Matching gift participation rates vary widely by company. This is a result of how prominently a company promotes matching gifts.
The graphs to the left illustrate the matching gift program employee participation rates for a few leaders in various sectors. Some companies, like American Express and Microsoft, heavily promote their corporate philanthropy programs, while others don’t.
This means it’s incredibly important for your organization to do its part in raising awareness of matching gifts. We recommend that nonprofits promote matching gifts in three locations:
- In the donation process
- Across your website
- In your communications
Takeaway: If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.