The end of the calendar year is the single most critical time for nonprofit fundraising. By promoting matching gifts directly within your year-end appeals, you give donors an immediate, powerful incentive to complete their match application while the donation is fresh. Furthermore, many companies have annual cutoffs for matching gifts, and submitting the request before the start of the new year is often crucial to securing funds before looming deadlines.
That’s why the quiz, “Are You Maximizing Matching Gifts This End-of-Year?” is designed as an urgent check-up for your final push. The questions focus on your readiness and implementation:
- Do you have a search tool integrated on your website to allow donors to find their company’s program instantly?
- Are you including a specific, compelling mention of matching gifts in your last three fundraising emails of the year?
- Do you have an automated process to follow up with donors who didn’t complete their match application?
Answering these questions helps you quickly identify any gaps in your strategy that could be fixed to secure thousands of extra dollars before January 1st.
Plus, Check Out These Other Year-End Resources to Learn More
Go beyond matching gifts with the complete guide to workplace giving at year-end! Learn how to make the most of corporate volunteerism, payroll giving, sponsorships, and more.
Complete with free templates and actionable insights.
Read up on our recent blog post, everything your team should know about making the most of corporate matching gifts at year-end. From upcoming deadlines to last-minute reminder strategies, this article will help to illuminate your way.



