Givebutter, one of the fastest growing providers on online crowdfunding, peer-to-peer, and online fundraising resources, can now provide their nonprofits, educational institutions, and other fundraisers with Double the Donation’s tools. With the matching gift integration, donors giving through Givebutter can automatically discover their matching gift eligibility and double their impact by getting their donation matched.
“We’re all about providing nonprofits and other fundraisers awesome fundraising tools they’ll actually love using, and matching gifts fit perfectly in that mission,” says Max Friedman, CEO and Co-founder at Givebutter. “That’s why we’re so excited to partner with Double the Donation and offer this new functionality.”
Each year, $4-7 billion in matching gift revenue goes unclaimed because donors are unaware of the opportunities they have to get their gift matched by their employer. Double the Donation focuses on closing that awareness so impact-driven donors can increase their contribution by double or even triple the amount.
“Partnering with Givebutter is a more-than-natural fit for the Double the Donation mission,” says Adam Weinger, President at Double the Donation. “Our goals are as aligned as they are simple: help nonprofits and educational institutions raise more money without the pain of complicated tech work.”
With the industry’s leading matching gift tools integrated into Givebutter campaign and donation pages, organizations can make sure that each matching gift opportunity is identified and followed up on with minimal effort.
Activate in Seconds and Start Raising More from Matching Gifts!
The integration of Double the Donation into Givebutter forms is a seamless process you can complete in a matter of seconds. It’s as simple as going to your Integrations tab on your Givebutter platform and getting set up with your Double the Donation API keys! No complicated IT work required.
Get set up with Double the Donation in a matter of minutes.
Once you have your Double the Donation tool live on your Givebutter forms and campaigns, donors will be able to search their company name and find their matching gift eligibility using the autocomplete search tool. With 1 out of 3 donors more likely to donate more money when a match is offered, you’ll want to make sure those donors find out their status sooner than later!
Following up with those donors is equally important. That’s why the Double the Donation and Givebutter integration also makes sure that no donor walks away from the giving process without an opportunity to go straight to their matching gift form or employee portal! Identifying those eligible matches is just step one—making sure donors have an easy pathway to getting their gift matched is the final piece of the puzzle.
Donors can discover their match eligibility right from their Givebutter donation form.
You can take advantage of Double the Donation’s automated email functionality to create that extra touchpoint for your donors. The more opportunities you give donors to get their gifts matched, the more likely you’ll see those matches rolling in! With the ease of use for both you and your donors, gift matching becomes a no-brainer.
Drive More Matching Gifts to Completion with Double the Donation!
Givebutter and Double the Donation are dedicated to creating a simple and effective experience for clients and donors alike. With the new integration of Givebutter’s online fundraising software and Double the Donation’s advanced matching gift tools, nonprofits, schools, and other fundraisers alike can increase the impact of their campaigns by adding corporate matching gifts to their fundraising strategy.
Check out some of these features from the Double the Donation-Givebutter integration:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to get started on your matching gifts journey? Request a demo today.
About Givebutter: Givebutter, established in 2016, is a fundraising technology company based in Washington, D.C., powering millions in online donations, fundraising campaigns, and ticketed events for more than 15,000 charitable causes around the world. Combining industry best practices such as Peer-to-Peer with innovative technologies like Venmo, Givebutter helps organizations raise more, increase engagement, and grow supporter bases over time – particularly amongst younger generations. Thanks in large part to its transparent pricing and beautifully designed user interface, Givebutter has become one of the fastest-growing and best-rated nonprofit technology platforms, according to Software Advice Frontrunners and G2 (2020). For more information on Givebutter, visit https://givebutter.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2021/01/Double-the-Donation-Givebutter-feature.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-01-26 16:50:402025-03-05 15:51:10Givebutter Debuts Advanced Gift Matching Automation with Double the Donation
Higher Ed Fundraising Platforms & Matching Gifts: Support Your Institution with 360MatchPro
You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find a fundraising tool that can support your school every step of the way. Luckily, if you’re a higher ed fundraiser, then we’ve got your back! 360MatchPro by Double the Donation, the leading provider of matching gift automation software, integrates with the best university fundraising platforms, allowing your institution to raise more and take advantage of the $4-7 billion in matching gift revenue left unclaimed each year.
So as you consider which higher education fundraising solution to use during your next campaign, check out this list of the top platforms that support your institution through the robust matching gift power of 360MatchPro. Happy fundraising!
