A Quick Look Back: Double the Donation’s Year in Review 2025
For Double the Donation, 2025 was the year of automation acceleration, marking a transformative period where technology demystified and streamlined corporate philanthropy for nonprofits and schools. The power of technology shifted from simply identifying opportunities to actively driving them to completion, fundamentally changing operational efficiency and heightening revenue ceilings for development teams. In fact, this year’s progress was characterized by a relentless focus on minimizing donor friction and maximizing the value of each supporter interaction, solidifying the idea that the future of corporate giving is seamless and data-driven.
As a result, Double the Donation’s Year in Review 2025 is not just a collection of metrics. Instead, it’s a testament to the thousands of nonprofits that partnered with us to turn corporate giving potential into sustainable, mission-critical revenue. In this comprehensive year-end overview, we’ll cover:
- Client base growth: expanding adoption across nonprofits and schools
- Overall matching gift success: the metrics that defined the year
- New reviews + testimonials: what real users have had to say
- Recent product updates: how we continue to improve our platform
- Partnerships + integrations: new network connections unlocked
- Database development: more companies, more opportunities
- Useful educational resources: knowledge that delivered
The past year’s innovations equipped nonprofits to integrate matching gift, volunteer grant, and payroll deduction information directly into their existing donor workflows. The end result? A dramatic increase in both donor participation and overall revenue, proving that when the giving process is simplified, supporters are significantly more likely to give.
Now, join us as we explore the key product enhancements, strategic insights, and client successes that defined a landmark year in workplace giving and helped thousands of causes amplify their impact with ease.
Client base growth: expanding adoption across nonprofits and schools
The fundraising landscape is rapidly shifting toward automation, and the surge in adoption of corporate giving solutions like Double the Donation highlights the growing necessity for nonprofits to integrate technology into their workplace giving programs. In 2025, Double the Donation saw remarkable growth in its client base, signaling a widespread recognition among organizations of all sizes that maximizing corporate matching and volunteer incentives requires a streamlined, automated approach.
Let’s take a closer look:
- This year’s growth trajectory demonstrates the nonprofit sector’s significant investment in corporate giving technology. From January 1, 2025, onward, the platform welcomed 1,064 new Standard and Enterprise accounts.
- The expansion also confirms that corporate giving is a priority for organizations at all stages of development, not just the largest. In the same period, Double the Donation saw the creation of 1,291 Essentials (Free) accounts.
- This combined influx of more than 2,355 new nonprofit and school users in a matter of months underscores a maturing market in which access to employer program eligibility data is now seen as a fundamental requirement for effective fundraising.
This diverse expansion is also evident in the notable organizations that have adopted the technology this year, illustrating the broad geographical and mission-based utility of the solutions. The roster of new clients includes major international humanitarian relief organizations such as UNICEF USA and Doctors Without Borders, underscoring that global efforts rely on local donor-employer connections. The technology is also being adopted by influential cause-based groups such as Broadway Cares, as well as community organizations such as the South Dakota State University Foundation and the Alameda County Community Food Bank.
Overall matching gift success: the metrics that defined the year
The core mission of mastering workplace giving is simple: convert potential funds into realized revenue. When we look at the annual data, the scale of this opportunity is nothing short of colossal. This year, our tracking identified a staggering $542,026,668 in match-eligible donations. This figure represents over half a billion dollars in individual contributions that were eligible to be doubled, or even tripled, by corporate giving programs. To turn this massive financial potential into reality, organizations relied on sophisticated, automated outreach to guide donors toward completing their match requests.
The success of this outreach is best illustrated by the sheer volume of engagement and the efficiency of the communication pipeline. Key engagement metrics for the year include:
- Total Emails Sent: 30,193,028 match opportunity notifications sent to eligible donors.
- Total Emails Opened: 16,812,240 emails opened by recipients.
- Total Clicks: 1,125,619 clicks on calls to action directing donors to their matching gift submission forms.
- Average Open Rate: 55.68% (significantly higher than the nonprofit average).
- Average Click Rate: 6.7% (more than double the industry standard).
These engagement rates tell a powerful story of efficiency that goes far beyond typical industry performance. An open rate of 55.68% nearly doubles the average nonprofit open rate (which typically hovers between 26% and 37%). Similarly, the 6.7% click rate drastically outpaces the standard nonprofit range of 2.7% to 3.3%. This disparity proves that when donors receive a personalized message immediately after giving, reminding them of a corporate benefit they have already earned, they are highly motivated to act.
New reviews + testimonials: what real users have had to say
In the technology-driven landscape of nonprofit fundraising, true success is often measured not just in dollars raised but in the satisfaction and confidence of the users who rely on the tools each day. Luckily, the past year has solidified automated workplace giving solutions’ reputation as the industry gold standard, backed by enthusiastic endorsements from the nonprofit community. Specifically, our platform has received an astonishing influx of positive feedback, gaining 133 new 5-star reviews this year alone.
