Our Favorite Prospect Research Tools for Nonprofits

DonorSearch

DonorSearch

Overview

DonorSearch’s wealth screening and prospect research services help nonprofits learn more about their donors and round out their donor profiles. Their Integrated Search feature generates comprehensive reports and shows your nonprofit information such as income, real estate holdings, philanthropic connections, stock ownership, and more!

Additionally, DonorSearch can help you learn which organizations a donor gives to. This can help you analyze giving patterns and determine the right amount to ask for.

Their services also help with grateful patient and planned giving candidate identification and can be integrated with nearly any CRM or donor management software.

Why We Love It

DonorSearch analyzes philanthropy first, enabling them to find 30% more qualified donors for your nonprofit.

Pricing

You’ll need to request a demo and a quote from DonorSearch, but their training and support services are free! You also get unlimited searches and users included in your subscription fee.

DonorSearch Prospect Research Service

Double the Donation

Double the Donation's Logo

Overview

Double the Donation’s service helps your nonprofit receive more money from corporate matching gift programs.

When donors give online, they will be prompted to enter their employer’s name into Double the Donation’s matching gift search tool. If their employer has a matching gift program, the donor will then be directed to the correct forms and guidelines needed to submit a match request.

Having this information (i.e., whether a donor works for a company with a matching gift company) will help your nonprofit tailor matching-gift specific communications to donors who are eligible to double their donations.

Why We Love It

We’re a little biased, but we think matching gifts are great. The more information you can have about your matching-gift-eligible donors, the better.

Pricing

Double the Donation’s services range from $299 to $499 a year. Access to the API starts at $1,999 per year.

Note

Become a Matching Gift Expert! Grab our Free Ultimate Guide to Matching Gifts.

IntellectSpace

IntellectSpace Prospect Research Tools

Overview

Since 2003, IntellectSpace has been helping nonprofits, universities, and even businesses map out relationships between donors, alumni, and customers, respectively.

Their “Prospect Visual” software is targeted specifically for nonprofits and helps fundraisers map out the connections between existing donors and targeted prospects.

IntellectSpace can help researchers, fundraisers, constituent relations managers, database managers, and event coordinators find prospective donors and discover new relationships in their existing database.

Why We Love It

IntellectSpace has mapped over 64 billion different relationships and tracks them in their proprietary database.

Pricing

You’ll need to schedule a call with IntellectSpace to get started and to obtain a quote for their services.

TouchPoints

TouchPoints Prospect Research Tools

Overview

TouchPoints helps medium and large nonprofits increase donation and memberships and build stronger relationships with their donors.

Their technology enables nonprofits to update their old databases with correct information such as current name, address, and telephone number, as well as email address, social media handles, birthday, and interests.

TouchPoints seeks to help nonprofits have the most up-to-date data possible to ensure that they stay in touch with their current donors and reconnect with those who have lapsed.

Why We Love It

TouchPoints has been used by several big-name nonprofits, making it a trusted solution.

Pricing

You’ll need to call TouchPoints or request a demo online for a price point or quote.

WeDidIt

WeDid.It Insights

Overview

WeDidIt helps you discover diamond in the rough in your database.

Through the WeDidIt Insights platform you can identify the high-earning donors within your database who are good leads for major gift officers. Insights will even tell you if they’re currently under-giving, giving on par, or over-giving.

WeDidIt has robust features such as the ability to find donors whose employers offer matching gifts, identify your social media influencers, and see the health of your overall database at a glance.

Why We Love It

WeDidIt makes life easier for your whole development department. Save time for your development associates, directors, and major gift officers so they can focus on what they do best: raising funds!

Pricing

You’ll need to contact WeDidIt to request a demo online for a price point or quote.

Additional Prospect Research Tools for Nonprofits

The Chronicle of Philanthropy

Overview

The Chronicle of Philanthropy is a great online resource for nonprofits of all shapes and sizes. They have an interactive tool that allows users to investigate giving by location. You can look at giving at the state, city, county, and ZIP code levels.

Some of the data does require a subscription, but a lot of their data is also publicly available.

For instance, they just released data that looks at donors who have given $1 million or more to charity in the recent past. This data includes donors’ names, hometowns, and sources of wealth, as well as the recipient, cause, gift type, and gift value of the donation.

Why We Love It

The Chronicle of Philanthropy offers a wealth of prospect research and donor wealth information.

Whether you want to read up on giving trends or take a peek at some big data, the Chronicle of Philanthropy has solutions for you!

Pricing

Free!

FEC Filings

FEC filings free prospect research tools

Overview

The Federal Election Commission (FEC) can provide your nonprofit will information about a donor’s political giving.

All you have to do is insert a prospect’s name and any other identification details you might have.

If that prospect has given to a political committee or campaign, your nonprofit will be able to see which candidate or party they contributed to and how much they gave.

Why We Love It

Political giving can help determine a prospect’s willingness and ability to give a major gift. Plus, if you can detect connections between a political candidate’s positions on issues and your nonprofit’s work, you can more easily reach out to donors to give to that candidate.

Pricing

Free!

The Foundation Center

Overview

The Foundation Center takes a look at philanthropic trends around the world. They have a comprehensive database that contains info about grants and the people and organizations who make them.

Like the Chronicle of Philanthropy, most of the Foundation Center’s resources are free, but they do offer a subscription service for nonprofits who want to dive deeper into the data.

In addition to its comprehensive online presence, the Foundation Center also has libraries across the country that fundraisers and nonprofit professionals can visit. Their locations are in Atlanta, Cleveland, New York, San Francisco, and Washington D.C.

Why We Love It

The Foundation Center has accurate, up-to-date grantmaker data as well as prospect assessment and management tools. Their info also comes from around the world, making it extremely comprehensive.

Pricing

Free!

LinkedIn

Overview

If you need to round out your donor profiles with some business info, LinkedIn is one of the most ideal (and free!) options to use.

Depending on how much of their profile is completed, a donor’s LinkedIn page can tell you their previous educational and business connections.

This information can help you map out more connections between your existing donors and your potential prospects.

Why We Love It

Most business professionals have a LinkedIn profile (in varied stages of completion). Because it’s a near universal resource for people in any career, it makes it an easy tool for your nonprofit to use to flesh out your donor profiles.

Pricing

Free!

The Million Dollar List

Overview

If you need to look for potential major gift prospects, the Million Dollar List is a great resource.

The info on the Million Dollar List is a collection of publicly announced contributions that are at least a million dollars.

The available data goes all the way back to 2000 and can be filtered by donor, recipient, or location. They also have charts, graphs, and lists that can be used to search and analyze data.

Why We Love It

Your nonprofit can download all of the Million Dollar List’s data to have it on hand for your major gift prospect research.

Pricing

Free!

Additional Prospect Research Resources

Guide to Prospect Research

Guide to prospect research

Need to learn more about prospect research? Check out Double the Donation’s ultimate guide and start researching!

Wealth Screening

More info about wealth screening

Take a look at this resource to discover the 8 ways your nonprofit can maximize the benefits of wealth screening.

Prospect Research Stats

prospect research and wealth screening statistics

Want some proof that wealth screening and prospect research are worthwhile? Check out these prospect research stats.

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