We at Double the Donation aid nonprofit organizations in their fundraising efforts using corporate matching gift programs. These programs occur when an employee makes a donation to an eligible organization, and their company “matches” the gift.
As a nonprofit, the best place to start increasing matching gifts is knowing who the largest companies in your area are offering these programs. In this post, we highlight some of the great local companies in the city of Chicago that currently offer matching gift programs. We’ll examine the following companies:
ADM
Allstate
Baxter
Exelon
Harris Bank
McDonald’s
Motorola Solutions
Follow along for a look at Chicago’s corporate philanthropy and how your nonprofit can discover these opportunities for itself.
Chicago, IL Matching Gifts
Chicago, Illinois, hosts 37 Fortune 500 companies and is the third-largest city in the US by population size. The city is a major finance center involved with the transportation, telecom, and commerce industries and is home to one of the world’s busiest airports. Additionally, the GDP (gross domestic product) of Chicago is ranked #4 in the US and #13 out of all cities in the world.
Needless to say, there is a huge opportunity for corporate philanthropy in the city.
Nonprofits across Chicago and Illinois can benefit from the generous matching gift programs offered by their donors’ employers once they can figure out how to capitalize on them. Before diving into the matching gift opportunities available in Chicago, let’s look at how nonprofits can secure these gifts.
Our Favorite Way to Discover Matching Gift Opportunities
The most difficult part of securing a matching gift from a local company is simply finding the opportunities that exist. Many donors are unaware of these opportunities to increase their donations and, therefore, don’t seek them out.
We always recommend using a matching gift tool if your organization is looking to increase your donations through matching gifts. From there, you just need to figure out which tool is right for your nonprofit’s specific needs.
For example, Double the Donation Matching is a robust software option that automates much of the matching gift solicitation process. With it, your organization can automatically find and contact donors who are match-eligible, saving valuable time and energy for your fundraising team. This tool offers an industry-leading matching gifts database that you can embed directly on your website and/or online donation form. With it, donors can discover whether they’re match-eligible and, if they are, how to begin the match request paperwork. Plus, the tool works seamlessly alongside Double the Donation’s entire suite of workplace fundraising solutions to help you grow volunteer grants, payroll giving, and more.
With that, continue on to learn about the matching gift opportunities available in Chicago, Il.
List of Chicago Corporate Donation Matching Programs
In order to help nonprofits get started increasing their fundraising, we at Double the Donation have created a short listing of some of the companies that currently offer matching gift programs in the Chicago area.
ADM
Headquartered in Chicago, Illinois, ADM, or The Archer-Daniels-Midland Company, is a generous provider of matching gifts. Currently, the company matches full-time employee donations of between $100 and $5,000 per person on an annual basis. At a 1:1 ratio, most nonprofit organizations qualify for funding from ADM.
The Allstate Corporation offers a Matching Hands matching gift program for donations to higher education at a 1:1 ratio. They also offer a 15 percent company match on donations to other nonprofits.
Baxter is an American healthcare company headquartered in Illinois. Employees donating at least $25 to eligible organizations can apply to have their donations matched.
Exelon Energy Corporation, headquartered in the Chase Building in downtown Chicago, takes part in corporate giving by matching employee donations up to $2,000.
McDonald’s will match employee donations up to $5,000 per year per employee (and $10,000 per employee at or above the level of the Vice President) to qualified education, civic, cultural, health, and youth nonprofits at a 1:1 ratio.
Motorola Solutions matches donations made by both current full-time and part-time employees to nearly all nonprofits. Gifts made between $50 and $7,500 qualify for employer matching at a dollar-for-dollar ratio.
Not to mention, the company also offers a volunteer grants program for employees who donate more than 10 hours of their time to a nonprofit organization.
Matching gift programs are a powerful force in helping nonprofits reach their fundraising goals, and Chicago is a great place to start when looking for these opportunities! Start with the above list and branch out from there— the possibilities are endless when it comes to corporate philanthropy around the U.S.
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Corporate giving programs, specifically matching gifts, play a major role in nonprofit fundraising. Many nonprofits overlook these opportunities, lowering their potential revenue.
Double the Donation works with nonprofits across the country to enhance their fundraising strategies. This is done by pinpointing matching gift programs and corporate volunteer grant opportunities.
With a population of around 4.5 million including its metropolitan area, Seattle is home to some of the nation’s most philanthropic Fortune 500 companies. In fact, the city has become a leader in sustainable, green living. In response, many companies in the area took notice and instantly became champions of corporate social responsibility as well. Brush up on these employers in the Seattle area:
Donors who work for companies offering these programs can double, even triple their contributions to eligible nonprofits! All it takes is a little extra work on your end to encourage donors to complete the process.
If you’re ready to boost your nonprofit’s revenue, let’s take a look at some of the top companies in Seattle, Washington that offer matching gift programs.
Starbucks
Starbucks opened its first shop over 40 years ago in Seattle, Washington. Since then, Starbucks not only has become one of the world’s most recognizable brands, but it also offers a well-designed giving program.
Starbucks offers a matching gift program where the company matches donations anywhere from $20 to $1,500 per employee each year. Full-time, part-time, and retired employees are eligible.
For employees who prefer to donate their time rather than money, Starbucks offers a volunteer grant program, where they’ll write a check up to $1,000 depending on the number of hours volunteered.
As one of the most generous corporate philanthropists in not only Seattle but in the world, Microsoft offers a variety of employee giving programs.
Through its employee match program, the company doubles employee donations to almost all nonprofits. Microsoft has increased its matching gift maximum from an already impressive $12,000 to a tremendous $15,000.
To make things even better, Microsoft also has a volunteer grant program where the company donates $25 to organizations for every hour its employees volunteer—no minimum number of hours required! Additionally, the company provides each new employee with a small grant to allocate to a nonprofit of his or her choosing.
As a top Fortune 500 company, Wells Fargo & Company has a strong presence in Seattle and many other major US cities.
While Wells Fargo only matches donations to educational institutions, its $2,000 limit for each employee can still increase donors’ impact on causes that they care about. The minimum matched by Wells Fargo is $25, and they’ll match donations at a 1:1 ratio. In other words, eligible donations can be doubled!
Plus, Wells Fargo also offers a volunteer grant program, with no minimum number of hours required! Each year, Wells Fargo awards more than $500,000 in volunteer grants, making a major difference for eligible nonprofits.
While QuoteWizard has only a little over 100 employees, it’s a well-known company in Seattle. As a way of giving back to the Seattle community, it offers a matching gift program where donations are offered at a 3:1 match. In other words, eligible donations can be quadrupled!
The company matches donations anywhere from $25 to $10,000 to most nonprofits. Since its inception, the company has donated over $400,000 to nonprofit organizations and is an avid supporter of the Seattle community.
Boeing, a well-known company in Seattle, offers a matching gift program for employees who give to charitable organizations. Even after moving its headquarters to Chicago, Boeing remains the largest private employer in the city.
The company will match gifts between $25 and $10,000. While charitable donations made by current employees can be matched at a 1:1 ratio, donations made by retired employees can be matched at a .5:1 ratio.
Boeing also provides grants to nonprofits where employees donate their time. The company provides a $10 grant for every 10 hours of volunteering, with a max of $10,000. To qualify, employees must volunteer at least 25 hours. Boeing also offers team volunteer grants, awarded to groups of employees who volunteer for nonprofits. The gift is scaled by the number of employees in the group.
With a 5:1 match on donations from employees and directors, the Intermec Foundation offers one of the most generous matching gift programs in the corporate world, let alone Seattle.
The Intermec Foundation will provide up to $75,000 in matching funds per employee per year and up to $150,000 in matching funds per director per year.
For example, let’s say an Intermec Foundation employee donates $2,000 to an eligible nonprofit. Assuming the individual submits a match request, the Intermec Foundation will provide a matching gift of an additional $10,000, totaling $12,000. A program like this has the power to completely change a nonprofit’s growth trajectory!
The Liberty Mutual Group provides matching funds to select types of organizations during Give with Liberty, the company’s annual giving campaign.
Through online pledging and payroll deduction, Liberty Mutual matches 50 cents on every dollar (i.e. a .5:1 ratio) that employees donate to a wide variety of social service nonprofits. Their payroll giving campaign is only a portion of the company’s matching gift program.
Plus, Liberty Mutual also offers volunteer grants for 3 employees annually. Each of these 3 selected employees receives $10,000 to donate to a nonprofit of their choosing. Nonprofit volunteers must register for this award, known as the Chairman’s Community Service Award.
Alaska Airlines works with nonprofit groups in the areas of health and human services, arts and cultural programs, as well as education, environmental, and civic organizations.
They will match gifts with a minimum of $50 and a maximum of $4,000 at a 1:1 ratio. Like many organizations, their match request process is done electronically, which speeds up the process.
Alaska Air also gives organizations volunteer grants of $10 per hour for up to $1,000, after an employee volunteers at that organization for a minimum of 5 hours.
