Double the Donation and SchoolAuction are excited to announce their partnership that brings Double the Donation’s Sponsorship Directory to SchoolAuction users. With this integration, fundraisers can now tap into corporate grants and in-kind donation opportunities, all within their event management platform. Users may now find all the information they need right where they organize their events. Eliminate the trouble of switching between tabs or browsing the web for the most recent information!
SchoolAuction clients now have access to Double the Donation’s directory to help their search for ways to elevate their events through corporate grants and in-kind donations. To learn more about the integration, refer to our integration guide.
“Our goal is to ensure that we provide the support needed to make every event a success,” says Roger Devine, Partner and Marketing Director at SchoolAuction. “Adding Double the Donation to our platform to offer clients a powerful fundraising resource was an easy decision. We’re excited that our clients can now leverage this integration to boost their fundraising and further support the important work they do!”
Thanks to this integration, fundraisers can conveniently navigate through Double the Donation’s industry-leading database for a comprehensive list of in-kind donations and grant opportunities. Users can easily click through to the next steps and check program details. By using Double the Donation’s directory, SchoolAuction users can make sure they are ready for their next fundraising event by staying up to date on the most recent program updates and corporate funding sources.
“Corporate sponsorships are on the rise, and we’re thrilled to help SchoolAuction clients tap into this potential,” says Adam Weinger, President of Double the Donation. “By connecting users directly to workplace giving opportunities through their fundraising platform, this integration makes it easier than ever for schools to access corporate grants and in-kind donations—resources that are often overlooked but can have a big impact on fundraising success.”
About SchoolAuction: SchoolAuction.net is a service of Northworld LLC, an independent software company based in Portland, OR. The founders (who still run the company) began building their software in 2004 for the annual gala auction at their children’s elementary school. From those humble beginnings, they’ve grown to help thousands of schools and nonprofit organizations worldwide raise hundreds of millions of dollars.
About Double the Donation: Increase your event fundraising with Double the Donation’s industry-leading solution. The platform equips nonprofits and educational institutions with valuable tools to uncover workplace giving opportunities. Double the Donation’s Sponsorship Directory seamlessly integrates with event and auction platforms, simplifying the search for in-kind donations and corporate grant programs. With Double the Donation, finding these resources has never been easier.
https://doublethedonation.com/wp-content/uploads/2025/08/SchoolAuction_DTD_Partnership-Annoucement-Feature.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-08-27 20:42:492025-08-27 20:42:49Simplifying Fundraising: SchoolAuction Now Features Double the Donation’s Sponsorship Directory
Every nonprofit leader dreams of sustainable funding, and corporate philanthropy remains one of the most powerful yet underutilized tools to make that dream a reality. Whether it’s a company donating a generous check or offering free products and services for your next event, corporate contributions help power your programs, support your staff, and elevate your mission in new ways.
But here’s the catch: securing a corporate gift is only the beginning. To truly grow this revenue stream, you need to track what’s working, nurture your relationships, and build a strategy that turns one-time donations into lasting partnerships.
In this guide, we’ll explore how to successfully manage and expand your corporate giving pipeline (including both cash and in-kind contributions) and share tools and techniques to help you find new opportunities.
But First…Here’s Why Corporate Giving Matters Now More Than Ever
Corporate giving continues to be a key driver of nonprofit success. In fact, according to Giving USA, corporations gave over $44 billion to U.S. charities in 2024, encompassing both monetary gifts and in-kind donations.
Why does this matter for your organization? Because companies are actively looking for ways to invest in causes that align with their values—and when you position your nonprofit as a strategic partner, you’re more likely to be on the receiving end of that generosity.
Corporate giving can help your organization:
Increase fundraising capacity without over-relying on individual donors
Enhance program reach and operational support
Build community goodwill and legitimacy through company endorsement
Access new audiences via employee engagement and marketing partnerships
In short, cultivating corporate gifts—both in-kind and financial—is a strategic move for nonprofits that want to grow sustainably and create long-term impact.
The Two Pillars of Corporate Giving: Cash + In-Kind
Corporate support comes in two primary forms, and each offers unique value to your organization. Understanding the difference helps you target and tailor your outreach more effectively.
Cash Contributions These include direct monetary donations such as:
Sponsorships for events or campaigns
General operating support
Program-specific grants
Employee giving matches
Cash gifts offer the flexibility to fund what matters most to your organization, whether that’s staffing, new initiatives, or capacity building.
In-Kind Contributions These are non-monetary gifts that provide direct value. Examples include:
Professional services (e.g., legal, marketing, design)
Use of facilities or equipment
Volunteer time from employees
In-kind donations help you stretch your budget and access resources that might otherwise be out of reach.
