Fundraising in Turbulent Times Diversifying Your Support

Fundraising in Turbulent Times: Diversifying Your Support

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Nonprofit fundraising can feel like an uphill battle even in the best periods, but when the economy shifts, donor behaviors change, or unforeseen global challenges arise, the pressure on nonprofits grows even heavier. That’s why diversifying your revenue streams amidst uncertain times is more than a best practice; it’s a lifeline for sustaining your mission.

Interested in learning practical strategies for building resilience, from reaching new donors to expanding corporate partnerships? In this blog, we’ll review the following:

  • Understanding the Trying Fundraising Landscape
  • Navigating Individual & Corporate Donor Expectations
  • Diversifying Your Support While Staying True to Your Mission

Understanding the Trying Fundraising Landscape

We know: it’s hard out there. Nonprofits of today are navigating a fundraising environment shaped by rapid change and mounting pressures. From federal funding shifts to broader economic uncertainty, organizations are being asked to do more with less while still delivering on their missions.

A few challenges these nonprofits face include…

  • Rapidly changing social environment: Donors are influenced by evolving cultural conversations and global issues, making it harder for organizations to keep pace with shifting priorities.
  • Economic volatility and donor caution: Inflation, market instability, and financial insecurity cause donors to give more carefully, with heightened expectations around impact.
  • Increased competition for philanthropic dollars: With more nonprofits vying for a limited amount of attention and resources, standing out requires clarity and creativity.
  • Cuts to federal spending: Many organizations are feeling the strain as government funding shrinks, pushing them to rely more heavily on private giving in a number of ways.

Despite these challenges, the philanthropic sector continues to show resilience. In 2024, Americans gave nearly $600 billion, the second-highest total on record. Breaking it down further:

  • Corporate giving rose by 9.1%, highlighting opportunities for nonprofits to lean into workplace giving, sponsorships, and matching gift programs.
  • Individual giving grew by 3.3%, demonstrating that even in uncertain times, people remain committed to causes they care about.

While these numbers are encouraging, they aren’t guaranteed to hold steady. Political and economic developments in the coming years may significantly reshape giving patterns, making adaptability more critical than ever.

Navigating Individual & Corporate Donor Expectations

Today’s donors (individuals, corporations, and foundations alike) are raising the bar for how nonprofits engage, communicate, and deliver impact. Meeting their expectations requires understanding what matters most to each group, then tailoring your approach to build trust and deepen support.

What Matters Most to Individual Donors

Individual giving continues to represent the largest share of philanthropic dollars, but how people choose where to give is evolving:

  • Selective giving: Donors are narrowing their focus, seeking confidence that their contributions generate strong returns on investment (ROI) for the causes they care about.
  • Tired of politics: Supporters are fatigued by partisanship. They’re drawn to nonprofits with a steady, mission-driven voice that rises above the noise.
  • Next-gen expectations: With Millennials and Gen Z positioned to inherit unprecedented wealth, their influence is already reshaping philanthropy. They value equity, climate action, and authenticity, and expect nonprofits to reflect these commitments in both mission and practice.

The overall message is clear: individuals want more than transactional giving. They’re looking for purpose-driven partnerships with nonprofits that feel aligned with their values and offer a lasting impact.

What Matters Most to Corporate Donors

Corporations remain powerful partners for nonprofits, but their giving priorities are also shifting in response to external pressures. Here’s what we’ve been seeing:

  • Tight budgets: Some corporate social responsibility (CSR) teams are facing shrinking budgets, making nonprofit alignment with business priorities more essential than ever.
  • Risk sensitivity: Many companies are cautious about controversial issues, but they still want to be perceived as responsible and engaged.
  • Visibility: Companies seek safe, positive ways to tell their story, often through employee engagement, cause marketing, and nonprofit partnerships that bolster reputation.

For nonprofits, understanding these shifting priorities is crucial to establishing and maintaining lasting corporate partnerships. By aligning your work with business goals, offering safe yet meaningful avenues for visibility, and demonstrating resilience in uncertain times, you position your organization as a trusted partner. Ultimately, the nonprofits that can meet corporations where they are, while staying mission-focused, will be best equipped to secure support and grow impact.

What Matters Most to Foundation Donors

Finally, foundations occupy a unique position within the philanthropic ecosystem. To successfully engage foundations, nonprofits must understand the priorities that drive these institutional donors.

  • Filling the Gaps: With federal programs being cut or underfunded, many foundations view their role as bridging critical needs that the public sector cannot fully address. They’re looking to support nonprofits that can demonstrate measurable impact in areas where resources are scarce and where their funding can make a meaningful difference.
  • Bigger Picture Lens: Foundations increasingly prioritize cross-cutting issues rather than single-program interventions. Topics such as equity, climate resilience, health access, and systemic change are appealing because they intersect multiple areas of societal impact. Nonprofits that can frame their work within this broader context and demonstrate how their programs contribute to larger societal outcomes are more likely to capture the attention of foundations.
  • Longer Commitments: Multi-year, flexible funding remains the gold standard for foundations. They seek organizations that are well-led, adaptable, and capable of scaling impact over time. However, competition for these grants is fierce. Foundations want confidence that their investment will be managed wisely, yield results, and align with their strategic priorities over the long term.

The takeaway here is clear: foundation donors are seeking partners who go beyond transactional project funding. They value organizations that can demonstrate strategic vision, operational competence, and the ability to respond to evolving social needs. By aligning your proposals with these expectations, you position your nonprofit as a credible, long-term partner capable of turning foundation support into meaningful change.

Diversifying Your Support While Staying True to Your Mission

When times are uncertain, one of the strongest strategies for nonprofit resilience is diversifying funding sources. By broadening your base of support, you not only safeguard your organization against volatility but also deepen trust with stakeholders.

The key, however, is to pursue diversification in a way that strengthens (not dilutes) your mission.

Why Diversification of Funding Matters for Nonprofits

Nonprofit revenue diversification ensures the long-term viability of your organization by reducing the risks that come with overdependence on a single donor or funding source. When one stream contracts, others can help fill the gap, creating greater stability in uncertain times.

At the same time, having a mix of revenue sources builds stronger trust among partners, since funders want to know you have multiple pathways to sustain your mission. Diversification also increases your organization’s visibility, introducing your work to new audiences and expanding your reach across multiple communities. Ultimately, the more balanced your support base, the better positioned your nonprofit will be to weather challenges and continue driving impact.

Best Practices for Successful Revenue Diversification

To diversify effectively while staying grounded in your mission, consider these best practices:

  • Plan ahead. The most successful nonprofits approach diversification with strategy and foresight. Instead of relying on static planning models, organizations are increasingly prioritizing financial modeling to prepare for funding volatility—particularly when government sources are uncertain. Developing best-, moderate-, and worst-case revenue forecasts helps leadership anticipate different scenarios and act decisively. At the same time, it’s essential to evaluate whether your reserves match your risk profile and operational needs.
  • Leverage your connections. Another critical best practice is making the most of your connections. Building authentic relationships with donors and funders starts with honest conversations about where your organization stands today and where it’s headed in the future. Benchmarking against your peers can reveal who is funding similar organizations, while also uncovering opportunities with nontraditional funders—such as community foundations or family funds—that align with your mission. Engaging the “Meaningful Middle” donor segment, those who give between $1 million and $25 million annually, can unlock transformational support that many nonprofits overlook.
  • Remain mission-focused. Perhaps the most important principle in diversification is staying true to your mission. Without clear guardrails, it can be tempting to pursue every new funding opportunity, but diversification is not about chasing dollars; it’s about broadening support in ways that reinforce your purpose. Every new opportunity should be evaluated against your mission and values by asking: Does this align with who we are? Will it strengthen our core work, or distract us from it?

By planning ahead, making the most of your network, and staying firmly rooted in your nonprofit’s mission, organizations like yours can diversify their funding in ways that foster stability and growth.

Remember: diversification is not about spreading yourself thin or chasing every opportunity. It’s about intentionally building a balanced portfolio of support that reduces risk, strengthens donor trust, and ensures your organization is equipped to thrive in any environment.

Wrapping Up & Next Steps

Turbulent times don’t have to mean stalled growth. By diversifying your support base, leaning into corporate philanthropy opportunities, and staying true to your mission, your organization can weather uncertainty and emerge even stronger.

Now is the perfect moment to evaluate your fundraising mix and identify opportunities to broaden your support base. Whether through matching gifts, volunteer grants, or payroll giving, every new pathway adds security to your mission-driven work.

Track + Grow Corporate Giving In-Kind, Cash Contributions

Track + Grow Corporate Giving: In-Kind, Cash Contributions

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Every nonprofit leader dreams of sustainable funding, and corporate philanthropy remains one of the most powerful yet underutilized tools to make that dream a reality. Whether it’s a company donating a generous check or offering free products and services for your next event, corporate contributions help power your programs, support your staff, and elevate your mission in new ways.

But here’s the catch: securing a corporate gift is only the beginning. To truly grow this revenue stream, you need to track what’s working, nurture your relationships, and build a strategy that turns one-time donations into lasting partnerships.

In this guide, we’ll explore how to successfully manage and expand your corporate giving pipeline (including both cash and in-kind contributions) and share tools and techniques to help you find new opportunities.

But First…Here’s Why Corporate Giving Matters Now More Than Ever

Corporate giving continues to be a key driver of nonprofit success. In fact, according to Giving USA, corporations gave over $44 billion to U.S. charities in 2024, encompassing both monetary gifts and in-kind donations.

Why does this matter for your organization? Because companies are actively looking for ways to invest in causes that align with their values—and when you position your nonprofit as a strategic partner, you’re more likely to be on the receiving end of that generosity.

Corporate giving can help your organization:

  • Increase fundraising capacity without over-relying on individual donors
  • Enhance program reach and operational support
  • Build community goodwill and legitimacy through company endorsement
  • Access new audiences via employee engagement and marketing partnerships

In short, cultivating corporate gifts—both in-kind and financial—is a strategic move for nonprofits that want to grow sustainably and create long-term impact.

The Two Pillars of Corporate Giving: Cash + In-Kind

Corporate support comes in two primary forms, and each offers unique value to your organization. Understanding the difference helps you target and tailor your outreach more effectively.

