11 Successful Fundraising Ideas for Breast Cancer

11 Successful Fundraising Ideas for Breast Cancer
Raise money for breast cancer awareness.
Raise money for breast cancer treatment.
Raise money for breast cancer research.
Raise money for at-home and recovery care.
Raise money for surgeries and screenings.
  • Google Ads

    After you search for a term on Google, what’s the first thing you do? Most people look at the first few results that Google returns—that’s why Google Ads are one of the most effective tools you can use to get your Breast Cancer fundraiser in front of prospects!

    Google Ads allow website owners to pay for certain keywords, ensuring their website shows up first when users search for that word or phrase. Nonprofits can leverage Google Ads for free through Google’s Ad Grant program, which grants eligible nonprofits $10,000 in ad credits to spend on keywords.

    Your organization can use Google’s grant to draw attention to its Breast Cancer fundraiser by driving traffic to:

    • Donation pages: Target keywords relevant to your fundraiser’s dedicated donation page or form to encourage searchers to immediately take action by donating.
    • Educational content: Spread awareness about the purpose of the fundraiser and the need for donations by promoting educational content about breast cancer.
    • Service pages: Highlight your organization’s mission and work by creating ads for Project, Services, and About pages.

    Google has some regulations regarding who is eligible for the program and how to maintain the grant so that it renews monthly. To apply and create ads that drive results for your Breast Cancer fundraiser, work with a Google Grants agency. A Google Grants expert can not only help you get started initially but can also optimize your account over time to ensure your ads produce the best results.

    Click this graphic to get a free consultation with Getting Attention, a Google Ad Grants agency that can help you promote your Breast Cancer fundraiser.

Use Google Ads to promote your fundraiser for Breast Cancer.
  • eCards

    You’ll raise more support for your Breast Cancer fundraiser when you go beyond simply sharing information with potential donors. The key is to engage your audience—that’s where eCards come in!

    eCards are digital greeting cards that are typically sent via email, making them a creative way to communicate with donors! Your organization can raise funds for your Breast Cancer fundraiser by creating charity eCards in a few simple steps:

    1. Create eCards. Create customized eCards to reflect your nonprofit’s branding. You can also lean into the breast cancer awareness movement by making everything pink!
    2. Publish the eCards on your website. Make the eCards accessible to supporters in exchange for a donation to your Breast Cancer fundraiser. Provide context about the fundraiser by including the eCards on a specific page about your campaign, letting donors know how their contributions will be used after purchasing an eCard.
    3. Accept donations! Watch the donations roll in as your supporters send eCards to each other in exchange for their donations to your fundraiser. After making their contribution, donors will be able to customize the eCard with a special message and send it to their loved ones. For example, a donor might make a donation in honor of a family member battling breast cancer, then send the eCard to their family member with an encouraging message.

    The best part about eCards is that you can create new ones for almost any occasion! In conjunction with your Breast Cancer fundraiser or after the campaign ends, create more eCards for additional fundraisers or recognition efforts. For example, you can send eCards to your fundraiser’s donors, thanking them for contributing to your cause!

    Click this graphic to get a demo of eCardWidget’s software, a tool that can help you promote your Breast Cancer fundraiser.

  • Social Media

    Social media is great for rallying support behind your cause. Not only can you instantly share your campaign with your followers, but users can then share it with their own networks.

    Share your Breast Cancer fundraising campaign page, encouraging people to donate. For the best results, post regular updates after your official launch, so people will continue to give.

  • Phone Calls and Texts

    Connect one on one with people by calling them or sending texts. Individualized outreach provides a personal touch, making people much more likely to get behind your fundraiser.

    If you’re part of an organization, you might recruit volunteers to do the heavy lifting for you while you focus on using other marketing outlets and refining your campaign.

eCards are a versatile fundraising idea for breast cancer.

Use the power of Google to promote your Breast Cancer fundraiser

Matching Gifts

The Best Fundraising Idea for Breast Cancer Treatment, Awareness, and Research

  • What Are Matching Gifts?

    Matching gifts programs are a corporate giving initiative in which companies match the donations their employees give to nonprofits. Businesses typically match at a dollar-for-dollar rate, meaning they’ll donate the same amount and double the initial contribution to the nonprofit.

    Know that companies set parameters for participation regarding employee eligibility, nonprofit eligibility, and donation amounts they’ll match. For example, some might not match donations to hospitals. Alternatively, some companies will match at higher rates to specific causes like breast cancer research.

  • Why are they great?

    Matching gifts are an easy way to multiply the donations you’re already receiving. Chances are, your donors will be ecstatic to contribute more to your nonprofit without reaching back into their own pockets.

  • How can I begin?

    Your first step is to raise awareness about corporate philanthropy programs. Promote matching gifts to your donors and add our matching gift search tool to your donation page. When donating, supporters can easily research their eligibility for their employers’ program.

    You can even leverage auto-submission technology to eliminate these barriers further. This function enables a donor to automatically submit their match request to their employer when donating. All they need to do is provide their corporate email address, and if they’re eligible for auto-submission, the technology will handle it from there.


Another Great Fundraising Idea for Breast Cancer Treatment, Awareness, and Research

  • What is crowdfunding?

    Crowdfunding is a fundraising method that helps individuals raise money for any cause through an online donation page.

  • Why is it great?

    Crowdfunding is a top fundraising option for breast cancer treatment because it is cost-effective and easy to get started. Crowdfunding campaigns are so easy to start and organize, that you can set up your campaign and see donations come in while you work on healing.

  • How can I begin?

    First, you’ll want to pick a crowdfunding platform. Then, to begin your campaign, you simply set a fundraising goal, create your crowdfunding page, and promote your campaign. With breast cancer treatment, awareness, and/or research, you have a compelling cause that people will be happy to donate to.

