Mackenzie Burckbuchler
Helping nonprofits and schools turn workplace giving into a sustainable, high-growth revenue stream through smarter marketing.
Mackenzie Burckbuchler is a marketing strategist who’s on a mission to help nonprofits and schools stop leaving money on the table. As the Marketing Manager at Double the Donation, she focuses on making corporate giving easy for fundraisers to market and even easier for donors to do.
Mackenzie believes that the biggest hurdle to growing revenue isn’t a lack of donor generosity; it’s usually just a lack of awareness. She spends time finding creative ways to help organizations talk about workplace giving in a way that actually clicks with their supporters.
Mackenzie brings a mix of high-level strategy and practical “how-to” advice to the social good sector. Whether she’s building out a marketing toolkit for a K-12 school or sharing insights on a webinar, her goal is to help nonprofits turn a standard donation into a much larger impact through matching gifts and volunteer grants.
Education
M.S. Marketing, Vanderbilt University – Owen Graduate School of Management
B.B.A Marketing, University of Georgia
Areas of Expertise
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Strategic Revenue Diversification
Mackenzie helps organizations identify untapped funding through corporate-backed programs. By moving beyond traditional individual giving, she enables nonprofits to build more resilient financial futures through automated matching gift capture.
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Educational Advancement Strategy
Leveraging her deep understanding of the education sector, Mackenzie develops tailored marketing frameworks for K-12 and Higher Ed. She specializes in helping schools navigate parent-employer dynamics to maximize the impact of every donation.
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CSR & Corporate Philanthropy
Mackenzie serves as a bridge between nonprofits and the world of Corporate Social Responsibility (CSR). She stays ahead of giving trends to ensure her partners are positioned to benefit from the latest shifts in how companies support fundraising organizations.
