Double the Donation Announces Matching Gifts Integration with OneCause Peer-to-Peer Fundraising Platform

OneCause Announces Double the Donation Matching Gifts Integration with Peer-to-Peer Fundraising Platform

Double the Donation is proud to bring OneCause, a leader in mobile and social fundraising, into the Double the Donation partnership ecosystem with an integration into the OneCause Peer-to-Peer Fundraising solution.

“We’re excited to partner with Double the Donation and provide our nonprofit customers a new way to raise additional funds with their peer-to-peer fundraising campaigns,” said Dan Gross, Senior Director of Partnerships for OneCause. “Together we’re committed to improving the giving experience for donors with a more seamless way to increase their impact with a corporate matching gift.”

With the combined power of the integration, nonprofits can activate and manage their matching gift efforts with ease without even leaving the OneCause Peer-to-Peer Fundraising platform.

“An essential feature of the new OneCause integration is the match forecast,” said Adam Weinger, President of Double the Donation. “With this integration, donors see the highlights of their match expectancy before they donate, which encourages them to take advantage of the matching gift process. Then, Double the Donation delivers their forms and instructions right to their inbox.”

The OneCause and Double the Donation integration already has traction with users of both Double the Donation and OneCause’s services. Susan G. Komen Greater New York City has implemented the Double the Donation integration for Komen Greater NYC Race for the Cure, which launched in early 2019.

“We’re longtime Double the Donation users, and when we made the move to OneCause Peer-to-Peer, we knew that Double the Donation was the missing piece,” said Glen Peck, Senior Director of Digital Communications at Susan G. Komen Greater New York City. “We loved how fast the integration process was, and we were kept in the loop along the way.”

The Double the Donation and OneCause integration tackles the most substantial obstacle standing between nonprofits and their potential matching gift revenue: donor awareness. Even though 15-19 million individuals in the United States are eligible for employee matching gifts, $4-7 billion in matching gift revenue goes unclaimed annually.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

The activation process is quick and easy thanks to the native integration of Double the Donation into the OneCause platform. All a nonprofit organization has to do after acquiring a Double the Donation account is to plug in their API keys into the designated field of the OneCause platform and they are ready to go!

Just plug in your API keys to get started

Activation is easy with a simple API key plugin.

After this step, donors will be able to easily find if they are match-eligible through the autocomplete search field powered by Double the Donation. A match-eligible donor making a contribution through the integrated Double the Donation-OneCause Peer-to-Peer Fundraising form will know before they even check out whether their gift is eligible to be matched. 

Search for your employer name with ease using 360MatchPro

Lead donors to their employer’s matching gift program.

Double the Donation’s signature streamlined employer search field prompts the donor to search for their company’s name, then automatically calculates and presents their match expectancy. The Double the Donation tool makes gift matching a one-stop-shop for the donor, streamlining the matching gift process and raising the nonprofit’s probability of receiving a match!

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with Double the Donation!

OneCause is dedicated to helping nonprofits explore creative ways to raise funds through peer-to-peer events, auctioning initiatives, and more! The Double the Donation integration now expands the OneCause digital fundraising mission to include corporate gift matching, with features including: 

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

How Double the Donation tools drive value

Interested in increasing your fundraising revenue in exciting, creative ways that engage your donors without asking them to reach back into their own wallets? Request a demo today to get started with corporate gift matching through OneCause and Double the Donation.


About OneCause: OneCause is a powerful fundraising solution that delivers innovative, easy-to-use software for auctions, peer-to-peer, text2give, events, payments, and more. Learn more at www.onecause.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Double the Donation is proud to announce a new strategic partnership with Arreva, trusted leader in fully integrated online fundraising and donor relationship management software.

Arreva clients may now activate matching gift functionality directly from Arreva’s fundraising software and include a streamlined matching gift search tool with the click of a button through Double the Donation, a robust, fully-automated matching gifts platform.

“We’re thrilled to bring yet another incredibly valuable integration to our clients through our fully integrated online fundraising and donor relationship management software,” said David Blyer, CEO of Arreva.

Susan Packard Orr, chairman of Arreva adds “Arreva is dedicated to our clients’ success by helping them optimize their fundraising through best-in-class technology and fundraising best practices. With Double the Donation, Arreva clients now have a powerful new tool to increase average donation size and volume without asking more from donors. The streamlined integrated donor experience helps nonprofit organizations run successful matching gift programs with much less effort and greater results.”

Donors giving through the Arreva online fundraising form, integrated with Double the Donation, will be automatically screened for matching gift eligibility and their transaction and employer information will be recorded in the Arreva platform. 

