Double the Donation’s Top Competitor | HEPdata Alternatives
With multiple matching gift tools on the market, choosing the right solution for your team can feel overwhelming. However, not all platforms are created equal—and the one you choose can directly impact how many match-eligible dollars you actually secure. If you’re wondering about Double the Donation’s top competitor, we’ve compiled information about HEPdata alternatives here.
We’ll break down the key features nonprofits should look for, compare top matching gift platforms side by side, and show you exactly how our software stacks up against the competition. Whether you’re new to matching gifts or looking to switch providers for better results, this matching gift tool comparison will help you make an informed decision.
Specifically, we’ll cover the following:
- What is a matching gift tool?
- Why matching gift tools matter
- Key features to look for in a matching gift tool
- Matching gift tool comparison: Double the Donation vs. HEPdata
For many nonprofits, matching gifts represent a massive opportunity left on the table—largely due to a lack of staff and resources necessary to capture them. And that’s where matching gift software comes in.
Ready to get started? Let’s begin with the basics!
What is a matching gift tool?
A matching gift tool is a type of fundraising software that helps nonprofits identify and claim corporate matching gifts—donations made by an employer to match an employee’s charitable contribution. In order to make the most of these programs, matching gift platforms have been developed to help with the process immensely.
In short, a matching gift tool helps organizations unlock more funding from existing supporters—with minimal extra effort. It bridges the gap between donor intent and action, turning a single donation into double the impact with matching gifts.
Why matching gift tools matter
Matching gift tools are a game-changer for nonprofit fundraising. Despite the fact that over 26 million people in the U.S. work for companies with matching gift programs, an estimated $4–7 billion in matching funds go unclaimed every year. Why? Awareness and accessibility—or, more specifically, a lack thereof.
Most donors don’t know their gifts are eligible to be matched, and nonprofits often don’t have the systems in place to guide them through the process.
That’s precisely why matching gift tools matter.
Key features to look for in a matching gift tool
When evaluating matching gift software, there are a few key features you’ll want to look for. To truly maximize your impact and streamline your efforts, consider these essential qualities:
Extensive company database
The strength of a matching gift tool starts with its database. A truly effective platform should provide an extensive, up-to-date database of employers that offer matching gift programs. Look for tools that include not only Fortune 500 companies but also smaller regional employers, subsidiaries, and parent companies.
Bonus points if the database is actively maintained, offers detailed program guidelines, and covers international employers for global reach. The more comprehensive the database, the more likely your donors will find a match—and complete the process.
Embeddable matching gift plugin
Don’t make your donors work harder than they have to. A good matching gift tool should include a simple, embeddable plugin you can place directly on your donation form, confirmation page, or dedicated match page.
This allows donors to search for their employer at the point of giving—when motivation is highest. An intuitive plugin improves user experience and increases the chances that donors will follow through with the match request.
Ready-built integrations
Your fundraising stack works best when everything is connected. That’s why it’s critical to choose a tool that offers ready-built integrations with your existing CRM, donation platform, and peer-to-peer platforms. No matter what tools you’re using—or how many platforms—the solution should fit seamlessly into your ecosystem, allowing for efficient tracking, automated outreach, and centralized reporting.
Follow-up email automation
Even if donors are eligible, many won’t complete their matching gift request without a nudge. That’s where follow-up email automation becomes a game-changer. Look for tools that can automatically identify match-eligible donors and trigger personalized reminder emails—complete with their employer’s instructions and links. This type of automation not only saves your team time but also significantly increases match completion rates.
From there, you’ll also want to look for a solution with advanced email analytics. For the best results, you should be able to track email clicks to determine where supporters are in the matching gift process, forecast incoming revenue, and more!
Branding and customization
Trust is everything in donor communications. Your matching gift tool should allow for custom branding and design, so the plugin and emails look and feel like an extension of your organization. Being able to customize fonts, colors, logos, and messaging helps maintain a consistent experience, which improves donor confidence and engagement. Not to mention, you’ll want to be able to add and remove custom programs from your database search tool, too.
Analytics and reporting
Without data, it’s hard to measure progress or optimize your efforts. The best tools offer robust analytics and reporting dashboards that track key metrics such as match eligibility, submission rates, total dollars matched, and top matching companies. These insights empower you to identify trends, improve outreach, and demonstrate ROI to internal stakeholders.