Cash Contributions
These include direct monetary donations such as:

  • Sponsorships for events or campaigns
  • General operating support
  • Program-specific grants
  • Employee giving matches

Cash gifts offer the flexibility to fund what matters most to your organization, whether that’s staffing, new initiatives, or capacity building.

In-Kind Contributions
These are non-monetary gifts that provide direct value. Examples include:

  • Donated products (e.g., auction items, food, clothing)
  • Professional services (e.g., legal, marketing, design)
  • Use of facilities or equipment
  • Volunteer time from employees

In-kind donations help you stretch your budget and access resources that might otherwise be out of reach.

Many companies offer both types of giving—and may even have existing programs that your organization can tap into with the right approach.

How to Track Corporate Contributions Strategically

One of the most common mistakes nonprofits make is failing to track corporate gifts effectively. Without a clear system in place, it’s easy to lose momentum, miss follow-ups, or overlook great opportunities for growth.

Here are key steps to building a solid corporate giving tracking strategy:

Centralize Your Data:
Use a CRM or donor management system to create detailed corporate donor profiles. Track both cash and in-kind gifts, key contacts, communication history, application deadlines, and any employee engagement.

💡Tip: Before diving into your tracking strategy, assess whether your current CRM can handle your specific needs. Use a CRM assessment from a provider like Canvas Cloud to uncover gaps and opportunities in your current set-up.

Categorize Donations:
Separate donations by type (cash vs. in-kind), value, and purpose. For in-kind gifts, assign an estimated fair market value to ensure accurate reporting.

Monitor ROI and Impact:
Measure how each corporate gift contributes to your fundraising goals. Are event sponsors helping you reach more attendees? Is donated software improving your operational efficiency? Understanding the ROI (or return on investment) of each gift helps justify renewals and deepen engagement.

Establish Follow-Up Systems:
Set reminders or automate thank-you messages, impact reports, and renewal asks. Don’t let corporate relationships fade once a donation is made; ongoing engagement is essential.

Track Application Cycles:
Many companies with formal giving programs have strict timelines. Document deadlines, response times, and requirements for future reference.

When your tracking is tight, you’re more equipped to analyze trends, personalize outreach, and build more fruitful partnerships over time.

Ways to Grow Your Corporate Giving Program

Once you have a solid tracking system in place, the next step is growth. Here’s how to strategically expand your existing corporate giving program:

  1. Audit Your Existing Network
    Start with the people who already support your mission. Do your board members, donors, or volunteers work for companies with giving programs? Use employment data to uncover existing connections and employer matching opportunities.
  2. Target Businesses That Align with Your Mission
    Look for companies whose values, customer base, or geographic presence align with your cause. A regional grocery chain may be more invested in food security than a tech startup, for example.
  3. Apply to Corporate Giving Programs
    Thousands of companies accept applications for sponsorships, grants, or in-kind donations. Resources like corporate giving databases can help identify which companies have open programs and how to access them.
  4. Engage Employees, Not Just Executives
    Workplace giving and volunteerism often drive corporate philanthropy from the ground up. Invite employees to get involved through team volunteering, payroll deduction programs, or peer-to-peer fundraising campaigns.
  5. Offer Partnership Packages
    Present companies with giving opportunities that combine cash sponsorships with in-kind contributions, marketing benefits, and employee engagement. Make it easy for them to say yes.
  6. Recognize and Report
    Celebrate your partners publicly through social media, events, and newsletters. After the gift, provide an impact report showing how their support made a difference.

Growing your program doesn’t always mean chasing giant corporations. Many small and mid-sized businesses are eager to give, especially when they can see the local or social return on investment.

Final Thoughts: From Tracking to Thriving

Corporate giving (both in-kind and cash) is a powerful tool for nonprofits looking to increase impact, diversify funding, and build community relationships. But to fully benefit, you need strategy, systems, and the right partners in your corner. By tracking corporate contributions with care and intention, and using that data to guide your growth, you position your organization to not just receive more, but to build lasting, mutually beneficial partnerships.

Challenge Match Success Stories: Effective Promotions

7 Challenge Match Success Stories: Effective Promotions

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Challenge match campaigns are a powerful fundraising tool for nonprofits looking to drive donor engagement and boost donations. By offering to match contributions, organizations create a sense of urgency and excitement among supporters. These campaigns motivate donors by showing them that their gift will have an even greater impact.

In this post, we’ll highlight seven nonprofits that ran successful challenge match campaigns:

  1. Healthy Birthday
  2. UOAA
  3. Fresno Chaffee Zoo
  4. Union Gospel Mission
  5. Sofia’s Hope
  6. Humane Animal Rescue of Pittsburgh
  7. UWC-USA

By sharing these organizations’ top strategies, promotions, and results, we hope to inspire your next challenge match campaign and provide you with actionable insights to increase engagement and funding for your cause.

Healthy Birthday

Nonprofit website: https://healthybirthday.org/

Healthy Birthday, a nonprofit focused on supporting children’s health and wellness, capitalized on Giving Tuesday by launching a $10,000 matching grant appeal. To maximize engagement, they added a series of incentives for donors. These included a free spa gift certificate for those who gave a specific amount, as well as a branded t-shirt for donors who raised a certain amount through peer-to-peer fundraising.

The combination of a matching gift, a clear goal, and intriguing incentives proved to be a highly effective promotional strategy. Here’s what made Healthy Birthday’s campaign stand out:

  • Engaging incentives: The addition of spa gift certificates and t-shirts incentivized higher donation amounts and encouraged peer-to-peer fundraising.
  • Use of Giving Tuesday: Tying the campaign to Giving Tuesday helped leverage the global giving momentum, which is vital for short-term fundraising success.
  • Social media push: They promoted the campaign across multiple social media platforms, increasing visibility and encouraging wider participation.

For your own campaign, adding value through fun incentives can significantly boost both engagement and total funds raised.

Healthy Birthday is an example of a challenge match success story.

UOAA

Nonprofit website: https://www.ostomy.org/

In the Fall of 2023, the United Ostomy Associations of America (UOAA) launched a Matching Donor Program that aimed to raise $50,000. With a generous anonymous donor matching all gifts, UOAA exceeded their goal by $10,000, bringing in a total of $60,000.

UOAA’s campaign benefited from several key promotional tactics:

  • Clear and consistent messaging: They communicated the matching opportunity clearly through email and social media posts, ensuring donors knew exactly how their contributions would be doubled.
  • Strategic donor relationships: The nonprofit built a relationship with a matching donor who was deeply invested in the cause, making it easier to secure a significant donation.
  • Tight timeline: The campaign was time-limited, creating a sense of urgency that encouraged immediate action from donors.

For nonprofits looking to replicate this success, consider securing a major donor or corporate partner to provide a match. Make sure the match is clearly communicated and the timeline is well-promoted.

Fresno Chaffee Zoo

Nonprofit website: http://fcz.org/

Fresno Chaffee Zoo launched the Elephant Baby Matching Gift Program, aimed at supporting two African elephants expected to give birth in 2024. The program needed to raise between $75,000 and $100,000 to kick-start matching donations, with every dollar donated being matched to double the impact.

To promote the campaign, the Zoo utilized a mix of methods:

  • Kickoff event: They began the campaign on World Elephant Day with social media posts, QR codes, and visitor handouts at the zoo.
  • In-person events: A special ‘baby shower’ event was held to generate excitement, featuring community partners like the Fresno Economic Opportunities Commission.
  • QR codes and easy donation access: QR codes throughout the zoo and event materials made it easy for donors to quickly contribute while on-site.

This multifaceted promotional strategy combined events, online engagement, and clear, impactful visuals to successfully generate support for the elephant babies.

Fresno Chaffee Zoo is an example of a challenge match success story.

Union Gospel Mission

Nonprofit website: https://ugmportland.org/

Union Gospel Mission in Portland launched a matching campaign with a $50,000 gift from a group of generous donors. The mission emphasized how each dollar donated would have twice the impact, helping to feed and shelter twice as many people.

This campaign was especially effective due to:

  • Compelling, donor-focused messaging: The organization clearly communicated the life-changing impact of donations, making it easy for donors to see the direct effect of their contributions.
  • Seasonal urgency: The timing of the campaign, in the run-up to summer when donations typically slow down, helped encourage donors to act immediately.
  • Personalized outreach: Their appeal, including personal testimonials, created a deeper connection with the mission and its supporters.

Nonprofits can replicate this by highlighting the difference that donations make in people’s lives and emphasizing the urgency of giving during slower months.

UGM is an example of a challenge match success story.

Sofia’s Hope

Nonprofit website: https://www.sofiashope.org/

Sofia’s Hope, a nonprofit focused on childhood cancer, ran multiple successful matching campaigns, including one during their Summer and End of Year appeals. They secured corporate sponsors to match all donations up to $5K in the summer and $10K for the end-of-year campaign.

They also held a Round Up Campaign at a local restaurant in September for Childhood Cancer Awareness Month, where all funds raised were matched by the restaurant.

What made Sofia’s Hope successful:

  • Corporate partnerships: They leveraged corporate matching gifts to significantly increase donations, with the added bonus of matching from local businesses.
  • Community involvement: The Round Up Campaign created a community-driven fundraising effort that engaged both local businesses and the public.
  • Multiple fundraising channels: They marketed the campaign through social media, text messaging, and e-blasts, ensuring a wide reach.

For nonprofits looking to replicate this success, focusing on local partnerships and corporate matches can enhance your fundraising efforts.

Humane Animal Rescue of Pittsburgh

Nonprofit website; https://humaneanimalrescue.org/

Humane Animal Rescue of Pittsburgh (HARP) used matching gifts to boost recurring donations in June. Donors who committed to becoming monthly supporters through the HARP 365 program had their first two monthly gifts doubled by Fetch Pet Insurance.

This campaign was effective because:

  • Emphasis on recurring gifts: Focusing on long-term support rather than one-time donations helped build a steady stream of income.
  • Corporate partnership: Fetch Pet Insurance was a natural partner for HARP, aligning with their mission and creating a strong donor engagement opportunity.
  • Clear, ongoing impact: By highlighting the value of recurring donations, HARP was able to convert one-time donors into long-term supporters.

For your organization, building corporate partnerships for monthly giving matches is a great way to ensure sustained funding.