Matching Gift Database: How Double the Donation Can Help
As the most comprehensive source for all things corporate giving, Double the Donation’s database allows corporate employees to quickly check their match eligibility, submit matching gift requests, and submit volunteer grant requests to their employers.
With more than 24,000 companies that represent over 15 million match-eligible individuals, it’s the world’s leading matching gift database. A database like this can pinpoint major revenue opportunities for nonprofits!
Plus, Double the Donation’s matching gift software goes above and beyond providing the necessary forms and guidelines. It recognizes match-eligible donors through email domain screening and will automatically follow up with these individuals until they complete the match process.
Think your organization may benefit from Double the Donation’s tools?
Corporate philanthropy is a driving force in the nonprofit world. If your organization isn’t taking advantage of it, you may be missing out on major revenue opportunities.
A substantial amount of Seattle businesses offer these programs, so make sure to familiarize yourself with your donors’ employers. That way, you can boost your revenue and double (maybe even triple!) your donors’ impact. Don’t let these important opportunities slip through the cracks. Start researching your donors’ employers now!
https://doublethedonation.com/wp-content/uploads/2013/01/DTD_Location-Specific-Companies-With-Matching-Gift-Programs_Seattle.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-15 23:42:032025-07-30 12:14:07Companies with Matching Gift Programs in Seattle, Washington
Here at Double the Donation, we specialize in helping nonprofits increase their donations through corporate match programs such as matching gifts and volunteer grants. Both of these programs involve a corporation matching a contribution made by an employee to an eligible nonprofit, and these initiatives can be a great source of funding for local nonprofits in any city.
Today, we’re looking at Philadelphia, PA. We’re going to examine the matching gift programs of the following Philadelphia-based companies:
Comcast Corporation
Aramark
Lincoln Financial Group
AmerisourceBergen
First, we’ll examine the city’s financial standing overall before diving into some of its biggest corporate philanthropy providers and how your organization can best capitalize on the opportunities at hand.
Corporate Matching in Philadelphia, Pennsylvania
Philadelphia is the largest city in the state of Pennsylvania and the 6th most populated in the US. The city boasts several Fortune 500 companies with a strong history of corporate giving, as well as the Philadelphia Stock Exchange. The city of brotherly love is the economic and cultural center of the state. Home to over 1.5 million people, Philadelphia has the 9th largest GDP in the United States.
In addition to headquartering some major corporations, the city is home to many nonprofit organizations that could benefit from more information about matching gift programs.
Discovering Matching Gift Opportunities
To truly capitalize on the opportunities offered by corporate philanthropy programs in Philadelphia, nonprofits should consider adding a matching gift tool to their resources.
For example, Double the Donation is a software that fully automates the matching gifts process. By streamlining the discovery of and outreach to match-eligible donors, the program handles much of the solicitation process for you. Any nonprofit looking to expand on its already-established matching gifts processes would benefit from this type of software.
Not to mention, Double the Donation Matching empowers organizations with the tools to embed an industry-leading matching gift database directly on their website and donation forms so donors can search for their eligibility with ease. Further, eligible donors will be provided with detailed and company-specific information on the gift confirmation screen and automated follow-up emails regarding how to begin the process.
With that in mind, explore the following list, complete with some of Philadelphia’s most prominent corporate philanthropy opportunities.
List of Matching Gift Companies in Philadelphia
Check out the following Philadelphia-based companies that offer standout corporate philanthropy programs in the area.
Comcast Corporation
Headquartered in Philadelphia, Comcast Corporation is one of the largest US-based telecommunications companies today. And they provide generous employee matching gift initiatives for their staff of nearly 200,000 team members. Currently, full- and part-time individuals qualify for matching donations to most of their favorite nonprofits—including health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.
Donations between $5 and $1,000 will be matched at a 1:1 rate, effectively empowering individual employees to double their donations to charitable causes.
Aramark is a food service and hospitality company based in Philadelphia, PA. With over 245,000 employees, this Fortune 500 company aims to engage its workforce and its overall community with two generous matching gift programs.
Each year, full-time employees have the opportunity to partake in Aramark’s Matching Gifts to Education Program (up to $2,000 per fiscal year) and Aramark’s Matching Gifts Program to Other Nonprofit Organizations (up to $250 per fiscal year).
Lincoln Financial is a Fortune 200 holding company based in Philadelphia. Donations between $50 and $10,000 will be matched at a 1:1 ratio, and almost all 501(c)(3) organizations are eligible for Lincoln Financial’s program. Not to mention, Lincoln Financial Group encourages full-time, part-time, and retired employees to get involved through charitable giving!
