Leaving Money Behind: 5 Signs You’re Missing Matching Gifts

Leaving Money Behind? 5 Signs You’re Missing Matching Gifts

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If you’re a nonprofit, you’re likely aware of how critical fundraising is to sustaining and growing your mission. While individual donations are essential, corporate matching gifts can dramatically increase the total amount you raise with minimal additional effort. However, many nonprofits unknowingly leave money behind by failing to fully leverage these matching gift opportunities.

In fact, research shows that up to 90% of eligible matching gifts go unclaimed, representing a significant amount of potential funding that could boost your nonprofit’s revenue. The result? More than $4 to $7 billion in matching gifts are being left on the table each year.

So, how can you ensure that you’re not missing matching gifts? In this post, we’ll explore the five key signs that you’re leaving gifts unmatched, why that matters, and how to fix the problem. These signs include:

  1. Not actively promoting matching gifts.
  2. Not integrating matching gifts into your donation flow.
  3. Not collecting donor employment information.
  4. Not following up with recurring or payroll givers.
  5. Not tracking matching gifts as they progress.

All in all, matching gifts are one of the easiest and most effective ways to boost nonprofit donations. However, many organizations continuously fail to make the most of this opportunity.

Whether it’s a lack of promotion, insufficient follow-up, or not having the right tools in place, you might be leaving money on the table if you’re not capturing matching gifts effectively. But this guide will help you capture every possible donation to increase your nonprofit’s success! Let’s begin with the first sign your organization is missing the mark on matching gifts.

Sign #1: You’re not actively promoting matching gifts.

One of the first and most obvious signs you’re missing matching gifts is a lack of promotion. If you’re not regularly promoting matching gift opportunities, many of your donors may not even be aware that they can double (or triple) their contributions through their employer’s matching gift programs.

Why This Matters:

Active promotion is key to ensuring your donors are aware of matching gift opportunities and understand how simple it is for them to take advantage of them. Without making matching gifts a key part of your messaging, donors may overlook the opportunity, and the funds will go unclaimed.

Many donors simply don’t think about matching gifts unless they’re actively reminded.

How to Fix It:

  • Incorporate matching gift information in your website: Your website (including a dedicated matching gift page) should prominently feature matching gift details, with easy access to tools that allow donors to search for their company’s program. Be sure to provide links to the matching gift submission portal directly from your site!
  • Promote via email and social media: Send targeted campaigns to your donors at regular intervals, particularly before key fundraising periods such as Giving Tuesday, end-of-year appeals, or your nonprofit’s anniversary. Use engaging visuals and compelling messages to highlight the ease and impact of matching gifts.
  • Highlight matching gifts in thank-you messages: When thanking donors for their contributions, always include a reminder about the possibility of matching gifts. Be specific about how they can apply for the match, and even make this information prominent in your email signatures.
  • Create engaging content around matching gifts: Develop blog posts, videos, or infographics that explain how matching gifts work and why they matter. This content can be shared on social media or included in your donor-facing newsletter.

Make sure to promote matching gifts on your website so you don't miss out on the opportunity.

Quick Tip: Did you know that some companies match gifts up to 3 times the original donation amount? That could mean a huge increase in revenue for your nonprofit if you’re promoting it effectively!

Sign #2: You haven’t integrated matching gifts into your donation flow.

Even if you’re promoting matching gifts in emails and social media, you might be missing out if matching gifts aren’t integrated into the donation process itself. If matching gift options aren’t featured at the point of donation, you could be losing opportunities right from the start.

Why This Matters:

Integrating matching gifts into your donation flow ensures that donors can take advantage of them seamlessly while making their donation. If matching gifts are an afterthought or are not included at the point of donation, many donors may forget to claim their match or may be unsure about how to do so.

How to Fix It:

  • Add a matching gift prompt during the donation process: Include a field asking if the donor’s employer matches gifts. Make it easy for them to enter this information right when they donate, which will prevent them from having to go back and submit the request later.
  • Provide a matching gift search tool: Integrate a tool that helps donors search for their company’s matching gift policy. A matching gift search tool, such as Double the Donation, makes this process much easier and increases the likelihood of donors following through with their match request. For the simplest donor experience, look for a solution that offers matching gift auto-submission, too!
  • Offer clear instructions: Once donors indicate that they are eligible for a match, provide them with detailed instructions on how to submit the matching gift request. This could be a link to their employer’s portal or a simple PDF guide explaining the process.

Make sure to promote matching gifts on your donation form so you don't miss out on the opportunity.

Most often, donors are at the height of their engagement with your cause while actively donating to the organization. That makes it the perfect time to incorporate matching gift opportunities seamlessly into the giving process. By presenting matching gifts as an extension of the donation experience itself, you not only simplify the donor experience but also increase conversion rates.

Instead of treating matching gifts as an afterthought or a separate step, make it a natural part of the donation flow. This minimizes friction and maximizes the chance that donors will follow through with their employer’s matching gift request, resulting in more funds for your cause with little additional effort.

Sign #3: You lack donor employment information.

If you don’t collect donor employment information, you may miss the opportunity to match their gift with their employer’s contribution. Many matching gift programs require nonprofits to identify which employees are eligible for matching gifts. Without this information, it becomes impossible to track or claim matching funds.

Why This Matters:

Without knowing where your donors work, you won’t be able to claim matching funds from their employer. Collecting this information is crucial because it allows you to identify potential matching opportunities and follow up with donors or employers directly.

How to Fix It:

  • Collect employment data on donation forms: Add a prominently placed field on your donation form where donors can voluntarily share their employer’s name. Make sure it’s optional, but encourage donors to fill it out, as it will allow you to capture more matching gifts and broader workplace giving opportunities.
  • Incorporate employment data into follow-up communications: When thanking donors, include a gentle reminder to share their employment information so you can track and follow up on matching gifts. Consider offering a small reward, such as a raffle entry or recognition in your donor newsletter, for those who provide this data point.
  • Use an employer append service to locate employment information: If you’re unable to collect employment details directly from donors, consider using employer appends. These dedicated services match your donor database with publicly available employment information, allowing you to identify where your donors work and whether their company offers a matching gift program. This method helps ensure you’re capturing matching gift opportunities even when donors don’t volunteer their employment information upfront.

Collecting employment information ensures your team isn't missing matching gifts.

Did You Know? More than 65% of Fortune 500 companies offer matching gift programs. If you’re not asking for employment information, you’re missing out on potential revenue from these enterprise-level businesses!

Sign #4: You’re not following up with recurring or payroll givers.

While it’s easy to forget about matching gifts once a donor has set up a recurring donation or payroll gift, these ongoing donors can be prime candidates for donation-matching opportunities. However, if you don’t follow up with them, they may never apply for the match.

Why This Matters:

Recurring givers and payroll donors are often forgotten when it comes to matching gifts, yet they’re some of the most loyal supporters you have. These donors may assume that their gift can’t be matched or may forget to apply for matching funds after they’ve donated.

How to Fix It:

  • Set up a recurring matching gift follow-up system: After a donor signs up for a recurring gift (whether through their payroll system or otherwise), be sure to send periodic reminders about matching gift opportunities. For the best results, follow up with simple instructions and offer them support if they have any questions.
  • Engage payroll donors at key points: For payroll givers, consider sending reminders during payroll periods or around key dates, such as the anniversary of their initial donation or the end of the calendar year, to encourage them to apply for matching gifts.
  • Make matching gifts part of your donor journey: Ensure that matching gift information is included not only during the initial donation process but also woven throughout the donor journey. From your new donor welcome series to ongoing engagement for recurring and payroll givers, you’ll want to consistently remind them about the potential to maximize their contributions through matching gifts.

Following up with recurring or payroll givers is crucial. After all, it ensures that matching gift opportunities don’t go unnoticed. Since these donors are already invested in your cause, they are more likely to take advantage of matching gifts if they are reminded regularly.

Quick Tip: For a look at leading companies that match payroll donations, check out our compilation list here.

Sign #5: You don’t track matching gifts as they progress.

One of the most significant issues nonprofits face with matching gifts is the lack of tracking throughout the process. If you’re not tracking matching gifts from the moment they’re submitted to when they’re ultimately completed, you risk missing matching funds or failing to follow up in a timely manner.

Why This Matters:

Tracking matching gifts allows you to follow up with donors and their employers, ensuring that matches are completed successfully. Without proper tracking, there’s no way to ensure that your nonprofit receives the full amount of donations you’re eligible for.

How to Fix It:

  • Use matching gift software: Tools like Double the Donation allow you to track matching gifts from start to finish. These systems help you stay organized and follow up with donors and employers when necessary.
  • Monitor progress regularly: Create a system for reviewing the status of matching gift requests on a regular basis. This can be done manually or through an automated platform to ensure no matches are left unprocessed.
  • Set up follow-up reminders: Develop a system that automatically reminds you to follow up with donors or companies if a matching gift is still pending. This will ensure no matching opportunities fall through the cracks.

Building tracking into your matching gift strategy to ensure you're not missing matching gifts

Proper tracking of matching gifts is essential for ensuring your nonprofit receives each and every dollar it’s entitled to. Moreover, setting up automated tracking not only ensures no matching gift goes unclaimed but also strengthens your relationship with donors by showing them that you care about maximizing the impact of their contributions. Talk about a win-win!

Wrapping Up & Additional Resources

Matching gifts offer nonprofits a huge opportunity to increase their revenue without much additional effort. However, many organizations are missing out on these funds because they aren’t promoting, tracking, or following up on matching gift opportunities effectively. By addressing these five signs you’re missing matching gifts, you can significantly increase your fundraising potential and maximize the impact of each donation.

Start by reviewing your current processes and implementing the strategies outlined in this post. From actively promoting matching gifts to integrating them into your donation flow, these steps will help ensure that you capture every dollar of potential matching funds. The more you optimize your process, the more successful your matching gift program will be.

Interested in learning more about incorporating strategic matching gift efforts into your overall fundraising strategy? Check out these recommended guides:

Make sure you're not missing matching gifts with an automation platform like Double the Donation.

How to Steward Workplace Giving Donors Effectively

How to Steward Workplace Giving Donors Effectively

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Workplace giving donors are some of the most valuable supporters an organization can have, but are also some of the trickiest to steward. Also known as employee giving or workplace philanthropy, workplace giving is the practice of making a charitable donation through a program sponsored by an employer, often through a payroll deduction.

It’s no surprise that these programs are growing in popularity. Employees feel a connection to causes they care about. They appreciate programs that make it easier to support social good organizations, especially when there is an employer match to amplify their impact.

When properly stewarded, workplace giving donors can be ideal prospects for cultivating over time. In this article, we’ll cover the essentials of stewarding workplace donors and the data you need to make it happen:

But first, let’s take a look at why these donors are so important.

The Value of Workplace Giving Donors

Several factors make workplace giving donors worth your organization’s attention.

1. Workplace donors are loyal.

Workplace philanthropy platforms and workplace-sponsored programs are designed to encourage donations, especially recurring gifts. They make giving easier by providing a path to give with reminders and incentives. Plus, these programs create a culture of philanthropy where giving is the norm rather than the exception.

