6 Atlanta-Based Nonprofits Doing Workplace Fundraising Well

Atlanta, Georgia, is a city defined by its spirit of community and collaboration. As home to some of the world’s most influential organizations and businesses (including Double the Donation itself!), the “Capital of the South” has become a major hub for innovative philanthropy. That means that for Atlanta-based nonprofits, tapping into the combined power of the local workforce isn’t just a strategy; it’s a necessity for sustainable growth.

With Fortune 500 companies like Coca-Cola, Delta Air Lines, Southern Company, and more calling Atlanta home, the local potential for workplace fundraising (including matching gifts, payroll deductions, and volunteer grants) is staggering. In this post, we’ll dive into six Atlanta-based nonprofits that are leading the way in claiming these funds.

We’ll cover strategies from:

American Cancer Society
Atlanta Angels
Atlanta Community Food Bank
Atlanta Mission
Open Hand Atlanta
Woodruff Arts Center

From global humanitarian giants to local food-security heroes, these standout teams continuously demonstrate how to market corporate giving opportunities effectively using modern tools and clear messaging. Let’s see their results in action below!

1. American Cancer Society

With its global headquarters in the heart of Atlanta, the American Cancer Society is a powerhouse of research, advocacy, and patient support. Their overarching mission is to improve the lives of people with cancer and their families, ensuring that everyone has the opportunity to prevent, detect, treat, and survive the disease.

How the American Cancer Society Markets Workplace Fundraising

ACS offers a masterclass in segmented marketing. The organization provides two distinct pathways for workplace engagement: one for the individual employee and one for the corporate partner (each of which is thoroughly promoted throughout the website).

Let’s take a closer look:

Their “Employee Engagement for Individuals” page focuses on the ease of workplace giving for individual donors, including through corporate-sponsored programs such as payroll deductions and matching gifts. This strategic marketing increases supporters’ familiarity with these opportunities, increasing the likelihood that they ultimately get involved.

From there, ACS also provides a direct link to its dedicated matching gifts page, which uses the Double the Donation plugin to provide instant instructions for donors to request a donation match from their company.

Meanwhile, the “Employee Engagement for Companies” page highlights several ways businesses can partner with the American Cancer Society, including through micro campaigns, volunteer grants, and CFC initiatives.

The American Cancer Society makes workplace fundraising feel like a comprehensive partnership rather than a one-off request. By highlighting matching gifts, volunteer grants, and payroll giving, the organization gives companies and their employees multiple easy entry points to support the mission. This, in turn, helps ACS sustain its massive research and patient-service budgets.

View the web page here.

2. Atlanta Angels

Atlanta Angels is a newer force in the Atlanta-based nonprofit scene, but it’s already making a massive impact on the foster care community. Their mission is to support children and families in the foster care system through consistent engagement, intentional giving, and strategic mentorship efforts.

How Atlanta Angels Markets Corporate Partnerships

Atlanta Angels excels at making corporate partnerships feel deeply personal. The team moves beyond a simple donate button, instead offering structured ways for companies to integrate service into their corporate culture. Here’s what’s making their strategy stand out:

Tiered Sponsorship Structure: Atlanta Angels uses a clear, organized benefits grid to show companies exactly how their investment scales. By offering tiers from $1,000 to $50,000, they make it easy for businesses of any size to get involved.
Focus on Experiential Opportunities: They lean heavily into hands-on philanthropy. Their marketing highlights specific ways for a corporate partner’s employees to connect directly to the work.
Proof of Local Impact: The organization’s digital presence features a scroll of real-world partnership moments, including check presentations and volunteer teams in action. This social proof demonstrates how prospective sponsors will join an active network of Atlanta-based supporters.
Existing Partner Testimonials: The web page features an inspiring quote from a past sponsor. “Our employees want to work for a company that shows up in meaningful ways, and this partnership allows us to serve children and families right here in our community.”

View the web page here.

3. Atlanta Community Food Bank

The Atlanta Community Food Bank (ACFB) is a pillar of the Georgia nonprofit community, distributing over 60 million meals annually to more than 755,000 people across 29 counties. Their mission is lived out through projects that engage, educate, and empower both people in need and those who want to help.

As one of the largest hunger-relief organizations in the Southeast, ACFB serves as a vital lifeline for families across metro Atlanta and North Georgia.

How the Atlanta Community Food Bank Markets Workplace Fundraising

The ACFB focuses on frictionless matching gift integration. Their fundraising team recognizes that the easier it is for a donor to find their company, the more likely the match will be completed. For this reason, the organization’s workplace fundraising strategy features:

Omnichannel Search Integration: As seen on their main “Ways to Give” page, ACFB embeds a matching gift search tool directly into the flow. By prompting users to search for a company while engaging with the cause, the nonprofit captures employer data at the peak of donor involvement.
Brand-Consistent Messaging: Custom-branded donation forms remind donors of the tangible impact of their support. This emotional hook, combined with the call to “double or even triple your impact,” makes the workplace giving ask feel personal rather than administrative.
Data-Driven Results: By automating their outreach, ACFB has seen more than a 30% growth in matching gift revenue. They’ve delivered over 61,000 automated emails in a single year, ensuring that no match-eligible donor slips through the cracks.

Overall, the Atlanta Community Food Bank’s strategy proves that when you combine clear, impact-focused messaging with automated tools, you can scale your fundraising without needing a massive increase in staff time.

View the web page here.

