Online advocacy is the perfect vessel for fundraising. Many advocacy campaigns require money to properly effect the change that their supporters are promoting.
This means that your online advocacy campaign should do more than educate people about the problem and offer solutions. Not everyone is able to spend their time advocating for specific causes.
People do, however, enjoy donating money to campaigns that they feel strongly about.
This is where the tie between online advocacy and fundraising is apparent. Think about the ways in which you reach your supporters via online communication methods.
It’s probably a combination of:
- Social media
- Information on your website
- Online petitions
You’re already using these outreach strategies to talk to your supporters about your cause. Use them to ask people to donate!
For instance, after someone signs an online petition, your acknowledgement page should:
- Thank them for their support.
- Give them information about your progress and update them on the advocacy campaign.
- Ask them to donate!
Whenever you ask for money for an advocacy campaign, it must be specific. Unlike nonprofits who ask for donations for their annual fund, advocacy campaigns need immediate action.
Therefore, you have to show supporters why you need their donations and what those donations will go toward.
Specific and direct appeals for online advocacy campaigns will result in more donations for your cause.