Many companies offer both types of giving—and may even have existing programs that your organization can tap into with the right approach.
How to Track Corporate Contributions Strategically
One of the most common mistakes nonprofits make is failing to track corporate gifts effectively. Without a clear system in place, it’s easy to lose momentum, miss follow-ups, or overlook great opportunities for growth.
Here are key steps to building a solid corporate giving tracking strategy:
Centralize Your Data: Use a CRM or donor management system to create detailed corporate donor profiles. Track both cash and in-kind gifts, key contacts, communication history, application deadlines, and any employee engagement.
💡Tip: Before diving into your tracking strategy, assess whether your current CRM can handle your specific needs. Use a CRM assessment from a provider like Canvas Cloud to uncover gaps and opportunities in your current set-up.
Categorize Donations: Separate donations by type (cash vs. in-kind), value, and purpose. For in-kind gifts, assign an estimated fair market value to ensure accurate reporting.
Monitor ROI and Impact: Measure how each corporate gift contributes to your fundraising goals. Are event sponsors helping you reach more attendees? Is donated software improving your operational efficiency? Understanding the ROI (or return on investment) of each gift helps justify renewals and deepen engagement.
Establish Follow-Up Systems: Set reminders or automate thank-you messages, impact reports, and renewal asks. Don’t let corporate relationships fade once a donation is made; ongoing engagement is essential.
Track Application Cycles: Many companies with formal giving programs have strict timelines. Document deadlines, response times, and requirements for future reference.
When your tracking is tight, you’re more equipped to analyze trends, personalize outreach, and build more fruitful partnerships over time.
Ways to Grow Your Corporate Giving Program
Once you have a solid tracking system in place, the next step is growth. Here’s how to strategically expand your existing corporate giving program:
Audit Your Existing Network Start with the people who already support your mission. Do your board members, donors, or volunteers work for companies with giving programs? Use employment data to uncover existing connections and employer matching opportunities.
Target Businesses That Align with Your Mission Look for companies whose values, customer base, or geographic presence align with your cause. A regional grocery chain may be more invested in food security than a tech startup, for example.
Apply to Corporate Giving Programs Thousands of companies accept applications for sponsorships, grants, or in-kind donations. Resources like corporate giving databases can help identify which companies have open programs and how to access them.
Engage Employees, Not Just Executives Workplace giving and volunteerism often drive corporate philanthropy from the ground up. Invite employees to get involved through team volunteering, payroll deduction programs, or peer-to-peer fundraising campaigns.
Offer Partnership Packages Present companies with giving opportunities that combine cash sponsorships with in-kind contributions, marketing benefits, and employee engagement. Make it easy for them to say yes.
Recognize and Report Celebrate your partners publicly through social media, events, and newsletters. After the gift, provide an impact report showing how their support made a difference.
Growing your program doesn’t always mean chasing giant corporations. Many small and mid-sized businesses are eager to give, especially when they can see the local or social return on investment.
Final Thoughts: From Tracking to Thriving
Corporate giving (both in-kind and cash) is a powerful tool for nonprofits looking to increase impact, diversify funding, and build community relationships. But to fully benefit, you need strategy, systems, and the right partners in your corner. By tracking corporate contributions with care and intention, and using that data to guide your growth, you position your organization to not just receive more, but to build lasting, mutually beneficial partnerships.
Challenge match campaigns are a powerful fundraising tool for nonprofits looking to drive donor engagement and boost donations. By offering to match contributions, organizations create a sense of urgency and excitement among supporters. These campaigns motivate donors by showing them that their gift will have an even greater impact.
In this post, we’ll highlight seven nonprofits that ran successful challenge match campaigns:
By sharing these organizations’ top strategies, promotions, and results, we hope to inspire your next challenge match campaign and provide you with actionable insights to increase engagement and funding for your cause.
Healthy Birthday, a nonprofit focused on supporting children’s health and wellness, capitalized on Giving Tuesday by launching a $10,000 matching grant appeal. To maximize engagement, they added a series of incentives for donors. These included a free spa gift certificate for those who gave a specific amount, as well as a branded t-shirt for donors who raised a certain amount through peer-to-peer fundraising.
The combination of a matching gift, a clear goal, and intriguing incentives proved to be a highly effective promotional strategy. Here’s what made Healthy Birthday’s campaign stand out:
Engaging incentives: The addition of spa gift certificates and t-shirts incentivized higher donation amounts and encouraged peer-to-peer fundraising.
