts
Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.
In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.
Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact
Matching Gift Web Page #7: Shriners Hospitals for Children
View the matching gifts page here: https://lovetotherescue.org/how-you-can-help/ways-to-give/matching-gifts
Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.
The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.
Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved
Matching Gift Web Page #8: Humane Society of the United States
View the matching gifts page here: https://www.humanesociety.org/resources/match-your-gift-double-your-impact
The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.
HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.
Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities
Wrapping Up & Additional Resources
A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.
Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.
Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!
For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:
- The Ultimate Guide to Marketing Matching Gifts. Raise awareness of matching gifts using the best practices, tools, and resources outlined by this complete downloadable guide.
- Develop a Matching Gift Marketing Plan: Presentation Template. Get started marketing matching gifts by kicking off with our customizable marketing plan presentation template.
- Database of Matching Gift and Volunteer Grant Companies. Ensure your matching gift web page makes matching gifts easy. Embed a company database in the resource to do so!
