Expanding Our Database to Include Payroll Giving Programs
Double the Donation is dedicated to helping nonprofits maximize their fundraising potential by unlocking the full spectrum of corporate philanthropy opportunities. From matching gifts to volunteer grants and more, our comprehensive database has long served as a trusted resource for organizations seeking to connect donors with giving opportunities offered by their employers. Now, we’re excited to announce the latest evolution in our mission: we’ve expanded our industry-leading corporate giving database to include payroll giving programs, too.
Payroll giving is one of the most accessible yet underutilized forms of workplace giving. However, the challenge has always been visibility and ease of access. Many donors are unaware of these programs, and nonprofits often lack the necessary information to promote them effectively.
With this new expansion, Double the Donation is bridging that gap. We’re making it easier than ever for nonprofits and their supporters to discover and participate in payroll giving programs, helping to drive more consistent support and deepen the impact of corporate social responsibility efforts.
In this post, we’ll explore what payroll giving programs are, why they matter, and how this new feature in our platform will empower nonprofits to raise more while simplifying the giving experience for donors:
- What Is Double the Donation’s Database?
- What Are Payroll Giving Programs?
- Why We’re Expanding Our Database to Include Payroll Giving Programs
- What This Means for Nonprofits & Donors
- Looking Ahead: What’s Next?
By incorporating payroll giving programs into our database, we’re opening the door to a new world of fundraising potential. This update is more than just a feature enhancement; it’s a step toward a more connected, informed, and empowered giving ecosystem.
Let’s dive in and take a closer look at what this means for your organization and the donors who support your mission.
What Is Double the Donation’s Database?
At its core, Double the Donation’s database is the most comprehensive and up-to-date resource for identifying corporate philanthropy programs available to donors and nonprofits. It’s designed to help organizations uncover opportunities that can multiply the impact of individual donations, often with just a few clicks.
Breaking it down, our database includes detailed information on tens of thousands of companies and their corporate giving programs, including:
- Matching gifts
- Volunteer incentives, including volunteer grants and VTO
- Corporate grants and sponsorships
- In-kind donation policies
- Payroll giving programs (newly added!)
Nonprofits use our tools to seamlessly integrate this data into their fundraising workflows. When a supporter engages with your organization and identifies their employer, our platform instantly provides tailored information about that company’s giving programs and guides the individual through the next steps to complete the process.
This level of automation and accuracy not only boosts participation in corporate giving but also ensures that nonprofits are not missing out on valuable contributions that donors are already eligible for.
What Are Payroll Giving Programs?
Payroll giving, a form of workplace or employee giving, allows employees to donate directly from their paychecks to a nonprofit of their choice, often with minimal administrative hassle. These programs are typically managed through corporate platforms or partnerships with giving providers, offering an easy and automated way for employees to support causes they care about.
While these initiatives can be a powerful source of sustained revenue for nonprofits, they’ve often flown under the radar. This is primarily because they can be challenging to identify, access, or understand without a centralized source of information.
Why We’re Expanding Our Database to Include Payroll Giving Programs
We’ve heard from our nonprofit partners time and again: identifying and connecting with donors who have access to payroll giving programs can be time-consuming and confusing. That’s a problem we’re now solving.
By adding payroll giving data to the Double the Donation platform, we’re empowering nonprofits to:
- Capture recurring revenue that might otherwise be left on the table.
- Identify donors eligible for payroll giving programs.
- Understand how each program works, including platform details and donation processes.
- Provide clear, step-by-step instructions to supporters.
- Empower organizations to unlock multiple revenue streams from a single supporter by connecting them to all their workplace giving opportunities.
In other words, this expansion builds on our mission to simplify and supercharge nonprofit fundraising by providing the most comprehensive corporate giving database available.
What This Means for Nonprofits & Donors
The benefits of including payroll giving programs in our platform are multifold. With these initiatives now incorporated into our database, nonprofits can:
- Unlock more giving opportunities from current and prospective donors.
- Encourage consistent, recurring donations through employer channels.
- Guide donors through the process with program-specific details.
- Increase total corporate giving revenue by making the most of every avenue available.
And for donors, it’s never been easier to see whether their employer offers a payroll giving option—and how to enroll to support the organizations they care about!
All in all, this update supports the growing demand for convenience and impact in charitable giving. When donors can give through payroll deductions, nonprofits benefit from consistent, predictable support. Employers deepen employee engagement. And the overall culture of giving becomes more inclusive and sustainable.
Looking Ahead: What’s Next?
We’re proud to lead the charge in helping nonprofits connect with corporate giving opportunities—and we’re not stopping here. Our team is continuously enhancing our platform, expanding our data, and developing new tools to make workplace fundraising smarter and easier for everyone involved.
If you’re already a Double the Donation client, this new data is already live in your tools. If you’re not yet part of our community, now is the perfect time to learn how we can help you maximize your matching gifts and payroll giving revenue.
Ready to explore these new opportunities? Schedule a demo or contact us to learn more.
