A Quick Look Back: Double the Donation’s Year in Review 2025
For Double the Donation, 2025 was a year of major progress. Our fundraising software continued to make corporate giving easier and more profitable for nonprofits and schools as we shifted our focus from simply finding matching gift opportunities to actually helping you secure those funds. This development empowered nonprofit teams to save time while raising more money than ever before.
By making the process simple and seamless for donors, we proved that the right tools can help you get the most out of every contribution. As a result, Double the Donation’s Year in Review 2025 is not just a collection of metrics. It’s a testament to the thousands of nonprofits that partnered with us to turn corporate giving potential into sustainable, mission-critical revenue. And that’s why, in this year-end overview, we’ll cover:
- Recent product updates: how we continue to improve our platform
- Community growth: expanding adoption across nonprofits and schools
- Overall matching gift success: the metrics that defined the year
- New reviews + testimonials: what real users have had to say
- Partnerships + integrations: new network connections unlocked
- Database development: more companies, more opportunities
- Useful educational resources: knowledge that delivered
The past year’s innovations equipped nonprofits to integrate matching gift, volunteer grant, and payroll deduction information directly into their existing donor workflows. The end result? A dramatic increase in both donor participation and overall revenue, proving that when the giving process is simplified, supporters are significantly more likely to give.
Now, join us as we explore the key product enhancements, strategic insights, and client successes that defined a landmark year in workplace giving and helped thousands of causes amplify their impact with ease.
Recent product updates: how we continue to improve our platform
Today’s continuously developing corporate social responsibility landscape demands that technology solutions evolve even faster. As companies are becoming increasingly generous, it means more opportunities for nonprofits like yours. This year, our focus has shifted from simply tracking matching gifts to providing a unified workplace fundraising platform that maximizes all forms of corporate support.
Let’s take a look at the year’s new and improved solutions:
Payroll Giving Module
The newest addition to the Double the Donation platform is the highly anticipated Payroll Giving Module, currently in beta testing. This powerful module leverages the employment data already flowing in from the matching gift and volunteering modules to automatically cross-reference supporters against the database of corporate giving programs.
It is designed to surface eligible donors for payroll deduction, providing fundraising teams with a curated, actionable list of supporters to target for workplace-facilitated recurring giving campaigns. Furthermore, a dedicated search widget plugin is available for donors to easily check their own payroll giving eligibility directly on your website.
Sponsorships Added to the Database
Successful corporate engagement extends beyond employee-led giving. For this reason, Double the Donation has added numerous corporate sponsorships to our comprehensive corporate giving database, bridging the gap between traditional fundraising and corporate grants. This resource even integrates directly with popular auction and event platforms, instantly providing users with a searchable directory of companies offering corporate grant and in-kind donation programs.
Each listing comes complete with handy application links and submission guidelines, helping development teams identify high-value corporate partners who can donate products, services, or financial contributions for events and more.
Volunteering Module Enhancements
This year, Double the Donation’s Volunteering Module has received significant enhancements designed to improve visibility and increase the conversion rate of volunteer grant and Paid Volunteer Time Off (VTO) opportunities.
This includes:
- New status updates that now allow nonprofit staff to track a volunteer’s grant request from the moment they identify an eligible employer through final payment or VTO usage.
- Dedicated volunteer grant and VTO email streams that deliver company-specific next steps and reminders to volunteers at the optimal moment, which is typically after they have completed their required hours.
- The addition of CSV upload functionality, which allows organizations to bulk import historical volunteer registration data from offline events or non-integrated systems. This allows for immediate cross-referencing of that data to uncover and pursue tons of retroactive volunteer grant opportunities.
Quick Tip: The true power of these product updates lies in their shared data infrastructure. In order to power success, the Double the Donation system automatically connects one piece of donor data (like an employer name) to all available opportunities: matching gifts, volunteer grants, payroll giving, and more. This means you only need to collect the employment information once to unlock multiple revenue streams from a single supporter, ensuring you maximize every touchpoint.
Community growth: expanding adoption across nonprofits and schools
The fundraising landscape is rapidly shifting toward automation, and the surge in adoption of corporate giving solutions like Double the Donation highlights the growing necessity for nonprofits to integrate technology into their workplace giving programs. In 2025, Double the Donation saw remarkable growth in its client base, signaling a widespread recognition among organizations of all sizes that maximizing corporate matching and volunteer incentives requires a streamlined, automated approach.
This year’s growth demonstrates the nonprofit sector’s significant investment in corporate giving technology. From January 1, 2025, onward, our platform welcomed more than 2,355 new nonprofit and school users into the Double the Donation community. This figure underscores a maturing market in which access to employer program eligibility data is now seen as a fundamental requirement for effective fundraising.
This diverse expansion is also evident in the notable organizations that have adopted the technology this year, illustrating the broad geographical and mission-based utility of the solutions. The roster of new clients includes Community for Youth, Bethany Christian Services, Alaska Geographic, The Apostles’ House, Paws for Life, Interfaith Family Shelter, and more.
Overall matching gift success: the metrics that defined the year
The core mission of mastering workplace giving is simple: convert potential funds into realized revenue. When we look at the annual data, the scale of this opportunity is nothing short of colossal. This year, our tracking identified more than half a billion dollars ($542,026,668) worth of match-eligible donations. This figure represents hundreds of thousands of individual contributions that were eligible to be doubled, or even tripled, by corporate giving programs. To turn this massive financial potential into reality, organizations relied on sophisticated, automated outreach to guide donors toward completing their match requests.
The success of this outreach is best illustrated by the sheer volume of engagement and the efficiency of the communication pipeline. Key engagement metrics for the year include:
- Total Emails Sent: 30,193,028 match opportunity notifications sent to eligible donors.
- Total Emails Opened: 16,812,240 emails opened by recipients.
- Total Clicks: 1,125,619 clicks on calls to action directing donors to their matching gift submission forms.
- Average Open Rate: 55.68% (significantly higher than the nonprofit average, which typically hovers between 26% and 37%).
- Average Click Rate: 6.7% (more than double the industry standard of 2.7% to 3.3%.).
These engagement rates tell a powerful story of efficiency that goes far beyond typical industry performance. This proves that when donors receive a personalized message immediately after giving, reminding them of a corporate benefit they have already earned, they are highly motivated to act.
New reviews + testimonials: what real users have had to say
In the technology-driven landscape of nonprofit fundraising, true success is often measured not just in dollars raised but in the satisfaction and confidence of the users who rely on the tools each day. Luckily, the past year has solidified automated workplace giving solutions’ reputation as the industry gold standard, backed by enthusiastic endorsements from the nonprofit community. Specifically, our platform has received an astonishing influx of positive feedback, gaining 133 new 5-star reviews this year alone.
This flood of satisfied customer testimonials has cemented an impressive track record. With a total of 244 reviews, the overall average rating is a perfect 5.0 stars. This rating, maintained across hundreds of reviews from diverse nonprofit professionals, is a rarity in the software industry.
Ultimately, the year’s glowing testimonials reflect a growing sentiment that automation is the most efficient, user-friendly, and high-ROI method for turning potential corporate funds into tangible support. Not to mention, what truly differentiates Double the Donation from other fundraising software providers (as reflected by the reviews below) is the dedicated partnership we offer through our hands-on Client Success team and our streamlined onboarding experience. In a sector where resources are often stretched thin, organizations need more than just a tool; they need a team that ensures a simple system setup and provides detailed instructions and ongoing support. And we’re here to provide it!
Take a look at a few standout reviews below to see what real Double the Donation users had to say about our product:
Partnerships + integrations: new network connections unlocked
The goal of modern corporate philanthropy is seamless connections, and that is most effectively achieved by expanding the network of integrations with the software platforms nonprofits use every day. This year, Double the Donation’s focus has been on deep integration across all core fundraising functions, from donation forms and CRMs to event management and more, dramatically broadening the reach of corporate giving automation.
Here’s what we’ve achieved over the last twelve months:
Matching Gift Module Connections
The Matching Gift Module, the core engine of corporate matching automation, has significantly expanded its integration footprint, with new partners spanning various giving and education platforms. New partners include (but are not limited to):
- UCI Connect
- Veracross
- Frontstream
- PledgeIt
- Express Donate
- Standard Springboard (Jackson River)
- Nuclavis
- Event.Gives
- Kind Kiosk
- DonorView
- FireSpring
These additions ensure that, whether a donation comes through an advancement office, a peer-to-peer campaign, or a physical giving kiosk, the donor’s employer information is captured and the matching gift process is initiated immediately.
Furthermore, key enhancements were released for existing partnerships with Blackbaud Optimized Giving Forms, ClickBid, Affinaquest, iDonate, and more, improving the flow of donor data and the performance of matching gift outreach within those systems.
Volunteering Module Connections
The Volunteering Module, which connects volunteer time to corporate grants and VTO, also saw significant growth with new integrations targeting volunteer management software. New partners this year include:
- Vome
- Timecounts
- MissionTracker
- Summa
These integrations automate the collection of volunteer hours and employment data, making it easy to prompt eligible supporters for corporate incentives, thereby boosting the financial return on volunteer engagement programs.
CSR Platforms
Double the Donation’s network of connections expanded to key Corporate Social Responsibility (CSR) and giving platforms with new partnerships this year, including:
- Uncommon Giving
- Field Day
These integrations are vital as they ensure seamless data exchange directly with the corporate portals where employees submit their workplace giving requests, offering a more complete picture of the donor journey and simplifying the final step of the corporate funding claim process.
Sponsorships Directory Connections
With the introduction of Double the Donation’s breakthrough Sponsorships Directory, a new integration category emerged, designed to support in-kind gifts and corporate grant solicitation. New partners in this space include event and auction platforms such as:
- Bidding Owl
- MyEvent
- CharityAuctions
- SchoolAuction
- AlumnIQ.
These connections allow nonprofits to easily access corporate funding and in-kind donation directories when planning an event or other initiative, streamlining the process of securing corporate support even beyond employee-directed contributions.
For a closer look at our complete list of Double the Donation’s partnerships, check out the integration search tool here.