“Lack of donor awareness is the number one reason for the $4-7 billion in matching gift revenue left on the table every year,” said Adam Weinger, President of Double the Donation. “We are delighted to be working with Arreva and their many clients. Our strategic partnership with Arreva and integration of Double the Donation with their fundraising platform closes the donor awareness gap for organizations, allowing them to significantly increase their matching gift revenue using Arreva’s robust software.”

The streamlined, frictionless integration between Arreva and Double the Donation ensures that donors take advantage of the matching gift programs for which they’re eligible, helping nonprofit organizations maximize their fundraising opportunities.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More in Matching Gifts!

Activating your Double the Donation account within your organization’s Arreva platform is quick and easy. With the new native integration, all you have to do is enter in your public and private API keys to activate and get started. 

enter your API keys to activate

Once the Double the Donation tool is active on your donation and confirmation pages, donors can easily search their employer’s name using the Double the Donation autocomplete search function. Encouraged by the possibility of a match, donors are likely to increase their donation amount! 

donors can search their employer name

The easy search function prompt on both the donation page and confirmation page allows donors to go straight from your organization’s confirmation page to their company matching gift application form, streamlining the donor’s journey to doubling their donation!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with Double the Donation

 

Drive Matches to Completion with Double the Donation!

Arreva and Double the Donation are now able to help nonprofits further their mission by making the gift matching process an easy and streamlined experience for both the donor and the nonprofits they support. The Double the Donation tool helps organizations identify match-eligible donors, lead donors to their employer’s donation pages, and drive matches to completion to help donors double or even triple their contribution. 

 

How Double the Donation tools drive value

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Arreva aims to help their clients optimize their fundraising efforts in creative ways that allow the nonprofit to focus helping their communities instead of worrying about finding the funds to do so.  The Double the Donation integration helps Arreva accomplish that mission with features like the following:

      • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
      • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
      • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

Request a demo today to get started with improving the giving experience for you and your donors. 


About Arreva: Arreva is a trusted advisor and market leader of fundraising and donor relationship management software. ExceedFurther, Arreva’s All-in-One, Cloud-based, Integrated Solution, is helping thousands of nonprofits worldwide further their mission, transform fundraising, and cultivate relationships with donors and constituents. Visit www.arreva.com for more.

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/

Check out how you can make your website more accessible!

8 Ways to Make Your Nonprofit Website More Accessible

This post was contributed by Elevation and written by Lauren Uhl.

Today in the United States, all those with disabilities are entitled to equal access in public facilities. This means building ramps and elevators, accommodating bathrooms with handicapped stalls, sectioning off one/two parking spots in the front, and more. Think of the internet and your website this same way: you have to intentionally consider those with disabilities when creating and maintaining your website. Such actions should not be considered laborious favor: they are, in fact, legally required. Those who proactively consider accessibility measures on their website will allow all types of users to partake in their online experience, whilst avoiding potential lawsuits. Check out these 8 ways to make your website more accessible. 

Download this information in a handy infographic here

What is Website Accessibility?

Let’s backup a little bit: what is website accessibility all about? Similar to accessibility in the real world, website accessibility is designed to accommodate diverse users on the internet. This includes those with auditory, visual, neurological, physical, and speech special needs, as well as those with old age and slow internet. Nonprofit website designers must consider ways their color layouts, text content, and overall structure can reach these diverse populations. 

Accompany color indicated text with additional indicating text/images

We use color indications in many places around the world: with stoplights, warning signs, and more. While it may feel natural to change content colors based on connotations (i.e. red means stop/important, green means good/safe…) those maintaining and designing websites should keep colorblind, visually impaired, and epileptic populations in mind. Of course, you can change the text color for meaning, but that should not be the only indication of meaning. This means (for example) marking important content in red AND accompanying it with additional text that reinforces the text’s importance. 

Use appropriate contrast on text and images

It’s also important to color contrast on your website. According to Web Accessibility In Mind, texts and images should maintain a contrast ratio of 4:5. While larger text requires a contrast of at least 3:1, smaller text, images, and logotypes, in general, are exempt from such requirement. You can check your color contrast here for more information.

Use a minimum font size of 16

The bread and butter of your nonprofit website is (most likely) the text content. Therefore, it’s absolutely essential that the text is accessible. 

The first and probably easiest fix is making all text a minimum size of 16. Of course, you can make the text bigger, but any smaller may result in a legal issue.  

Add closed captions and/or transcripts for videos 

Next, ensure that all videos have closed captions and a manuscript to accompany it. That way, those with hearing impairments/faulty computers can still access information shared in the video. 

Use Alt-text on all images 

Check that images have a descriptive blurb, or alt-text. While every content management system is slightly different, they all should have a way to add alt-text to your images. 