GiveCampus is a fundraising and volunteer management platform designed to help educational institutions to raise more money from more donors. This platform has facilitated over $1 billion in charitable giving to schools through innovative and effective fundraising avenues. GiveCampus specializes in giving forms, volunteer management, and educational peer-to-peer fundraising, an approach that can be 300x more effective than institutional asks.
GiveCampus provides both software solutions and educational resources to help schools reach their fundraising goals.
Through the GiveCampus platform, your school can also automate the matching gift process from start to finish through 360MatchPro by Double the Donation. This can help your school double or even triple match-eligible donations!
Why We Love GiveCampus
GiveCampus boasts impressive resources, such as:
Tailored and easy-to-use giving forms that reduce friction and increase donor conversion.
A wealth of best practice materials, such as this Giving Day Guide, to help your school maximize fundraising efforts.
An integration with 360MatchPro that allows donors to identify themselves as match-eligible during the donation process, then be automatically provided with their matching gift submission form and actionable next steps.
Matching Gifts and GiveCampus
360MatchPro by Double the Donation is the only corporate matching gifts tool that is integrated into the GiveCampus platform. Using a simple activation process, your school can add the 360MatchPro search field directly to your GiveCampus donation pages. This search field allows donors to type in the name of their employer to check for match eligibility. This search tool is smart – it suggests company names, parent companies and subsidiaries as the donor types. This solution then provides the donor with matching gift information after the contribution has been completed – leading to a frictionless donation process.
After the donation has been completed, you can easily provide donors with the link to their matching gift submission form and program guidelines. You can also automate personalized matching gift emails that provide eligible donors with a direct link to their matching gift request form.
Anthology is an educational fundraising solution that offers an interconnected suite of modules to empower institutions to maximize fundraising while creating meaningful constituent relationships. Their platforms includes impressive avenues to increase engagement, such as web content management, marketing communications, online giving, event management, e-commerce, and social media integration.
Anthology was designed for educators, students and higher education professionals to elevate fundraising and inform decision making while maintaining effective supporter engagement.
Anthology offers a host of features to accomplish educational fundraising goals, including an integration with the leading matching gift software provider, Double the Donation. Through Anthology and 360MatchPro, institutions can maximize revenue through employer gift matching.
Why We Love Anthology
On the Anthology platform, your institution can:
Manage institutional data from a variety of touchpoints to help advance your mission.
Automate the matching gift process from start to finish using 360MatchPro!
Matching Gifts and Anthology
360MatchPro integrates directly into the Anthology platform for a simple setup process. Once your school is up and running, you can add the 360MatchPro search field to your Anthology donation forms. This feature uses autocompleted suggestions to allow donors to identify themselves as match-eligible – meaning your school can track matching gift opportunities directly from the donation process.
Using this matching gift data, 360MatchPro then goes to work providing your match-eligible donors with direct links to submit their employer matching gift requests. You can automate yet customize this matching gift outreach to ensure that your school drives matches to completion without any unnecessary effort.
Blackbaud works with a variety of organizations to empower them to overcome their greatest challenges and achieve transformative outcomes. In the higher education space, Blackbaud offers innovative solutions designed to connect your entire campus while increasing revenue, driving efficiency, and deepening meaningful engagement.
Blackbaud specifically provides cloud software, online services, expertise and data intelligence to help organizations of all sizes achieve transformative outcomes.
The 360MatchPro integration works alongside Blackbaud solutions to deliver impactful matching gift fundraising automation and resources. Through this technical integration, schools can earn more in matching gifts without any unnecessary lift.
Why We Love Blackbaud
Blackbaud works with educational institutions to:
Drive efficiency by connecting fundraising solutions, education management, award management and more through integrated cloud solutions.
Provide online resources that are specifically tailored to academic fundraising and constituent management.
Increase their matching gift revenue through Double the Donation’s 360MatchPro.
Matching Gifts and Blackbaud
360MatchPro integrates with a variety of Blackbaud solutions. These systems allow your institution to automate the matching gift process, making it simple to fuel your school’s fundraising through employer matching gifts. The Blackbaud and 360MatchPro integration also tags and tracks match-eligible donors, allowing you to follow the entire matching gift process from start to finish – and then use these insights to craft efficient and effective matching gift campaigns.
360MatchPro automates donor outreach, providing your contributors with simple avenues to submit a matching gift request. These messages are completely customizable, so your organization can retain its own voice and branding through this communication stream. This integration seamlessly educates donors and drives matching gifts for your institution.