Data security and accessibility
Donor data is sensitive, and protecting it should be non-negotiable. Ensure the tool you choose complies with major data security standards like SOC 2, GDPR, and PCI DSS and offers secure data handling and storage. At the same time, the platform should be easy for your team (and your donors) to access, with user permissions, audit logs, and reliable uptime. For the best results, security and accessibility should go hand-in-hand.
Additional corporate giving modules
There’s more to corporate giving than just matching gifts, and your matching gift tool should provide a range of insights for the best results. Apart from matching financial gifts, the database you select should include information on volunteer grants, sponsorships, corporate grants, in-kind gifts, and beyond.
Matching gift tool comparison: Double the Donation vs. HEPdata
When it comes to maximizing corporate matching gift revenue, two of the most widely known platforms are Double the Donation and HEPdata. Both offer matching gift solutions, but they differ in features, ease of use, and overall impact. Here’s a side-by-side look at how they stack up—and what you should consider when choosing between them.
1. Company Database
- Double the Donation: Offers a comprehensive and frequently updated database with 24,000+ companies and subsidiaries. Known for high accuracy and real-time updates.
- HEPdata: Also provides a company database, but updates are not as frequent, and the entries are not user-friendly in presentation. This causes friction in the process and leads to increased donor drop-off.
✅ Advantage: Double the Donation
2. Donor Experience
- Double the Donation: Offers direct turnkey integrations with your donation form or confirmation page, allowing donors to search their employer and instantly access match info. This results in more than a 2.58x increase in usage by donors!
- HEPdata: Typically integrated in post-donation communications or via a separate link, which may reduce donor follow-through.
✅ Advantage: Double the Donation
3. Automation & Follow-Up
- Double the Donation: Offers automated emails, match tracking, and submission reminders. Fully integrated automation to increase completion rates—including additional email streams like thank-you’s and end-of-year follow-ups. Plus, they offer one-of-a-kind matching gift auto-submission, enabling select donors to request their matches in a single click from an organization’s giving page!
- HEPdata: Offers email outreach and tools for follow-up, but automation is more limited and may require manual steps that many organizations can’t keep up with on their own.
✅ Advantage: Double the Donation
4. Integrations
- Double the Donation: Seamlessly integrates with 100+ CRM and fundraising platforms, including the majority of leading providers. Not to mention, data enhancement platforms, CSR software, and volunteer management tools!
- HEPdata: Supports integrations but with a more limited set and heavier customization needs.
✅ Advantage: Double the Donation
5. Analytics & Reporting
- Double the Donation: Offers an intuitive dashboard that tracks eligible donors, match status, and estimated revenue.
- HEPdata: Reporting features are available but may not be as accessible or actionable.
✅ Advantage: Double the Donation
6. Pricing & Support
- Double the Donation: Transparent pricing tiers based on organizational size. Offers onboarding, live support, and a dedicated success team.
- HEPdata: Custom pricing based on services. Support is available but typically requires more back-and-forth.
✅ Advantage: It depends on your needs and budget, but Double the Donation is generally more turnkey and scalable.
While both Double the Donation and HEPdata aim to help nonprofits capture matching gift revenue, Double the Donation stands out for its automation, integrations, donor-friendly experience, and overall ease of use. It’s particularly well-suited for organizations looking to scale their efforts and boost match completion rates with minimal manual work.
Wrapping up & additional resources
At the end of the day, the best matching gift tool is the one that helps you drive real results with less manual work. From automation and integration to donor-friendly design and support, our software is built to make the matching gift process seamless for both your team and your supporters.
By choosing a platform that prioritizes accuracy, ease of use, and intelligent automation, you’re setting your organization up to capture more matching gift revenue—and do more good with every donation.
But don’t just take our word for it! See our platform in action with our testimonial compilation and learn why the majority of leading fundraising organizations are choosing Double the Donation!
Interested in learning more about matching gift software and how it can power your efforts? Check out these additional recommended resources:
- Uncover Your Expected ROI with Double the Donation. Learn how much matching gift revenue your organization is expected to receive by utilizing Double the Donation’s matching gift platform.
- Database of Matching Gift and Volunteer Grant Companies. Learn more about our extensive corporate giving database and the invaluable insights it includes. Supercharge your efforts with this resource!
- Free Download: Double the Donation Matching Case Studies. Wondering how other organizations are benefitting from our matching gift tools? Get our free case study compilation to learn more.