Allow flexible navigation time-limits 

While seamless navigation is already a strong priority for user experience, it also helps those in underdeveloped areas and those with faulty service access the website contents. 

Website designers should allow users flexible time limits. Some websites force users to log back into the website after a given time period: such improves security, but it also can hurt those with slow internet. Be sure to add flexibility into time-sensitive areas in your website so you can maintain some level of security while also accommodating users with slower service. Whether you add warning messages on time limits or some other indicating method, this will improve both user experience and accessibility in developing areas. 

Allow full website navigation via keyboard actions

The website should be completed navigable through keyboard actions. That way, users without a computer mouse can still be able to jump around the website. Elevation Web uses the wordpress plugin from userway.org

Add concise text for error messages

Finally, when coding error messages, be sure to make them concise. Simply displaying an icon (i.e. red exclamation point) may mean “warning” to someone from western cultures, however, such may confuse other demographics. If you want to include some image/icon with a warning message, be sure to accompany it with a concise explanation for the error. 

Software Help in Accessibility 

To be safe, website maintenance staff should assess the website’s accessibility bimonthly or more. Below are some helpful resources for accessibility assessments:

  1. Google Lighthouse
  2. Userway.org
  3. WordPress accessibility tools and alt text finder identifies 

This post was contributed by Lauren Uhl at Elevation.

Lauren Uhl is a copywriter at Elevation, a full-service nonprofit web design agency. Lauren earned her B.A. in English Literature, Secondary Education, and Philosophy from Gonzaga University and is currently studying for her M.Ed. at the University of Portland. Lauren believes writing can change the world: that’s why she teaches middle-schoolers Language Arts and History through a social justice lens. More than anything, she hopes that she can find the right words when people need it the most.

4 Reasons Why Your Nonprofit Should Emphasize Retention

When it comes to a nonprofit’s donor base, some may typically think that acquiring new donors should be the most important goal they have. The reasons for this make sense on the surface level: nonprofits want to obtain more donors in order to raise more money.

But it’s actually not that simple. While obtaining new donors is, of course, a goal that every nonprofit should have, it shouldn’t always be the emphasis. In fact, retaining donors can bring about much more profitable fundraising campaigns and success. If you’re looking for fundraising tips, especially about donor retention, you’ve come to the right place.

So, what are the reasons that donor retention should be emphasized? We’ll cover the following topics:

  1. Donor acquisition versus donor retention
  2. Benefits of higher retention rates
  3. Benefits of having donor information
  4. Awareness and engagement

Focusing on donor retention can help your nonprofit reach its fundraising goals and fuel its mission. Without having this focus, your rate of return on outreach can actually be much lower.

Are you ready to take a closer look at the reasons you should focus on donor retention? Let’s get started!

1. Donor acquisition is more costly than retention.

Believe it or not, but it’s actually more difficult and costly to acquire new donors than it is to keep the ones you already have. Think about all the money you’ve put into outreach and prospect research, and what your return on investment ends up being after you’re finished. Now think about how that time could be better spent on cultivating the donors you already have relationships with.

For these reasons, focusing on donor retention can save your organization money and effort over time. Let’s look at this more closely:

  • Contact information. You already have existing donors’ contact information in your nonprofit CRM (constituent relationship manager), so reaching out to these supporters will be easier.
  • Connections. Past donors already have a connection to your nonprofit’s mission, so you can use this foundation to develop even more meaningful relationships with your donors. Reaching out to them regularly and encouraging them to get involved will more likely lead to successful asks.
  • Costs. It does cost more to acquire new donors. In fact, the cost of acquiring new donors can be 50-100% more than the dollars given by them. It can even be several years before nonprofits break even on dollars raised versus dollars spent on donor outreach.

As a result of the above, investing the same amount of money spent on new donors with existing donors instead can bring in a higher rate of return, as it will cost less to work toward retaining existing donors. Building on your connections with these donors will help build stronger relationships with them as well.

If you’re looking for the right CRM solution that can help you steward your existing donors, check out this list.

2. Higher retention rates lead to better fundraising totals.

It’s clear that retaining donors should be high on your nonprofit’s priority list. But it might not be as evident that higher retention rates can also lead to better fundraising.

How does this happen?

  • Larger donations. Building long-term relationships with donors leads these individuals to give large donations down the line that can help your organization the most. In fact, most major gifts are made after 5 years of an individual giving to an organization.
  • Lifetime value. Lifetime value is the total amount given over a donor’s lifetime. The lifetime value of an individual donor can add up to be thousands of dollars, and that doesn’t even take into account the hundreds or thousands of volunteer hours, in-kind donations, or other contributions they’ve made.