Salesforce is a cloud-based platform that provides customer relationship management services along with a suite of enterprise applications focused on marketing solutions, customer service, and more. Their extensive platform is easy to use and it can help your institution improve donor experience, make insightful decisions and even accelerate productivity.
Salesforce offers a variety of products for fundraisers, helping changemakers accelerate their impact and engage deeply with constituents.
Salesforce AppExchange offers thousands of solutions including 360MatchPro. This integration can be activated in seconds, and it combines Salesforce’s data management with 360MatchPro’s leading gift match technology – resulting in an efficient and effective fundraising avenue!
Why We Love Salesforce
Salesforce can advance your mission through:
The Power of Us Program that gives educational institutions and nonprofits access to Salesforce tools to expand fundraisers’ impact.
The robust Salesforce blog that covers important topics related to fundraising, data management and more.
A powerful matching gift integration with 360MatchPro!
Matching Gifts and Salesforce
Salesforce integrates seamlessly with 360MatchPro to help your institution harness the power of matching gifts. By simply linking your Salesforce account to 360MatchPro, your organization can configure integration settings and begin identifying match-eligible donors and driving their matching gift requests to submission. Once the integration has been activated, the 360MatchPro solution will pull donation data from your Salesforce CRM. This will allow 360MatchPro to begin identifying match-eligible donors.
360MatchPro can then automate outreach to track donor eligibility and map constituents directly to their appropriate matching gift submission form. Your school can easily customize these messages to include your institution’s personalized branding.
Ellucian is one of the leading providers of software and services built to empower higher educational institutions to enhance operations and enrich the student experience. Their wide range of solutions were designed to help you stay agile, reduce costs, and integrate information across your institution.
Ellucian works across institutional departments to provide an all-encompassing software solution that modernizes your campus and improves your higher education processes.
Their wide range of technologies and services also includes an integration with 360MatchPro by Double the Donation. Through this partnership, your institution can maximize matching gift outreach and revenue through a simple, streamlined solution.
Why We Love Ellucian
Ellucian empowers your institution to:
Build lifelong advancement relationships with their powerful CRM.
Take advantage of employer matching gifts, one of the most underutilized fundraising avenues, through a simple integration with 360MatchPro.
Matching Gifts and Ellucian
With the Ellucian Ethos integration, 360MatchPro can be activated within minutes, allowing your school to seamlessly kick off their matching gift automation. This integration allows your institution to track match-eligible donors and provide them with direct links to submit a matching gift request. If your school uses customer experience webpages with CRM Advance, then the 360MatchPro search field can be simply added to those pages to identify more match-eligible donors.
360MatchPro uses its innovative automated email streams to follow up with donors and provide them with a direct link to their matching gift request form. This means that your organization could double or even triple match-eligible donations without having to dedicate any extra time or resources – leading to greater revenue with no extra work.
AlumnIQ is an online engagement platform designed for today’s higher education fundraisers. With mobile, integrated and personalized features, this platform can help your university effectively implement programs and service constituents for increased engagement and greater results.
AlumnIQ provides a variety of features related to events, giving, marketing, volunteering, reunions and more so that your organization has everything it needs to improve operations and engagement efforts.
This platform even offers a seamless integration with 360MatchPro by Double the Donation so that your institution can increase matching gift revenue easily and efficiently.
Flexible, content-forward giving pages to drive donations
A robust automated matching gift integration with 360MatchPro!
Matching Gifts and AlumnIQ
360MatchPro integrates seamlessly with AlumnIQ for impressive matching gift results. By simply entering your 360MatchPro credentials in the AlumnIQ platform, you can activate the solution and begin driving matching gift revenue. Once you’re up and running, 360MatchPro will begin identifying match-eligible donors during the donation process by prompting donors to search their company name in a streamlined search tool. Then, 360MatchPro provides a simple next step to begin the matching gift process directly on your confirmation screen – making it easy for donors to double donations immediately after the donation process.
360MatchPro even automates personalized messages to donors, prompting them to submit a matching gift request. These emails are completely customizable, and they allow donors to easily access their employer matching gift submission form. With AlumnIQ and 360MachPro, your organization can begin harnessing matching gift revenue in no time.
Wilson-Bennett Technology is an efficient and effective phonathon service that inspires, educates and implements the best practices for fundraising campaigns. They work with both alumni and students to strengthen university connections and community in the fundraising phonathon space.