UWC-USA

Nonprofit website: https://www.uwc-usa.org/

UWC-USA leveraged corporate matching gifts in their campaigns, particularly during events like Giving Tuesday. By reaching out to alumni and supporters who worked at companies with matching gift programs, they were able to increase donations by around 30%.

Key strategies included:

  • Targeted outreach: They identified potential donors who worked for companies with matching gift programs and sent them tailored emails to encourage participation.
  • Promoting corporate matches: Once supporters were on the donation page, they were encouraged to check their eligibility for corporate matching gifts, increasing the chances of participation.
  • Leveraging Giving Tuesday: By linking the campaign to a popular giving day, UWC-USA maximized visibility and donor engagement.

To replicate this strategy, use donor data to identify matching gift opportunities and promote them through targeted emails or text messages.

Wrapping Up & Next Steps

Challenge match campaigns are a proven way to increase donations and engage supporters in a meaningful way. By looking at the success stories of nonprofits like these, you can gain insights into how to run your own effective matching campaigns.

Use the strategies discussed here to inspire your next effort, and remember: with the right messaging, strategic partnerships, and powerful promotions, your challenge match can have an incredible impact on your fundraising goals.

Raise Even More with Employee Matching Gifts!

In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Request a demo today to get started.

Unlocking Corporate Grants Using Supporter Employment Data

Unlocking Corporate Grants Using Supporter Employment Data

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Securing corporate grants can often feel like a daunting task, especially when it comes to identifying the right companies and contacts. However, many nonprofits overlook a powerful resource already within reach: corporate grants and employment data. By tapping into the employment information of your supporters, you can unlock a treasure trove of funding opportunities that are closer than you think.

Why? Companies are much more likely to fund organizations that resonate with their employees, whether through matching gift programs, CSR initiatives, or employee-nominated giving. These opportunities often start with a single connection: one of your donors, volunteers, or board members who works for a company eager to give back.

In this post, we’ll show you how to use corporate grants and employment data to identify and secure more funding opportunities than ever before.

1. Why Employment Data Matters for Corporate Grants

Many corporate giving programs, but especially grants, prioritize organizations with an internal advocate. This is usually an employee who donates, volunteers, or nominates the nonprofit in question. Therefore, if you can identify where your supporters work, you instantly gain visibility into which companies might be open to funding your mission.

Here’s why employment data is so valuable in this context:

  • Workplace giving grants: Companies are more likely to fund causes that matter to their workforce, which is where workplace giving programs like matching gifts, volunteer grants, and more come in.
  • Employee-nominated grants: Many companies accept nonprofit nominations from current employees, so knowing where your supporters work allows you to target them effectively.
  • Broader connections to grant opportunities: Even beyond grants that are specifically “employee-nominated,” nonprofits can use employment information to locate existing connections to charitable businesses. When a company sees that a sizable segment of their employee base supports your cause, they may be more likely to shell out grant funds.

The bottom line? Knowing your supporters’ employers allows you to tap into otherwise hidden funding pipelines. But first, in order to do so effectively, you need a system for capturing that data.

2. How to Collect Supporter Employment Information

Collecting employment data doesn’t have to be intrusive or complicated. In fact, most donors are happy to share where they work, especially if you explain how that information can help you unlock more impact.

Start by integrating employment data fields at key touchpoints:

  • Donation forms: Include an optional “Employer Name” field alongside standard fields such as name and email.
  • Confirmation pages: Prompt donors to check if their employer has a giving program immediately after donating by providing their company name in a database search tool.
  • Email follow-ups: Send a follow-up email asking supporters where they work, explaining how it can lead to increased funding.
  • Event sign-ups or volunteer forms: Add a simple employer field here, too; these contacts are often highly engaged and ready to provide additional value.

In addition to collecting data manually, organizations can also use employer data enrichment strategies to uncover employment information for supporters who haven’t provided it directly. These services analyze an individual’s name, email, and other identifying details to match them with publicly available employment records, allowing you to fill in the existing gaps in your database and fueling your corporate grant search.

By combining direct collection with employer append tools, you can build a far more complete picture of your supporter base and proactively identify companies that may be a great fit for outreach.

3. How to Identify Corporate Grants

Once you begin collecting supporter employment information (either through your donation forms or volunteer sign-ups) you can begin identifying which companies offer corporate grants that align with your mission. But with thousands of companies potentially offering funding, it can be tough to know where to start.

Instead of cold outreach, we recommend strategic resources to focus your efforts:

  • Look for curated corporate grant lists. Numerous nonprofit blogs and philanthropy platforms publish regularly updated roundups of companies with active grant programs. For example, check out this list of companies that give grants to nonprofits!
  • Look at your supporters’ employers. At this point, you should know where some of your supporters work. Use this information to research whether their companies offer grants or sponsorships, and whether employees can nominate or advocate for your organization.
  • Explore CSR or community investment pages. Visit the websites of companies in your network and look for terms like “Community Impact,” “Corporate Responsibility,” or “Giving Back.” These often lead to grant program guidelines, eligibility criteria, and deadlines.
  • Track and document your outreach. Use a simple CRM or spreadsheet to track potential grantmakers, application timelines, contact information, and employee advocates within each company.

Once you’ve identified likely prospects, craft proposals that highlight your mission alignment, your existing relationships with their workforce, and the tangible impact of their support. You can also tap into professional grantwriting resources, whether that’s hiring a writer, attending a webinar, or downloading free templates, to strengthen your applications.

4. Using Employment Data to Strengthen Grant Requests

Employment data isn’t just about discovery; it’s also a powerful way to strengthen your actual grant applications. When applying for a corporate grant, having an internal advocate can dramatically increase your odds of success.

Here’s how your team can involve them for the best results:

  • Ask the employee to nominate your nonprofit, if required by the grant.
  • Include their name, role, and connection to your organization in the application.
  • Invite them to provide a testimonial about why they support your mission.
  • Ask them to share internal CSR contacts or program guidelines with your team.

From there, when reaching out to corporate contacts or applying for grants, mention the employee connection explicitly: “We are proud to have 14 donors and 3 volunteers from your company, including Jane Doe from your Marketing team. Their ongoing support makes a meaningful impact, and we would love to explore a deeper partnership.”

All in all, this type of outreach shows alignment, community relevance, and trust: three key factors for funders considering grant applications.

5. Building Long-Term Value with Corporate Partners

Unlocking a single grant is excellent, but turning that grant into a long-term partnership is even better. Luckily, employment data can help you build those bridges.

For example, consider using corporate employment connections as a starting point for ongoing engagement. You can…

  • Send tailored impact reports to the employee advocate and CSR contact;
  • Invite company reps to site visits, events, or webinars;
  • Recognize the company publicly through social media, email, or donor walls;
  • Offer corporate volunteering opportunities that align with their values;
  • Bundle sponsorship, volunteering, and grant opportunities into custom partnership packages;
  • And more.

In the best case scenario, you’re not just asking for money. You’re inviting a company to be part of your mission and vision in a real, tangible way.

By keeping the employee connected, reporting on outcomes, and providing continued value, you can turn a one-time grant into a multi-year relationship that benefits both sides of the party.

Wrapping Up & Next Steps

Supporter employment data is one of the most underutilized assets in nonprofit fundraising. By simply knowing where your supporters work, you unlock access to employee-driven and broader giving programs, increase your relevance with corporate funders, and make your grant requests more personal and powerful than ever before.

Luckily, you can start today by:

  • Adding an “Employer” field to your donation and event forms
  • Conducting an employer append to gather missing employment info
  • Using that data to research and pursue grant opportunities backed by internal advocates

With complete data and a well-thought-out strategy in place, your nonprofit can open new funding pipelines, build stronger corporate partnerships, and expand your impact, one supporter at a time.

Turning Corporate Event Sponsorships into Strategic Relationships

Turning Corporate Event Sponsorships into Strategic Relationships

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Your gala was a huge success, your corporate sponsors seemed thrilled, and you’re already dreaming about next year’s event. But then… crickets. Your sponsors disappear until you reach out again, twelve months later, asking for the same thing.

Sound familiar? You’re not alone, and here’s the exciting part: there is untapped potential here.

What if that amazing company that sponsored your silent auction could become so much more than a one-night partner? What if they became your year-round champion, matching employee donations, sending volunteer teams, and even advocating for your cause in their industry?

The secret isn’t in asking for bigger sponsorship checks. It’s in transforming these relationships from simple transactions into genuine partnerships that benefit everyone involved.

Why Nurturing Relationships with Corporate Sponsors Matters

Corporate partners who feel truly connected to your mission will go above and beyond traditional sponsorship. Many companies, especially larger corporations, have budgets for initiatives that would directly benefit nonprofits, such as:

  • Offering matching gift opportunities for your donors
  • Organizing employee volunteer days that bring fresh energy to your programs
  • Donating incredible auction items
  • Providing professional services you couldn’t otherwise afford
  • Using their networks to spread your story far and wide

This guide will show you exactly how to make this transformation happen. We’ll walk through 11 proven strategies to identify the perfect partners, build authentic relationships, create unforgettable experiences, and keep the momentum going all year long.

1. Start with the Right Fit

Before you even think about reaching out, take time to find companies that genuinely align with your mission. The best partnerships feel natural from day one because both organizations share similar values and goals.

Look for companies that make the perfect partners by searching for things like:

  • Companies supporting similar causes – If they’re already writing checks to organizations like yours, they clearly understand and value the work you do
  • Local businesses – Companies in your community have a vested interest in making your area better and want to be known as good community partners
  • Large workforces – More employees mean more potential volunteers who might be passionate about your mission
  • Established CSR programs – Companies with foundations, matching gift programs, or volunteer days already have infrastructure for partnerships

The research phase might seem tedious, but it’s pure gold for relationship building. Use LinkedIn to find CSR managers or community relations directors. Better yet, ask your board members or key donors if they have connections. Warm introductions are incredibly powerful and show the company that people they trust believe in your organization.

Pro tip: Double the Donation’s corporate giving database makes it easier than ever to research companies’ giving priorities, sponsorship guidelines, and contact information. Look for businesses that already participate in matching gift programs since they’ve already demonstrated a commitment to supporting nonprofits like yours.

2. Build a Relationship Before You Pitch

A common mistake nonprofits make is going for the ask before they have warmed up the lead.

