Promoting Corporate Volunteer Incentives on Your Website
In today’s socially conscious world, more and more companies are encouraging their employees to give back through volunteer grants, volunteer time off programs, and team service days. For nonprofits, this trend presents a powerful opportunity—but only if you’re clearly communicating how businesses can engage with your mission. That said, your website is often the first impression you make with a potential corporate partner or employee volunteer. And that’s why promoting corporate volunteer incentives on your website is not just a good idea—it’s essential.
In this post, we’ll walk through practical, high-impact strategies to help you attract and engage corporate supporters through your online presence. These include:
- Informing about corporate incentives on a volunteer info page.
- Collecting employment information on volunteer registrations.
- Embedding a volunteer incentives database.
- Target companies and their employees.
- Getting inspired by other organizations’ promotional efforts.
Ready to bring your nonprofit website to the next level with corporate volunteer information and more? Let’s begin with the basics.
What are corporate volunteer incentives?
Corporate volunteer incentives are programs or benefits that companies offer to encourage their employees to engage in community service. These incentives are largely part of broader corporate social responsibility (CSR) or employee engagement strategies, and they’re a growing trend across industries.
Here are a few common types of corporate volunteer incentives that your nonprofit should know about:
💸 Volunteer Grants
Companies donate money to a nonprofit based on the volunteer hours their employees contribute. Also known as “Dollars for Doers” programs, these grants reward the time an employee spends volunteering by converting it into direct financial support for your organization.
🕒 Volunteer Time Off (VTO)
Companies give employees paid time off specifically to volunteer. This could be a few hours per month, a full day each quarter, or more. For the best results, nonprofits can tap into this benefit by offering flexible volunteer roles that align with typical work schedules.
👥 Team Volunteer Opportunities
Team service days allow employees to volunteer together during or after work hours. This strategy builds morale and strengthens company culture while supporting a good cause—yours.
🛠️ Skills-Based Volunteering
Many professionals want to use their expertise (marketing, design, IT, legal, etc.) to support a cause. Companies often encourage this as a way to make a more profound impact while giving employees meaningful engagement opportunities.
All in all, when you understand these incentives, you can shape your volunteer opportunities and messaging to meet employees—and companies—where they are. That makes your organization a more attractive partner and helps turn corporate goodwill into community action.
Why promote corporate volunteer incentives on your website?
Your nonprofit’s website provides a hub of information for companies and employees who are looking to give back. By clearly promoting corporate volunteer incentives on your website, you’re not just showcasing opportunities—you’re strategically positioning your organization as a valuable partner in corporate social responsibility efforts.
Here’s why this matters:
- It Attracts Mission-Aligned Corporate Partners. Companies with strong CSR programs are actively looking for nonprofits to support through employee volunteering, grants, and sponsorships. When your website clearly communicates how businesses can get involved, it signals that you’re ready and able to collaborate.
- It Encourages More Employee Volunteers. Many employees want to use their volunteer time off (VTO) or participate in their company’s “Dollars for Doers” program—but they may not know where to start. If your nonprofit highlights that you’re a great fit for these programs, you make their decision easy.
- It Can Lead to More Funding. Volunteer hours often unlock corporate volunteer grants. By making these connections clear on your site, you help corporate volunteers realize their impact can go beyond their time—and inspire them to take the extra step.
In short, promoting corporate volunteer incentives isn’t just a nice-to-have—it’s a particularly smart move for expanding your reach, building partnerships, and increasing your impact.
Your website is essentially your nonprofit’s digital front door—make sure it invites businesses—and their employees—in.
1. Inform about corporate incentives on a volunteer info page.
More than likely, your organization already hosts a dedicated “Volunteer Information” page. This is where interested volunteers or prospects can go to learn more about volunteer opportunities and how they can connect with your cause in hands-on ways. In order to maximize impact, make sure you provide details about how individuals can engage with corporate volunteer incentives, too!
For the best results, this page should include an overview of corporate volunteer opportunities and an easy way to look up company eligibility. After all, many employees don’t realize their company offers benefits like Volunteer Time Off (VTO) or volunteer grants, and even fewer understand how to take advantage of them.
By providing this information upfront, you’re helping volunteers and potentially unlocking additional funding or partnership opportunities for your nonprofit.
2. Collect employment information on volunteer registrations.
The more you know about your supporters, the better you can engage them with your cause. One simple but strategic step your nonprofit can take to unlock corporate opportunities while they’re already on your website? Asking volunteers where they work.
Adding an optional employment field to your online volunteer registration form can open the door to corporate volunteer grants, team service days, deeper partnerships, and more. And it all starts with one easy question.
Why? Volunteers already expect to provide information during the registration process. Especially when framed as a way to uncover workplace giving opportunities, individuals are often happy to supply the data point. From there, you have the information you need to tailor outreach and promote volunteer incentives with ease.