This flood of satisfied customer testimonials has cemented an impressive track record. With a total of 244 reviews, the overall average rating is a perfect 5.0 stars. This rating, maintained across hundreds of reviews from diverse nonprofit professionals, is a rarity in the software industry.
Ultimately, the year’s glowing testimonials reflect a growing sentiment that automation is now the most efficient, user-friendly, and high-ROI method for turning potential corporate funds into tangible support for vital missions.
Take a look at a few standout reviews below to see what real Double the Donation users had to say about our product:
Recent product updates: how we continue to improve our platform
Today’s continuously developing landscape of corporate social responsibility demands that technology solutions evolve even faster. This year, the focus has shifted from simply tracking matching gifts to providing a unified workplace fundraising platform that maximizes all forms of corporate support.
Let’s take a look at the year’s new and improved solutions:
Payroll Giving Module
The newest addition to the Double the Donation platform is the highly anticipated Payroll Giving Module, currently in beta testing. This powerful module leverages the employment data already flowing in from the matching gift and volunteering modules to automatically cross-reference supporters against the database of corporate giving programs.
It is designed to surface eligible donors for payroll deduction, providing fundraising teams with a curated, actionable list of supporters to target for workplace-facilitated recurring giving campaigns. Furthermore, a dedicated search widget plugin is available for donors to easily check their own payroll giving eligibility directly on your website.
Sponsorships Module
Recognizing that successful corporate engagement extends beyond employee-led giving, Double the Donation’s new Sponsorships Module bridges the gap between traditional fundraising and corporate grants. This tool integrates directly with popular auction and event platforms, instantly providing users with a searchable directory of companies that offer corporate grant and in-kind donation programs.
Each listing comes complete with handy application links and submission guidelines, helping development teams identify high-value corporate partners who can donate products, services, or financial contributions for events and more.
Volunteering Module Enhancements
This year, Double the Donation’s Volunteering Module has received significant enhancements designed to improve visibility and increase the conversion rate of volunteer grant and Paid Volunteer Time Off (VTO) opportunities.
This includes:
- New status updates that now allow nonprofit staff to track a volunteer’s grant request from the moment they identify an eligible employer through final payment or VTO usage.
- Dedicated volunteer grant and VTO email streams that deliver company-specific next steps and reminders to volunteers at the optimal moment, which is typically after they have completed their required hours.
- The addition of CSV upload functionality, which allows organizations to bulk import historical volunteer registration data from offline events or non-integrated systems. This allows for immediate cross-referencing of that data to uncover and pursue tons of retroactive volunteer grant opportunities.
Quick Tip: The true power of these product updates lies in their shared data infrastructure. In order to power success, the Double the Donation system automatically connects one piece of donor data (like an employer name) to all available opportunities: matching gifts, volunteer grants, payroll giving, and more. This means you only need to collect the employment information once to unlock multiple revenue streams from a single supporter, ensuring you maximize every touchpoint.
Partnerships + integrations: new network connections unlocked
The goal of modern corporate philanthropy is seamless connections, and that is most effectively achieved by expanding the network of integrations with the software platforms nonprofits use every day. This year, Double the Donation’s focus has been on deep integration across all core fundraising functions, from donation forms and CRMs to event management and more, dramatically broadening the reach of corporate giving automation.
Here’s what we’ve achieved over the last twelve months:
Matching Gift Module Connections
The Matching Gift Module, the core engine of corporate matching automation, has significantly expanded its integration footprint, with new partners spanning various giving and education platforms. New partners include (but are not limited to):
- UCI Connect
- Veracross
- Frontstream
- PledgeIt
- Express Donate
- Standard Springboard (Jackson River)
- Nuclavis
- Event.Gives
- Kind Kiosk
- DonorView
- FireSpring
These additions ensure that, whether a donation comes through an advancement office, a peer-to-peer campaign, or a physical giving kiosk, the donor’s employer information is captured and the matching gift process is initiated immediately.
Furthermore, key enhancements were released for existing partnerships with Blackbaud Optimized Giving Forms, ClickBid, Affinaquest, iDonate, and more, improving the flow of donor data and the performance of matching gift outreach within those systems.
Volunteering Module Connections
The Volunteering Module, which connects volunteer time to corporate grants and VTO, also saw significant growth with new integrations targeting volunteer management software. New partners this year include:
- Vome
- Timecounts
- MissionTracker
- Summa
These integrations automate the collection of volunteer hours and employment data, making it easy to prompt eligible supporters for corporate incentives, thereby boosting the financial return on volunteer engagement programs.