Instead of immediately sending a sponsorship packet, start with genuine curiosity about their goals. Schedule a casual coffee meeting and ask questions like “What does community involvement mean to your company?” or “What kinds of partnerships have been most rewarding for your team?”

Sometimes companies aren’t looking for marketing exposure at all. Maybe they want employee engagement opportunities, or they’re trying to build goodwill in the community, or their leadership genuinely cares about your cause and wants to make a difference.

Offer value before asking for anything. Here are some low-key ways to build trust

  • Have your Executive Director speak at a company meeting about trends in your industry
  • Host an employee lunch-and-learn about your programs
  • Offer a behind-the-scenes tour of your facilities

These interactions build trust and help both sides figure out if there’s real potential for partnership. The goal is to have them thinking “We should definitely work with these people” before you ever mention sponsorship dollars.

3. Be Clear On Sponsorship Packages (And Deliver)

Turning Corporate Event Sponsorships into Strategic Relationships

Before connecting with potential event sponsors, come up with meaningful event sponsorship packages. Offering a variety of price points and benefits ensures that any organization interested in participating can find something that fits their budget and goals.

Consider creating tiered packages like:

  • Presenting Partner ($10,000+): Logo on all materials, speaking opportunity, premium table placement, social media shout-outs, and custom activation space
  • Champion Level ($5,000): Logo on select materials, recognition during event, preferred seating, and social media mentions
  • Supporter Level ($2,500): Name in program, table signage, and newsletter mention
  • Friend Level ($1,000): Program listing and website recognition

But here’s the crucial part: whatever you promise, deliver flawlessly. Take photos of their signage, screenshot social media posts featuring them, and document everything. Leverage your nonprofit CRM to make this infinitely easier by creating automated reminders for deliverables and storing all sponsor communications in one place.

4. Offer Measurable Results

While it can be difficult to measure the results of an event sponsorship, there are ways you can provide tangible results and information to your sponsors. If you are promoting your event sponsors on your nonprofit event landing pages, link them with UTM codes so you can track exactly how much traffic you are generating for them.

Create a comprehensive post-event report that includes:

  • Event attendance numbers and demographic breakdown
  • Social media reach and engagement metrics
  • Photos showing their branding and activation
  • Feedback surveys from attendees mentioning their company
  • Stories of impact made possible by their support
  • Media coverage that featured their involvement

The more data you can provide, the easier it becomes for sponsors to justify continued partnership internally. Many corporate sponsors need to show ROI to their executives, so help them build that case.

5. Offer a Seamless Onboarding Experience

Landing a new corporate sponsor is only the first step. How you welcome and integrate them into your mission can make the difference between a one-time check and a multi-year commitment.

A thoughtful onboarding process ensures that your new partner feels informed, appreciated, and excited from the start. Consider these steps:

  • Kickoff Meeting – Schedule a meeting with key contacts to align on shared goals, expectations, and communication preferences.
  • Sponsor Welcome Kit – Provide materials like your latest impact report, brand guidelines, upcoming event calendar, and key staff contact information.
  • CRM Setup – Add sponsor contacts, communication notes, and agreement details into your nonprofit CRM, so you can track every interaction and set automated reminders for follow-ups.
  • Engagement Calendar – Share opportunities for involvement throughout the year, from volunteer days to speaking engagements.

By treating sponsors like valued partners from day one, you lay the foundation for long-term collaboration.

6. Track Your Donor’s Employer Data

One of the most overlooked opportunities in corporate fundraising is right under your nose: your existing individual donors’ employers. Many of your supporters work for companies that could become major sponsors, and you might not even know it.

Employment data is a goldmine for corporate giving strategy because it helps you:

  • Identify Hidden Connections: That $100 annual donor might work for a Fortune 500 company with a massive corporate foundation
  • Find Matching Gift Opportunities: Companies that match employee donations often sponsor nonprofits, too
  • Build Warm Introductions: Current donors can be your best ambassadors to their employers
  • Target Recruitment Efforts: Focus volunteer recruitment on companies where you already have employee support

If you discover that fifteen of your donors work for the same large employer, that’s a clear signal to approach that company about a formal partnership. Your donors become internal champions who can speak authentically about your impact.

7. Transform Events Into Year-Round Partnership Opportunities

The biggest mistake nonprofits make is treating corporate sponsors like ATMs that only get activated once a year. Your annual gala, auction, or festival shouldn’t be the end of a sponsor relationship; it should be the launchpad for deeper, year-round collaboration that creates genuine value for both parties.

Start with post-event momentum. Within two weeks of your event, host an exclusive reception for sponsors to celebrate successes and share behind-the-scenes stories. Use this intimate setting to introduce the concept of ongoing partnership opportunities throughout the year.

Create meaningful touchpoints that matter. Move beyond simple thank-you notes to engagement opportunities that provide real value:

  • Quarterly Volunteer Days: Invite sponsor employees to pack food, mentor clients, or help with facility improvements. These hands-on experiences create emotional connections that last far beyond your annual event and give employees meaningful ways to connect with your mission.
  • Executive Advisory Roles: Invite sponsor executives to serve on project-specific task forces or advisory committees. This insider access makes them feel truly invested in your success while providing your organization with valuable business expertise.
  • Employee Giving Integration: Partner with sponsors to promote workplace giving campaigns among their employees, potentially doubling or tripling the total support you receive from that company while building broader awareness of your mission.
  • Strategic Networking Events: Host quarterly gatherings where sponsors can connect with each other while learning about your programs. Position your organization as a community builder that creates valuable business relationships, not just a beneficiary seeking support.

Make it systematic, not sporadic. Use your donor database to create custom communications that go out on a regular schedule. Quarterly check-ins, monthly impact updates, and timely invitations to relevant opportunities keep your organization top-of-mind without overwhelming busy executives.

When sponsors see their event investment transform into meaningful, ongoing collaboration, they’re far more likely to renew (and increase) their support year after year.

8. Leverage Technology for Corporate Relationship Management

Managing year-round relationships with multiple corporate sponsors requires organization and consistency that’s impossible to maintain with spreadsheets and good intentions alone. A sophisticated nonprofit CRM becomes your relationship management command center.

Look for CRM features specifically designed for corporate relationship management:

  • Contact Hierarchies: Track relationships between individual contacts, their companies, and subsidiary organizations
  • Communication Tracking: Log every email, phone call, and meeting to ensure no interaction falls through the cracks
  • Automated Workflows: Set up reminders for follow-ups, renewals, and stewardship activities
  • Reporting Dashboards: Monitor sponsor engagement levels and identify relationships that need attention
  • Integration Capabilities: Connect with email marketing, event management, accounting, and workplace giving systems for seamless data flow

The right technology doesn’t replace relationship building. It amplifies your ability to be thoughtful, consistent, and strategic in your outreach.

9. Offer Creative Sponsorship Benefits Beyond Logos

Many companies are looking for fresh, meaningful ways to connect with causes, beyond the standard logo placement. By thinking creatively, you can offer benefits that make your sponsorship package stand out while providing genuine value that resonates with modern corporate social responsibility goals.

Create signature experiences that can’t be replicated elsewhere:

  • Sponsored Program Days – Dedicate a day of programming to a sponsor, with signage and social media posts highlighting their support. Take it further by naming the day after them (“Wells Fargo Financial Literacy Day”) and creating custom materials they can share with their own stakeholders.
  • Employee Spotlight Stories – Feature sponsor employees in your newsletter or blog to show the human side of their involvement. Include their personal motivations for supporting your cause and how the partnership has impacted them professionally and personally.
  • Behind-the-Scenes Access – Give sponsors VIP tours, access to board meetings, or the chance to meet program participants directly. Create “insider briefings” where they get first access to program updates, challenges, and successes before the general public.

Leverage digital opportunities for maximum impact:

  • Co-Created Content Series – Partner with sponsors to develop educational content, webinars, or social media campaigns that showcase their expertise while advancing your mission. A financial services company could co-host financial literacy workshops, while a tech company could lead digital skills training.
  • Exclusive Digital Channels – Create sponsor-only Facebook groups, LinkedIn communities, or email newsletters where they can network with other supporters and get insider updates about your work.
  • Custom Impact Dashboards – Use your fundraising and engagement tools to create real-time, personalized reports showing exactly how their support made a difference. Include metrics they care about, like volunteer hours generated, people served, or measurable outcomes achieved.

Think beyond traditional event benefits:

  • Thought Leadership Platforms – Invite sponsor executives to speak at your events, contribute to your blog, or participate in podcast interviews about industry trends that intersect with your mission.
  • Innovation Labs – Partner with tech or consulting sponsors to tackle specific organizational challenges, giving them a chance to showcase their problem-solving skills while helping you improve operations.
  • Legacy Projects – Offer naming opportunities for programs, facilities, or initiatives that will provide long-term brand association and recognition.
  • Cross-Promotion Opportunities – Feature sponsors in grant applications as implementation partners, include them in media interviews about collaborative initiatives, or highlight their support in presentations to other potential funders.

Creative benefits not only make sponsors feel special, but they also deepen the connection between their brand, your mission, and your community while providing them with valuable content and experiences they can’t get elsewhere. The key is understanding what each sponsor values most and crafting benefits that align with their business goals and corporate culture.

10. Automate a Follow-Up Email Series

Don’t let your sponsors disappear into the void after your event ends. Set up an automated email series that keeps corporate sponsors engaged and informed about your organization’s ongoing work throughout the year.

Here’s what a strategic follow-up series might look like:

  • Week 1 Post-Event: Thank you message with event highlights and immediate impact
  • Month 1: Detailed impact report showing how their sponsorship dollars were used
  • Month 3: Update on programs they helped fund with specific success stories
  • Month 6: Invitation to volunteer opportunity or facility tour for their employees
  • Month 9: Preview of next year’s event with early engagement opportunities
  • Month 11: Formal renewal conversation with customized proposal

A nonprofit CRM makes this seamless by automatically triggering these communications based on sponsorship dates and allowing you to personalize messages based on their specific interests and giving history. You can also track open rates and engagement to see which messages resonate most with different sponsors.

11. Measure and Optimize Your Corporate Program

Like any fundraising strategy, corporate relationship building improves with measurement and optimization. Track metrics that matter for long-term partnership development:

  • Retention Rate: What percentage of sponsors renew year over year?
  • Upgrade Rate: How many sponsors increase their investment over time?
  • Engagement Score: How actively do sponsors participate in non-financial opportunities?
  • Lifetime Value: What’s the total value of relationships beyond just sponsorship dollars?
  • Pipeline Health: How many prospects are in each stage of relationship development?

Use this data to refine your approach. Maybe sponsors who attend volunteer days are 3x more likely to renew. Or perhaps companies that start with smaller sponsorships but receive excellent stewardship become your biggest champions over time. Make your data work for you, so you can build upon what works and eliminate what doesn’t.

Final Thoughts

Building lasting partnerships with corporate event sponsors starts with viewing them as strategic allies who believe in your mission rather than one-time transactional donors. The difference between organizations that struggle with sponsor retention and those that cultivate thriving corporate relationships often comes down to this single shift in perspective.

To maximize the potential of corporate sponsors, nonprofits should create a comprehensive stewardship plan. This begins with understanding the sponsor’s goals and creating a mutually beneficial relationship. Staying connected and demonstrating impact throughout the year is essential for maintaining the relationship and unlocking additional opportunities, such as matching gift programs and volunteer days.

Tools like nonprofit CRMs can help manage and track sponsor relationships, and platforms like Double the Donation can help organizations make the most of corporate giving potential.

Nurturing Payroll Giving Donors 5 Tips to Deepen Engagement

Nurturing Payroll Giving Donors: 5 Tips to Deepen Engagement

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Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. Still, their support adds up significantly over time, allowing organizations to benefit from ongoing, reliable donations. That’s why it’s more important than ever to have a plan for nurturing payroll giving donors.

Thanks to workplace giving partners like America’s Charities, many nonprofits receive detailed reports that include donor information, giving you the opportunity to identify, thank, and build relationships with these supporters. In this post, we’ll share five practical tips to help nonprofits nurture payroll giving donors, deepen their connection to your cause, and raise more through the programs.

Whether you’re just starting to track this audience or looking to improve retention and lifetime value, the following best practices will help you turn payroll donors into lasting champions for your mission:

  1. Send prompt, personalized thank-you messages.
  2. Keep donors up-to-date with regular impact reports.
  3. Create an exclusive payroll giving donor community.
  4. Celebrate milestones.
  5. Invite further involvement.

These small but intentional actions can go a long way in making payroll donors feel seen, appreciated, and connected to your mission. By recognizing their ongoing commitment and tailoring your stewardship efforts, you’ll not only boost retention but also foster a sense of belonging that turns workplace givers into long-term advocates for your cause.

1. Send prompt, personalized thank-you messages.

One of the most important ways to nurture payroll giving donors is to acknowledge their support promptly and personally. Because payroll gifts are automatically deducted from paychecks, these donors may not receive the same level of recognition as those making one-time or online gifts, making it all the more important to go the extra mile.

As soon as you receive donor information from a disbursement partner (such as America’s Charities), take the opportunity to send a warm thank-you message. For the best results, you’ll want to include:

  • Their name
  • The impact of their recurring gift
  • A brief note that acknowledges their choice to give through their employer

Even a simple message like “Thank you, Alex, for setting up a payroll donation through your workplace giving program. You’re helping us make a difference every month” can build goodwill and reinforce their connection to your cause.

2. Keep donors up-to-date with regular impact reports.

Payroll giving donors often give quietly and consistently in the background, which means they may not always see the tangible results of their generosity. To keep them engaged and inspired, it’s essential to regularly share the value of their ongoing support.

Because payroll donors typically don’t interact with your organization each time they give, corporate impact reports serve as a vital touchpoint. These reports don’t have to be long or formal. Brief monthly or quarterly updates that show where their donations are going can be incredibly effective. Highlight the real-world outcomes of their contributions, such as how many meals were provided, how many students were reached, or how their steady giving helped sustain a specific program.

Whenever possible, personalize these updates by referencing their donor segment: “As a payroll donor, your ongoing support plays a key role in helping us plan ahead and respond consistently to community needs.” You can even include cumulative data points, such as “Your monthly donations this year have added up to $240 in support!”

By keeping payroll donors informed, you help them see themselves as a crucial part of your mission’s success. This ongoing connection builds trust, strengthens loyalty, and reminds donors that their automatic gift is actively making a difference—even when it may feel out of sight.

3. Create an exclusive payroll giving donor community.

Payroll donors may not always feel the same connection to your organization as one-time or major donors, especially since their giving happens automatically in the background. One powerful way to change that is by creating an exclusive community just for payroll giving supporters.

This doesn’t need to be a formal membership program. Even something as simple as a branded name like “The Monthly Impact Circle” or “Workplace Giving Champions” can give donors a sense of belonging and shared purpose. You can invite payroll donors to subscribe to a dedicated email list, join a private Facebook group, or attend exclusive events like behind-the-scenes tours, impact webinars, or virtual meet-and-greets with your team.

By offering recognition and engagement tailored specifically to payroll donors, you’re reinforcing that they’re not just anonymous contributors; they’re part of a committed, values-driven community. This type of identity-building increases donor satisfaction and retention while also encouraging supporters to spread the word about your mission within their workplace.

4. Celebrate milestones.

Payroll giving donors may not always realize how much of an impact they’ve made over time, especially when their donations are small but consistent. That’s why celebrating key milestones is a meaningful way to recognize their long-term commitment and deepen their connection to your mission.

These milestones could include:

  • Anniversaries (e.g., 6 months or 1 year of giving)
  • Total contribution thresholds (such as $250 or $500 cumulatively)
  • Broader goals reached with the help of payroll gifts (like funding a program for an entire month)

Upon reaching such milestones, personalized emails, handwritten notes, or digital badges can go a long way in making these donors feel valued. A simple message like “Thanks to your steady support over the past year, you’ve helped us deliver 100 meals to families in need!” is both impactful and deeply appreciated.

You can also highlight payroll donors in newsletters, larger impact reports, or social media shoutouts (with permission) to show public appreciation and inspire others to give in the same way. Recognizing these milestones not only reinforces the importance of recurring giving but also reminds donors that every paycheck contribution is building toward something bigger.

Celebrating milestones makes donors feel seen and appreciated, which are two essential elements in keeping payroll givers engaged for the long haul.

5. Invite further involvement.

Payroll giving donors have already taken a meaningful step by committing to support your organization through regular contributions. But that doesn’t have to be the end of their involvement. In fact, it’s just the beginning.

One of the best ways to deepen engagement with these supporters is to invite them to connect more fully with your mission through additional opportunities.

  • For example, start by promoting employer matching gifts. Payroll donors give through their workplace, which means their employers may also offer corporate matching gift programs. Remind donors to check with their HR department or use your matching gift search tool to see if their contributions can be doubled. This not only increases impact but also further involves donors in the fundraising process.
  • Next, consider inviting payroll donors to participate in volunteer opportunities, both in-person and virtually. Payroll givers may be interested in taking a more active role, whether that’s helping at events, serving on committees, or lending their skills in areas like marketing or finance. For the best results, highlight roles that fit flexible schedules and offer meaningful experiences, and don’t forget to remind them about potential employer-sponsored volunteer programs like volunteer grants and VTO, too!
  • You can even invite payroll donors to attend impact events, join peer-to-peer fundraisers, or participate in advocacy campaigns. These thoughtful invitations show that your organization values them not just as recurring donors, but as mission-driven individuals with much more to contribute.

By offering ways to deepen their involvement—on their own terms—you help payroll donors feel even more connected, appreciated, and empowered. This strengthens their loyalty and turns consistent givers into passionate, long-term advocates.

Wrapping Up & Webinar Opportunity

Payroll giving donors represent a unique and valuable segment of your supporter base, offering reliable, recurring gifts that can add up to a significant long-term impact. With donor details often included in disbursements from CSR partners, your organization has the opportunity to move beyond passive receipt toward intentional relationship-building.

By implementing these thoughtful stewardship strategies, you can transform payroll donors into loyal advocates for your mission. After all, these individuals have already taken a meaningful step by giving through their workplace. Now, it’s your turn to show them that their support matters, and to invite them into a stronger, more connected relationship with your cause.

Interested in learning more about nurturing payroll giving donors?

Check out the webinar, Navigating Workplace Giving Disbursements and Trends, to continue growing your knowledge.

How to Identify Challenge Grant Donors for Your Nonprofit

How to Identify Challenge Grant Donors for Your Nonprofit

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Challenge grant campaigns are a cornerstone of nonprofit fundraising. By securing a matching donor or organization, your nonprofit can double, triple, or even quadruple the impact of donations made during a set period. These campaigns inspire urgency, drive engagement, and increase overall donations, but securing the right donor to provide matching funds is often the biggest challenge.

So, how can your nonprofit identify the right challenge grant donors who have both the capacity and interest to make a significant impact? In this post, we’ll walk through the essential steps to target the right donors, identify high-value contributors, and engage potential challenge grant donors effectively.

What is a Challenge Grant and Why Does It Work?

Challenge grants are fundraising tools that provide matching donations during a designated period to encourage additional contributions. Typically, a major donor, foundation, or corporation pledges a set amount to match donations made during the campaign. For example, a donor may offer to match up to $50,000 in donations, effectively doubling the funds raised during that time frame.

These grants work because they create urgency and incentivize higher donation amounts. The concept of a matched donation is attractive because donors feel that their gift has a greater impact, knowing it will be doubled or tripled. Challenge grants also encourage wider participation, as donors are more motivated when they know their contributions are being matched.

The psychological effect of matching gifts is profound—84% of donors are more likely to contribute when they know their donation will be matched, and 36% report that they wouldn’t have donated at all without the match opportunity (source: Double the Donation).

Why Identifying the Right Challenge Grant Donor Matters

Not all donors are well-suited to contribute to a challenge grant. Identifying the right donor—one with the capacity and willingness to commit significant funds—is essential. After all, the right challenge grant donor can make or break the success of your campaign.

1. Financial Capacity

Challenge grant donors need to have the financial resources to offer substantial matching funds. Identifying individuals, foundations, and organizations with the financial capacity to pledge significant amounts is critical for maximizing the potential of your campaign.