Use of Giving Tuesday: Tying the campaign to Giving Tuesday helped leverage the global giving momentum, which is vital for short-term fundraising success.
Social media push: They promoted the campaign across multiple social media platforms, increasing visibility and encouraging wider participation.
For your own campaign, adding value through fun incentives can significantly boost both engagement and total funds raised.
In the Fall of 2023, the United Ostomy Associations of America (UOAA) launched a Matching Donor Program that aimed to raise $50,000. With a generous anonymous donor matching all gifts, UOAA exceeded their goal by $10,000, bringing in a total of $60,000.
UOAA’s campaign benefited from several key promotional tactics:
Clear and consistent messaging: They communicated the matching opportunity clearly through email and social media posts, ensuring donors knew exactly how their contributions would be doubled.
Strategic donor relationships: The nonprofit built a relationship with a matching donor who was deeply invested in the cause, making it easier to secure a significant donation.
Tight timeline: The campaign was time-limited, creating a sense of urgency that encouraged immediate action from donors.
For nonprofits looking to replicate this success, consider securing a major donor or corporate partner to provide a match. Make sure the match is clearly communicated and the timeline is well-promoted.
Fresno Chaffee Zoo launched the Elephant Baby Matching Gift Program, aimed at supporting two African elephants expected to give birth in 2024. The program needed to raise between $75,000 and $100,000 to kick-start matching donations, with every dollar donated being matched to double the impact.
To promote the campaign, the Zoo utilized a mix of methods:
Kickoff event: They began the campaign on World Elephant Day with social media posts, QR codes, and visitor handouts at the zoo.
In-person events: A special ‘baby shower’ event was held to generate excitement, featuring community partners like the Fresno Economic Opportunities Commission.
QR codes and easy donation access: QR codes throughout the zoo and event materials made it easy for donors to quickly contribute while on-site.
This multifaceted promotional strategy combined events, online engagement, and clear, impactful visuals to successfully generate support for the elephant babies.
Union Gospel Mission in Portland launched a matching campaign with a $50,000 gift from a group of generous donors. The mission emphasized how each dollar donated would have twice the impact, helping to feed and shelter twice as many people.
This campaign was especially effective due to:
Compelling, donor-focused messaging: The organization clearly communicated the life-changing impact of donations, making it easy for donors to see the direct effect of their contributions.
Seasonal urgency: The timing of the campaign, in the run-up to summer when donations typically slow down, helped encourage donors to act immediately.
Personalized outreach: Their appeal, including personal testimonials, created a deeper connection with the mission and its supporters.
Nonprofits can replicate this by highlighting the difference that donations make in people’s lives and emphasizing the urgency of giving during slower months.
Sofia’s Hope, a nonprofit focused on childhood cancer, ran multiple successful matching campaigns, including one during their Summer and End of Year appeals. They secured corporate sponsors to match all donations up to $5K in the summer and $10K for the end-of-year campaign.
They also held a Round Up Campaign at a local restaurant in September for Childhood Cancer Awareness Month, where all funds raised were matched by the restaurant.
What made Sofia’s Hope successful:
Corporate partnerships: They leveraged corporate matching gifts to significantly increase donations, with the added bonus of matching from local businesses.
Community involvement: The Round Up Campaign created a community-driven fundraising effort that engaged both local businesses and the public.
Multiple fundraising channels: They marketed the campaign through social media, text messaging, and e-blasts, ensuring a wide reach.
For nonprofits looking to replicate this success, focusing on local partnerships and corporate matches can enhance your fundraising efforts.
Humane Animal Rescue of Pittsburgh (HARP) used matching gifts to boost recurring donations in June. Donors who committed to becoming monthly supporters through the HARP 365 program had their first two monthly gifts doubled by Fetch Pet Insurance.
This campaign was effective because:
Emphasis on recurring gifts: Focusing on long-term support rather than one-time donations helped build a steady stream of income.
Corporate partnership: Fetch Pet Insurance was a natural partner for HARP, aligning with their mission and creating a strong donor engagement opportunity.
Clear, ongoing impact: By highlighting the value of recurring donations, HARP was able to convert one-time donors into long-term supporters.
For your organization, building corporate partnerships for monthly giving matches is a great way to ensure sustained funding.
UWC-USA leveraged corporate matching gifts in their campaigns, particularly during events like Giving Tuesday. By reaching out to alumni and supporters who worked at companies with matching gift programs, they were able to increase donations by around 30%.
Key strategies included:
Targeted outreach: They identified potential donors who worked for companies with matching gift programs and sent them tailored emails to encourage participation.