Other Great Fundraising Ideas for Breast Cancer Causes

Pink Party

To host a “Pink Party,” think of it like any other fundraising evening or gathering, except all pink! Make sure all the decorations are pink, have guests wear pink, and be sure to serve food that fits the color theme as well!

You can ask for donations throughout the night, charge an admission fee, or do both. Just make sure to recruit plenty of attendees!

Because they foreground breast cancer pink, these parties are an awesome option to raise awareness and raise funds for breast cancer research and/or treatment. So get all your friends together for a night of pink-themed fundraising.


Get some exercise and raise money all at once! Breast cancer walks are globally known and can be very successful and inspiring.

Usually organized by a specific community or organization, walkathons ask participants to secure donation pledges based on the distance they’re able to walk.

Pledges will be the driving force of the fundraiser, but make sure that your walkathon offers items for sale such as concessions and commemorative t-shirts. Also, plan around weather and look for indoor venues during winter.

Haircut Party

It is common for breast cancer patients to lose some or all of their hair during treatment. Haircut parties turn what can be a tough moment into a way to empower breast cancer fighters!

To raise money, you can share proceeds with a participating salon, ask salon patrons to donate to the cause, or ask people to come in and donate their locks to wigs for cancer patients!

Keep in mind that while your end goal is to raise money and awareness, you want to make sure that you’re paying proper attention to the needs of the brave cancer survivors you’re doing the haircut party for.

Karaoke Night Fundraiser

Partner with a local bar or restaurant to host a karaoke night to raise funds for your cause. Get the equipment donated and be sure to promote the evening well in advance.

To fundraise, charge a cover for the night and encourage attendees to vote for their favorite “acts” with their dollars. 

You can also make arrangements with the place that’s hosting to split proceeds and/or set up food and drink specials. Make your cause a focal point of the night, and consider having a breast cancer survivor give a speech and call for donations.

50/50 Raffle

50/50 raffles are simple and extremely low cost. To prepare, all you’ll need to buy is a roll of raffle tickets. Pair it with a breast cancer fundraising event to maximize participation.

To organize the raffle, ask event attendees to buy the tickets, and then after the drawing, the winner takes home half of the proceeds and the organizer (that’s you!) takes home the other half. 

As a giving incentive, make sure to display how much money is in the growing pot! Just remember that like other raffles, 50/50s are best used to supplement fundraising events, like a breast cancer walk.

Product Fundraising

When running a product fundraiser, you are selling products (often times products that are branded to your organization) in exchange for donations. For example, with breast cancer fundraising, make sure your product is the signature pink.

Pick a product (from t-shirts to water bottles to key chains), customize your product design, gather your inventory, and sell, sell, sell.

You can sell via the door-to-door model — think Girl Scouts. Or, you can run your product fundraiser online, much like a crowdfunding campaign.

eCard Campaign

Are you looking to fundraise during Breast Cancer Awareness Month? Hosting an eCard campaign is the perfect fit for this season! Give all of your communications a breast cancer pink theme and promote eCards as the best way to give to this cause.

Recruit your existing supporters to kickstart the campaign by sending eCards to their loved ones. They may even start an eCard chain by urging recipients to pay it forward!

Restaurant Partnership

Many restaurants are open to partnering with charities. You can either work with a major chain, like Panera Bread, or talk to the owners of a local joint. Try to time your partnership to coincide with breast cancer awareness month for max publicity.

Typically, the way restaurant partnerships work is straight forward. Restaurants will host a night in your honor, where a portion of all sales are donated to your cause.

The restaurant makes the donations and you work to promote the evening and ensure all the tables are full throughout the night.

Checkout Charity

Have you ever had someone ask if you’d like to add $1 to your bill to donate to XYZ cause? That’s checkout charity. It’s a great way to raise money, especially during October, which is awareness month for breast cancer.

Find a local shop that would collect checkout donations on your behalf or even let you set up a donation jar near the register.

Checkout charity is lucrative because its an easy and quick way to give. Donors already have their wallets out and usually don’t mind sparing a dollar, especially for a cause like breast cancer awareness, treatment, and research.

Successful Breast Cancer Fundraising Campaigns

Stacy’s Cancer Fight Fund

For this fundraiser, Stacy, the organizer, created a campaign to cover both the medical and personal costs associated with breast cancer treatment. Stacy’s campaign actually raised its goal in less than a week. After such early success, the fundraiser was able to go well beyond its initial goal and start aiming for $7,500! Check it out to see how Stacy did it!

Kathy’s Friends Drink for Pink

Kathy’s Friends Drink for Pink is a fundraiser run by Kristi, who lost her mother to breast cancer in 2005. In honor of her mother, Kristi organized a crowdfunding campaign and pink-themed fundraising evening, all to benefit the Wyoming Breast Cancer initiative which is dedicated to research and prevention. Check it out to see how Kristi did it!

Top Resources to Help You Fundraise

117+ Fundraising Ideas for all Causes

This comprehensive resource contains over 200 fundraising ideas.

Still looking for more fundraising ideas and inspiration? Good thing we’ve compiled a diverse list of over 100 fundraising ideas to help you! You’ll select a fundraiser in no time!

Crowdfunding: The Beginner’s Guide

This crowdfunding guide will help you plan your campaign if you choose crowdfunding as your fundraising idea.

Crowdfunding is one of our top fundraising ideas. If you’re interested in pursuing it but not sure where to start, this guide will give you all the necessary background.

Donation Requests: 45+ Companies That Donate

Check out what companies will fulfill your donation requests.

Have you requested donations from companies? There are many businesses in your community that might be open to donating. This guide shows you where to look!

Matching gifts empower you to do more in the fight against breast cancer.