4. Atlanta Mission

Founded in 1938, Atlanta Mission is the city’s oldest and largest provider of services to neighbors experiencing homelessness. The organization provides emergency shelter, temporary help, and long-term recovery pathways for thousands of men, women, and children each year.

By focusing on the unique needs of each person who walks through their doors, the organization works tirelessly to end homelessness in the Atlanta community one life at a time.

How Atlanta Mission Markets Workplace Fundraising

Atlanta Mission’s workplace giving strategy centers on automated follow-ups and proactive donor education. They understand that a donor’s journey doesn’t end when they click “submit,” instead using that post-donation engagement period as a chance to drive increased support through matching gifts.

Their approach includes:

A Tailored Confirmation Page: Using the Double the Donation plugin, Atlanta Mission provides donors with a confirmation page that offers clear next steps based on their employer. This takes the guesswork out of the process, leading to a 41% moderate-to-high donor engagement rate.
Automated Follow-Up Outreach: The Mission leverages automated matching gift emails, boasting an impressive 44% open rate. (That’s more than double the industry average of 20%.) This ensures their message actually reaches the donor’s inbox at the right time.
Quantifiable Local Impact: By implementing a robust workplace giving search tool, the Mission identified over $134,000 in match-eligible dollars in a single year. This resulted in more than $134,000 dollars in uncovered matching gift revenue.

Atlanta Mission demonstrates that ending homelessness is a community-wide effort. By giving their donors a simple, automated way to request matches, they empower the Atlanta-based workforce to take an active role in transforming the city.

“Double the Donation has allowed us to increase our matching gift revenue, but more importantly, it has made it easier for our donors to submit matching gifts.” — James Barrell, Chief Information Officer

View the web page here.

5. Open Hand Atlanta

Open Hand Atlanta is a quintessential local nonprofit. What started in 1988 as a small group of friends cooking for neighbors with HIV and AIDS has since grown into one of the largest “Food is Medicine” providers in the country.

Today, the organization prepares and delivers thousands of medically tailored meals to Georgians living with chronic illness or disabilities.

How Open Hand Atlanta Markets Workplace Fundraising

Open Hand Atlanta is a fantastic example of how to integrate workplace fundraising into every digital touchpoint, from their social media profiles to their website. Here’s what’s working especially well:

Social Media Advocacy: Open Hand uses platforms such as Facebook to share attention-grabbing graphics and video assets. These posts provide a clear, step-by-step guide to using their search tool to double a gift, turning a $50 donation into $100 or more.

Seamless Donation Page Integration: By identifying the donor’s employer (e.g., Home Depot) directly within the online giving process, the organization catches the donor at the moment of highest intent.

Prominent Call-to-Action: Open Hand ensures that matching gift opportunities aren’t missed by including a high-contrast, dedicated section further down their donation page. Using the bold headline “Does Your Employer Match Gifts?” alongside a streamlined company search tool, the organization provides donors with a frictionless way to verify their eligibility and ultimately get involved.

All in all, Open Hand Atlanta makes matching gifts a natural part of the giving flow. They don’t wait for the donor to discover a hidden page. Rather, they put the opportunity right in front of them at checkout, regardless of how the individual arrived at the organization’s form.

View the web page here.

6. Woodruff Arts Center

Located in Midtown Atlanta, the Woodruff Arts Center is the city’s visual and performing arts hub. Home to the High Museum of Art, the Atlanta Symphony Orchestra, and the Alliance Theatre, the Woodruff Arts Center’s mission is to inspire and celebrate renowned arts and education for diverse audiences.

How the Woodruff Arts Center Markets Workplace Fundraising

The Woodruff Arts Center markets its Employees for the Arts (EFA) program as a premium workplace giving program that combines philanthropy with unique advantages.

Here’s what this organization is doing particularly well:

Playing Up the Benefits Angle: Rather than focusing solely on its own mission, the Woodruff team highlights what employees get in return, including insider access and other exclusive benefits.
Distinguishing Between Sponsorships vs. Campaigns: The organization clearly distinguishes between Sponsorships (for brand exposure) and Campaigns (for employee engagement). This makes it easy for companies to determine where and how they’d like to get involved.
Impact Reporting: The Woodruff Arts Center uses specific local data, noting that the EFA program generates nearly $1 million in revenue and serves over 171,000 students and educators each year.

Woodruff treats its workplace donors like invaluable members, establishing a concrete sense of belonging. For many Atlanta professionals, being an “Employee for the Arts” is a badge of honor that connects their professional life to the cultural heartbeat of their city.

View the web page here.

Final Thoughts for Atlanta Nonprofits

If you run an Atlanta-based nonprofit that’s looking to grow its workplace fundraising efforts, these six organizations offer a wealth of inspiration.

Whether you’re a large international body or a local community staple, the principles of success remain the same. By effectively marketing workplace giving, your team can similarly tap into the immense generosity of the local workforce. When you show a donor that their employer is willing to stand behind their contribution, you aren’t just asking for money; you’re offering them a way to lead.

Looking for more resources for Atlanta-based nonprofits like yours? Check out these companies with generous programs your team may be able to tap into:

Major Atlanta Companies with Matching Gift Programs. Get your donors’ gifts matched by businesses like Cox Enterprises, Home Depot, and more.
Companies in Atlanta that Offer Powerful Volunteer Initiatives. Explore volunteer grants and volunteer time off from the Southern Company, Delta Air Lines, and beyond.
Top Atlanta Companies that Facilitate Payroll Giving. Employers such as Equifax, Coca-Cola, and others make it easy for their staff to give back. See if your supporters work for companies like these!