2. Donor Interest and Commitment

Your ideal challenge grant donor must also be emotionally invested in your cause. A donor who has a personal connection to your nonprofit is more likely to offer a matching gift. They may already be a regular supporter or someone with deep ties to the mission your nonprofit serves.

3. Long-Term Engagement

Challenge grants also provide an opportunity to build long-term relationships with major donors. By engaging them in a high-impact campaign, you create a foundation for continued involvement and future giving.

How to Identify Potential Donors for Challenge Matches

Once you understand why identifying the right donor matters, the next step is to actually find them. Here are the most effective strategies for identifying potential challenge grant donors:

Start with Your Donor Database

The first place to look for potential challenge grant donors is within your own donor database. Your existing donors are likely the most qualified candidates for challenge matches, especially those who have made large donations or have shown a long-term commitment to your cause.

Start by reviewing the following:

  • Large donors: These are individuals who have contributed significant gifts in the past.
  • Regular supporters: People who contribute consistently are potential candidates for challenge matches, as they are already engaged with your nonprofit.
  • Lapsed donors: Individuals who have given in the past but haven’t donated recently could be re-engaged through a challenge match campaign.

Consider using your CRM software to filter and segment these donors by contribution amount, frequency, and engagement level to identify your most likely challenge grant donors.

Look at Your Existing Major Donors

Major donors are critical when it comes to securing challenge grants. These donors already have the financial capacity to make a significant impact. Start by engaging your high-net-worth donors, who have already made sizable contributions. They might be open to not only matching gifts but also leading your challenge match campaign.

By targeting these major donors, you can leverage their generosity to inspire additional gifts from your wider donor base. Many major donors enjoy the visibility and recognition that comes with providing matching funds, especially if it results in broader community engagement.

Target High-Value Corporate Donors

In addition to individual major donors, consider corporate donors as a source of challenge match funds. Many corporations are eager to engage in corporate social responsibility (CSR) initiatives by offering matching grants or participating in charitable campaigns.

Reach out to companies that:

  • Already support your cause.
  • Have a history of employee matching gift programs or broader corporate philanthropy.
  • May be open to new partnership opportunities that align with their CSR goals.

By tapping into the resources of high-value corporate donors, you can secure larger match pledges and broaden the scope of your campaign’s impact.

How to Approach Potential Challenge Grant Donors

Once you’ve identified potential donors, the next step is approaching them with a compelling case for supporting your challenge match campaign. Here’s how you can effectively engage them:

1. Personalize the Ask

When approaching high-value donors or corporations, it’s important to make your request personal. Tailor your pitch to their specific interests, showing how their contribution can make a real impact on your organization’s mission. Be clear about why their support matters and how they will be recognized for their contribution.

2. Make It Easy to Participate

Ensure that the process of facilitating a challenge match is simple and clear. Provide detailed instructions on how to set up the match, what steps they need to take, and how they will be able to track the campaign’s progress.

3. Offer Visibility and Recognition

Donors who agree to fund a challenge match often want visibility and public recognition. Ensure that you have a recognition plan in place to acknowledge their generosity. This could include:

  • Website recognition: Feature the donor prominently on your campaign page.
  • Email and social media shoutouts: Acknowledge the donor on your nonprofit’s social media platforms.
  • Exclusive events: Host private events to honor major donors and challenge match sponsors.

4. Provide Regular Updates

Throughout the campaign, send regular updates to your challenge match donors. Let them know how much has been raised, how close you are to reaching the goal, and how their support is making an impact. Transparency builds trust and keeps donors engaged.

Wrapping Up & Next Steps

Identifying and engaging challenge grant donors is crucial for maximizing the impact of your fundraising campaigns. By targeting high-value donors, major corporations, and potential matching gift supporters, your nonprofit can leverage challenge grants to drive significant increases in funding and donor engagement.

By following these strategies and making the process easy for your donors, you can secure the funds needed to run a successful challenge match campaign and build long-term relationships with your supporters.

Raise More with Employee Matching Gifts!

In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Get a free demo to see how our tools can help.

How Climate Action Groups Can Secure In-Kind Donations

How Climate Action Groups Can Secure In-Kind Donations

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Climate action groups play a vital role in addressing environmental challenges and promoting sustainability. These organizations often operate with limited budgets, making in-kind donations an essential resource to support their mission. In-kind donations provide valuable goods and services that help reduce operational costs and enhance program delivery.

Unlike traditional cash gifts, in-kind donations consist of non-monetary contributions such as equipment, software, educational materials, and reusable products. These donations can directly support the activities of climate action groups, enabling them to allocate more funds toward impactful projects and outreach efforts.

Securing in-kind donations requires a strategic approach tailored to the unique needs of climate action nonprofits. By understanding the types of donations that align with their mission and identifying the right corporate partners, these groups can maximize their resources and accelerate their environmental impact.

Table of Contents

  • What Are In-Kind Donations for Climate Action Groups?
  • Types of In-Kind Donations for Climate Action Groups
  • Where Climate Action Groups Should Look for In-Kind Support
  • How Climate Action Groups Should Make the In-Kind Donation Ask
  • Tools and Resources to Help Climate Action Groups Get Started

What Are In-Kind Donations for Climate Action Groups?

In-kind donations refer to non-cash gifts provided to nonprofits, including goods, services, or expertise that support the organization’s operations or programs. These contributions differ from traditional cash donations in that they are tangible or service-based rather than monetary. Examples include donated equipment, volunteer hours, software licenses, or professional services.

For climate action groups, in-kind donations are particularly valuable because they often require specialized resources to carry out their environmental initiatives. These groups may need outdoor gear for fieldwork, technology to monitor climate data, or educational materials to raise awareness. Receiving these items as donations helps reduce expenses and ensures that funds can be directed toward mission-critical activities.

Moreover, in-kind donations can enhance the capacity of climate action organizations by providing access to tools and expertise that might otherwise be cost-prohibitive. This support enables nonprofits to expand their reach, improve program quality, and foster stronger community engagement in sustainability efforts.

How In-Kind Donations Differ from Cash Gifts

While cash gifts offer flexibility, in-kind donations provide specific resources that directly support programmatic needs. This specificity can make in-kind gifts more impactful when aligned with organizational priorities. For climate action groups, receiving the right equipment or services can mean the difference between launching a new initiative or delaying it due to budget constraints.

Why In-Kind Donations Matter for Climate Action Groups

Climate action groups often operate in environments where access to specialized tools and materials is crucial. In-kind donations help bridge gaps in funding and resources, allowing these organizations to focus on their core mission of environmental protection and education. Additionally, in-kind support fosters partnerships with businesses that share sustainability values, creating opportunities for long-term collaboration.

Types of In-Kind Donations for Climate Action Groups

Climate action groups benefit from a diverse range of in-kind donations that support their environmental missions. Below are specific examples of valuable contributions and why they matter:

Outdoor Equipment

Donations of outdoor gear such as GPS devices, tents, hiking boots, and weather-resistant clothing enable field researchers and volunteers to safely and effectively conduct environmental monitoring and restoration projects. For example, Garmin’s GPS technology helps track wildlife habitats and map conservation areas, enhancing data accuracy and project outcomes.

Technology and Software

Access to advanced technology and software is critical for data analysis, mapping, and communication. Microsoft’s software solutions, including cloud services and productivity tools, empower climate action groups to manage projects efficiently, collaborate remotely, and analyze environmental data. Canva’s design software supports the creation of compelling educational materials and marketing campaigns to raise awareness.

Educational Materials

Books, curricula, and multimedia resources donated by companies or publishers help climate action groups educate communities about sustainability and climate science. These materials are essential for workshops, school programs, and public outreach, fostering informed action and advocacy.

Reusable Products

Reusable items such as water bottles, tote bags, and sustainable packaging donated by companies like Patagonia promote eco-friendly practices and reduce waste. These products can be used in events, giveaways, or as part of community engagement initiatives, reinforcing the organization’s commitment to sustainability.

Professional Services

Skilled volunteer work or pro bono services, including graphic design from Canva or printing services from Vistaprint, help climate action groups produce high-quality promotional materials and event collateral without incurring additional costs. Legal advice, transportation, and event planning support are other examples of impactful service donations.

Where Climate Action Groups Should Look for In-Kind Support

Identifying potential sources of in-kind donations requires strategic research and relationship-building. Climate action groups should begin by exploring companies with corporate social responsibility (CSR) programs aligned with environmental sustainability. These companies often prioritize partnerships that reflect their values and community impact goals.

Here are a few key examples:

Microsoft

Microsoft offers software licenses, cloud computing resources, and productivity tools. Their donations help climate action nonprofits improve operational efficiency, data management, and virtual collaboration, which are essential for managing complex environmental projects.

Canva

Canva provides access to graphic design software and templates, enabling nonprofits to create professional marketing materials and educational content. This support is crucial for climate action groups seeking to engage communities and promote sustainability messages effectively.

Vistaprint

Vistaprint donates printing services for flyers, banners, and event materials. Their contributions help climate action groups produce high-quality collateral for fundraising events, awareness campaigns, and volunteer recruitment efforts.

Patagonia

Patagonia donates sustainable outdoor apparel and reusable products. Their commitment to environmental stewardship makes them a natural partner for climate action groups focused on promoting eco-friendly lifestyles and reducing waste.

How Climate Action Groups Should Make the In-Kind Donation Ask

A thoughtful and strategic approach to requesting in-kind donations is essential for building lasting partnerships. Climate action groups should personalize their outreach by researching each company’s mission, past giving history, and sustainability commitments. This demonstrates alignment and respect for the donor’s values.

Personalizing the Outreach

Tailor each request to reflect the company’s CSR goals and previous involvement with environmental causes. Highlight shared values and potential collaboration opportunities to foster a genuine connection.

Clearly Stating Needs and Impact

Specify the types of in-kind donations required and explain how these resources will advance the nonprofit’s mission. Use concrete examples to illustrate the difference the donation will make.

Highlighting Benefits to Donors

Communicate how the company will gain from supporting the nonprofit, including brand exposure, employee morale, and alignment with sustainability initiatives.

Offering Flexible Giving Options

Allow donors to choose from various contribution methods, accommodating their preferences and capacities.

Making It Easy to Give

Provide clear instructions, contact details, and any necessary forms to facilitate a smooth donation experience.

