Matching gift participation rates vary widely by company. This is a result of how prominently a company promotes matching gifts.
Nonprofits can greatly influence the percentage of their donors who submit matching gift requests.
If you raise awareness and make it easy for your donors / their spouses to submit matching gifts, you can increase matching revenue.
We recommend nonprofits promote matching gifts in three locations:
- In the donation process
- Across your website
- In your communications
Takeaway: If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.