If you’re not sure where to start with building these donor relationships, you may consider hiring a fundraising consultant. Aly Sterling offers some great tips on hiring a consultant who can help you build stronger donor relationships and create strategies to raise more as a result.

3. Fundraisers will have access to the necessary data.

As we mentioned earlier, you already have your existing donors’ information in your nonprofit CRM. This is a great launching point to build relationships with your current donor pool. If you have their information in your CRM, your fundraisers will have access to what they need to raise even more.

For example, donor information can help your nonprofit:

  • Manage each donor journey. If you emphasize donor retention over donor recruitment and make your engagement strategies even better, you’ll ensure that each donor has a higher lifetime value.
  • Focus on individuals who are likelier to donate. Offering a personalized experience to the individuals who are already part of your nonprofit’s community will keep them connected and more likely to continue donating in the future.
  • Personalize outreach. Using your platform to personalize outreach to your current donor base (e.g., mail merge tools in your CRM) will help ensure that your donors have a good experience interacting with your nonprofit and feel valued as individual donors.
  • Contact donors at the most impactful time. Tracking previous outreach will help your nonprofit reach out to donors at the most impactful times when they are most likely to contribute.
  • Determine if the donors are eligible for matching gifts. You can use your donor information in your CRM to determine whether donors are eligible for matching gifts through their employers (typically based off of their work email address). Double the Donation offers some helpful insight into corporate matching gift programs and how they can help maximize your fundraising potential.

On the topic of matching gifts, nonprofits can actually use these to improve their donor retention. From sending a matching gift appeal immediately after a donation is made, to letting donors know when the matching gift is made, all of this serves to improve your relationship with your donors and increase the chances of them supporting you in the future.

Having the necessary donor information at your nonprofit’s fingertips can help build your fundraising potential. Personalized outreach and having the right focus on the right people will ensure that you work toward achieving your mission.

4. You can build awareness and engagement around your nonprofit.

One of the most impactful reasons to emphasize donor retention is the awareness and engagement you can build around your nonprofit by doing so. Both awareness and engagement are important because they help spread the word about your nonprofit and its mission, and also give you a chance to listen to your constituents.

Here are some key ways you can build on awareness and engagement:

  • Word-of-mouth promotion. Donors you have long-term relationships with are more likely to talk about your organization with their friends, family, and coworkers. Focusing on retention also helps cultivate donors who will give your nonprofit free word-of-mouth promotion.
  • Volunteerism. A donor that continues to contribute to your nonprofit is more likely to volunteer at one of your events, serve on your board of directors, and further promote your cause. Volunteering can also lead to your nonprofit receiving volunteer grants. Volunteer grants are given to nonprofits by companies based on the number of hours their employees volunteer at the nonprofit.
  • Feedback. You can also get helpful feedback from recurring donors as a result of your evolving relationship with them. A donor can offer suggestions or advice on how to improve your outreach, stewardship, and more. Actively listening to their suggestions will also help you gain their trust, and the cycle will continue.
  • Peer-to-peer fundraising. Using a fundraising platform that includes peer-to-peer fundraising as a part of its core services, like CharityEngine, will help further engage your donors and get them directly involved in your campaigns. Peer-to-peer fundraising directly calls on nonprofit supporters to fundraise on the nonprofit’s behalf, so taking part in this will make your donors feel valued and important to your cause.

When you actively include your existing supporters in your plans to fundraise, listen to them, and give them a great experience, you’ll be able to bring more attention to your cause. This is especially effective during campaigns, when you can incorporate peer-to-peer fundraising, and in times when you need feedback or advice.


Your nonprofit should emphasize retention because the payout, in the end, can be much more valuable than if you focus that same energy on acquiring new donors. That’s not to say acquiring new donors isn’t important. It certainly is and should be a focus of your organization to some extent. However, having an even stronger focus on retention can bring in more donors as a result of word-of-mouth promotion and other methods.

By including your current donors in your nonprofit’s fundraising efforts and cultivating your relationships with them over time, this can lead to major gifts and even stronger ties between you and them. Redirect your time and energy to donor retention, and you’ll be on your way to fundraising even more!

This guest post was contributed by CharityEngine.

Author: Leigh Kessler – VP, Marketing & Communications

Leigh Kessler is VP of Marketing and Communications at donor management software platform CharityEngine and a frequent speaker on branding, fundraising, data and technology. He is a former nationally touring headline comedian and has appeared on numerous TV shows including VH1’s “Best Week Ever”, CNN’s “Showbiz Tonight”, Discovery Channel & Sirius Radio.​ He has overseen and informed research and branding strategies for some of the most well known brands in America.