WBT offers a variety of calling services so that you can find the best option for your university’s fundraising goals. These plans provide solutions that might include online reporting, database management, and even live credit card processing.
The 360MatchPro solution works seamlessly with WBT to help your school harness the robust fundraising power of matching gifts during your next phonathon campaign.
Why We Love Wilson-Bennett Technology
WBT works with your institution to:
Increase productivity through high database accuracy, contact rates and segmenting precision.
Craft on-campus phonathon programs, off-campus calling, membership calling, admissions calling and software leasing services – each tailored to your school’s needs.
Grow matching gift funds through a 360MatchPro integration.
Matching Gifts and Wilson-Bennett Technology
Wilson-Bennett Technology’s solution, DonorConnect, integrates directly with 360MatchPro for a seamless matching gift experience. Using this integration, your school can identify match-eligible donors during the call process by simply finding out where your donors work. Your call agent can then instantly find specific matching gift program guidelines that explain how the donor can double their contribution through employer gift matching!
360MatchPro also automates matching gift emails to be sent to donors after the call has been completed. These messages contain a direct link to the employer’s matching gift submission form – meaning your donor could start the matching process with just one click. Your school can completely customize these emails and automatically add important matching gift details and guidelines.
8. Almabase
Almabase is an all-in-one alumni management software that specializes in peer-to-peer crowdfunding, event management and alumni engagement. Their robust solutions are known for increasing engagement and fostering relationships.
Almabase provides educational institutions with solutions for email marketing, event registrations, alumni directories, and alumni websites so that you can keep all your information and outreach in one place.
Almabase also integrates with 360MatchPro by Double the Donation so that your school can easily leverage matching gift funds within your current fundraising strategy.
Why We Love Almabase
Almabase provides institutions with impressive resources, such as:
Simple online donation forms that delight donors and increase engagement.
Their active and innovative online blog that covers a wide range of fundraising categories.
A technical integration with 360MatchPro by Double the Donation, the leading provider of employer matching gift automation software.
Matching Gifts and Almabase
360MatchPro is the exclusive matching gift software within the Almabase platform. Simply integrate 360MatchPro with your Almabase account, and begin driving donations through employer gift matching! After a donor completes their donation, they will see a streamlined search field on their confirmation screen. This field allows the donor to search for the name of their employer, providing simple suggestions within the drop down menu.
If the donor is match-eligible, 360MatchPro can send customizable emails that contain specific matching gift information along with a direct link to the donor’s matching gift submission form. Even without employer information, 360MatchPro can send messages that educate donors and even guide them to their employer’s matching gift request form. This makes is easy to provide donors with simple streamlined steps to double or even triple their donation!
Custom Donations is a simple plugin that keeps donations flowing. This innovative solution allows your university to welcome supporters with swift and secure technology that is completely tailored to your unique fundraising needs. With multiple giving options and advanced functionality, Custom Donations is an ultimate platform for donor engagement and retention.
Custom Donations was build by fundraisers for fundraisers so that you can empower your giving team with effective and easy-to-use technology.
Using Custom Donations, your school can also take advantage of 360MatchPro to double donations with employer matching gift programs!
Why We Love Custom Donations
Custom Donations offers:
Simplified data reconciliation so that you can minimize data syncing and maximize actionable insights.
360MatchPro works alongside Custom Donations to take your gift matching revenue to the next level. The activation process takes just a couple of clicks so that your school can easily start maximizing matching gift revenue. This solution then allows your institution to identify match-eligible donors directly from your giving forms, making it easy to tag and track matching gift opportunities. Following a donation, the donor can access a direct link to their matching gift submission form and guidelines from the giving page confirmation screen – so they can easily submit a matching gift request!
360MatchPro and Custom Donations even work to automate customizable messaging to your supporters. Using several automation avenues, your institution can send out matching gift emails that contain a direct link to your donors’ matching gift submission forms. This provides another simple touch point for your organization to double donations through employer gift matching.
Community Funded is a digital fundraising and engagement platform designed by and for education, non-profit, and healthcare fundraising organizations. Community Funded seamlessly plugs into your existing website, payment gateways, and workflows to make things easier for your institution. Their all-in-one fundraising solution is designed to take your organization’s fundraising to the next level by growing your donor network and connecting them to your greatest needs.
The Community Funded platform allows users to build their own fundraising campaigns or choose to utilize the highly specialized Community Funded Services team to execute all their marketing needs.