Currently headquartered in Conshohocken, PA (just outside of Philadelphia), AmerisourceBergen is a global healthcare and American drug wholesale company. The corporation, the product of a merger between Bergen Brunswig and AmeriSource, ranks #8 on the Fortune 500 list.
AmerisourceBergen matches full-time and part-time team members’ donations to most 501(c)(3) nonprofits, with a generous matching threshold of up to $10,000 per employee per year. The company typically matches at a 1:1 ratio, though periodically increases its match rate to 150% around Giving Tuesday and other special promotions.
And that’s just a portion of the charitable-minded companies with corporate philanthropy initiatives like these. To dive into even more businesses that offer matching gifts or volunteer grants across the globe, click here.
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If you’re looking to drive additional fundraising revenue through corporate gift-matching programs, making the most of matching gift upsells is the way to go.
Picture the following scenario:
A donor is in the process of making a gift to your organization. As they fill out your online donation form, they select the second suggested gift size at $20. Upon submitting their donation, however, they realize that the gift would have been eligible for a corporate match from their employer should it have been just $5 more.
Since the company they work for has a $25 minimum donation for matching gifts, the donor’s initial $20 gift doesn’t quite make the cut. Suppose they had known that before completing their donation, they would have sacrificed an additional latte that week to boost the contribution into the eligible gift-matching threshold. As a result, your nonprofit would have received not only the extra $5 from the donor but a $25 match as well—bringing the total donation value to more than $50.
The above scenario perfectly illustrates the importance of matching gift upsells and the impact they can have on nonprofit fundraising strategies.
In this guide, we’ll walk through the following topics to provide more information about matching gifts and how you can drive corporate support with donation upsells effectively. Specifically, we’ll cover:
Ready to learn more about matching gift upsells and the opportunities they can present fundraising organizations like yours? Let’s get started with the basics.
What Are Matching Gifts?
Before diving into the value of matching gift upsells and how you can use this strategy to increase your fundraising revenue, you’ll first need to understand a few key concepts surrounding matching gifts. We’ll answer those questions here!
Essentially, matching gifts are donations made through a particular type of corporate giving program in which companies match charitable donations made by their employees to eligible nonprofit causes.
The process typically looks like this:
A donor makes a donation to your nonprofit organization.
The donor determines that their employer offers corporate gift matching and that their gift is eligible for a match.
The donor submits a form to their employer with details about their donation and the nonprofit they gave to.
The employer reviews the request and confirms the initial donation with your organization.
The employer makes their own matching donation to your cause.
The exact parameters surrounding an employer’s matching gift program varies by company, though the vast majority of participating businesses match eligible donations at a dollar-for-dollar rate. Others, however, choose to match at a lower (e.g., 50 cents per initial donor dollar) or higher rate (e.g., $2 or even $3 per donor dollar).
Every company puts different eligibility criteria and guidelines in place for their matching gift program. One of these criteria is minimum and maximum donation amounts that the business is willing to match. A matching gift upsell occurs when organizations encourage donors to make larger gifts in order for their contributions to be eligible for a corporate match.
In other words, when a donor is about to make a donation that falls below their employer’s donation threshold, a matching gift upsell convinces them to increase their gift size to fall between the minimum and maximum match amounts.
The Value of Matching Gift Upsells
Matching gift upsells offer significant value to nonprofits looking to improve their corporate fundraising strategies while raising more for their causes and building strengthened relationships with supporters. As you lean into this powerful tactic, here are three key benefits to consider:
Increased initial donations: According to Double the Donation research, 1 in 3 donors reported that they’d likely make a more significant gift to a nonprofit if they knew it was being matched by their employer. By increasing the initial donation size to fall into their employer’s match eligibility criteria, donors put more dollars towards your organization.
More corporate matches: When donors bump up their gifts to become match-eligible, it allows you to collect additional corporate matches for your cause. That means more donations for your organization, along with better corporate relationships.
Improved donor engagement: Matching gifts offer an invaluable engagement opportunity for donors who are looking to provide additional support to a mission they care about. When you make it easier for donors to become eligible for these programs, more individuals get the privilege of knowing their gifts are going further and making a more significant difference.
Just as matching gifts offer value to each party involved, matching gift upsells do as well. Without specific strategies in place to leverage this impactful concept, you’re likely to miss out on a ton of potential fundraising revenue.
Best Practices for Leveraging Matching Gift Upsells
Now that you understand the importance of matching gift upsells, how can you adjust your efforts to emphasize this type of fundraising strategy? Let’s discuss three of our favorite tried-and-true ideas for maximizing your matching gift upsell.
1. Collect employment data from donors as they give.
One of the most effective—yet often overlooked—strategies for increasing matching gift revenue is simply asking donors where they work at the time of donation. By collecting employment data during the giving process, nonprofits can unlock a powerful stream of potential funding while setting the stage for matching gift upsell opportunities.
Here’s what we recommend:
Add a simple employment data field to your donation form. Make it optional but highly visible.
Use an autocomplete tool or dropdown list of known employers to reduce friction and improve data accuracy.
Incorporate match-related messaging like: “Many employers match donations—tell us where you work to see if your gift can go twice as far.”
Integrate with a matching gift database so that employment info instantly triggers a check for eligibility.
Collecting employment data at the point of donation isn’t just a smart tactic—it’s a strategic move that sets the stage for unlocking free money. It allows you to identify the right donors at the right moment, enabling your team to raise more while deepening engagement with supporters.
2. Provide access to matching gift program data.
One of the best ways to encourage matching gift upsells is by sharing company-specific matching gift details with donors. You can’t expect donors to increase their donations to meet match-eligibility requirements if they’re unsure of their employer’s program guidelines!
Luckily, the right software can be a huge help here, as both a time-saver and a donation booster. For example, consider embedding a matching gift database tool in your online donation page. This way, donors completing an online gift can simply do a quick and easy search of their employer name to determine both if their company offers matching gifts and if the gift they’re about to make would be eligible.
If they see that their gift falls below their employer’s minimum, they can choose to adjust their donation size accordingly.
3. Incorporate suggested donation sizes.
Many organizations utilize suggested donation sizes to coax donors into giving larger amounts than they initially may have. When you choose your suggestions carefully, you can encourage more donors to make match-eligible donations and ultimately secure corporate gifts for your cause.
How? Matching gift statistics report that 93% of participating companies have a minimum donation threshold of less than or equal to $50. Further, the average minimum amount falls at only $34. As you determine which donation sizes to set for your online giving form, keep these figures in mind.
For example, consider setting your lowest donation tiers at $35 to $50, with more significant gift options increasing from there. Just remember, it’s crucial to retain a “choose-your-own-donation” field that allows supporters to go lower, higher, or in between levels if they so choose.
4. Look for software that automates the upsell process.
Having the right software in place is a critical prerequisite for optimizing your matching gift efforts. When it comes to leveraging matching gift upsells, we suggest exploring donation tools that offer that specific feature.
For example, Double the Donation offers a native integration with Fundraise Up, a popular online donation platform that incorporates matching gift upsell functionality directly into the giving process.
If a user is about to make a gift that falls below the minimum threshold for their employer, they’re automatically notified of the donation size gap and asked if they’d like to up their contribution to meet program requirements.
This collaborative tool allows donors to adjust their giving before clicking submit, often leading to increases both in donation sizes and matching gift eligibility. Talk about a win-win!
5. Encourage repeat gifts.
When it comes to maximizing matching gift revenue, encouraging donors to give more than once throughout the year isn’t just good for overall fundraising—it’s also a smart strategy for helping them qualify for their employer’s matching gift program.
Because many companies that offer matching gift programs set a minimum donation threshold before a match is triggered, if a donor gives below that amount, they might fall short of eligibility. But if they make multiple donations over time that cumulatively meet or exceed that threshold, they may still qualify for a match.
Here’s what we recommend:
Educate donors! In follow-up communications, let donors know that their cumulative giving might meet their employer’s matching threshold. Include messaging like: “Your recent gift brings you closer to qualifying for a matching donation from your employer. Making multiple gifts throughout the year can count toward your eligibility!”
If using a donor portal or CRM, track cumulative giving and trigger reminders when a donor is approaching the minimum match amount. You can even implement follow-up giving appeals to remind donors of how close they are to reaching their match threshold.
Combine this strategy with monthly giving programs—after all, automated recurring gifts often meet minimums over time.
Repeat giving doesn’t just boost donor retention—it also increases the chances of unlocking matching funds that might otherwise go untapped. By keeping donors informed and engaged throughout the year, you make it easier for them to qualify, and easier for your organization to benefit.
Wrapping Up & Additional Resources
Matching gift upsells are one of the best ways to bring an already lucrative fundraising strategy to the next level. You’ll receive additional funding for your cause while allowing more donors to make a larger impact on your nonprofit mission—which is a win-win for everyone involved.
To make the most of this strategy, it’s vital that you equip your team and your donors with the matching gift fundraising technology required to make this idea a reality for your organization.
Learn more about matching gifts and other impactful fundraising strategies with these additional resources:
The Ultimate Guide to Matching Gifts. Matching gifts can make a big difference for nonprofits looking to make the most of every donation. Get the free downloadable resource to learn more about the programs here.
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If your donors work for a company with a matching gift program their donations can be matched be their companies. Double the Donation can help you optimize your fundraising from sources like matching gifts and double your donations overnight. Start your journey here at Double the Donation. There are many resources across the site to help nonprofits increase their fundraising.
List of Companies with Matching Gift Programs in Portland
Portland is known for it’s forward-thinking, progressive culture. Many companies have adopted these attitudes and now offer a wide variety of corporate philanthropy initiatives. Portland is one of the most populous cities in Oregon. While only a few Fortune 500 companies are headquartered in the city, many others have a strong presence. Check with your donors to see if their companies match charitable donations.
In the meantime, consider these companies currently offering matching gift benefits to their employees. Be sure to take advantage of this vital fundraising source!
Nike
Nike will match up to $2,500 per employee to most charitable organizations. They will also match $1,000 a year for part-time employees.
Double the Donation and OneCause are excited to debut new integration enhancements that will allow organizations to further streamline the matching gift fundraising process. This expanded functionality reflects the partnership’s continued commitment to facilitating matching gift revenue acquisition.
The new integration enhancement allows users to access company-specific matching gift next steps directly from the confirmation page screen. With this enhanced functionality, organizations can identify and secure more matching gifts during the giving process.
“The integration has made matching gifts effortless for everyone. With the new confirmation page, donors are guided to take the next step in submitting their matching gifts, ensuring no opportunity is missed,” said Stephanie Ragozzino, Chief Product Officer at OneCause. “This intuitive enhancement not only simplifies the experience but also significantly boosts the likelihood of doubling the impact of every donation.”
The enhancement simplifies employment data capture and automates segmented outreach. When a donor completes their OneCause Peer-to-Peer donation form, Double the Donation determines the donor’s specific matching gift eligibility and provides a link to the associated matching gift employer.
“Although many donors are eligible to have their gift matched by their employer, donors often lack awareness and can be unsure of what next steps they need to take, “ says Adam Weinger, President of Double the Donation. “This enhanced integration with OneCause will allow organizations to effectively bridge that donor awareness gap.”
Double the Donation integrates seamlessly with OneCause Peer-to-Peer donation tools to automate the matching gift process for donors. Accessing this integration will enable fundraising organizations to initiate and continue matching gift conversations with donors while they are in the giving process. As a result, these organizations will be able to acquire more matching gift revenue while strengthening donor relationships.
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation ensures your matching gift opportunities don’t fall through the cracks.
Take advantage of this solution to:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing thatDouble the Donation can handle the rest.
About OneCause: OneCause is a powerful fundraising solution that delivers innovative, easy-to-use software for auctions, peer-to-peer, text2give, events, payments, and more. Learn more at www.onecause.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/.
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Matching gifts offer an incredible opportunity for fundraising groups to double or triple donations by tapping into the generosity of their supporters’ employers. However, many organizations fail to realize their full matching gift potential, largely due to a lack of program awareness and insufficient resources for promoting the opportunity. Fortunately, a matching gift integration can eliminate barriers to entry, increasing familiarity and making it easier for donors to get involved.
In this complete, step-by-step guide, we’ll walk you through everything you need to know about matching gift integrations—from setting up the tools to optimizing the donor experience—so your nonprofit can maximize its matching gift success.
Specifically, we’ll cover the most popular methods of matching gift integration below:
When it comes to making the most of matching gifts, equipping your team with the right tools is a must. However, integrating the tools with one another will bring your success to new heights. And we’re here to show you how!
Method #1: Implementing our search tool on your donation pages.
The first method for integrating matching gifts involves implementing matching gifts directly within your donation pages. There are generally two opportunities through which this can be done, but it’s highly essential that you incorporate both in your strategy to maximize your success:
Donation Form Search Tool
One of the easiest ways to integrate matching gifts into your fundraising strategy is by adding a matching gift search widget directly to your giving forms. This donor-facing tool allows supporters to quickly search for their employer’s matching gift program while completing their donation.
By placing this feature directly within your donation forms, you streamline the process for donors, making it easier for them to take advantage of their employer’s matching gift programs while actively giving to your cause. This helps increase the likelihood of receiving matching gifts by targeting the opportunities as donors are at the height of their engagement.
Confirmation Page Widget
Once a donor submits their gift, they’re generally re-routed to a confirmation screen. For the best results, we recommend placing Double the Donation’s matching gift tool on this page to target donors while at the height of their engagement with your cause.
After a donor completes their gift, the widget provides company-specific program guidelines and forms (if an employer was selected during the previous step) or offers an additional opportunity to search for a company (if one was not previously selected). In other words, this post-donation touchpoint reinforces the opportunity to double their contribution, even if they didn’t explore matching gift options during the donation process itself.
Then, for qualifying donors, the confirmation screen widget also offers an opportunity to complete the auto-submission process. When a company enables this option—through a partnership between its CSR platform and Double the Donation—its employees can submit their matches in a single click. (Hint: to uncover companies with auto-submission enabled, look for CLMA-designated employers in the database search tool!)
Method #2: Integrating Double the Donation with your CRM or donor management system.
The next kind of tool you can integrate with matching gifts is your CRM or donor management system. Whereas a donation page integration involves the addition of a donor-facing widget in your giving forms, a CRM-based matching gift integration takes more of a behind-the-scenes approach. This provides more complete coverage of your donor base, enabling your team to identify matching gift eligibility and pursue those gifts for all donors.
After a donor makes a gift (regardless of whether it’s completed online or offline, as part of an event, etc.), a record is created in your donor database. That record is then passed into Double the Donation using a seamless and highly secure connection, and Double the Donation triggers a series of follow-up communications designed to drive eligible matches to completion.
These communications segment donors by their likely eligibility for matching gifts, with dedicated streams for eligible, likely ineligible, and unknown recipients, ensuring each supporter receives the most relevant information possible.
Method #3: Embedding our database widget on your Matching Gifts Page.
Our final strategy involves creating a dedicated Matching Gifts page on your nonprofit’s website—then, adding a matching gift database widget to the online hub. This allows visitors to easily uncover information regarding matching gifts, including how the programs work, how to identify eligibility criteria, how to submit the appropriate forms, and more.
By having a centralized location that educates donors about matching gifts, you can drive awareness, ultimately leading to more matching gift submissions. Plus, it gives your team a place to send supporters who might have missed the opportunity during their initial donation process. When donors access your Match Page from an automated email, for example, you can identify their eligibility and track their employment data in the backend of the platform.
Bonus: Matching Gift Integration FAQ
Matching gift integration can be a game-changer for nonprofits looking to maximize their fundraising efforts. However, understanding the process and making it work seamlessly can raise a lot of questions.
Whether you’re new to matching gifts or looking to optimize your current setup, this Q-and-A section covers the most common inquiries nonprofits and schools have about integrating matching gift tools in their fundraising.
Can I receive matching gifts without a matching gift integration?
The short answer is yes, though there’s likely to be a significant disparity in terms of matching gifts you qualify for versus matching gifts you actually receive. While your organization may still receive matching gifts without a formal matching gift integration, the process is significantly more cumbersome for donors and nonprofits alike.
Without an integration, it often requires supporters to independently research whether their employer offers a matching gift program, navigate submission portals, and complete the necessary paperwork. In contrast, integrating matching gift tools streamlines the process by automatically identifying eligible donations and guiding donors through the submission process. This helps reduce friction in the process, which leads to missed opportunities, and ultimately increases the likelihood of securing matching funds. As a result, organizations that implement matching gift automation can expect to see revenue growth of between 20% and 50%!
Can my team implement multiple matching gift integration methods?
Yes, your team can implement multiple matching gift integration methods. In fact, it’s actually encouraged to ensure the fullest coverage of all matching gift donors in your network.
By integrating matching gift tools into both your main donation form and your CRM (along with any peer-to-peer software you have!), you create a comprehensive system that captures eligible matches at various stages of the donor journey.
A donation form integration allows donors to instantly see if their employer offers matching gifts during the giving process, while a CRM integration helps your team track and follow up with donors who may have given offline and, therefore, may not have been identified as such otherwise. Combining these methods ensures you maximize matching gift opportunities and reduce the likelihood of available matches slipping through the cracks.
We also offer duplicate record detection functionality, which ensures your team is not repeating any efforts!
How complicated is the matching gift integration process?
The process of setting up your matching gift integration can seem a bit intimidating at first. Fortunately for you, Double the Donation and its extensive network of integration partners have already taken care of the hard part—so getting started is actually quick and simple.
With the technology work completed, it’s never been easier to connect a matching gift tool using ready-built integrations. This eliminates the need for complex coding or technical expertise, making our tools accessible to teams of all sizes and abilities.
Once set up, the integration works seamlessly in the background, making it easy for donors to submit matching gift requests while ensuring your nonprofit can track and manage those gifts without lifting a finger.
Which fundraising platforms support matching gift integration?
Double the Donation integrates with over 100 leading fundraising platforms, including the majority of popular donation form providers, CRMs, peer-to-peer fundraising tools, and more.
This wide range of integrations allows nonprofits to easily connect matching gift tools to their existing systems, streamlining the process for both donors and staff. To learn about specific integration options or see if your platform is supported, we encourage you to visit our integrations page to search the partner directory for more detailed information.
What if Double the Donation doesn’t integrate with my fundraising tools?
If Double the Donation doesn’t currently integrate with your fundraising tools, don’t worry! Our team is constantly building out additional integrations with new fundraising platforms, CRMs, and more.
You can also contact our team to advocate for a new integration, as we’re always eager to expand our network of partnerships. Our goal is to ensure organizations like yours have access to the best tools for maximizing matching gift opportunities!
[For Fundraising Platforms] How can my platform build a matching gift integration?
If you’re a fundraising software provider looking to build a matching gift integration, we encourage you to contact the Double the Donation team to get started.
Our team is experienced in developing seamless integrations and will guide you through the process of connecting your platform to our matching gift solution. By partnering with Double the Donation, you can offer your users enhanced functionality that makes it easier for nonprofits to maximize their matching gift revenue.
Sample Matching Gift Integration: See it in Action
Now that you understand the basics of integrating matching gifts into your overall fundraising strategy, we wanted to walk you through an example of an organization doing this well.
Check out the following matching gift flow from the Leukemia & Lymphoma Society:
Step #1: Matching gifts on the organization’s peer-to-peer donation form
Donors are encouraged to provide their employment information using an intuitive, seamlessly embedded matching gift search tool within the donation form. All they need to do is begin typing the name of their company and select the appropriate listing from the drop-down menu!
Step #2: Matching gifts on the organization’s confirmation screen
Immediately after giving, donors are thanked for their support and encouraged to make their contributions go further with a match. If employment information is provided on the form, donors are presented with company-specific program insights and direct form links to complete their requests in real time.
Step #3: Matching gifts in a follow-up email
Within minutes of submitting their gifts, donors receive a personalized matching gift reminder via email as well, complete with company program guidelines and request forms to get started.
Step #4: Matching gifts on a dedicated web page
Throughout their matching gift communications, donors are continuously encouraged to learn more about the matching gift opportunity with a direct link to the organization’s Match Page. This online hub contains a step-by-step walkthrough of matching gifts along with a powerful company search tool to make uncovering matching gift programs as easy as possible.
As you can see, LLS uses every opportunity to engage its audience with matching gifts—from the initial contribution to a number of follow-up reminders. And it’s all thanks to its seamless matching gift integration setup, connecting its matching gift tool (Double the Donation) with its donation forms, peer-to-peer software, and more.
Getting Started — Next Steps for Matching Gift Integration
Integrating matching gift tools into your fundraising and donor management processes unlocks the potential to significantly boost your nonprofit’s revenue. With a seamless setup and strategic donor education, your organization can make the most of this often-overlooked revenue stream.
Take action now to leverage the full power of matching gifts. Then, watch your fundraising efforts soar while engaging both donors and their employers in meaningful ways.
Ready to learn more about matching gifts and other workplace giving opportunities? Check out the following recommended resources:
Double the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards. We’ve created a short list of some of the top nonprofits in major metropolitan areas to further help nonprofits identify these unique fundraising sources.
Orlando is a city with plenty of large corporations offering matching gifts. Don’t leave money on the table by not reaching out to your donors about these programs. Familiarize yourself with this list of companies and remind your donors to check and see if their company will match their donations.
HCA
The Hospital Corporation of America will match donations between $25 and $2,500. They also have a generous volunteer grant program.
Walt Disney is one of the most visible companies in Orlando. The Disney company will match up to $15,000 per employee each year. The company also offers a generous employee volunteer program.
While QuoteWizard has only a little over 100 employees, it’s a well-known company in Seattle. As a way of giving back to the Seattle community, it offers a matching gift program where donations are offered at a 3:1 match. In other words, eligible donations can be quadrupled!
Alaska Airlines works with nonprofit groups in the areas of health and human services, arts and cultural programs, as well as education, environmental, and civic organizations.
Lincoln Financial Group
