Where does Double the Donation get its employer data?
Our propriety screening method combines data from both publicly and privately available sources. These sources include public government records, SEC filings, social media profiles, business registrations, and a variety of other sources.
What hit rate should our organization expect?
We typically see append rates which range from 20%-50%. This is based on a variety of factors such as:
- Donor demographics (higher append rates among organizations which have a greater percentage of donors still in the workforce)
- Average donation amount (higher append rates for wealthier donors)
- Type of nonprofit (higher append rates for higher education)
How does Double the Donation determine its “accuracy score” for each record?
Our accuracy score is based on a number of factors including:
Uniqueness of donor names:
With only a name it can be tough to determine whether we’ve identified the correct individual. The number of individuals with the same name plays a role in our accuracy score. A search for a common name such as “Steve Smith” will have a much lower accuracy score than a more unique / one of a kind name.
Level of detail provided on a record:
The more information that you provide on each record, the greater the accuracy score. Even though there may be 1,000 individuals named “Steve Smith” if we’re able to match additional fields such as a phone number or mailing address it increases the accuracy score for that record.
Our data source / date the data source was updated:
We recognize that not all of our data sources are created equal. The data source, as well as the update frequency, plays a role in each individual record’s accuracy score.
Which types of nonprofits see the highest append rates and the most accurate results?
Our ability to append employer data is dependent upon the input file an organization provides to us. Organizations which keep their databases up-to-date see the best results.
- Do you have an up-to-date email address?
- Do you have an up-to-date mailing address?
- For higher education institutions, can you provide us with the years your donor / alumni graduated?
How complete are the input files that nonprofits normally send to Double the Donation?
It depends. Very rarely does an organization have comprehensive data on all of its donors, especially when you consider an organization which raises funds from multiple channels (mail, online, phone, in-person, etc.)
We do request that you provide us with as much data as you can as it helps us locate and match your records to the appropriate individual.
Does Double the Donation use the API in the plugin which is embedded on nonprofits’ websites?
Yes, we use the raw data (which the API provides), but we combine it with auto-complete functionality on a free-form text field. This ensures users are able to locate their employers.
Are subsidiaries and alternate spelling variations listed separately or all in a single subsidiary field?
Our matching gift database is comprised of the following two tables:
- A table mapping subsidiaries to parent companies
- A table mapping all company details to a single parent company
These tables are then joined using a unique ID that ties all the data together.