Challenge grants and matches boost fundraising by incentivizing donors to give now and to give more. This powerful mechanism drives engagement, increases donation revenue, and attracts new supporters, making it a highly effective tool for scaling operational support.
Explore key challenge match and challenge grant statistics below to understand why they are crucial for a successful strategy and how they elevate fundraising results.
Industry research shows that nonprofits are increasingly integrating challenge matches and grants into their fundraising efforts. The results are impressive and demonstrate how these initiatives amplify nonprofit impact.
Here’s a look at some key insights from our analysis:
One missed opportunity? Only 16% of surveyed nonprofits report promoting challenge grants on their websites.
These results indicate that nonprofits have a powerful opportunity to grow their fundraising through challenge grants and matching campaigns. When these opportunities are communicated effectively, fundraising success tends to follow.
To see more impact, nonprofits must expand how they promote challenge matches and grants, particularly on their websites where giving is occurring. Nonprofits also need to simplify the setup and management of these campaigns to encourage broader, year-round participation.
Challenge matches and challenge grants are proven to significantly boost donor engagement and increase fundraising results. These strategies not only motivate donors to take action but also encourage them to give more, acting as a powerful fundraising “supercharger.”
Combining challenge matches and corporate matching gifts creates a powerful fundraising incentive that directly drives donor action. By pairing these two initiatives, organizations can offer supporters an incredible opportunity to triple the impact of their personal contributions.
Here’s what Alix Samuel recently shared about Doctors Without Borders’ Double-Match Stacking Method:
“Supporters frequently ask if they can participate in a major donor’s challenge match while also submitting their gift for an employer match.
Organizations should actively encourage this stacking behavior by having the donor give directly to fulfill the challenge match criteria, and then immediately submit the receipt to their corporate portal for a secondary employer match.”
Top tip: Integrating workplace giving search tools into campaign landing pages lets donors instantly check their eligibility for a corporate match on top of the existing challenge grant opportunity.
These statistics highlight the impact of incorporating matching challenges and challenge grants into your strategy. Here’s what you can achieve by incorporating these initiatives into your strategy:
