Apple CEO’s Philosophy on Matching Gifts and Corporate Giving
At Double the Donation, we know that matching gift and volunteer grant programs are continuously evolving. We like to highlight the companies which enhance or introduce new employee giving programs which contribute to the increases in corporate donations over the years. In the past, we’ve covered companies such as Expedia, BP, Microsoft, and Walmart, but in this article, we’d like to recognize Apple.
In fall 2011, Apple’s CEO, Tim, Cook, shared his personal thoughts on Apple’s matching gift and corporate giving programs. In the company’s early years, Apple was not known for focusing on charity, but since it’s implementation of a matching gift program four years ago, the corporation has made huge strides in its fundraising efforts.
Apple Instituted an Employee Matching Gift Program
In September 2011, Apple introduced a matching gift program for employees. At the time, Tim Cook, Apple’s CEO, sent out the following letter to employees:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, 2011, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we’ll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you’d like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.
Tim Cook was the driver for instituting Apple’s matching gift program for employees. When asked about his personal philosophy regarding corporate philanthropy and matching gift programs, he emphasized the value of taking a bottoms-up approach to Apple’s corporate giving strategy.
So it’s not some corporate committee deciding, but it’s our 80,000 employees deciding what they want to do, and then we match it.
Impact of Apple’s Matching Gift Program
Back in November of 2011, a little over a month after Apple introduced the employee matching gift program; Apple announced company contributions had reached over $1.3 million dollars. This funding supports a wide range of organizations such as art museums, zoos & aquariums, schools, community organizations, etc.
Apple, as one of the world’s largest employers, continues to introduce new employee giving programs which benefit nonprofits across the world. Not only does it have a matching gift program in place for its employees, but in 2014, it expanded its matching gift program and instituted a Dollars for Doers Program. The company now donates $25 per hour to each organization at which their employees volunteer.
Since the launching of its matching gift program in 2011, Apple has matched over $25 million of its employees’ charitable donations. The impact of Apple’s charitable programs are now beginning to rival those of other major tech employers throughout the country.
Matching Gift Programs at Technology Companies
While Microsoft and Apple are leaders in corporate philanthropy, the companies aren’t alone. Matching gift and volunteer grant programs are prevalent at technology companies around the world. Here are a few additional tech companies with employee giving programs:
Cisco offer both matching gift and volunteer grant programs.
Through the company’s matching gift program, Cisco matches charitable donations to nearly all 501(c)(3) organizations and schools. The company also provides a volunteer grant program where Cisco provides grants of $10 per hour to organizations where employees volunteer.
Each year Oracle donates millions of dollars in cash to organizations across the world.
Part of these donations go through Oracle’s matching gift programs. While Oracle’s matching gift program limits are much lower than matching gift limits at many other tech companies, Oracle should still be recognized for offering an employee giving program which will provide funding to thousands of organizations.
SalesForce encourages employees to give back to communities by both matching employee donations and offering grants for volunteering.
The company matches donations to nearly all nonprofits up to $500 per employee each year and also provides nonprofits with $100 grants for every 10 hours an employee volunteers.
Electronic Arts is consistently praised as one of the top companies to work for by its employees.
Part of the reason can be attributed to the company’s generous matching gift program. EA matches employee donations to nearly all nonprofits up to $5,000 annually per employee.
Want to learn about other companies with great matching gift programs?
Readers: Want to learn about other companies with great matching gift programs? Check out our list of national companies which match employee donations. You can also tour Double the Donation’s service to learn how we help nonprofits across the country raise more money from employee giving programs.