Promoting corporate matches: Once supporters were on the donation page, they were encouraged to check their eligibility for corporate matching gifts, increasing the chances of participation.
Leveraging Giving Tuesday: By linking the campaign to a popular giving day, UWC-USA maximized visibility and donor engagement.
To replicate this strategy, use donor data to identify matching gift opportunities and promote them through targeted emails or text messages.
Wrapping Up & Next Steps
Challenge match campaigns are a proven way to increase donations and engage supporters in a meaningful way. By looking at the success stories of nonprofits like these, you can gain insights into how to run your own effective matching campaigns.
Use the strategies discussed here to inspire your next effort, and remember: with the right messaging, strategic partnerships, and powerful promotions, your challenge match can have an incredible impact on your fundraising goals.
Raise Even More with Employee Matching Gifts!
In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Request a demo today to get started.
Double the Donation and CharityAuctions are excited to announce their partnership that brings Double the Donation’s Sponsorship Directory to CharityAuctions users. This seamless integration enables fundraisers to access corporate grants and in-kind donation opportunities directly within their auction management platform. All the essential information is now conveniently available in one place—where they manage their events—eliminating the need to switch between tabs or search the web for the latest details.
“The goal for CharityAuctions is to help fundraisers run smarter auctions, raise more funds, and cut the admin work in half,” says Tom Kelly, Co-founder and Technical Lead at CharityAuctions. “Incorporating Double the Donation into our platform to offer clients a tool to enhance their fundraising efforts was a natural fit. We’re thrilled that our clients can take advantage of this integration and increase their fundraising to support their meaningful missions!”
About CharityAuctions: This platform helps nonprofits, schools, and community groups raise more with less effort. Trusted by over 50,000 organizations worldwide, it combines online auctions with built-in AI tools that boost bidding, personalize donor engagement, and maximize fundraising results—so mission-driven teams can focus on impact, not technology.
About Double the Donation: Increase your event fundraising with Double the Donation’s industry-leading solution. The platform equips nonprofits and educational institutions with valuable tools to uncover workplace giving opportunities. Double the Donation’s Sponsorship Directory seamlessly integrates with event and auction platforms, simplifying the search for in-kind donations and corporate grant programs. With Double the Donation, finding these resources has never been easier.
https://doublethedonation.com/wp-content/uploads/2025/08/CharityAuction_DTD_Partnership-Annoucement-Feature-FINAL.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-08-22 20:00:242025-08-22 20:00:24Empowering Nonprofits and Schools: CharityAuctions Introduces Double the Donation’s Sponsorship Directory
Securing corporate grants can often feel like a daunting task, especially when it comes to identifying the right companies and contacts. However, many nonprofits overlook a powerful resource already within reach: corporate grants and employment data. By tapping into the employment information of your supporters, you can unlock a treasure trove of funding opportunities that are closer than you think.
Why? Companies are much more likely to fund organizations that resonate with their employees, whether through matching gift programs, CSR initiatives, or employee-nominated giving. These opportunities often start with a single connection: one of your donors, volunteers, or board members who works for a company eager to give back.
In this post, we’ll show you how to use corporate grants and employment data to identify and secure more funding opportunities than ever before.
1. Why Employment Data Matters for Corporate Grants
Many corporate giving programs, but especially grants, prioritize organizations with an internal advocate. This is usually an employee who donates, volunteers, or nominates the nonprofit in question. Therefore, if you can identify where your supporters work, you instantly gain visibility into which companies might be open to funding your mission.
Here’s why employment data is so valuable in this context:
Workplace giving grants: Companies are more likely to fund causes that matter to their workforce, which is where workplace giving programs like matching gifts, volunteer grants, and more come in.
Employee-nominated grants: Many companies accept nonprofit nominations from current employees, so knowing where your supporters work allows you to target them effectively.
Broader connections to grant opportunities: Even beyond grants that are specifically “employee-nominated,” nonprofits can use employment information to locate existing connections to charitable businesses. When a company sees that a sizable segment of their employee base supports your cause, they may be more likely to shell out grant funds.
The bottom line? Knowing your supporters’ employers allows you to tap into otherwise hidden funding pipelines. But first, in order to do so effectively, you need a system for capturing that data.
2. How to Collect Supporter Employment Information
Collecting employment data doesn’t have to be intrusive or complicated. In fact, most donors are happy to share where they work, especially if you explain how that information can help you unlock more impact.
Start by integrating employment data fields at key touchpoints:
Donation forms: Include an optional “Employer Name” field alongside standard fields such as name and email.
Confirmation pages: Prompt donors to check if their employer has a giving program immediately after donating by providing their company name in a database search tool.
