Employer Appends FAQ

Answers to the most-asked questions by organizations like yours

UNDERSTANDING EMPLOYER APPENDS

What is an employer append for nonprofits?

An employer append is a process where a third-party provider enhances your nonprofit’s donor records with current employment information, like a donor’s company name and position.

Instead of asking donors directly:

You will provide a list of supporters with missing employer data; and
The append service matches their records, with confidence scores and additional metadata.

Double the Donation helps nonprofits collect and append employment details to donor profiles along with workplace giving insights, ensuring no revenue opportunities are overlooked.

How do employer appends help identify matching gift opportunities?

Some donors don’t initially share their employer information, but employer appends help fill in the gaps.

Tools like Double the Donation can append employer details and workplace giving insights to your donor records, removing the need for manual research.

With this data appended, you can easily uncover a supporter’s matching gift, volunteer grant, and payroll giving eligibility to engage them through their employer-run programs. When the employer and the donor’s eligibility are confirmed, you can prioritize high-potential opportunities.

PROMOTING & LEVERAGING EMPLOYER APPENDS

How do we use employer appends to grow our fundraising and increase corporate giving?

Employer appends help your nonprofit identify which donors are eligible for workplace giving programs, like matching gifts, payroll giving, and volunteer grants.

By using tools like Double the Donation, you can gather employer-driven data to:

Connect donors to these opportunities
Source corporate sponsors and potential partners.

With this information, you can identify employees from the same company support your cause. This allows you to tailor outreach and propose matching gifts, grants, or even in-kind donations. Your personalized engagement can lead to increased corporate contributions and formalized partnerships with companies.

How do we use employer data to personalize outreach to donors about workplace giving?

With employer data, you can personalize your outreach by tailoring messages based on the donor’s employer. For example, you can send an email saying, “As a [Company] employee, you may qualify for a matching gift program.”

Double the Donation not only provides detailed employer append data but also offers insights into that particular employee’s eligibility through their company programs. That means that you can send targeted outreach that connects eligible donors directly to actionable next steps that will help them grow their impact.

EMPLOYER APPEND WORKFLOWS

How can employer appends help us identify new donors who may be eligible for workplace giving programs?

Employer appends allow you to enrich your donor records with employer information. This makes it easier to identify which donors work for companies that offer workplace giving programs, such as matching gifts, volunteer grants, or payroll giving.

By using tools like Double the Donation, you can proactively uncover eligibility rather than waiting for donors to provide this information. This helps increase your capture rates for matching gifts and other workplace giving opportunities, boosting your nonprofit’s revenue.

What should my nonprofit look for in an employer append provider?

When selecting an employer append provider, look for one that offers more than just basic employer names. You’ll appreciate those that can offer actionable data and flexible pricing as well.

Providers like Double the Donation will give you practical insights into workplace giving programs such as matching gifts, volunteer grants, and payroll giving that you can leverage to raise more. Double the Donation also provides regular data updates and reliable customer support, which are important to keep your donor records current.

How can our nonprofit get employer data for our donors?

You can gather employer data from your donors in two main ways: by plugging our integrations and availing our employer append service.

Start by using Double the Donation to automatically collect employer information from donor email domains. Plugins like our employer lookup tool seamlessly integrate with your donation and volunteering tools to ensure smooth data flow.
Leverage our workplace giving insights to enrich your donor records with missing employer information. This helps your nonprofit streamline your outreach for workplace giving programs.

How do we track the impact of employer appends on our corporate giving programs?

Here’s what your nonprofit can do to track the impact of employer appends on your corporate giving programs:

Before appending, start by setting baseline metrics (such as the number of matching gift submissions or total match revenue) to track the impact of employer appends.
After appending, track how many donors with newly appended employer information submit matching gift requests or engage in workplace giving programs.
Use tools like Double the Donation to track these metrics and compare the conversion rate of appended records versus original donor data. Segment results by employer to identify which companies drive the most matching gift revenue.

How do we follow up with donors once we’ve identified corporate giving opportunities through employer appends?

Once you’ve identified corporate giving opportunities through employer appends, the next step is to send personalized follow-up emails.

For example, you can email a donor saying, “As a [Company] employee, you may qualify for a matching gift program. Here’s how to submit your request.”

With Double the Donation, you can automate these personalized reminders and send customized matching gift prompts based on the donor’s company. This automation helps streamline outreach and ensures that no potential match is overlooked.

How can employer appends help us streamline the corporate giving process?

Employer appends streamline the corporate giving process by automatically identifying donors who are eligible for workplace giving programs, such as matching gifts or volunteer grants. By enriching your donor records with current employer information, you can quickly spot eligible supporters and send automated matching gift prompts. Tools like Double the Donation allow you to segment outreach more effectively, reducing the time spent on manual research. This automation boosts your nonprofit’s efficiency and ensures you connect with more donors eligible for workplace giving.

Supercharge your donor profiles with employer information.

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