3. Embed a volunteer incentives database.
If you want to make it simple for volunteers to discover whether their employer offers corporate giving programs, one of the best tools you can add to your website is a volunteer incentives database.
This type of searchable resource empowers supporters to instantly find out if their company offers benefits like volunteer grants, paid volunteer time off (VTO), or donation-matching. Plus, the right solution will even direct users to their company-specific request forms, making it easier than ever to get started!
4. Target companies and their employees.
When it comes to corporate volunteer opportunities, there are two key audiences you’ll want to target with your efforts: companies (or, more specifically, their leadership) and employees. Let’s take a look at how you can do so effectively.
Targeting companies
If you’re looking to grow your nonprofit’s corporate engagement, targeting company leaders—especially those in HR, CSR, or community outreach departments—is key. After all, these decision-makers often control employee volunteer programs, group service days, and overall philanthropic budgets. By creating and sharing content that appeals to this audience directly, you can turn volunteer interest into a long-term, strategic relationship.
For the best results, we recommend incorporating a corporate interest form on your website—along with information regarding the partner’s proposed benefits.
Targeting employees
However, not all employee involvement starts with the C-suite. In fact, sometimes your best advocates are already in the room. Many employees are eager to give back but may not know they have access to Volunteer Time Off (VTO), volunteer grants, or matching donation programs through their employer.
Luckily, your website can help here as well by providing detailed information about the opportunities and outlining exactly how supporters can get involved with these existing programs.
5. Get inspired by other organizations’ promotional efforts.
Sometimes the best way to elevate your own strategy is to look around and see what’s working for others. Many nonprofits—large and small—are doing an incredible job promoting corporate volunteer incentives, and there’s no shame in taking notes.
By learning from others, you can gather fresh ideas, refine your messaging, and avoid reinventing the wheel. Check out these examples of organizations promoting corporate volunteer incentives on their websites:
American Lung Association
When it comes to promoting corporate volunteerism through its website, there are several things that the American Lung Association does particularly well. For one, the volunteer sign-up page includes a clear and inviting section that directly addresses corporate volunteer incentives.
As a result, this educates potential volunteers about an important benefit they might not know about—like volunteer grants or paid Volunteer Time Off (VTO)—and encourages them to take action. It also incorporates an intuitive company search tool, making it easy for volunteers to locate the information they need to get started.
Houston Pets Alive!
This organization’s Volunteers page has a clean, easy-to-follow structure that naturally walks visitors through the volunteer process, then immediately introduces the opportunity to boost their impact through employer incentives. Even better, a company database is placed right after the “Steps to Volunteer” section, so visitors are already in the mindset of involvement when they see it.
The tone of the page is personal, encouraging, and focused on how people can help out in meaningful ways. The copy also makes the requirements and next steps super clear, which is essential when you’re hoping volunteers will follow through with a secondary action like using their company’s benefits. All in all, this ensures that the page is highly user-friendly and action-oriented—two big wins for conversion.
Girl Scouts of Connecticut
Girl Scouts of Connecticut’s Volunteers page provides a centralized hub of information relevant to their most dedicated and hands-on supporters. This includes volunteer essentials, forms and documents, volunteer recognition, and more—plus an embedded company search tool.
To encourage individual employees to maximize their contributions, GSOFCT has a dedicated section explaining how to leverage employer volunteering programs. They provide clear instructions on how employees can submit their hours for matching or VTO purposes, effectively doubling their impact.
Women’s Money Matters
Women’s Money Matters (or WMM) effectively promotes corporate volunteer opportunities through several strategic approaches on its website, making it straightforward for both companies and individual employees to engage with their mission.
To do so, the organization provides clear guidance for volunteers to utilize their company’s volunteer programs on a dedicated Volunteer Match page. They also offer essential information, such as their EIN and mailing address, to assist volunteers in submitting requests through their employer’s electronic portals or paper forms.
Wrapping up & additional resources
Corporate volunteer programs are growing, and your nonprofit can be a perfect partner in helping companies turn good intentions into real community impact. By clearly showcasing your opportunities, highlighting past successes, and aligning your mission with corporate values, your website can become a powerful invitation for engagement.
Whether it’s a group volunteer day, skills-based support, or a long-term partnership, make it easy for companies and their employees to say “yes” to working with you. Update your site with these best practices and open the door to deeper, more meaningful corporate connections.
For even more information, check out these additional recommended resources:
- Marketing Corporate Volunteerism | A How-To Guide For Orgs. Check out even more ideas and insights for marketing corporate volunteerism to your audience with this complete guide!
- The Ultimate Guide to Marketing Volunteer Grants [For Nonprofits]. Raise awareness of volunteer grants with this complete guide. See how you can market the programs effectively here.
- A Deep Dive into Marketing Volunteer Time Off for Nonprofits. Drive engagement with VTO programs by marketing the opportunity well. See our best practices in this resource.