Community Funded also integrates with 360MatchPro by Double the Donation to provide institutions with the opportunity to maximize their revenue through employer gift matching.
Why We Love Community Funded
Community Funded equips your institution with:
Customizable landing pages for your campaigns and events that can be repurposed across giving initiatives
The option to gamify your giving experience with challenges and participation awards
Double the Donation’s industry leading automated gift matching software, 360MatchPro
Matching Gifts and Community Funded
360MatchPro seamlessly integrates across the Community Funded platform to make the setup process quick and easy for your institution. Once you’ve activated your account and entered your credentials,the 360MatchPro tool will identify eligible donors and follow up with them to get their gift matched as soon as they submit their initial gift.
360MatchPro uses a streamlined search tool to help donors identify their gift matching eligibility when they enter their company name. After their entry is stored by the search tool, donors can find more detailed information about their company’s program as well as a link to their matching gift request form straight from their Community Funded confirmation page.
Clients can also be connected to the gift matching process after the donation has been completed via automated email outreach powered by 360MatchPro and completely configured by the client. Eligible donors and those with unknown eligibility can both receive these emails, making it even easier for clients to identify and catch as many eligible matches as possible.
All in all, it’s important to take careful time and consideration to choose a fundraising platform that fits the needs of your institution. Using one of these top platforms with their 360MatchPro integration is a great way to plan a successful fundraising campaign that includes the power of matching gift automation – leading to greater revenue without greater effort.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
Fundraising for any nonprofit organization can be daunting. There are various ways in which an organization can go about asking donors for money. However, there is one fundraising channel that has proven to be successful time and time again in terms of engaging donors: direct mail.
As a marketing tool, direct mail can be more appealing due to its physical format and personalized content. If you or your nonprofit organization have decided to use direct mail to reach donors, you’ve made a smart choice. However, fine-tuning the structure and content of a fundraising letter can be complex and tedious. Here are five best practices that will make your direct mail development manageable while also improving its quality:
1. Customize your fundraising letter templates.
When launching your direct mail campaign, you want to make sure that your fundraising letter is impactful, appealing, and organized. One of the most important aspects of writing a great fundraising letter is choosing and customizing the right template. Most fundraising letter templates include some variation of these six pieces:
Salutation
Opening
Cause
Anecdote
Image
Call to action
When choosing the right template for your appeal, make sure that it represents what you want to highlight for your fundraising. For example, perhaps you’ve already sent out your initial fundraising letter and you wish to follow up with a matching gift request. In that case, use an acknowledgment letter that thanks the donor for their contributions and encourages them to research their matching gift eligibility through their employer.
The fundraising template you use sets the tone for how you promote your cause. Your fundraising letter, in a sense, is an extension of the brand image that you wish to create for your nonprofit. Regardless of what that image looks like, your template should allow your letter to be concise, easy to read, and attention-grabbing. After all, you want your donor to acknowledge the letter as an exciting opportunity rather than just another piece of snail mail.
For example, you could include an important statistic relating to your mission or add a quote or slogan that summarizes your cause. Organizing your template ultimately makes it easier to communicate your message and get the response you’re looking for.
2. Include a section about matching gifts.
Matching gifts are essential for maximizing your nonprofit donations. This type of corporate philanthropy consists of donations made by a donor’s employer in response to a gift made by the employee. This is a fantastic way to double (or even triple!) your existing donations, but it’s often overlooked by donors and nonprofits alike.
Therefore, it’s a good idea to educate your supporters about the prevalence and power of matching gift programs. Usually, you’ll ask them to contact their employer for eligibility and any necessary forms to fulfill the gift request (as each corporation has its own set of matching gift guidelines). However, matching gift software can simplify this process by easily providing donors with information about their employer’s giving programs.
Overall, matching gifts have several benefits for nonprofits, corporations, and donors alike. For the donors, matching gifts come at no additional cost but allow them to see the impact of their donation go twice as far. In addition, the company can get recognition for corporate social responsibility, which improves its reputation and provides them with tax cuts.
Finally, for nonprofits, matching gifts can increase revenue while also aiding them in segmenting their donor database. By connecting donors to certain companies, nonprofits can obtain valuable insights on how to further customize and curate content for their audience. Make sure you send out your matching gift appeals for these reasons and more.
3. Strategically curate your greeting and P.S.
Curating content is important—especially when the end of the year approaches. It allows you to personalize the direct mail content for your donor. The more you personalize a direct mail letter, the more you motivate your donor in supporting the cause.