Because of corporate programs like payroll deduction, matched donations, or monthly philanthropic stipends, workplace donors are far more likely to donate frequently.

2. Workplace donors are reliable.

Donors who give through workplace programs often represent some of the most consistent supporters a nonprofit can have. Their steady income, along with the convenience of payroll deduction or workplace stipends, makes it easy to sustain recurring gifts, creating a dependable foundation of support year after year.

3. Workplace donors are excellent candidates for larger gifts.

Frequency of giving and wealth capacity are the best indicators of major giving eligibility. It makes sense: if a donor has been making a bi-monthly contribution through their paychecks for years, it is likely they have a strong affinity for your organization and clearly have the capacity to budget for charitable giving. For these reasons, corporate donors can be excellent prospects for major or even principal gifts as they advance in their careers.

4. Workplace giving programs often include a corporate match.

Another important reason to pay attention to workplace giving donors is that their contributions often count for more than (even double!) the listed amount. To incentivize philanthropy, workplace giving programs frequently allow for some amount of an employee’s contribution to be matched by the employer. 

If you’re not proactively seeking matched donations, your organization is leaving money on the table. Check out Double the Donation’s technology options to identify and facilitate matched gifts!

The Challenges of Workplace Philanthropy Data

For all their advantages, workplace giving donors pose several core challenges for nonprofit fundraisers. Many organizations struggle to gather the data they need to acknowledge and steward workplace giving donors for long-term support. Here’s why:

Workplace giving data comes at varying times.

Depending on the employer sponsoring the corporate giving program, your organization may receive disbursement files with information about corporate gifts weekly, monthly, quarterly, or at a different interval altogether. Even once you have this gift data, it’s not always clear when it will make its way into your CRM and become available for development and stewardship officers to use.

Workplace giving data arrives in different formats.

Different organizations use different systems for workplace giving programs, including Benevity, YourCause, and Cybergrants, to facilitate gift transactions. Each of these systems formats the information slightly differently, from field names to how it displays street addresses. This causes challenges for moving data into your CRM or general ledger. Not to mention, duplicate records are common. Your organization may have two records for the same donor, one for corporate giving and another for the donor’s personal philanthropy. Without complete corporate philanthropy data, it is difficult to know that both records relate to the same person.

Bad data leads to poor workplace giving stewardship.

Effective donor stewardship hinges on accurate data. Without timely, reliable information on your donors’ giving history, addresses, and communication preferences, it’s hard to thank, update, and develop relationships with donors that foster long-term support.

Moreover, insufficient data holds stewardship back by limiting opportunities for personalization. For example, many organizations find value in thanking first-time donors differently from repeat donors. Sharing a bit about the organization’s mission and current initiatives can make it easier to secure a second gift from a new donor. As a result, flagging new donors depends on having sufficient data on your current donors to ensure they aren’t duplicate records, a struggle for many organizations.

How to Steward Corporate Philanthropy Donors

Now that you understand its importance, as well as potential challenges you may face, let’s dive into a few key strategies nonprofits like yours can implement to effectively steward workplace giving donors.

1. Develop a process for gathering corporate philanthropy donor data.

Investing time in creating a workflow for gathering, transforming, and storing workplace giving donor data will pay off in the future. If your organization relies on manual spreadsheet edits before time-consuming uploads into your CRM, chances are your corporate giving data is plagued with errors, including duplicate records. Luckily, there are solutions for automating workplace giving data imports, so you can spend less time wrangling spreadsheets and more time on the meaningful outreach that will keep your donors engaged.

2. Thank donors promptly.

Once you have a workflow that automates, or at the very least, streamlines moving donor data into your development CRM, create a report that notifies your team about a gift from a corporate donor. Run that report once a week, or have it automatically sent to your inbox.

From there, build a process to thank these donors quickly. Take advantage of email marketing templates and tokens to personalize these notes at scale. A common goal is to let no more than 5 business days pass between receiving a gift and sending an acknowledgement.

Remember to keep automated acknowledgements fresh. Corporate donors are often frequent donors. Sending the same thank-you note to a donor on multiple occasions comes off as insincere, even if well-intentioned. Switch up the images, introductions, subject lines (if applicable), and acknowledgement text at least once a quarter to maintain variety in your content.

3. Personalize your outreach.

Make your acknowledgements meaningful: personalize wherever you can. Using a donor’s preferred name is an obvious starting point. However, we encourage you to get creative and use the data you have at your fingertips. Conduct donor surveys to understand how your donors like to be thanked. Is a phone call, voice mail, email, or text preferred? Think about the areas of interest for your donors. Are there particular initiatives you can provide updates on? Who at your organization is the best person to conduct the outreach? Perhaps a grant recipient, student scholar, researcher, or board member would be best suited for this role. The more you can match your donors’ preferences, the better the effect.

Learn more about building complete donor profiles in a free eBook from Omatic Software.

4. Show impact.

It’s crucial to nail acknowledgments; no donor should go without a proper thank you. Once acknowledgements are in order at your organization, you can move on to another essential aspect of stewardship: impact reporting.

Impact reporting can keep even the most seasoned stewardship officers up at night! Often, the development offices charged with fundraising don’t have much control over how (or when) the organization spends that funding. Reporting on the real-world effects of philanthropy requires tracking gifts and figuring out not only what the gift purchased, but why that matters for your mission. When donors know their funding makes a difference, they’re far more likely to give again. 

5. Don’t forget about the “workplace” in workplace giving.

Finally, think about one of the aspects that makes a corporate giving donor unique: the fact that they give through an employer-sponsored program. This is an opportunity to cultivate a relationship with an institution that can make a significant impact on your organization. Find out who organizes this workplace philanthropy program. Learn who the C-suite champions of the programs are. From there, show gratitude and explore options for collaboration.

It’s worth taking the time to discover which programs help with employee retention and how your organization can get involved, as this could lead to a long-term, fruitful partnership.

Wrapping Up: Data Matters

Effective donor stewardship requires accurate data; you can’t properly thank donors if you don’t know who they are or how they want to be acknowledged. Don’t let the challenges of gathering corporate philanthropy data prevent it from happening; losing a workplace giving donor is losing a shot at long-term, sustained support.

Luckily, there are tools at your disposal to streamline workplace giving data and simplify stewardship. Ready to learn more about stewarding workplace giving donors? Join Omatic Software and Double the Donation for a live webinar on the dos and don’ts of workplace philanthropy. Get your questions answered by experts during the Q&A. Save your seat today!

How to Get Corporate Volunteers and Source Lasting Partners

How to Get Corporate Volunteers and Source Lasting Partners

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Corporate volunteers are an incredible resource for nonprofits, offering both manpower and expertise to help advance your mission. However, attracting and retaining these individuals and groups requires strategic planning and clear communication about the benefits to both the organization and the volunteers themselves.

If you’re wondering how to get more corporate volunteers for your cause, this guide will provide you with actionable insights on sourcing and engaging them effectively, as well as tips on building lasting partnerships. Specifically, we’ll cover:

Ready to walk through the key steps and strategies that can help you tap into the full potential of corporate volunteers, from identifying potential partners to keeping them engaged in your mission long-term? Let’s begin!

Why do corporate volunteers matter for nonprofits?

Corporate volunteers are an invaluable resource for nonprofits, providing more than just extra hands on the ground. Beyond their time and labor, corporate volunteers bring expertise, networks, and energy that can help your organization expand its impact and reach. Engaging corporate volunteers effectively can strengthen your programs, enhance your nonprofit’s visibility, and foster lasting partnerships that benefit both your mission and the companies involved.

Here are the main reasons why corporate volunteers matter for nonprofits like yours:

  • Expanded manpower and resources: Corporate volunteers enable your nonprofit to tackle larger projects or serve more beneficiaries without significantly increasing costs.
  • Specialized skills and expertise: Many corporate volunteers bring professional experience in areas like marketing, IT, finance, or project management that can strengthen your programs and operations.
  • Increased community visibility: Employees volunteering for your cause often share their experiences with colleagues, friends, and social networks, amplifying awareness of your nonprofit.
  • Enhanced supporter relationships: Corporate volunteers often become more personally invested in your mission, increasing the likelihood that they will support your organization through donations in addition to their time.
  • Stronger partnerships with companies: Engaging employees in volunteer programs can lead to long-term corporate partnerships, including financial support, matching gift contributions, and sponsorship opportunities.

By understanding the value that corporate volunteers bring, nonprofits can design programs that maximize both impact and engagement. When leveraged strategically, corporate volunteer programs not only extend your organization’s capacity but also cultivate meaningful, long-term partnerships that benefit your nonprofit, your volunteers, and the communities you serve.

8 Effective ways to source corporate volunteers

Now that we’ve established why corporate volunteers are essential, let’s dive into how you can attract and source them for your nonprofit’s initiatives. Implementing a comprehensive strategy will increase your chances of creating strong, lasting partnerships with corporate volunteers. Here’s what we recommend.

1) Create a Compelling Volunteer Program

To attract corporate volunteers, you need to first make the volunteer program appealing. Develop structured, engaging volunteer opportunities that not only provide value to your nonprofit but also benefit employees. Some companies may prefer group volunteer events where team members can work together, while others may be interested in skill-based volunteer opportunities.

For the best results, provide clear expectations, timelines, and outcomes for each project. The easier it is for companies and volunteers to understand the impact they will have and the logistics involved, the more likely they are to participate.

Quick Tip: Consider offering flexible volunteer opportunities, including virtual volunteering or skills-based projects, to appeal to a wider variety of companies and employee schedules.

2) Research Companies with Established CSR Programs

The first step in sourcing corporate volunteers is to identify companies that already have established Corporate Social Responsibility (CSR) programs. Many businesses offer employees paid time off to volunteer, or they may have set days for volunteering as part of their company culture.

Start by researching businesses in your local area, industry sectors relevant to your mission, or those known for their philanthropy. A simple online search (i.e., “companies with volunteer programs near me”) can provide valuable insights into which companies are engaged in CSR and actively seek partnerships with nonprofits.

Check out these examples of companies with established volunteer programs that your team may be able to tap into!

Learn how to get corporate volunteers from these participating companies

Quick Tip: Consider reaching out to companies with a history of supporting causes similar to yours. If your organization focuses on education, for example, look for companies with established programs in this area.

3) Leverage Industry Networks

Networking is an essential tool when it comes to sourcing corporate volunteers. Leverage your professional networks, chambers of commerce, or even platforms like LinkedIn to reach out to business leaders and community-oriented companies. By attending industry events, trade shows, or community gatherings, you can directly network with professionals who may want to give back in a meaningful way through corporate volunteering.

Did You Know? Companies that volunteer with nonprofits often see an increase in employee satisfaction and retention. Corporate volunteer programs offer employees a chance to work together outside of their usual work environment, fostering stronger team bonds.

4) Use Your Current Donor and Volunteer Base

Your existing network of donors, volunteers, and board members can be a powerful resource when sourcing corporate volunteers. After all, many of your current supporters may work for companies that offer volunteer grants or volunteer time off programs. You can encourage them to bring their employers into the fold by explaining how their company could get involved.