Tools and Resources to Help Climate Action Groups Get Started

Using dedicated tools can significantly streamline the process of identifying and securing in-kind donations. Many companies have established donation programs, but these opportunities are often dispersed across multiple platforms and difficult to track manually.

Tools designed for nonprofit fundraising help climate action groups uncover corporate giving programs that align with their mission. They save time by aggregating application links, eligibility criteria, and contact information in one accessible location. Additionally, these resources assist in organizing outreach efforts and expanding networks of potential partners.

Double the Donation offers a comprehensive corporate giving program database that includes thousands of verified programs, covering in-kind donations, grants, and workplace giving. This platform empowers climate action nonprofits to efficiently research and connect with companies ready to support their environmental initiatives.

Wrapping Up & Next Steps

Securing in-kind donations is a powerful strategy for climate action groups seeking to maximize their impact while managing limited budgets. By identifying specific needs, researching aligned corporate partners, and using tools like Double the Donation, nonprofits can build meaningful relationships that provide valuable resources beyond cash gifts.

Thoughtful outreach and clear communication about the benefits of in-kind support help foster long-term collaborations that advance environmental missions. Taking these first steps empowers climate action groups to enhance their programs, engage communities, and drive sustainable change.

Unlock More Support with Double the Donation

Corporate sponsorships and in-kind donations are critical to the success of nonprofit events and programs—but sourcing the right partners can be time-consuming and overwhelming. Double the Donation streamlines the entire process, helping your team find, secure, and manage corporate support with ease. With our industry-leading corporate giving database, you can quickly identify companies that offer financial sponsorships, in-kind donations, and corporate grants, giving you a data-driven edge in building meaningful partnerships.

Raise more with corporate grants, in-kind gifts. Request a demo of Double the Donation today.

How Zoos & Aquariums Can Secure In-Kind Donations

How Zoos & Aquariums Can Secure In-Kind Donations

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Zoos and aquariums play a vital role in wildlife conservation, education, and research. To fulfill their mission, these organizations often rely on a variety of resources beyond traditional cash donations. One powerful way to support their operations is through in-kind donations—non-cash gifts that provide essential goods and services. Understanding how to secure these donations can significantly enhance a zoo or aquarium’s capacity to care for animals, improve habitats, and engage the community.

In-kind donations offer a unique opportunity for zoos and aquariums to receive specialized items such as animal food, veterinary supplies, habitat materials, and technology. These contributions help reduce operational costs and allow organizations to allocate more funds toward program development and conservation efforts. By tapping into corporate partnerships and community goodwill, zoos and aquariums can build sustainable support networks that extend far beyond monetary gifts.

For nonprofit professionals working in zoos and aquariums, mastering the art of securing in-kind donations is a strategic advantage. It requires a clear understanding of what types of donations are most impactful, where to find potential donors, and how to approach companies with compelling requests. This article will guide you through these essential steps, providing practical advice to maximize your fundraising success and deepen your organization’s impact.

Table of Contents

  • What Are In-Kind Donations for Zoos & Aquariums?
  • Types of In-Kind Donations for Zoos & Aquariums
  • Where Zoos & Aquariums Should Look for In-Kind Support
  • How Zoos & Aquariums Should Make the In-Kind Donation Ask
  • Tools and Resources to Help Zoos & Aquariums Get Started

What Are In-Kind Donations for Zoos & Aquariums?

In-kind donations refer to non-monetary gifts provided to nonprofits, including goods, services, or expertise. Unlike traditional cash donations, which offer financial flexibility, in-kind gifts directly supply the resources an organization needs to operate. These can range from physical items like equipment and supplies to professional services such as marketing support or legal advice.

For zoos and aquariums, in-kind donations are especially valuable because they often require specialized materials and services that can be costly or difficult to source. For example, animal nutrition is a critical area where donated food products from companies offering these products can make a significant difference. Similarly, habitat materials such as lumber or landscaping supplies create enriching environments for animals.

Veterinary supplies and pharmaceuticals are another crucial category, providing essential medicines and health products that support animal care. Technology donations can enhance operational efficiency, from data management to visitor engagement. By leveraging in-kind donations, zoos and aquariums can stretch their budgets further, improve animal welfare, and deliver more impactful educational programs.

How In-Kind Donations Differ from Cash Gifts

While cash gifts provide flexibility to address a range of needs, in-kind donations offer targeted support that directly addresses specific operational challenges. They reduce the need for purchasing essential items, freeing up funds for other priorities. However, managing in-kind donations requires clear communication and coordination to ensure the gifts align with the organization’s needs and standards.

Why In-Kind Donations Matter for Zoos & Aquariums

Zoos and aquariums operate in a resource-intensive environment where the quality of care and visitor experience depends on access to specialized goods and services. In-kind donations help bridge funding gaps and provide tangible assets that enhance animal habitats, health, and enrichment. They also foster community and corporate engagement by allowing partners to contribute in ways that showcase their expertise and products.

Types of In-Kind Donations for Zoos & Aquariums

Zoos and aquariums benefit from a diverse range of in-kind donations that support their mission and daily operations. Below are some specific examples that illustrate the breadth and impact of these gifts.

Food & Nutrition Supplies

Donations of specialized animal food from companies are invaluable. These products meet the dietary needs of various species, ensuring optimal health and well-being. Receiving high-quality nutrition donations reduces costs and guarantees consistent feeding standards.

Habitat Materials

Materials such as lumber, soil, plants, and landscaping supplies donated by retailers help create and maintain naturalistic habitats. These donations enhance animal enrichment and visitor experience by providing safe, stimulating environments.

Veterinary Supplies and Pharmaceuticals

Some companies provide essential medicines, vaccines, and medical equipment for animal healthcare. These donations support veterinary teams in delivering preventive care and treatment, which is critical for conservation and rehabilitation efforts.

Technology and Equipment

Donations of computers, software, and printing services from companies help zoos and aquariums manage operations, marketing, and educational outreach. Technology gifts improve efficiency and enable innovative visitor engagement strategies.

Professional Services

Skilled volunteer work or pro bono services in areas like graphic design, legal advice, or event planning can significantly boost capacity. For example, marketing and printing providers can provide design and printing services for fundraising campaigns and educational materials, enhancing the nonprofit’s visibility and professionalism.

Transportation and Logistics Support

Donations of transportation services or vehicles can assist with animal transfers, supply deliveries, or outreach programs. These contributions reduce logistical challenges and costs, enabling smoother operations.

Where Zoos & Aquariums Should Look for In-Kind Support

Identifying the right sources for in-kind donations requires strategic research and relationship-building. Zoos and aquariums should start by exploring companies with corporate social responsibility (CSR) programs that align with conservation, animal welfare, or community engagement. Local businesses invested in community impact are also promising partners.

Building connections with these companies can lead to ongoing support and mutually beneficial collaborations.

Purina

Purina frequently donates animal nutrition products tailored to the dietary needs of various species. Their support aligns with zoos and aquariums’ focus on animal health and well-being, making them a natural partner for food donations.

Mazuri

Mazuri specializes in exotic animal diets and sometimes provides in-kind food donations. Their expertise ensures that zoos and aquariums receive high-quality nutrition that supports conservation and care efforts.

Hill’s Pet

Hill’s Pet offers veterinary nutrition products that help maintain animal health. Their donations support veterinary teams and align with the mission of promoting animal welfare.

Home Depot

Home Depot donates habitat materials, including lumber, tools, and landscaping supplies. Their community-focused CSR initiatives make them a valuable partner for habitat enhancement projects.

Zoetis

Zoetis donates veterinary pharmaceuticals and medical supplies critical for animal health care. Their contributions have a direct impact on the quality of veterinary services that an organization can provide.

Canva

Canva offers graphic design tools and services that can be donated or discounted for nonprofit use. This support helps zoos and aquariums create compelling marketing and educational materials.

Microsoft

Microsoft offers software donations and technology support that help zoos and aquariums manage data, communications, and virtual programming.

How Zoos & Aquariums Should Make the In-Kind Donation Ask

Making a successful in-kind donation request requires a thoughtful, strategic approach. Building long-term relationships with corporate partners is key, as is aligning your nonprofit’s needs with the company’s mission and giving priorities. A well-crafted ask makes it easy for businesses to say yes and fosters ongoing collaboration.

Personalize Your Outreach

Address the company by name and reference specific initiatives or values that resonate with your mission. This shows respect and increases the likelihood of a positive response.

Be Clear and Specific

Detail exactly what items or services you need and how they will be used. Specificity helps donors understand the impact of their gift and reduces confusion.

Highlight Mutual Benefits

Emphasize how the partnership benefits the company, including brand exposure, community goodwill, and employee morale.

Offer Flexible Giving Options

Allow donors to choose from various ways to contribute, making it easier for them to participate.

Make It Easy to Give

Provide clear instructions, contact information, and any necessary forms or links to streamline the donation process.

Tools and Resources to Help Zoos & Aquariums Get Started

Securing in-kind donations can be complex, but dedicated tools can simplify the process. Many companies have established donation programs, but finding and tracking these opportunities manually is time-consuming. Using specialized resources helps nonprofit professionals uncover relevant corporate giving programs efficiently.

Tools designed for nonprofits can help zoos and aquariums identify companies whose CSR initiatives align with their mission. They provide direct links to application portals, eligibility criteria, and program details, saving valuable research time. Additionally, these platforms enable organizations to track outreach efforts and manage relationships with potential donors.

For example, Double the Donation offers a comprehensive corporate giving program database that includes thousands of verified programs, covering in-kind donations, grants, and workplace giving. This resource empowers zoos and aquariums to expand their network of potential partners and streamline their fundraising strategies.

Wrapping Up & Next Steps

Securing in-kind donations is a strategic way for zoos and aquariums to enhance their resources and advance their mission. By identifying specific needs, researching aligned corporate partners, and making thoughtful, personalized asks, nonprofit professionals can unlock valuable support that goes beyond cash gifts.

Utilizing tools like Double the Donation’s corporate giving database streamlines the process, saving time and expanding your network of potential donors. With a clear plan and the right resources, zoos and aquariums can build sustainable partnerships that improve animal care, enrich habitats, and engage communities more effectively.