Personalization means not only explaining how the cause is relevant to the reader but also using language and terminology that resonates with them. There are few better opportunities when it comes to personalizing your content than the greeting and P.S.
When drafting your direct mail appeals, it’s important to recognize that your recipients are likely going to skim the text. And when readers scan a letter, studies show that they typically jump straight to the P.S. after the opening.
Therefore, when writing your greeting and P.S., be sure to effectively communicate the feeling you want to create in your donor. If you want your donor to feel close to your nonprofit, you may adopt an informal and casual tone in your greeting and P.S. Perhaps you want them to read the letter as if they were receiving it from a close friend. You can then conclude your P.S. with a joke that will make them smile.
This section can also include additional information that can get the donor more involved in the cause. It can be a minor suggestion based on the specific donor, or it can be a reference to a website/organizational resource. In short, the greeting and P.S. are the main components of the letter that donors remember; that’s why it has been used in sales-boosting for so long. Ask yourself what impact you want to have on the donor, and make your opening and closing statements reflect that.
4. Wrap up with a clear and concise CTA.
Once you have explained your cause and its current state, you must bring your letter to a close with a strong call to action (or CTA). The CTA is the most important part of your direct mail when it comes to asking for donations.
This is where you highlight the exact purpose and importance of your donor’s contribution to the cause. Here you must be specific with what action you demand from your donor. You’ve already detailed the broader scope of your organization’s efforts, and now it’s time to hone it down to one ask. It can be for monetary gifts, volunteer time, matching gift requests, or even event sign-ups.
Whatever your ask is, just make sure that you tie it back to that larger purpose. State why your intended action is necessary to push the cause forward. For example, you can write, “with your donation of $100 dollars, you can feed a struggling family of four for a month. ” This puts a tangible incentive along with your donation request to make the reader more likely to form an emotional connection.
The CTA can and should be used repeatedly throughout the body of your fundraising letter to improve results. The effectiveness of your CTA depends on how well you get your point across and its sense of urgency. You should make the donor feel like they are an extension of the organization. In other words, they must take action because any choice they make can have a large impact on the cause—and the good of the constituents depends on them.
5. Work with a dedicated direct mail fundraising platform.
Now that you understand the importance of an effective direct mail fundraising strategy, you must find the proper platform to meet your needs. Specifically, you’ll want to look for a platform that provides the tools and accessibility you need to craft your letter and maximize your ROI.
When finding a direct mail platform, you will notice how there are several companies that specialize in nonprofit direct mail, each having its own set of pros and cons in their services. Here are some of the features and considerations you may want to look out for:
Low costs: Using direct mail can come with hefty start-up costs. As a nonprofit organization, you want to minimize the amount of spending on utilities and resources in order to maximize your investment in the cause. With the right direct mail fundraising platform, you can actually save money by paying less than you would on envelopes, ink, and stamps.
Experience and reputation: An experienced partner is necessary for any nonprofit using direct mail, but especially for smaller organizations that might not have a ton of history in the fundraising space. If funding is low, you’ll need a partner who can guide you in utilizing the right tools to market your organization effectively.
Tools and resources: Try to find a partner who’s direct mail platform has the right services for your organization. For example, let’s say your nonprofit is looking to increase your matching gift revenue. A company such as Double the Donationmay be a good fit for you since the platform is dedicated to automating the matching gift outreach process and maximizing your corporate dollars. However, if you’re looking for a more generalized direct mail platform, you might want to take a look at GivingMail’s services.
When you find the right fundraising partner for your organization, you lay the groundwork for strategic direct mail marketing success. Plus, you can save time, money, and effort that can then be reinvested into your mission. It’s a win-win!
All in all, direct mail fundraising appeals have significant potential to raise unlimited dollars for mission-driven organizations like yours. When you use customizable templates, promote matching gifts, include strategically crafted greetings, P.S., and calls to action, and find the right fundraising partner, you’re sure to see revenue flying in in no time. Good luck!
This guest post was contributed by Grant Cobb of GivingMail.
Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all.
https://doublethedonation.com/wp-content/uploads/2022/06/GivingMail_Double-the-Donation_Direct-Mail-Appeals-for-Nonprofits-5-Best-Practices.jpg285725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-01-05 02:59:282025-02-25 15:51:54Direct Mail Appeals for Nonprofits: 5 Best Practices