Consider sending an email like this:

Learn how to get corporate volunteers with dedicated outreach

For the best results, try creating outreach campaigns or personalized appeals that highlight the impact of corporate volunteerism, both for the nonprofit and for the companies involved. This can help you tap into an existing pool of potential volunteers with the added advantage of personal connections. Make sure the content is as tailored as possible, providing precise information about an individual’s corporate program opportunities and direct links to get involved.

5) Reach Out Directly to Corporations

Sometimes, the most effective way to get corporate volunteers is to approach companies directly. Don’t be afraid to cold email or call HR departments, employee engagement teams, or CSR managers. Be clear about your mission, the kind of volunteer support you need, and how the partnership can benefit the company.

When reaching out to corporations, make sure your communication is tailored to the specific company you’re targeting. Highlight why their employees would be a great fit for your nonprofit and how their participation aligns with the company’s values.

Businesses are more likely to engage in corporate volunteerism if they can see the tangible benefits for their employees and company culture. When reaching out, highlight the value of corporate volunteering for the company: the positive impact on employee engagement, team-building, skill development, and enhanced brand reputation. This mutual benefit will make it easier to gain corporate support.

6) Approach Local Businesses and Startups

While large corporations may seem like the obvious target for corporate volunteering, local businesses and startups can also be great partners. These businesses may be looking for ways to make a social impact and engage employees in meaningful work right in your community.

Many small businesses and startups are interested in community involvement, but don’t have the same large-scale programs as larger corporations. Offering a volunteer program can help them establish a strong reputation in the community. Therefore, try pitching volunteer opportunities as a team-building experience. Local businesses often seek ways to boost employee morale and collaboration. By positioning your volunteer opportunities as team-building exercises, you can attract small and mid-sized companies looking for meaningful ways to engage their employees.

7) Tap into Employee Resource Groups

Employee Resource Groups (or ERGs) are internal networks within companies that support underrepresented groups, such as women, veterans, or people of color. ERGs are often looking for ways to engage in community outreach and corporate volunteerism. Therefore, reach out to the ERGs within companies to offer volunteer opportunities aligned with their group’s mission. For example, if you are an LGBT-focused nonprofit, a company’s ERG for queer and allied employees might be interested in volunteering.

8) Use Job Boards and Volunteer Platforms

There are a variety of online platforms that connect corporations with nonprofit organizations. Many job boards and volunteer platforms feature corporate volunteer programs, where companies and their employees can sign up to help local charities.

For example, platforms like VolunteerMatch, Idealist, and Catchafire allow nonprofits to post specific volunteer opportunities that companies can access. By using these platforms, you can attract corporate teams who are looking for group volunteering activities.

How to get corporate volunteers with online job postings

Engaging and retaining corporate volunteers in your nonprofit’s program

Attracting corporate volunteers is only the first step. Retaining them and building long-term partnerships is where the real value lies.

To ensure the ongoing success of your corporate volunteer program, focus on creating a meaningful and rewarding experience for corporate volunteers.

1) Provide Recognition and Feedback

Acknowledging and appreciating corporate volunteers is essential for retaining them. Regular recognition and gratitude help volunteers feel valued and encourage them to return for future opportunities.

For the best results, provide feedback on their efforts so that they can continue to improve over time.

2) Offer Long-Term Engagement Opportunities

Rather than focusing on one-time volunteer events, provide opportunities for ongoing engagement. For example, invite corporate volunteers to participate in long-term projects, mentor employees or community members, or even take on leadership roles in certain initiatives.

3) Foster a Sense of Community

Corporate volunteers will stay engaged longer if they feel like part of a community. Build a strong culture of volunteerism by facilitating networking, creating social events, and keeping volunteers informed about the impact of their work. This sense of community will make them feel more connected to your nonprofit and more motivated to stay involved.

4) Explore Ongoing Corporate Volunteer Partnerships

One of the most powerful ways to engage and retain corporate volunteers is by developing strong partnerships with their employers. When volunteers feel supported by their companies, they are more likely to stay engaged and continue participating in your nonprofit’s initiatives. This creates a win-win situation where both your organization and the corporation benefit from the collaboration. Additionally, volunteers can play a key role in advocating for corporate volunteerism within their workplace, helping to secure long-term support and increase participation across their company.

5) Focus on Tangible Volunteer Impact

Corporate volunteers are most engaged when they can see the real difference their time and skills make. Highlighting tangible outcomes not only motivates volunteers to continue participating but also strengthens your nonprofit’s credibility with corporate partners. Demonstrating measurable impact is key to building long-term relationships and reinforcing the value of corporate volunteer programs.

6) Explore Other Workplace Giving Opportunities

Oftentimes, corporate volunteering is just one of many ways employees can support your nonprofit. Encouraging volunteers to explore additional workplace giving programs can deepen their engagement while maximizing your organization’s impact. After all, many companies offer multiple avenues for employees to give back, in addition to volunteer programs, such as payroll giving, matching gifts, and more. By educating volunteers about these opportunities, you help them make a bigger difference, foster long-term support, and turn volunteers into donors for your mission.

Wrapping Up & Next Steps

Attracting and retaining corporate volunteers is an essential strategy for any nonprofit looking to expand its reach and impact. By targeting the right companies, offering meaningful volunteer opportunities, and maintaining strong relationships with corporate partners, you can create a sustainable volunteer program that benefits both your nonprofit and the corporations involved.

Start by researching potential corporate partners, crafting compelling outreach messages, and fostering long-term engagement. Remember: the key to success lies in creating a program that is mutually beneficial for your nonprofit, its corporate partners, and the individuals who ultimately volunteer.

Learn how to get corporate volunteers for your nonprofit with Double the Donation Volunteering.

Building a Matching Gift Strategy A Nonprofit’s Guide

Building a Matching Gift Strategy: A Nonprofit’s Guide

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Creating a strong matching gift strategy can be a game-changer for your nonprofit’s fundraising success. After all, matching gifts offer a simple, high-ROI way to increase revenue without asking donors to give more out of pocket. Yet many organizations leave this opportunity untapped due to a lack of awareness, process, or technology.

Don’t let that be you! Take the time to build a plan that works for your team. This guide breaks down the exact steps you need to take:

Whether you’re starting from scratch or refining your existing efforts, you’ll learn how to turn matching gifts into a sustainable and scalable revenue stream for your mission. Let’s begin!

Step #1: Build your knowledge of matching gifts.

Building a robust knowledge of matching gifts is the first step toward implementing an effective strategy. Why? Tons of companies participate in matching gifts, and the processes, eligibility criteria, and matching ratios can vary significantly. To build participation in the programs, it’s essential for your nonprofit to have a solid understanding of how they work.

Therefore, kick off your matching gift strategy by familiarizing your team with the general experience. This should include…

  • The process: Employees donate to your nonprofit, then submit a matching gift request to their employer. If the employer participates in matching gifts, they will contribute a matching donation, often at a 1:1 ratio, although some companies (like Coca-Cola, Johnson & Johnson, and Soros Fund Management) match at a higher rate.
  • Who qualifies: While most full-time employees qualify for matching gifts, retirees, spouses, and board members might also be eligible, depending on each company’s policy. Some programs match individual donations, while others may only match specific types of donations, such as payroll gifts or those made through their workplace giving platform.
  • Submissions and deadlines: Employers often have their own matching gift submission portals with dedicated request forms (and deadlines by which they must be completed), so it’s essential to be familiar with the information donors must submit.
  • Leading employers: Do some research to see which companies in your network already match gifts. Lists like this one can help!

This foundational knowledge is essential for crafting a strategy that includes educating your team, donors, and board members about matching gift opportunities. The more informed your organization is, the more likely you are to identify and leverage every possible matching gift opportunity.

Ready to get started? Double the Donation’s Matching Gift Academy ($199/year or free for existing users) can be an invaluable resource. This online learning platform provides a complete overview of corporate matching gifts, and can supply an excellent opportunity for nonprofit teams to learn more about and kick off the programs.

Step #2: Audit your current state + set goals for improvement.

Before you begin building or refining your matching gift strategy, it’s crucial to audit the current state of your efforts. This will enable you to measure existing wins (if any) and identify gaps, areas for improvement, and opportunities for growth.

As you begin, we recommend asking yourself (or your team) the following questions:

  • Are matching gift opportunities clearly highlighted on your website, including your ‘Ways to Give’ feature and a dedicated matching gifts page?
  • Do your donation forms currently request employer information from donors? Do they mention the potential for matching gift opportunities?
  • Do you inform donors about matching gift opportunities on your thank-you pages, receipts or acknowledgments, and other communications?
  • Are there any roadblocks or friction points in the matching gift process that might be discouraging donors from completing their submissions?
  • How are you tracking matching gift information? Is it easy to follow up with donors who may have eligible gifts?

Take a look at Save the Children’s analysis of their previous and current state matching gift pages:

Save the Children's matching gift strategy analysis

Ready to improve your own efforts? Get started with our free matching gift checklist. Download it below!

Take 10 quick steps to grow your matching gift revenue and funding.

After identifying current strategy gaps, it’s time to implement specific, measurable, attainable, relevant, and timely goals for improvement (also known as SMART goals).

For example, you might want to:

  • Ensure that every donor receives a follow-up email or message regarding matching gift opportunities within 24 hours of receiving their initial donation.
  • Improve donor participation by 20% before the end of the calendar year.
  • Increase the number of match-eligible donations submitted by 50% within the quarter.

By setting clear, actionable goals, you can track progress, measure success, and make any necessary adjustments to your strategy.

Step #3: Secure buy-in for matching gifts.

Securing buy-in for your matching gift strategy is a critical step in ensuring its success and long-term sustainability. Without support from both leadership and other team members, it becomes difficult to implement the necessary tools, dedicate resources, or build an organization-wide culture that promotes matching gifts.

Securing Leadership Buy-In

Firstly, leadership support is crucial to securing the resources and organizational commitment necessary to make your matching gift strategy effective. Here’s how you can ensure your executive team is fully invested in the process:

  • Frame matching gifts as a strategic opportunity. Clearly demonstrate that matching gifts represent “free money” for your nonprofit. Use data-driven insights (such as the ROI expected from such a program) to highlight how much funding your nonprofit could be missing out on by not fully leveraging matching gifts. Executives care about measurable results, and showcasing how a small investment can yield a substantial return will make a compelling argument. Not to mention, a matching gift strategy is especially relevant today as more and more companies are rolling out new giving programs.
  • Align matching gifts with your broader strategy. Whether your focus is on diversifying revenue, increasing retention, or strengthening corporate partnerships, matching gifts can serve as a valuable tool for doing so. Aligning matching with organizational priorities (whatever they are) ensures that your efforts are perceived as a critical component of your fundraising efforts.
  • Showcase nonprofit success stories. Real-world success stories provide concrete evidence of how matching gifts can benefit your organization’s bottom line. If your organization (or similar organizations) has seen positive results from matching gifts, share these outcomes with leadership to help visualize the impact and encourage them to commit to the initiative. If you work for a food security organization, for example, try highlighting insights from Capital Area Food Bank. If you run a local pet shelter, incorporate stats from the SPCA of Texas.
  • Emphasize the scalability and sustainability of matching gifts. Unlike other strategies that require high-touch, ongoing effort, matching gifts can often be automated once systems are in place. This allows your program to grow without requiring significant additional resources, making it a smart, long-term investment.