Database development: more companies, more opportunities
When it comes to maximizing corporate funding, the true foundation of an effective strategy lies in the depth and accuracy of an organization’s corporate giving database. The good news? 2025 saw an unprecedented expansion, solidifying Double the Donation’s database as the single source of truth for all things workplace giving.
By increasing company coverage and diversifying the types of programs tracked, the platform has unlocked millions of dollars in previously inaccessible grant, in-kind, and payroll revenue. In the past year, we’ve grown the number of companies in our database by more than 30.9%. With thousands of companies cataloged, the database provides unparalleled insight into the complex corporate landscape.
Meanwhile, the launch of the new Sponsorships Directory and Payroll Giving Module drove extensive research to map and document new program types, transforming the resource from a matching-gift directory into a comprehensive corporate philanthropy intelligence tool.
When translated to the employee base, this means over 29.5 million employees are eligible for matching gifts, nearly 29.1 million for corporate-sponsored volunteering, and 21.5 million for payroll giving, creating a massive, quantifiable universe of potential revenue for your mission. And beyond employee-led giving, the database now provides actionable intelligence on other high-value corporate programs, too.
Useful educational resources: knowledge that delivered
When it comes to maximizing corporate philanthropy, access to timely, comprehensive educational resources is non-negotiable for nonprofit success. For this reason, our comprehensive resource library grew exponentially in 2025, providing a wide array of learning opportunities for organizations at every stage of their giving journey.
These included:
Webinars
The year featured 98+ virtual presentations, offering deep dives into specific strategies, platform updates, and best practices for matching gifts, volunteer grants, payroll giving, and more. These live and on-demand sessions (often featuring big-name nonprofits like World Central Kitchen, Boys’ Town, Save the Children, and more) provided high-value, actionable training for development staff.
Check out a few of our top events here:
- Effective Matching Gift Promotions: A Look into the American Cancer Society’s Success
- 4 Strategies to Unlock Corporate Volunteerism
- How Nonprofits Can Partner with Companies to Drive Support & Engagement
Blog Posts
An impressive total of 240+ articles were published on the Double the Donation blog, ensuring continuous coverage of industry trends, new corporate programs, and tactical guides for implementing automation.
Check out a few actionable blog posts here:
- Matching Gift Web Pages: 8 Examples to Be Inspired By
- What to Do When Donors Don’t Qualify for an Employer Match
- How to Steward Workplace Giving Donors Effectively
Downloadable Guides
Additionally, 5+ new downloadable resources, such as comprehensive guides and checklists, were released, offering in-depth, structured material for strategic planning.
Check out our new downloads here:
- The Ultimate Guide to Developing a Workplace Giving Plan
- How to Earn More Payroll Donation Revenue
- Free Templates for Requesting Corporate Sponsorships
Video Content
Recognizing the need for concise, engaging learning, over 180 video shorts were produced for quick tips and social sharing, alongside 75+ full-length videos offering detailed tutorials and case studies.
Check out a few quick videos here:
- Matching Gift Q&A with Workplace Giving Expert Tom Mansmith
- What Are Corporate Volunteer Incentives, and How Can They Benefit Nonprofits?
- Workplace Fundraising Success with American Liver Foundation
Podcasts
While a newer venture, four podcast episodes were launched, marking the beginning of a fresh avenue for exploring thought leadership and strategic conversations in the workplace giving programs space.
Check out our educational podcast episodes here:
- Unlocking Recurring Revenue: Next-Level Payroll Giving Strategies for Nonprofits
- Building a Matching Gift Strategy at Your Nonprofit
- Cultivating High-Value Volunteer & Corporate Partnerships
Summit Events
With two semi-annual Workplace Fundraising & Volunteering Summits, our team brought together thousands of professionals for collaborative learning this year. The spring event attracted more than 3,000 registrants and 20+ speakers, while the fall Summit brought in over 5,000 registrants and featured 28 expert speakers.
Check out our session recaps here:
- 6 Actionable Matching Gift Insights From the Recent Summit
- 7 Corporate Volunteering Insights From the Fall 2025 Summit
- 6 Workplace Giving Insights From the Fall 2025 Summit Event
All in all, this expansive library represents more than just a collection of content; it serves as a vital ecosystem of empowerment for the nonprofit community. By providing diverse, accessible avenues for learning, we ensure that all organizations have the actionable insights they need to turn corporate philanthropy into a sustainable revenue engine.
Wrapping up & looking to the future
Looking back at the Double the Donation Year in Review 2025, a clear narrative emerges. Nonprofits leveraged automation to simplify giving, expand their corporate revenue base, and free up their teams to focus on their core missions. As we turn our attention to the immediate future, the momentum built in 2025 sets the stage for even more significant breakthroughs in 2026.
For one thing, Double the Donation is planning additional educational events for the new year, including the return of the popular Workplace Fundraising Summits and brand new Corporate Volunteering Summit and User Conference experiences. Interested? Stay tuned for upcoming opportunities to learn, network, and gain exclusive insights into the latest trends and product capabilities that will define your fundraising success in the year ahead.
Happy Holidays!