CSR Platforms
Double the Donation’s network of connections expanded to key Corporate Social Responsibility (CSR) and giving platforms with new partnerships this year, including:
- Uncommon Giving
- Field Day
These integrations are vital as they ensure seamless data exchange directly with the corporate portals where employees submit their workplace giving requests, offering a more complete picture of the donor journey and simplifying the final step of the corporate funding claim process.
Sponsorships Module Connections
With the introduction of Double the Donation’s breakthrough Sponsorships Module, a new integration category emerged, designed to support in-kind gifts and corporate grant solicitation. New partners in this space include event and auction platforms such as:
- Bidding Owl
- MyEvent
- CharityAuctions
- SchoolAuction
- AlumnIQ.
These connections allow nonprofits to easily access corporate funding and in-kind donation directories when planning an event or other initiative, streamlining the process of securing corporate support even beyond employee-directed contributions.
For a closer look at our complete list of Double the Donation’s partnerships, check out the integration search tool here.
Database development: more companies, more opportunities
When it comes to maximizing corporate funding, the true foundation of an effective strategy lies in the depth and accuracy of an organization’s corporate giving database. The good news? 2025 saw an unprecedented expansion, solidifying Double the Donation’s database as the single source of truth for all things workplace giving.
By increasing company coverage and diversifying the types of programs tracked, the platform has unlocked millions of dollars in previously inaccessible grant, in-kind, and payroll revenue. With approximately 25,850 companies now cataloged, including 5,817 parent companies and over 20,000 subsidiaries, the database tool provides unparalleled insight into the complex corporate landscape.
Another major database milestone achieved this year is the inclusion of 100% of Fortune 500 companies, ensuring every major corporate giving program is fully documented and easily searchable.
Meanwhile, the launch of the new Sponsorships and Payroll Giving modules drove extensive research to map and document new program types, transforming the resource from a matching-gift directory into a comprehensive corporate philanthropy intelligence tool.
Over the course of the year, the Double the Donation team added 1,374 new parent companies, with 1,001 documented for payroll giving programs as well as nearly 200 corporate grant opportunities. Beyond employee-led giving, the database now provides actionable intelligence on other high-value corporate programs. Documentation confirms that more than 405 companies offer in-kind donation opportunities and 427 companies contribute corporate grants.
When translated to the employee base, this means over 29.5 million employees are eligible for matching gifts, nearly 29.1 million for corporate-sponsored volunteering, and 21.5 million for payroll giving, creating a massive, quantifiable universe of potential revenue for your mission.
Useful educational resources: knowledge that delivered
When it comes to maximizing corporate philanthropy, access to timely, comprehensive educational resources is non-negotiable for nonprofit success. For this reason, our comprehensive resource library grew exponentially in 2025, providing a wide array of learning opportunities for organizations at every stage of their giving journey.
These included:
- Webinars: The year featured 98+ virtual presentations, offering deep dives into specific strategies, platform updates, and best practices for matching gifts, volunteer grants, payroll giving, and more. These live and on-demand sessions provided high-value, actionable training for development staff.
- Blog Posts: An impressive total of 240+ articles were published on the Double the Donation blog, ensuring continuous coverage of industry trends, new corporate programs, and tactical guides for implementing automation.
- Downloadable Guides: Additionally, 5+ new downloadable resources, such as comprehensive guides and checklists, were released, offering in-depth, structured material for strategic planning.
- Video Content: Recognizing the need for concise, engaging learning, over 180 video shorts were produced for quick tips and social sharing, alongside 75+ full-length videos offering detailed tutorials and case studies.
- Podcasts: While a newer venture, three podcast episodes were launched, marking the beginning of a fresh avenue for exploring thought leadership and strategic conversations in the workplace giving programs space.
- Summit Events: With two semi-annual Workplace Fundraising & Volunteering Summits, our team brought together thousands of professionals for collaborative learning this year. The spring event attracted more than 3,000 registrants and 20+ speakers, while the fall Summit brought in over 5,000 registrants and featured 28 expert speakers.
This expansive library represents more than just a collection of content; it serves as a vital ecosystem of empowerment for the nonprofit community. By providing diverse, accessible avenues for learning, we ensure that all organizations have the actionable insights they need to turn corporate philanthropy into a sustainable revenue engine.
Wrapping up & looking to the future
Looking back at the Double the Donation Year in Review 2025, a clear narrative emerges. Nonprofits leveraged automation to simplify giving, expand their corporate revenue base, and free up their teams to focus on their core missions. As we turn our attention to the immediate future, the momentum built in 2025 sets the stage for even more significant breakthroughs in 2026.
For one thing, Double the Donation is planning additional educational events for the new year, including the return of the popular Workplace Fundraising Summits and brand new User Conference experiences. Interested? Stay tuned for upcoming opportunities to learn, network, and gain exclusive insights into the latest trends and product capabilities that will define your fundraising success in the year ahead.
Happy Holidays!