Once you’ve made your case, it’s crucial to communicate how leadership can help. Clearly articulate what you need to make your matching gift strategy successful, whether it’s funding for software, cross-departmental collaboration, or dedicated time in strategic planning sessions. The more specific your request, the easier it is for leadership to endorse and champion the initiative.

Securing Team Member Buy-In

While leadership buy-in is crucial, your matching gift strategy truly comes to life when team members are actively engaged and committed. Here’s how to get your whole team on board and ensure they actively support the matching gift process.

  • Demonstrate the impact of matching gifts. Encourage staff to see that matching gifts are a way to double donations without asking donors to give more money. When team members understand the value of matching gifts and how they directly contribute to revenue, they are more likely to prioritize these opportunities in their day-to-day work. You can even demonstrate how these programs impact individual team members in reaching their goals or achieving their job priorities!
  • Ensure that everyone knows their role in the process. For example, marketing staff can incorporate reminders about matching gifts into email campaigns and newsletters, while fundraisers can actively inquire about matching gifts during donor conversations, and data managers can ensure that employer information is accurately captured in the platform. Even your hands-on volunteers can play a part!
  • Equip your team with simple, repeatable resources that make promoting matching gifts easy. For example, provide them with email templates and call scripts that highlight matching gift opportunities, FAQs for addressing donor questions, and access to matching gift lookup tools to help donors easily find out if their employer matches gifts. The easier you make it for your team to discuss and promote matching gifts, the more likely they will be to integrate them into their regular workflows.
  • Embed matching gifts into the fabric of your nonprofit’s culture. Ensure that matching gift education is included in the onboarding process for new staff, added to campaign planning checklists, and regularly discussed in team meetings.

When everyone, from leadership to key volunteers, is aligned and actively engaged, your matching gift strategy will become a powerful engine for increased revenue and deeper relationships.

Step #4: Invest in the right matching gift solution.

By adding a matching gift solution to your nonprofit tech stack, you can tap into additional revenue streams with ease, engage donors more effectively, and ultimately expand your fundraising efforts with little to no added effort required. And the good news is that once you have leadership on board, you’ll likely have clearance for a matching gift technology budget. With that, however, comes selecting the right solution to track, manage, and automate your matching gifts.

As you initiate your search, look for a matching gift software solution that offers the following features:

  • Access to a matching gift database: This feature enables you to identify employers that offer matching gift programs (as well as additional giving initiatives like volunteer grants and payroll giving) and view the specific eligibility requirements for each.
  • Ready-built integrations: Select a solution that integrates seamlessly with your existing donor management system (CRM) and fundraising platforms to ensure all data is synchronized and you have a clear view of match-eligible donations.
  • Email automation tools: The ability to automatically send follow-up emails to donors and remind them to submit a matching gift request can significantly increase participation without placing a strain on your team.
  • Analytics and reporting: Ensure that the platform can generate detailed reports that demonstrate the effectiveness of your matching gift program. This should include total match-identified dollars, number of matches submitted, overall donor engagement level, and more.

All in all, an efficient matching gift solution reduces manual effort and increases the likelihood of securing matched donations, allowing you to scale your program effectively.

As you search, don’t forget to read reviews from other organizations that have experience with the tools! re: Charity, for example, offers a detailed comparison of top matching gift software providers, making it easy to take your pick. (Hint: Double the Donation is trusted by 6,000+ nonprofits and schools, with a Google rating of 4.9!)

Step #5: Integrate matching gifts with your fundraising tools.

Integration is key to ensuring a seamless and efficient matching gift process. When you integrate your matching gift platform with your donation forms, CRM, and other fundraising tools, you make it easier for both donors and staff to engage with the program.

Here’s how to integrate matching gifts into your existing fundraising process:

  • Donation forms: Make it easy for donors to indicate their eligibility for matching gifts by including an employer field on your donation forms. You can even add a link or automatic lookup feature to help donors identify if their employer offers a matching gift program by integrating your matching gift software with your donation form provider! Plus, add an actionable plugin widget to your confirmation page to guide their next steps toward a match.
  • CRM: Send data directly from your CRM or donor database to your matching gift platform to ensure donor information (including for offline givers) is up to date and that no match-eligible donations are overlooked. All you need to do is connect your CRM to your selected matching gift platform and ensure the flow of information is set.
  • Peer-to-peer fundraising platforms: Allow participants to easily display and promote matching gift opportunities on their personal fundraising pages by integrating an employer lookup tool and providing a field to input employer information, making it simple for donors to determine if their donation is eligible for a match.
  • Event software: During event registration, add a section where attendees can enter employer information and be provided with immediate access to matching gift instructions or links, ensuring matching opportunities are top-of-mind when they register to attend or donate.

Here’s an example of a matching gift-enabled donation page from La Salle University!

Building a matching gift strategy by integrating your technology

By integrating these tools, you’ll create a seamless matching gift experience for both your donors and your team, driving higher engagement and improving your ability to track and process matches.

Step #6: Prioritize follow-up donor outreach.

When it comes to maximizing participation in matching gifts, regular, relevant outreach is a must. Therefore, it’s important to include matching gifts in your email cadences. Such messages can include instructions for submitting a match, links to their employer’s request portal, and reminders about the impact of their donation being multiplied. These kinds of emails help you keep your organization and its fundraising needs top of mind for donors, enhance the overall supporter experience, and provide targeted information to drive additional match submissions.

Here’s how you can make the most of your donor outreach:

  • Go Beyond Templated Language: Feel free to start with a pre-written email template. However, you’ll want to adjust any provided messaging to match your nonprofit’s tone and voice. Some platforms will also allow for dynamic elements, such as the individual’s donation amount or matching company, to make it feel more personal and compelling.
  • Incorporate Relevant Imagery and Design: Try customizing the color scheme and imagery of your emails to align with your nonprofit’s brand. Visuals that reflect your organization’s mission or the specific campaign the donation supports can increase donor engagement and participation.
  • Set the Right Timing: Schedule emails to be sent at optimal times. For instance, an initial email can go out immediately after a donation, followed by a reminder a few days later if the matching gift request hasn’t been submitted. Adjust the timing and frequency of reminders based on donor behavior to increase the likelihood of match submissions.

Managing effective donor outreach on your own can seem overwhelming. Luckily, once donor information starts flowing in through your integrated fundraising systems, configuring automated emails within your matching gift platform ensures that no opportunity is missed. With a few simple steps, you can send high-impact emails to your donors at the right time, without any added manual effort.

Building follow-ups into your matching gift strategy

By automating donor outreach through your matching gift platform, you streamline the process and ensure that your donors receive timely, compelling, and personalized messages that drive action, all while saving your team valuable time and resources.

Step #7: Implement a matching gift tracking system.

A successful matching gift strategy relies heavily on an effective tracking system, ensuring that all match-eligible donations are followed up on, processed, and successfully submitted by donors to their employers.

With proper tracking in place, you can easily monitor each match’s progress, helping optimize your efforts and maximize revenue. Here’s how to create an efficient matching gift tracking system:

  • Incorporate Real-Time Monitoring: Set up your system to track the status of each matching gift request as it progresses. You should be able to monitor whether donors have submitted their matching gift requests and easily identify any next steps in the process.
  • Make it Easy for Donors to Provide Updates: After a donor initiates a match request with their employer, it should be easy for them to provide an update to your fundraising team. One way to do this is by incorporating trackable, clickable buttons in donor outreach emails. When an individual clicks to confirm that they’ve started the process, Double the Donation can automatically update their status in the backend, helping you keep track of where they are without needing to manually check in.
  • Don’t Forget to Follow Up: Implement scheduled reminders to nudge donors about the status of their match or encourage them to submit a request if they haven’t done so already. Automated reminders like these ensure that no match request slips through the cracks and that donors stay engaged throughout the process.
  • Leverage Comprehensive Reporting: Your tracking system should generate detailed reports that provide insight into the success of your matching gift program. These should include KPIs such as the number of matches submitted, the total matching gift dollars identified, and the conversion rates from eligible donors to completed matches.

Building tracking into your matching gift strategy

By implementing a matching gift tracking system with real-time monitoring, automated reminders, and in-depth reporting, you can streamline the matching gift process, ensure no opportunities are missed, and easily track your program’s progress. This also allows you to address any issues quickly, helping you “unstick” any matches that may be delayed.

Step #8: Develop a comprehensive communications plan.

A well-rounded communications plan is crucial for driving awareness of your matching gift program. Beyond donation forms and follow-up emails, it’s essential to integrate matching gift messaging across as many touchpoints as possible.

The more you make matching gifts visible, the more likely donors are to take advantage of the opportunity.

Here’s how to incorporate matching gift messaging into your communication channels:

  • Create a Matching Gift Web Page: Develop a dedicated page on your website that clearly explains matching gift opportunities. Include information about how matching gifts work, instructions on how to request a match, and a searchable employer database or links to popular programs. This page will serve as the go-to resource for donors. Check out this example from the Humane World for Animals to inspire your own asset!
  • Regularly Schedule Social Media Posts: Share information about matching gifts on your social media platforms (whether that’s Facebook, LinkedIn, Instagram, or even TikTok!) on a regular basis. Think: at least once a month. Highlight success stories, demonstrate matching gifts’ impact, and encourage followers to check if their donation can be matched. Be sure to include a call-to-action with a link to your matching gift page for more details.
  • Make Space in an Email Newsletter: Include matching gift reminders and information in your regular email newsletters. Whether it’s an entirely matching gift-focused email blast or a feature within a general newsletter, be sure to include a section highlighting matching gifts, and always include a link to your matching gift page for easy access.
  • Send a Text Message: Text marketing is a quick and direct way to engage donors. Send out periodic text messages to remind donors about matching gift opportunities, especially during key donation periods. Include a link to your (mobile-friendly!) matching gift page and a simple prompt encouraging donors to check if their employer matches gifts. Here’s an example of how Save the Children leveraged text messaging for matching gifts:

Building a matching gift strategy with a detailed communication plan

By ensuring that your matching gift information is prominently featured across key channels, you can keep matching gifts top-of-mind for donors and significantly increase the likelihood of participation.

Step #9: Acknowledge and steward matching gift donors.

A key aspect of maintaining long-term donor relationships is showing gratitude for their contributions, especially when they’ve gone the extra mile to submit a matching gift. Proper recognition of matching gift donors can encourage continued support and increase participation in future campaigns.

Building donor acknowledgment into your matching gift strategyConsider the following ways to steward your relationships with matching gift donors:

  • Personalized Thank-You Notes: After a matching gift has been successfully processed, send personalized thank-you messages to both the donor and their company. Acknowledge their generosity and explain how their contribution will impact your nonprofit’s mission.
  • Public Recognition: Consider recognizing matching gift donors in your annual reports, newsletters, or on your website with a dedicated donor wall. Public recognition can motivate other donors to participate in matching gift programs through social proof, too!
  • Donor Impact Reports: Provide matching gift donors with reports or updates that show how their contributions (both original and matched) are being used. This reinforces the value of their donations and helps them feel connected to their giving outcomes.
  • Encouraging Additional Workplace Giving Involvement: Empower matching gift donors to take their support to the next level by participating in their company’s volunteer program, making a payroll deduction gift, or advocating for an internal fundraising campaign. Most matching gift companies (including Disney, Verizon, Microsoft, and Allstate, to name a few) offer more than one workplace giving program, so it’s easy to encourage deeper engagement.

By focusing on relationship-building and personalized recognition, your nonprofit can increase donor loyalty, foster long-term giving, and create more opportunities for matching gifts.

Step #10: Analyze performance and optimize your strategy.

After putting all the pieces of your matching gift strategy in place, it’s essential to continuously assess its effectiveness. Analyzing performance and optimizing your strategy allows you to identify what’s working and what areas need improvement.

As previously mentioned, you should be tracking key metrics such as match revenue growth, donor participation, submission and completion rates, and more. Now, it’s time to use those insights to optimize your matching gift program.

For example, if you notice low participation rates among a specific donor segment, consider adjusting your messaging or offering additional guidance to encourage them to get involved. Meanwhile, if you notice that donors who give through specific channels (e.g., peer-to-peer fundraising or event-based donations) have lower matching gift participation compared to those who donate via direct online forms, this could signal that matching gift opportunities aren’t being highlighted effectively within those channels.

All in all, regular evaluation and continuous improvement will ensure that your matching gift strategy evolves with the needs of your donors and the capabilities of your nonprofit.

Wrapping Up & Additional Resources

Building a comprehensive matching gift strategy is a smart, high-impact way to boost your nonprofit’s revenue and deepen donor relationships. From educating your team and stakeholders to automating processes and communicating effectively with donors, every step contributes to an overall strategy that maximizes the potential of corporate matching gifts.

By following the steps outlined above, your nonprofit can establish a sustainable revenue stream that complements your regular fundraising efforts. As you continually optimize and refine your strategy based on data and feedback, you’ll increase the success of your matching gift efforts year after year.

Ready to learn more about corporate matching gifts and how they can fit into your overarching fundraising strategy? Check out these additional resources:

Building matching gift software like Double the Donation into your matching gift strategy

Fundraising in Turbulent Times Diversifying Your Support

Fundraising in Turbulent Times: Diversifying Your Support

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Nonprofit fundraising can feel like an uphill battle even in the best periods, but when the economy shifts, donor behaviors change, or unforeseen global challenges arise, the pressure on nonprofits grows even heavier. That’s why diversifying your revenue streams amidst uncertain times is more than a best practice; it’s a lifeline for sustaining your mission.

Interested in learning practical strategies for building resilience, from reaching new donors to expanding corporate partnerships? In this blog, we’ll review the following:

  • Understanding the Trying Fundraising Landscape
  • Navigating Individual & Corporate Donor Expectations
  • Diversifying Your Support While Staying True to Your Mission

Understanding the Trying Fundraising Landscape

We know: it’s hard out there. Nonprofits of today are navigating a fundraising environment shaped by rapid change and mounting pressures. From federal funding shifts to broader economic uncertainty, organizations are being asked to do more with less while still delivering on their missions.

A few challenges these nonprofits face include…

  • Rapidly changing social environment: Donors are influenced by evolving cultural conversations and global issues, making it harder for organizations to keep pace with shifting priorities.
  • Economic volatility and donor caution: Inflation, market instability, and financial insecurity cause donors to give more carefully, with heightened expectations around impact.
  • Increased competition for philanthropic dollars: With more nonprofits vying for a limited amount of attention and resources, standing out requires clarity and creativity.
  • Cuts to federal spending: Many organizations are feeling the strain as government funding shrinks, pushing them to rely more heavily on private giving in a number of ways.

Despite these challenges, the philanthropic sector continues to show resilience. In 2024, Americans gave nearly $600 billion, the second-highest total on record. Breaking it down further:

  • Corporate giving rose by 9.1%, highlighting opportunities for nonprofits to lean into workplace giving, sponsorships, and matching gift programs.
  • Individual giving grew by 3.3%, demonstrating that even in uncertain times, people remain committed to causes they care about.

While these numbers are encouraging, they aren’t guaranteed to hold steady. Political and economic developments in the coming years may significantly reshape giving patterns, making adaptability more critical than ever.

Navigating Individual & Corporate Donor Expectations

Today’s donors (individuals, corporations, and foundations alike) are raising the bar for how nonprofits engage, communicate, and deliver impact. Meeting their expectations requires understanding what matters most to each group, then tailoring your approach to build trust and deepen support.

What Matters Most to Individual Donors

Individual giving continues to represent the largest share of philanthropic dollars, but how people choose where to give is evolving:

  • Selective giving: Donors are narrowing their focus, seeking confidence that their contributions generate strong returns on investment (ROI) for the causes they care about.
  • Tired of politics: Supporters are fatigued by partisanship. They’re drawn to nonprofits with a steady, mission-driven voice that rises above the noise.
  • Next-gen expectations: With Millennials and Gen Z positioned to inherit unprecedented wealth, their influence is already reshaping philanthropy. They value equity, climate action, and authenticity, and expect nonprofits to reflect these commitments in both mission and practice.

The overall message is clear: individuals want more than transactional giving. They’re looking for purpose-driven partnerships with nonprofits that feel aligned with their values and offer a lasting impact.

What Matters Most to Corporate Donors

Corporations remain powerful partners for nonprofits, but their giving priorities are also shifting in response to external pressures. Here’s what we’ve been seeing:

  • Tight budgets: Some corporate social responsibility (CSR) teams are facing shrinking budgets, making nonprofit alignment with business priorities more essential than ever.
  • Risk sensitivity: Many companies are cautious about controversial issues, but they still want to be perceived as responsible and engaged.
  • Visibility: Companies seek safe, positive ways to tell their story, often through employee engagement, cause marketing, and nonprofit partnerships that bolster reputation.

For nonprofits, understanding these shifting priorities is crucial to establishing and maintaining lasting corporate partnerships. By aligning your work with business goals, offering safe yet meaningful avenues for visibility, and demonstrating resilience in uncertain times, you position your organization as a trusted partner. Ultimately, the nonprofits that can meet corporations where they are, while staying mission-focused, will be best equipped to secure support and grow impact.

What Matters Most to Foundation Donors

Finally, foundations occupy a unique position within the philanthropic ecosystem. To successfully engage foundations, nonprofits must understand the priorities that drive these institutional donors.

  • Filling the Gaps: With federal programs being cut or underfunded, many foundations view their role as bridging critical needs that the public sector cannot fully address. They’re looking to support nonprofits that can demonstrate measurable impact in areas where resources are scarce and where their funding can make a meaningful difference.
  • Bigger Picture Lens: Foundations increasingly prioritize cross-cutting issues rather than single-program interventions. Topics such as equity, climate resilience, health access, and systemic change are appealing because they intersect multiple areas of societal impact. Nonprofits that can frame their work within this broader context and demonstrate how their programs contribute to larger societal outcomes are more likely to capture the attention of foundations.
  • Longer Commitments: Multi-year, flexible funding remains the gold standard for foundations. They seek organizations that are well-led, adaptable, and capable of scaling impact over time. However, competition for these grants is fierce. Foundations want confidence that their investment will be managed wisely, yield results, and align with their strategic priorities over the long term.

The takeaway here is clear: foundation donors are seeking partners who go beyond transactional project funding. They value organizations that can demonstrate strategic vision, operational competence, and the ability to respond to evolving social needs. By aligning your proposals with these expectations, you position your nonprofit as a credible, long-term partner capable of turning foundation support into meaningful change.

Diversifying Your Support While Staying True to Your Mission

When times are uncertain, one of the strongest strategies for nonprofit resilience is diversifying funding sources. By broadening your base of support, you not only safeguard your organization against volatility but also deepen trust with stakeholders.

The key, however, is to pursue diversification in a way that strengthens (not dilutes) your mission.

Why Diversification of Funding Matters for Nonprofits

Nonprofit revenue diversification ensures the long-term viability of your organization by reducing the risks that come with overdependence on a single donor or funding source. When one stream contracts, others can help fill the gap, creating greater stability in uncertain times.

At the same time, having a mix of revenue sources builds stronger trust among partners, since funders want to know you have multiple pathways to sustain your mission. Diversification also increases your organization’s visibility, introducing your work to new audiences and expanding your reach across multiple communities. Ultimately, the more balanced your support base, the better positioned your nonprofit will be to weather challenges and continue driving impact.

Best Practices for Successful Revenue Diversification

To diversify effectively while staying grounded in your mission, consider these best practices:

  • Plan ahead. The most successful nonprofits approach diversification with strategy and foresight. Instead of relying on static planning models, organizations are increasingly prioritizing financial modeling to prepare for funding volatility—particularly when government sources are uncertain. Developing best-, moderate-, and worst-case revenue forecasts helps leadership anticipate different scenarios and act decisively. At the same time, it’s essential to evaluate whether your reserves match your risk profile and operational needs.
  • Leverage your connections. Another critical best practice is making the most of your connections. Building authentic relationships with donors and funders starts with honest conversations about where your organization stands today and where it’s headed in the future. Benchmarking against your peers can reveal who is funding similar organizations, while also uncovering opportunities with nontraditional funders—such as community foundations or family funds—that align with your mission. Engaging the “Meaningful Middle” donor segment, those who give between $1 million and $25 million annually, can unlock transformational support that many nonprofits overlook.
  • Remain mission-focused. Perhaps the most important principle in diversification is staying true to your mission. Without clear guardrails, it can be tempting to pursue every new funding opportunity, but diversification is not about chasing dollars; it’s about broadening support in ways that reinforce your purpose. Every new opportunity should be evaluated against your mission and values by asking: Does this align with who we are? Will it strengthen our core work, or distract us from it?

By planning ahead, making the most of your network, and staying firmly rooted in your nonprofit’s mission, organizations like yours can diversify their funding in ways that foster stability and growth.

Remember: diversification is not about spreading yourself thin or chasing every opportunity. It’s about intentionally building a balanced portfolio of support that reduces risk, strengthens donor trust, and ensures your organization is equipped to thrive in any environment.

Wrapping Up & Next Steps

Turbulent times don’t have to mean stalled growth. By diversifying your support base, leaning into corporate philanthropy opportunities, and staying true to your mission, your organization can weather uncertainty and emerge even stronger.

Now is the perfect moment to evaluate your fundraising mix and identify opportunities to broaden your support base. Whether through matching gifts, volunteer grants, or payroll giving, every new pathway adds security to your mission-driven work.

Track + Grow Corporate Giving In-Kind, Cash Contributions

Track + Grow Corporate Giving: In-Kind, Cash Contributions

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Every nonprofit leader dreams of sustainable funding, and corporate philanthropy remains one of the most powerful yet underutilized tools to make that dream a reality. Whether it’s a company donating a generous check or offering free products and services for your next event, corporate contributions help power your programs, support your staff, and elevate your mission in new ways.

