Accelerate Your Fundraising with Matching Gifts

Did you know that matching gifts account for 11% of all corporate cash contributions to nonprofits, generating an estimated average of $2.86 billion annually?

If your team isn’t actively capturing these funds, you are missing out on the most effective growth lever in the industry.

Fuel Larger Contributions: 1 in 3 donors state they would increase their initial donation size if they knew a corporate match would be applied.
Outperform Traditional Campaigns: Donors rate the availability of a matching gift as the #1 leading factor that encourages them to give more, ranking it above emergency appeals and holiday or religious events.
Supercharge Your Campaigns: Mentioning matching gifts in your fundraising appeals increases your response rate by 71% and boosts the average donation amount by 51%.

Curious to see how you can maximize your revenue with matching gifts? Use our calculator to see your organization’s potential.

Looking for specific corporate matching guidelines?

Nonprofits need to stay up-to-date on companies’ matching gift guidelines, such as donation minimums, maximums, ratios, eligibility, and so on⁠—and that’s a lot of information to manage.

Unfortunately, gathering companies’ guidelines on your own can be a mundane and time-consuming process.

With our comprehensive matching gift database, the research is streamlined and simplified for nonprofits and donors alike.

Specifically, our platform can enable you and your donors to:

Search for 24,000+ companies’ and subsidiaries’ matching gift programs in seconds
View and share available information (e.g., forms and requirements) for easy access
Determine matching gift eligibility and next steps

Matching gift automation raises more for fundraisers

Explore how matching gift automation increases revenue for nonprofits and schools

Easily identify eligible donors

Capture donor employment details to instantly identify matching gift eligibility within your donation flow.

Automate email reminders

Deliver matching gift forms and instructions directly to your donors, making it easy for them to submit matching gift requests.

Integrate effortlessly

Identify match-eligible gifts immediately with our 100+ fundraising tool integrations that offer a simple, reliable implementation process.

Tap into the leading matching gift database

Gain insights into 24,000+ company programs and up-to-date forms and guidelines to ensure no dollars fall through the cracks.

Trusted by 8,000+ nonprofits and schools to grow revenue

Explore more matching gift resources for your organization

How do matching gifts work?

At their core, matching gifts represent a massive, untapped pool of corporate funding, with 65% of Fortune 500 companies actively offering matching gift programs to back their employees’ philanthropy.

When a donor gives, and their employer matches it, your nonprofit instantly captures twice the impact from a single donation. Look at it this way: every dollar donated has a twin waiting in the wings—without you ever having to ask the donor to reach back into their own wallet. It’s the easiest way for your fundraising team to double its revenue with zero added expense.

Which companies offer matching gift programs?

Over 26 million people work for companies that offer matching gift programs. From tech giants like Google and Microsoft to retail leaders like Home Depot, businesses of all sizes want to back the causes their employees care about. However, because each corporation designs its own guidelines, maximum caps, and submission windows, donors often don’t know where to start.

Trying to track all those rules manually is a logistical nightmare. That’s where Double the Donation comes in. Our comprehensive matching gift database lets you instantly search any company’s active corporate policy. It takes the guesswork out of corporate giving, making it incredibly easy to identify match-eligible donors and guide them directly to their next steps.

How can we get more donors involved in matching gifts?

The biggest obstacle to doubling your revenue isn’t a lack of generosity. It’s a lack of awareness. In fact, a staggering 78% of donors have no idea if their company offers a matching gift program or what the specific rules are.

To bridge this gap and unlock those hidden funds, your nonprofit needs to put matching gifts front and center. Here is how you can promote matching gifts across your digital footprint:

Embed it into the giving experience: Add a matching gift search tool directly onto your donation forms and confirmation pages.
Follow up fast: Send personalized, automated post-donation emails with direct matching gift reminders.
Build an educational hub: Create a dedicated matching gift page on your website to easily inform supporters.

By leveraging tools like Double the Donation, you can automatically identify match-eligible donors right when they give, sending them company-specific, step-by-step instructions to effortlessly double their impact.

What is the best way to educate donors about matching gift programs?

If you want donors to double their impact, you have to pave a clear, frictionless path for them. It pays off big time: nonprofits with a strategic matching gift workflow see engagement rates soar past 75%, as per the 2026 Nonprofit Corporate Engagement Report, with donors actively looking up their companies, downloading match forms, and engaging with follow-up content.

Here is how you can replicate those results across your digital footprint:

The Foundation: Launch a dedicated matching gift page on your website to introduce the concept of corporate matching.
The Engine: Embed a tool like Double the Donation so supporters can search for their employer in real-time and instantly find their next steps.
The Momentum: Keep the conversation going by sending targeted, personalized follow-up emails within 24 hours of their initial gift.

How do I remind donors to submit matching gift requests?

Leaving money on the table is a widespread issue in fundraising. Shockingly, over 44% of nonprofits rarely or never follow up with donors about their matching gift status. By simply sending a timely reminder, your organization can instantly stand out and capture revenue that others are completely missing.

Gentle reminders are the secret to turning eligible donations into fully matched funding. Ideally, you should send a personalized follow-up email within 24 to 48 hours of a donation, featuring the donor’s specific company name and a direct link to their submission form.

With Double the Donation’s automated email tools, you can put this entire process on autopilot. Our system detects eligible gifts and triggers tailored reminders automatically, keeping matching gifts top-of-mind for your donors while adding zero manual work to your team’s plate.

Corporate Matching Gifts: Fundraising’s Best-Kept Secret, Explained

What if you could instantly double or even quadruple the impact of a single donation?

That’s the power of corporate matching gifts. Through these workplace giving programs, companies financially match the donations their employees make to nonprofits.

Most employers match dollar-for-dollar (1:1), while others supercharge their impact at 2:1, 3:1, or 4:1 ratios.

But here is the catch: because many donors don’t know these programs exist, between $4 billion and $7 billion in matching gift funds is left on the table each year, according to Double the Donation research.

It’s time for your nonprofit to claim your share of that free revenue.

Ready to raise more from matching gifts?

get a demo