Key Statistics on Matching Challenges and Challenge Grants

Matching challenges and challenge grants are effective ways to increase donations. This page provides key statistics and insights on how nonprofits can use these programs to boost fundraising efforts.

Empower your donors with challenge grants and matched donations

Matching challenges and challenge grants boost fundraising by encouraging donors to give now and give more. This drives engagement, increases donations, and attracts new supporters, making them highly effective tools for growing a cause.

Explore key matching challenge and challenge grant statistics below to understand why they are crucial for a successful fundraising strategy.

Matching Challenges: A Key Strategy for Top Fundraising Success

Our industry research shows that nonprofits are increasingly integrating matching challenges and challenge grants into their fundraising efforts. The results are impressive and demonstrate these initiatives amplify nonprofit impact. Here’s a look at some key insights from our surveys:

When sampling the top P2P fundraising organizations in the country, 100% participate in some kind of matching challenge to grow their fundraising.¹
100% of nonprofits surveyed shared that their challenge matches have led to an increase in campaign fundraising.¹

Matching Challenges Increase Donor Generosity

84% of donors reported that a match made them more likely to give. ²
36% of recent nonprofit donors would not have given if a match had not been offered. ²
A recent survey showed that the presence of a challenge match increases the probability of giving by ~22%. ³
The presence of a challenge match also increases dollars raised per solicitation by ~19% vs. no match. ⁴

Why Pursue Matching Challenges and Challenge Grants?

These statistics highlight the impact of incorporating matching challenges and challenge grants into your strategy. Here’s what you can achieve by incorporating these initiatives into your strategy:

Boost Donor Engagement: Matching challenges create a sense of urgency and excitement, motivating donors to give more.
Increase Donations: Challenge grants often result in higher average gift sizes, as donors want to maximize the match.
Attract New Donors: Matching challenges can help you reach potential supporters who might not have donated otherwise.
Maximize Fundraising Efficiency: With a challenge grant, your nonprofit gets more funding in a short period of time!