But here’s the catch: securing a corporate gift is only the beginning. To truly grow this revenue stream, you need to track what’s working, nurture your relationships, and build a strategy that turns one-time donations into lasting partnerships.

In this guide, we’ll explore how to successfully manage and expand your corporate giving pipeline (including both cash and in-kind contributions) and share tools and techniques to help you find new opportunities.

But First…Here’s Why Corporate Giving Matters Now More Than Ever

Corporate giving continues to be a key driver of nonprofit success. In fact, according to Giving USA, corporations gave over $44 billion to U.S. charities in 2024, encompassing both monetary gifts and in-kind donations.

Why does this matter for your organization? Because companies are actively looking for ways to invest in causes that align with their values—and when you position your nonprofit as a strategic partner, you’re more likely to be on the receiving end of that generosity.

Corporate giving can help your organization:

  • Increase fundraising capacity without over-relying on individual donors
  • Enhance program reach and operational support
  • Build community goodwill and legitimacy through company endorsement
  • Access new audiences via employee engagement and marketing partnerships

In short, cultivating corporate gifts—both in-kind and financial—is a strategic move for nonprofits that want to grow sustainably and create long-term impact.

The Two Pillars of Corporate Giving: Cash + In-Kind

Corporate support comes in two primary forms, and each offers unique value to your organization. Understanding the difference helps you target and tailor your outreach more effectively.

Cash Contributions
These include direct monetary donations such as:

  • Sponsorships for events or campaigns
  • General operating support
  • Program-specific grants
  • Employee giving matches

Cash gifts offer the flexibility to fund what matters most to your organization, whether that’s staffing, new initiatives, or capacity building.

In-Kind Contributions
These are non-monetary gifts that provide direct value. Examples include:

  • Donated products (e.g., auction items, food, clothing)
  • Professional services (e.g., legal, marketing, design)
  • Use of facilities or equipment
  • Volunteer time from employees

In-kind donations help you stretch your budget and access resources that might otherwise be out of reach.

Many companies offer both types of giving—and may even have existing programs that your organization can tap into with the right approach.

How to Track Corporate Contributions Strategically

One of the most common mistakes nonprofits make is failing to track corporate gifts effectively. Without a clear system in place, it’s easy to lose momentum, miss follow-ups, or overlook great opportunities for growth.

Here are key steps to building a solid corporate giving tracking strategy:

Centralize Your Data:
Use a CRM or donor management system to create detailed corporate donor profiles. Track both cash and in-kind gifts, key contacts, communication history, application deadlines, and any employee engagement.

💡Tip: Before diving into your tracking strategy, assess whether your current CRM can handle your specific needs. Use a CRM assessment from a provider like Canvas Cloud to uncover gaps and opportunities in your current set-up.

Categorize Donations:
Separate donations by type (cash vs. in-kind), value, and purpose. For in-kind gifts, assign an estimated fair market value to ensure accurate reporting.

Monitor ROI and Impact:
Measure how each corporate gift contributes to your fundraising goals. Are event sponsors helping you reach more attendees? Is donated software improving your operational efficiency? Understanding the ROI (or return on investment) of each gift helps justify renewals and deepen engagement.

Establish Follow-Up Systems:
Set reminders or automate thank-you messages, impact reports, and renewal asks. Don’t let corporate relationships fade once a donation is made; ongoing engagement is essential.

Track Application Cycles:
Many companies with formal giving programs have strict timelines. Document deadlines, response times, and requirements for future reference.

When your tracking is tight, you’re more equipped to analyze trends, personalize outreach, and build more fruitful partnerships over time.

Ways to Grow Your Corporate Giving Program

Once you have a solid tracking system in place, the next step is growth. Here’s how to strategically expand your existing corporate giving program:

  1. Audit Your Existing Network
    Start with the people who already support your mission. Do your board members, donors, or volunteers work for companies with giving programs? Use employment data to uncover existing connections and employer matching opportunities.
  2. Target Businesses That Align with Your Mission
    Look for companies whose values, customer base, or geographic presence align with your cause. A regional grocery chain may be more invested in food security than a tech startup, for example.
  3. Apply to Corporate Giving Programs
    Thousands of companies accept applications for sponsorships, grants, or in-kind donations. Resources like corporate giving databases can help identify which companies have open programs and how to access them.
  4. Engage Employees, Not Just Executives
    Workplace giving and volunteerism often drive corporate philanthropy from the ground up. Invite employees to get involved through team volunteering, payroll deduction programs, or peer-to-peer fundraising campaigns.
  5. Offer Partnership Packages
    Present companies with giving opportunities that combine cash sponsorships with in-kind contributions, marketing benefits, and employee engagement. Make it easy for them to say yes.
  6. Recognize and Report
    Celebrate your partners publicly through social media, events, and newsletters. After the gift, provide an impact report showing how their support made a difference.

Growing your program doesn’t always mean chasing giant corporations. Many small and mid-sized businesses are eager to give, especially when they can see the local or social return on investment.

Final Thoughts: From Tracking to Thriving

Corporate giving (both in-kind and cash) is a powerful tool for nonprofits looking to increase impact, diversify funding, and build community relationships. But to fully benefit, you need strategy, systems, and the right partners in your corner. By tracking corporate contributions with care and intention, and using that data to guide your growth, you position your organization to not just receive more, but to build lasting, mutually beneficial partnerships.

Challenge Match Success Stories: Effective Promotions

7 Challenge Match Success Stories: Effective Promotions

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Challenge match campaigns are a powerful fundraising tool for nonprofits looking to drive donor engagement and boost donations. By offering to match contributions, organizations create a sense of urgency and excitement among supporters. These campaigns motivate donors by showing them that their gift will have an even greater impact.

In this post, we’ll highlight seven nonprofits that ran successful challenge match campaigns:

  1. Healthy Birthday
  2. UOAA
  3. Fresno Chaffee Zoo
  4. Union Gospel Mission
  5. Sofia’s Hope
  6. Humane Animal Rescue of Pittsburgh
  7. UWC-USA

By sharing these organizations’ top strategies, promotions, and results, we hope to inspire your next challenge match campaign and provide you with actionable insights to increase engagement and funding for your cause.

Healthy Birthday

Nonprofit website: https://healthybirthday.org/

Healthy Birthday, a nonprofit focused on supporting children’s health and wellness, capitalized on Giving Tuesday by launching a $10,000 matching grant appeal. To maximize engagement, they added a series of incentives for donors. These included a free spa gift certificate for those who gave a specific amount, as well as a branded t-shirt for donors who raised a certain amount through peer-to-peer fundraising.

The combination of a matching gift, a clear goal, and intriguing incentives proved to be a highly effective promotional strategy. Here’s what made Healthy Birthday’s campaign stand out:

  • Engaging incentives: The addition of spa gift certificates and t-shirts incentivized higher donation amounts and encouraged peer-to-peer fundraising.
  • Use of Giving Tuesday: Tying the campaign to Giving Tuesday helped leverage the global giving momentum, which is vital for short-term fundraising success.
  • Social media push: They promoted the campaign across multiple social media platforms, increasing visibility and encouraging wider participation.

For your own campaign, adding value through fun incentives can significantly boost both engagement and total funds raised.

Healthy Birthday is an example of a challenge match success story.

UOAA

Nonprofit website: https://www.ostomy.org/

In the Fall of 2023, the United Ostomy Associations of America (UOAA) launched a Matching Donor Program that aimed to raise $50,000. With a generous anonymous donor matching all gifts, UOAA exceeded their goal by $10,000, bringing in a total of $60,000.

UOAA’s campaign benefited from several key promotional tactics:

  • Clear and consistent messaging: They communicated the matching opportunity clearly through email and social media posts, ensuring donors knew exactly how their contributions would be doubled.
  • Strategic donor relationships: The nonprofit built a relationship with a matching donor who was deeply invested in the cause, making it easier to secure a significant donation.
  • Tight timeline: The campaign was time-limited, creating a sense of urgency that encouraged immediate action from donors.

For nonprofits looking to replicate this success, consider securing a major donor or corporate partner to provide a match. Make sure the match is clearly communicated and the timeline is well-promoted.

Fresno Chaffee Zoo

Nonprofit website: http://fcz.org/

Fresno Chaffee Zoo launched the Elephant Baby Matching Gift Program, aimed at supporting two African elephants expected to give birth in 2024. The program needed to raise between $75,000 and $100,000 to kick-start matching donations, with every dollar donated being matched to double the impact.

To promote the campaign, the Zoo utilized a mix of methods:

  • Kickoff event: They began the campaign on World Elephant Day with social media posts, QR codes, and visitor handouts at the zoo.
  • In-person events: A special ‘baby shower’ event was held to generate excitement, featuring community partners like the Fresno Economic Opportunities Commission.
  • QR codes and easy donation access: QR codes throughout the zoo and event materials made it easy for donors to quickly contribute while on-site.

This multifaceted promotional strategy combined events, online engagement, and clear, impactful visuals to successfully generate support for the elephant babies.

Fresno Chaffee Zoo is an example of a challenge match success story.

Union Gospel Mission

Nonprofit website: https://ugmportland.org/

Union Gospel Mission in Portland launched a matching campaign with a $50,000 gift from a group of generous donors. The mission emphasized how each dollar donated would have twice the impact, helping to feed and shelter twice as many people.

This campaign was especially effective due to:

  • Compelling, donor-focused messaging: The organization clearly communicated the life-changing impact of donations, making it easy for donors to see the direct effect of their contributions.
  • Seasonal urgency: The timing of the campaign, in the run-up to summer when donations typically slow down, helped encourage donors to act immediately.
  • Personalized outreach: Their appeal, including personal testimonials, created a deeper connection with the mission and its supporters.

Nonprofits can replicate this by highlighting the difference that donations make in people’s lives and emphasizing the urgency of giving during slower months.

UGM is an example of a challenge match success story.

Sofia’s Hope

Nonprofit website: https://www.sofiashope.org/

Sofia’s Hope, a nonprofit focused on childhood cancer, ran multiple successful matching campaigns, including one during their Summer and End of Year appeals. They secured corporate sponsors to match all donations up to $5K in the summer and $10K for the end-of-year campaign.

They also held a Round Up Campaign at a local restaurant in September for Childhood Cancer Awareness Month, where all funds raised were matched by the restaurant.

What made Sofia’s Hope successful:

  • Corporate partnerships: They leveraged corporate matching gifts to significantly increase donations, with the added bonus of matching from local businesses.
  • Community involvement: The Round Up Campaign created a community-driven fundraising effort that engaged both local businesses and the public.
  • Multiple fundraising channels: They marketed the campaign through social media, text messaging, and e-blasts, ensuring a wide reach.

For nonprofits looking to replicate this success, focusing on local partnerships and corporate matches can enhance your fundraising efforts.

Humane Animal Rescue of Pittsburgh

Nonprofit website; https://humaneanimalrescue.org/

Humane Animal Rescue of Pittsburgh (HARP) used matching gifts to boost recurring donations in June. Donors who committed to becoming monthly supporters through the HARP 365 program had their first two monthly gifts doubled by Fetch Pet Insurance.

This campaign was effective because:

  • Emphasis on recurring gifts: Focusing on long-term support rather than one-time donations helped build a steady stream of income.
  • Corporate partnership: Fetch Pet Insurance was a natural partner for HARP, aligning with their mission and creating a strong donor engagement opportunity.
  • Clear, ongoing impact: By highlighting the value of recurring donations, HARP was able to convert one-time donors into long-term supporters.

For your organization, building corporate partnerships for monthly giving matches is a great way to ensure sustained funding.

UWC-USA

Nonprofit website: https://www.uwc-usa.org/

UWC-USA leveraged corporate matching gifts in their campaigns, particularly during events like Giving Tuesday. By reaching out to alumni and supporters who worked at companies with matching gift programs, they were able to increase donations by around 30%.

Key strategies included:

  • Targeted outreach: They identified potential donors who worked for companies with matching gift programs and sent them tailored emails to encourage participation.
  • Promoting corporate matches: Once supporters were on the donation page, they were encouraged to check their eligibility for corporate matching gifts, increasing the chances of participation.
  • Leveraging Giving Tuesday: By linking the campaign to a popular giving day, UWC-USA maximized visibility and donor engagement.

To replicate this strategy, use donor data to identify matching gift opportunities and promote them through targeted emails or text messages.

Wrapping Up & Next Steps

Challenge match campaigns are a proven way to increase donations and engage supporters in a meaningful way. By looking at the success stories of nonprofits like these, you can gain insights into how to run your own effective matching campaigns.

Use the strategies discussed here to inspire your next effort, and remember: with the right messaging, strategic partnerships, and powerful promotions, your challenge match can have an incredible impact on your fundraising goals.

Raise Even More with Employee Matching Gifts!

In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Request a demo today to get started.

Unlocking Corporate Grants Using Supporter Employment Data

Unlocking Corporate Grants Using Supporter Employment Data

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Securing corporate grants can often feel like a daunting task, especially when it comes to identifying the right companies and contacts. However, many nonprofits overlook a powerful resource already within reach: corporate grants and employment data. By tapping into the employment information of your supporters, you can unlock a treasure trove of funding opportunities that are closer than you think.

Why? Companies are much more likely to fund organizations that resonate with their employees, whether through matching gift programs, CSR initiatives, or employee-nominated giving. These opportunities often start with a single connection: one of your donors, volunteers, or board members who works for a company eager to give back.

In this post, we’ll show you how to use corporate grants and employment data to identify and secure more funding opportunities than ever before.

1. Why Employment Data Matters for Corporate Grants

Many corporate giving programs, but especially grants, prioritize organizations with an internal advocate. This is usually an employee who donates, volunteers, or nominates the nonprofit in question. Therefore, if you can identify where your supporters work, you instantly gain visibility into which companies might be open to funding your mission.

Here’s why employment data is so valuable in this context:

  • Workplace giving grants: Companies are more likely to fund causes that matter to their workforce, which is where workplace giving programs like matching gifts, volunteer grants, and more come in.
  • Employee-nominated grants: Many companies accept nonprofit nominations from current employees, so knowing where your supporters work allows you to target them effectively.
  • Broader connections to grant opportunities: Even beyond grants that are specifically “employee-nominated,” nonprofits can use employment information to locate existing connections to charitable businesses. When a company sees that a sizable segment of their employee base supports your cause, they may be more likely to shell out grant funds.

The bottom line? Knowing your supporters’ employers allows you to tap into otherwise hidden funding pipelines. But first, in order to do so effectively, you need a system for capturing that data.

2. How to Collect Supporter Employment Information

Collecting employment data doesn’t have to be intrusive or complicated. In fact, most donors are happy to share where they work, especially if you explain how that information can help you unlock more impact.

Start by integrating employment data fields at key touchpoints:

  • Donation forms: Include an optional “Employer Name” field alongside standard fields such as name and email.
  • Confirmation pages: Prompt donors to check if their employer has a giving program immediately after donating by providing their company name in a database search tool.
  • Email follow-ups: Send a follow-up email asking supporters where they work, explaining how it can lead to increased funding.
  • Event sign-ups or volunteer forms: Add a simple employer field here, too; these contacts are often highly engaged and ready to provide additional value.

In addition to collecting data manually, organizations can also use employer data enrichment strategies to uncover employment information for supporters who haven’t provided it directly. These services analyze an individual’s name, email, and other identifying details to match them with publicly available employment records, allowing you to fill in the existing gaps in your database and fueling your corporate grant search.

By combining direct collection with employer append tools, you can build a far more complete picture of your supporter base and proactively identify companies that may be a great fit for outreach.

3. How to Identify Corporate Grants

Once you begin collecting supporter employment information (either through your donation forms or volunteer sign-ups) you can begin identifying which companies offer corporate grants that align with your mission. But with thousands of companies potentially offering funding, it can be tough to know where to start.

Instead of cold outreach, we recommend strategic resources to focus your efforts:

  • Look for curated corporate grant lists. Numerous nonprofit blogs and philanthropy platforms publish regularly updated roundups of companies with active grant programs. For example, check out this list of companies that give grants to nonprofits!
  • Look at your supporters’ employers. At this point, you should know where some of your supporters work. Use this information to research whether their companies offer grants or sponsorships, and whether employees can nominate or advocate for your organization.
  • Explore CSR or community investment pages. Visit the websites of companies in your network and look for terms like “Community Impact,” “Corporate Responsibility,” or “Giving Back.” These often lead to grant program guidelines, eligibility criteria, and deadlines.
  • Track and document your outreach. Use a simple CRM or spreadsheet to track potential grantmakers, application timelines, contact information, and employee advocates within each company.

Once you’ve identified likely prospects, craft proposals that highlight your mission alignment, your existing relationships with their workforce, and the tangible impact of their support. You can also tap into professional grantwriting resources, whether that’s hiring a writer, attending a webinar, or downloading free templates, to strengthen your applications.

4. Using Employment Data to Strengthen Grant Requests

Employment data isn’t just about discovery; it’s also a powerful way to strengthen your actual grant applications. When applying for a corporate grant, having an internal advocate can dramatically increase your odds of success.

Here’s how your team can involve them for the best results:

  • Ask the employee to nominate your nonprofit, if required by the grant.
  • Include their name, role, and connection to your organization in the application.
  • Invite them to provide a testimonial about why they support your mission.
  • Ask them to share internal CSR contacts or program guidelines with your team.

From there, when reaching out to corporate contacts or applying for grants, mention the employee connection explicitly: “We are proud to have 14 donors and 3 volunteers from your company, including Jane Doe from your Marketing team. Their ongoing support makes a meaningful impact, and we would love to explore a deeper partnership.”

All in all, this type of outreach shows alignment, community relevance, and trust: three key factors for funders considering grant applications.

5. Building Long-Term Value with Corporate Partners

Unlocking a single grant is excellent, but turning that grant into a long-term partnership is even better. Luckily, employment data can help you build those bridges.

For example, consider using corporate employment connections as a starting point for ongoing engagement. You can…

  • Send tailored impact reports to the employee advocate and CSR contact;
  • Invite company reps to site visits, events, or webinars;
  • Recognize the company publicly through social media, email, or donor walls;
  • Offer corporate volunteering opportunities that align with their values;
  • Bundle sponsorship, volunteering, and grant opportunities into custom partnership packages;
  • And more.

In the best case scenario, you’re not just asking for money. You’re inviting a company to be part of your mission and vision in a real, tangible way.

By keeping the employee connected, reporting on outcomes, and providing continued value, you can turn a one-time grant into a multi-year relationship that benefits both sides of the party.

Wrapping Up & Next Steps

Supporter employment data is one of the most underutilized assets in nonprofit fundraising. By simply knowing where your supporters work, you unlock access to employee-driven and broader giving programs, increase your relevance with corporate funders, and make your grant requests more personal and powerful than ever before.

Luckily, you can start today by:

  • Adding an “Employer” field to your donation and event forms
  • Conducting an employer append to gather missing employment info
  • Using that data to research and pursue grant opportunities backed by internal advocates

With complete data and a well-thought-out strategy in place, your nonprofit can open new funding pipelines, build stronger corporate partnerships, and expand your impact, one supporter at a time.

Turning Corporate Event Sponsorships into Strategic Relationships

Turning Corporate Event Sponsorships into Strategic Relationships

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Your gala was a huge success, your corporate sponsors seemed thrilled, and you’re already dreaming about next year’s event. But then… crickets. Your sponsors disappear until you reach out again, twelve months later, asking for the same thing.

Sound familiar? You’re not alone, and here’s the exciting part: there is untapped potential here.

What if that amazing company that sponsored your silent auction could become so much more than a one-night partner? What if they became your year-round champion, matching employee donations, sending volunteer teams, and even advocating for your cause in their industry?

The secret isn’t in asking for bigger sponsorship checks. It’s in transforming these relationships from simple transactions into genuine partnerships that benefit everyone involved.

Why Nurturing Relationships with Corporate Sponsors Matters

Corporate partners who feel truly connected to your mission will go above and beyond traditional sponsorship. Many companies, especially larger corporations, have budgets for initiatives that would directly benefit nonprofits, such as:

  • Offering matching gift opportunities for your donors
  • Organizing employee volunteer days that bring fresh energy to your programs
  • Donating incredible auction items
  • Providing professional services you couldn’t otherwise afford
  • Using their networks to spread your story far and wide

This guide will show you exactly how to make this transformation happen. We’ll walk through 11 proven strategies to identify the perfect partners, build authentic relationships, create unforgettable experiences, and keep the momentum going all year long.

1. Start with the Right Fit

Before you even think about reaching out, take time to find companies that genuinely align with your mission. The best partnerships feel natural from day one because both organizations share similar values and goals.

Look for companies that make the perfect partners by searching for things like:

  • Companies supporting similar causes – If they’re already writing checks to organizations like yours, they clearly understand and value the work you do
  • Local businesses – Companies in your community have a vested interest in making your area better and want to be known as good community partners
  • Large workforces – More employees mean more potential volunteers who might be passionate about your mission
  • Established CSR programs – Companies with foundations, matching gift programs, or volunteer days already have infrastructure for partnerships

The research phase might seem tedious, but it’s pure gold for relationship building. Use LinkedIn to find CSR managers or community relations directors. Better yet, ask your board members or key donors if they have connections. Warm introductions are incredibly powerful and show the company that people they trust believe in your organization.

Pro tip: Double the Donation’s corporate giving database makes it easier than ever to research companies’ giving priorities, sponsorship guidelines, and contact information. Look for businesses that already participate in matching gift programs since they’ve already demonstrated a commitment to supporting nonprofits like yours.

2. Build a Relationship Before You Pitch

A common mistake nonprofits make is going for the ask before they have warmed up the lead.

Instead of immediately sending a sponsorship packet, start with genuine curiosity about their goals. Schedule a casual coffee meeting and ask questions like “What does community involvement mean to your company?” or “What kinds of partnerships have been most rewarding for your team?”

Sometimes companies aren’t looking for marketing exposure at all. Maybe they want employee engagement opportunities, or they’re trying to build goodwill in the community, or their leadership genuinely cares about your cause and wants to make a difference.