Taking the first steps today—such as creating a wish list, researching companies, and leveraging technology—will position your organization for long-term success in securing impactful in-kind donations.

Maximize Your In-Kind Donation Potential with Double the Donation

Corporate sponsorships and in-kind donations are critical to the success of nonprofit events and programs—but sourcing the right partners can be time-consuming and overwhelming. Double the Donation streamlines the entire process, helping your team find, secure, and manage corporate support with ease. With our industry-leading corporate giving database, you can quickly identify companies that offer financial sponsorships, in-kind donations, and corporate grants—giving you a data-driven edge in building meaningful partnerships.

Discover how you can raise more with corporate grants and in-kind gifts. Request a demo today to get started!

How Wildlife Rescues Can Secure In-Kind Donations

How Wildlife Rescues Can Secure In-Kind Donations

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Wildlife rescues play a vital role in protecting and rehabilitating animals in need, often operating with limited budgets and resources. Accessing in-kind donations is a strategic way these organizations can stretch their funds further while acquiring essential goods and services. In-kind donations refer to non-cash gifts that directly support the mission, such as supplies, equipment, or professional services. For wildlife rescues, these contributions can be game-changers, providing the materials necessary to care for animals and maintain facilities without impacting financial reserves.

For nonprofit professionals working in wildlife rescues, understanding how to identify, request, and manage in-kind donations is crucial. This article will explore the types of in-kind donations most valuable to wildlife rescues, where to find potential donors, and best practices for making effective donation requests. Leveraging these strategies can help your organization maximize impact and build lasting relationships with corporate partners.

Table of Contents

  • What Are In-Kind Donations for Wildlife Rescues?
  • Types of In-Kind Donations for Wildlife Rescues
  • Where Wildlife Rescues Should Look for In-Kind Support
  • How Wildlife Rescues Should Make the In-Kind Donation Ask
  • Tools and Resources to Help Wildlife Rescues Get Started

What Are In-Kind Donations for Wildlife Rescues?

In-kind donations are contributions of goods or services rather than money. These gifts can range from physical items, such as equipment and supplies, to professional services, including legal advice or transportation support. Across all nonprofit sectors, in-kind donations complement cash gifts by providing resources that directly support an organization’s operations and mission delivery.

Unlike cash donations, which offer flexibility in how funds are used, in-kind donations are often targeted to specific needs. This specificity can be advantageous for nonprofits because it ensures that critical resources are provided without diverting limited financial assets. However, it also requires clear communication about what is needed and how donated items or services will be utilized.

For wildlife rescues, in-kind donations are particularly impactful. These organizations frequently require specialized supplies such as animal feed, bedding, cages, and outdoor materials to create safe and comfortable environments for rescued animals. Transportation equipment is also essential for moving animals safely between locations or to veterinary appointments. In-kind gifts help wildlife rescues maintain high standards of care while conserving precious financial resources.

Moreover, in-kind donations can strengthen community ties by involving local businesses and corporations that share a commitment to animal welfare and environmental stewardship. By aligning donation requests with the mission and operational needs, wildlife rescues can build mutually beneficial partnerships that enhance their capacity to save and rehabilitate wildlife.

How In-Kind Donations Differ from Cash Gifts

While cash gifts provide nonprofits with the flexibility to allocate funds where they are most needed, in-kind donations offer specific resources that might otherwise be costly or difficult to procure. For wildlife rescues, this means receiving items like feed or cages directly reduces expenses and ensures that animals receive appropriate care materials promptly.

Additionally, in-kind donations often come with opportunities for corporate engagement beyond financial support, such as employee volunteer programs or joint awareness campaigns. This can deepen the relationship between the nonprofit and the donor, creating a more sustainable support network.

Types of In-Kind Donations for Wildlife Rescues

Wildlife rescues benefit from a diverse range of in-kind donations that support both daily operations and long-term program success. Below are some of the most valuable types of in-kind gifts tailored to the unique needs of these organizations.

Feed and Nutritional Supplies

Animal feed is a fundamental need for wildlife rescues. Donations of specialized feed tailored to different species ensure that animals receive proper nutrition during rehabilitation. This type of donation has a direct impact on animal health and recovery, thereby reducing the financial burden on the rescue.

Bedding and Comfort Materials

Soft bedding materials such as straw, blankets, or specialized animal-safe padding provide comfort and warmth to rescued wildlife. These donations enhance animal welfare by providing safe resting environments, which are crucial for stress reduction and recovery.

Cages and Enclosures

Secure cages and enclosures are essential for housing animals safely, especially those that are injured or require quarantine. Donations of cages, pens, or modular enclosures help rescues expand their capacity and ensure animals are protected from harm or escape.

Outdoor Materials and Habitat Supplies

Materials like fencing, shelter-building supplies, and natural habitat enhancements enable rescues to create or improve outdoor enclosures that mimic natural environments. These donations support behavioral enrichment and prepare animals for eventual release back into the wild.

Transportation Equipment

Safe and reliable transportation equipment, including crates, carriers, and vehicles, is vital for moving animals between rescue sites, veterinary clinics, or release locations. Donations in this category help rescues manage logistics efficiently and reduce stress on animals during transit.

Professional Services and Skilled Volunteer Support

Beyond physical goods, wildlife rescues also benefit from donated services, including veterinary care, legal advice, marketing support, and transportation services. Skilled volunteers offering their expertise can fill critical gaps and enhance an organization’s capacity without incurring additional costs.

Where Wildlife Rescues Should Look for In-Kind Support

Identifying the right sources for in-kind donations requires strategic research and relationship-building. Industry-relevant retailers, manufacturers, and service providers often have established giving programs or are open to customized partnerships. Approaching companies whose products or services naturally complement the needs of wildlife rescues increases the likelihood of successful donations.

Take a look at some leading companies with existing in-kind donation programs here:

Chewy

Chewy specializes in pet food and supplies, making it an excellent source for feed and bedding donations. Their commitment to animal welfare aligns closely with wildlife rescue missions, and they often support nonprofits through product donations and fundraising partnerships.

Petco

Petco offers a range of pet care products, including cages, bedding, and nutritional supplies. Their community giving programs focus on animal health and rescue efforts, providing valuable in-kind support that directly benefits wildlife rescues.

PetSmart

PetSmart supports animal welfare organizations through donations of supplies and hosting adoption events. Their in-kind contributions often include cages, food, and enrichment materials, which are critical for wildlife rescue operations.

Home Depot

Home Depot provides outdoor materials such as fencing, lumber, and shelter-building supplies. Their community impact initiatives frequently support environmental and animal-focused nonprofits, making them a strategic partner for habitat enhancement projects.

FedEx

FedEx can support wildlife rescues with transportation services or discounted shipping for donated goods. Their CSR efforts emphasize community support and logistics solutions, which align well with the needs of animal transport and supply delivery.

How Wildlife Rescues Should Make the In-Kind Donation Ask

Making a thoughtful and strategic in-kind donation request is essential for building lasting corporate partnerships. A well-crafted ask demonstrates professionalism, aligns the nonprofit’s needs with the company’s values, and makes it easy for donors to say yes. Here’s what you can do to drive positive results:

Personalize Your Outreach

Research each potential donor’s CSR focus and tailor your message to highlight shared values. Reference any previous support or community involvement to build rapport and demonstrate genuine interest.

Be Clear and Specific

Detail exactly what you need and why it matters. For example, specify the types of feed or cages required and how these donations will improve animal care or operational efficiency.

Highlight Mutual Benefits

Explain how the company’s support will enhance their brand reputation, engage employees, or fulfill corporate giving goals. Emphasize the positive community impact their donation will create.

Offer Flexible Giving Options

Allow donors to choose from various ways to contribute, whether through product donations, services, gift cards, or event participation. Flexibility increases the likelihood of securing support.

Make It Easy to Give

Provide all necessary details upfront, including wish lists, shipping addresses, deadlines, and contact information. Clear instructions reduce barriers and encourage prompt action.

Tools and Resources to Help Wildlife Rescues Get Started

Securing in-kind donations can be complex, but dedicated tools can simplify the process. Many companies have formal donation programs with specific application procedures, eligibility criteria, and deadlines. Tracking these opportunities manually can be time-consuming and inefficient.

Using specialized platforms helps wildlife rescues uncover corporate giving programs that align with their mission quickly. These tools provide centralized access to application links, program details, and contact information, saving valuable staff time and effort.

Additionally, such resources enable nonprofits to organize outreach efforts, monitor responses, and expand their network of potential in-kind donors. This strategic approach increases the chances of securing meaningful support and building sustainable partnerships.

Double the Donation’s Corporate Giving Program Database

Double the Donation offers a comprehensive database of thousands of verified corporate giving programs, including in-kind donations, grants, and workplace giving opportunities. This platform empowers wildlife rescues to identify companies with relevant donation programs and access application details in one place.

By leveraging Double the Donation, nonprofit professionals can streamline their research, improve outreach efficiency, and uncover new partnership opportunities. This data-driven approach supports smarter fundraising strategies that maximize impact and resource acquisition.

Wrapping Up & Next Steps

Securing in-kind donations is a powerful strategy for wildlife rescues to enhance their capacity and deliver exceptional care to animals. By identifying specific needs, researching aligned corporate partners, and making thoughtful, personalized donation requests, nonprofits can unlock valuable resources that extend their impact.

Leveraging tools like Double the Donation’s corporate giving database streamlines the process, saving time and expanding opportunities. With a strategic approach to in-kind donations, wildlife rescues can establish sustainable partnerships that support their mission and foster stronger community ties.

Taking the first steps—such as creating a detailed wish list, identifying potential donors, and using dedicated resources—can set your organization on a path to greater success in securing the non-cash support essential for thriving wildlife rescue operations.

Unlock More Support with Double the Donation

Corporate sponsorships and in-kind donations are critical to the success of nonprofit events and programs—but sourcing the right partners can be time-consuming and overwhelming. Luckily, you can raise more with corporate grants and in-kind gifts using Double the Donation.

Double the Donation streamlines the entire process, helping your team find, secure, and manage corporate support with ease. With our industry-leading corporate giving database, you can quickly identify companies that offer financial sponsorships, in-kind donations, and corporate grants—giving you a data-driven edge in building meaningful partnerships. It’s never been easier. All you need to do to get started is request a demo here!