Offer value before asking for anything. Here are some low-key ways to build trust

  • Have your Executive Director speak at a company meeting about trends in your industry
  • Host an employee lunch-and-learn about your programs
  • Offer a behind-the-scenes tour of your facilities

These interactions build trust and help both sides figure out if there’s real potential for partnership. The goal is to have them thinking “We should definitely work with these people” before you ever mention sponsorship dollars.

3. Be Clear On Sponsorship Packages (And Deliver)

Turning Corporate Event Sponsorships into Strategic Relationships

Before connecting with potential event sponsors, come up with meaningful event sponsorship packages. Offering a variety of price points and benefits ensures that any organization interested in participating can find something that fits their budget and goals.

Consider creating tiered packages like:

  • Presenting Partner ($10,000+): Logo on all materials, speaking opportunity, premium table placement, social media shout-outs, and custom activation space
  • Champion Level ($5,000): Logo on select materials, recognition during event, preferred seating, and social media mentions
  • Supporter Level ($2,500): Name in program, table signage, and newsletter mention
  • Friend Level ($1,000): Program listing and website recognition

But here’s the crucial part: whatever you promise, deliver flawlessly. Take photos of their signage, screenshot social media posts featuring them, and document everything. Leverage your nonprofit CRM to make this infinitely easier by creating automated reminders for deliverables and storing all sponsor communications in one place.

4. Offer Measurable Results

While it can be difficult to measure the results of an event sponsorship, there are ways you can provide tangible results and information to your sponsors. If you are promoting your event sponsors on your nonprofit event landing pages, link them with UTM codes so you can track exactly how much traffic you are generating for them.

Create a comprehensive post-event report that includes:

  • Event attendance numbers and demographic breakdown
  • Social media reach and engagement metrics
  • Photos showing their branding and activation
  • Feedback surveys from attendees mentioning their company
  • Stories of impact made possible by their support
  • Media coverage that featured their involvement

The more data you can provide, the easier it becomes for sponsors to justify continued partnership internally. Many corporate sponsors need to show ROI to their executives, so help them build that case.

5. Offer a Seamless Onboarding Experience

Landing a new corporate sponsor is only the first step. How you welcome and integrate them into your mission can make the difference between a one-time check and a multi-year commitment.

A thoughtful onboarding process ensures that your new partner feels informed, appreciated, and excited from the start. Consider these steps:

  • Kickoff Meeting – Schedule a meeting with key contacts to align on shared goals, expectations, and communication preferences.
  • Sponsor Welcome Kit – Provide materials like your latest impact report, brand guidelines, upcoming event calendar, and key staff contact information.
  • CRM Setup – Add sponsor contacts, communication notes, and agreement details into your nonprofit CRM, so you can track every interaction and set automated reminders for follow-ups.
  • Engagement Calendar – Share opportunities for involvement throughout the year, from volunteer days to speaking engagements.

By treating sponsors like valued partners from day one, you lay the foundation for long-term collaboration.

6. Track Your Donor’s Employer Data

One of the most overlooked opportunities in corporate fundraising is right under your nose: your existing individual donors’ employers. Many of your supporters work for companies that could become major sponsors, and you might not even know it.

Employment data is a goldmine for corporate giving strategy because it helps you:

  • Identify Hidden Connections: That $100 annual donor might work for a Fortune 500 company with a massive corporate foundation
  • Find Matching Gift Opportunities: Companies that match employee donations often sponsor nonprofits, too
  • Build Warm Introductions: Current donors can be your best ambassadors to their employers
  • Target Recruitment Efforts: Focus volunteer recruitment on companies where you already have employee support

If you discover that fifteen of your donors work for the same large employer, that’s a clear signal to approach that company about a formal partnership. Your donors become internal champions who can speak authentically about your impact.

7. Transform Events Into Year-Round Partnership Opportunities

The biggest mistake nonprofits make is treating corporate sponsors like ATMs that only get activated once a year. Your annual gala, auction, or festival shouldn’t be the end of a sponsor relationship; it should be the launchpad for deeper, year-round collaboration that creates genuine value for both parties.

Start with post-event momentum. Within two weeks of your event, host an exclusive reception for sponsors to celebrate successes and share behind-the-scenes stories. Use this intimate setting to introduce the concept of ongoing partnership opportunities throughout the year.

Create meaningful touchpoints that matter. Move beyond simple thank-you notes to engagement opportunities that provide real value:

  • Quarterly Volunteer Days: Invite sponsor employees to pack food, mentor clients, or help with facility improvements. These hands-on experiences create emotional connections that last far beyond your annual event and give employees meaningful ways to connect with your mission.
  • Executive Advisory Roles: Invite sponsor executives to serve on project-specific task forces or advisory committees. This insider access makes them feel truly invested in your success while providing your organization with valuable business expertise.
  • Employee Giving Integration: Partner with sponsors to promote workplace giving campaigns among their employees, potentially doubling or tripling the total support you receive from that company while building broader awareness of your mission.
  • Strategic Networking Events: Host quarterly gatherings where sponsors can connect with each other while learning about your programs. Position your organization as a community builder that creates valuable business relationships, not just a beneficiary seeking support.

Make it systematic, not sporadic. Use your donor database to create custom communications that go out on a regular schedule. Quarterly check-ins, monthly impact updates, and timely invitations to relevant opportunities keep your organization top-of-mind without overwhelming busy executives.

When sponsors see their event investment transform into meaningful, ongoing collaboration, they’re far more likely to renew (and increase) their support year after year.

8. Leverage Technology for Corporate Relationship Management

Managing year-round relationships with multiple corporate sponsors requires organization and consistency that’s impossible to maintain with spreadsheets and good intentions alone. A sophisticated nonprofit CRM becomes your relationship management command center.

Look for CRM features specifically designed for corporate relationship management:

  • Contact Hierarchies: Track relationships between individual contacts, their companies, and subsidiary organizations
  • Communication Tracking: Log every email, phone call, and meeting to ensure no interaction falls through the cracks
  • Automated Workflows: Set up reminders for follow-ups, renewals, and stewardship activities
  • Reporting Dashboards: Monitor sponsor engagement levels and identify relationships that need attention
  • Integration Capabilities: Connect with email marketing, event management, accounting, and workplace giving systems for seamless data flow

The right technology doesn’t replace relationship building. It amplifies your ability to be thoughtful, consistent, and strategic in your outreach.

9. Offer Creative Sponsorship Benefits Beyond Logos

Many companies are looking for fresh, meaningful ways to connect with causes, beyond the standard logo placement. By thinking creatively, you can offer benefits that make your sponsorship package stand out while providing genuine value that resonates with modern corporate social responsibility goals.

Create signature experiences that can’t be replicated elsewhere:

  • Sponsored Program Days – Dedicate a day of programming to a sponsor, with signage and social media posts highlighting their support. Take it further by naming the day after them (“Wells Fargo Financial Literacy Day”) and creating custom materials they can share with their own stakeholders.
  • Employee Spotlight Stories – Feature sponsor employees in your newsletter or blog to show the human side of their involvement. Include their personal motivations for supporting your cause and how the partnership has impacted them professionally and personally.
  • Behind-the-Scenes Access – Give sponsors VIP tours, access to board meetings, or the chance to meet program participants directly. Create “insider briefings” where they get first access to program updates, challenges, and successes before the general public.

Leverage digital opportunities for maximum impact:

  • Co-Created Content Series – Partner with sponsors to develop educational content, webinars, or social media campaigns that showcase their expertise while advancing your mission. A financial services company could co-host financial literacy workshops, while a tech company could lead digital skills training.
  • Exclusive Digital Channels – Create sponsor-only Facebook groups, LinkedIn communities, or email newsletters where they can network with other supporters and get insider updates about your work.
  • Custom Impact Dashboards – Use your fundraising and engagement tools to create real-time, personalized reports showing exactly how their support made a difference. Include metrics they care about, like volunteer hours generated, people served, or measurable outcomes achieved.

Think beyond traditional event benefits:

  • Thought Leadership Platforms – Invite sponsor executives to speak at your events, contribute to your blog, or participate in podcast interviews about industry trends that intersect with your mission.
  • Innovation Labs – Partner with tech or consulting sponsors to tackle specific organizational challenges, giving them a chance to showcase their problem-solving skills while helping you improve operations.
  • Legacy Projects – Offer naming opportunities for programs, facilities, or initiatives that will provide long-term brand association and recognition.
  • Cross-Promotion Opportunities – Feature sponsors in grant applications as implementation partners, include them in media interviews about collaborative initiatives, or highlight their support in presentations to other potential funders.

Creative benefits not only make sponsors feel special, but they also deepen the connection between their brand, your mission, and your community while providing them with valuable content and experiences they can’t get elsewhere. The key is understanding what each sponsor values most and crafting benefits that align with their business goals and corporate culture.

10. Automate a Follow-Up Email Series

Don’t let your sponsors disappear into the void after your event ends. Set up an automated email series that keeps corporate sponsors engaged and informed about your organization’s ongoing work throughout the year.

Here’s what a strategic follow-up series might look like:

  • Week 1 Post-Event: Thank you message with event highlights and immediate impact
  • Month 1: Detailed impact report showing how their sponsorship dollars were used
  • Month 3: Update on programs they helped fund with specific success stories
  • Month 6: Invitation to volunteer opportunity or facility tour for their employees
  • Month 9: Preview of next year’s event with early engagement opportunities
  • Month 11: Formal renewal conversation with customized proposal

A nonprofit CRM makes this seamless by automatically triggering these communications based on sponsorship dates and allowing you to personalize messages based on their specific interests and giving history. You can also track open rates and engagement to see which messages resonate most with different sponsors.

11. Measure and Optimize Your Corporate Program

Like any fundraising strategy, corporate relationship building improves with measurement and optimization. Track metrics that matter for long-term partnership development:

  • Retention Rate: What percentage of sponsors renew year over year?
  • Upgrade Rate: How many sponsors increase their investment over time?
  • Engagement Score: How actively do sponsors participate in non-financial opportunities?
  • Lifetime Value: What’s the total value of relationships beyond just sponsorship dollars?
  • Pipeline Health: How many prospects are in each stage of relationship development?

Use this data to refine your approach. Maybe sponsors who attend volunteer days are 3x more likely to renew. Or perhaps companies that start with smaller sponsorships but receive excellent stewardship become your biggest champions over time. Make your data work for you, so you can build upon what works and eliminate what doesn’t.

Final Thoughts

Building lasting partnerships with corporate event sponsors starts with viewing them as strategic allies who believe in your mission rather than one-time transactional donors. The difference between organizations that struggle with sponsor retention and those that cultivate thriving corporate relationships often comes down to this single shift in perspective.

To maximize the potential of corporate sponsors, nonprofits should create a comprehensive stewardship plan. This begins with understanding the sponsor’s goals and creating a mutually beneficial relationship. Staying connected and demonstrating impact throughout the year is essential for maintaining the relationship and unlocking additional opportunities, such as matching gift programs and volunteer days.

Tools like nonprofit CRMs can help manage and track sponsor relationships, and platforms like Double the Donation can help organizations make the most of corporate giving potential.