Email follow-ups: Send a follow-up email asking supporters where they work, explaining how it can lead to increased funding.
Event sign-ups or volunteer forms: Add a simple employer field here, too; these contacts are often highly engaged and ready to provide additional value.
In addition to collecting data manually, organizations can also use employer data enrichment strategies to uncover employment information for supporters who haven’t provided it directly. These services analyze an individual’s name, email, and other identifying details to match them with publicly available employment records, allowing you to fill in the existing gaps in your database and fueling your corporate grant search.
By combining direct collection with employer append tools, you can build a far more complete picture of your supporter base and proactively identify companies that may be a great fit for outreach.
3. How to Identify Corporate Grants
Once you begin collecting supporter employment information (either through your donation forms or volunteer sign-ups) you can begin identifying which companies offer corporate grants that align with your mission. But with thousands of companies potentially offering funding, it can be tough to know where to start.
Instead of cold outreach, we recommend strategic resources to focus your efforts:
Look for curated corporate grant lists. Numerous nonprofit blogs and philanthropy platforms publish regularly updated roundups of companies with active grant programs. For example, check out this list of companies that give grants to nonprofits!
Look at your supporters’ employers. At this point, you should know where some of your supporters work. Use this information to research whether their companies offer grants or sponsorships, and whether employees can nominate or advocate for your organization.
Explore CSR or community investment pages. Visit the websites of companies in your network and look for terms like “Community Impact,” “Corporate Responsibility,” or “Giving Back.” These often lead to grant program guidelines, eligibility criteria, and deadlines.
Track and document your outreach. Use a simple CRM or spreadsheet to track potential grantmakers, application timelines, contact information, and employee advocates within each company.
Once you’ve identified likely prospects, craft proposals that highlight your mission alignment, your existing relationships with their workforce, and the tangible impact of their support. You can also tap into professional grantwriting resources, whether that’s hiring a writer, attending a webinar, or downloading free templates, to strengthen your applications.
4. Using Employment Data to Strengthen Grant Requests
Employment data isn’t just about discovery; it’s also a powerful way to strengthen your actual grant applications. When applying for a corporate grant, having an internal advocate can dramatically increase your odds of success.
Here’s how your team can involve them for the best results:
Ask the employee to nominate your nonprofit, if required by the grant.
Include their name, role, and connection to your organization in the application.
Invite them to provide a testimonial about why they support your mission.
Ask them to share internal CSR contacts or program guidelines with your team.
From there, when reaching out to corporate contacts or applying for grants, mention the employee connection explicitly: “We are proud to have 14 donors and 3 volunteers from your company, including Jane Doe from your Marketing team. Their ongoing support makes a meaningful impact, and we would love to explore a deeper partnership.”
All in all, this type of outreach shows alignment, community relevance, and trust: three key factors for funders considering grant applications.
5. Building Long-Term Value with Corporate Partners
Unlocking a single grant is excellent, but turning that grant into a long-term partnership is even better. Luckily, employment data can help you build those bridges.
For example, consider using corporate employment connections as a starting point for ongoing engagement. You can…
Send tailored impact reports to the employee advocate and CSR contact;
Invite company reps to site visits, events, or webinars;
Recognize the company publicly through social media, email, or donor walls;
Offer corporate volunteering opportunities that align with their values;
Bundle sponsorship, volunteering, and grant opportunities into custom partnership packages;
And more.
In the best case scenario, you’re not just asking for money. You’re inviting a company to be part of your mission and vision in a real, tangible way.
By keeping the employee connected, reporting on outcomes, and providing continued value, you can turn a one-time grant into a multi-year relationship that benefits both sides of the party.
Wrapping Up & Next Steps
Supporter employment data is one of the most underutilized assets in nonprofit fundraising. By simply knowing where your supporters work, you unlock access to employee-driven and broader giving programs, increase your relevance with corporate funders, and make your grant requests more personal and powerful than ever before.
Luckily, you can start today by:
Adding an “Employer” field to your donation and event forms
Conducting an employer append to gather missing employment info
Using that data to research and pursue grant opportunities backed by internal advocates
With complete data and a well-thought-out strategy in place, your nonprofit can open new funding pipelines, build stronger corporate partnerships, and expand your impact, one supporter at a time.
https://doublethedonation.com/wp-content/uploads/2025/08/DTD_Unlocking-Corporate-Grants-Using-Supporter-Employment-Data_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-08-12 17:03:402025-08-12 17:03:40Unlocking Corporate Grants Using Supporter Employment Data
Your gala was a huge success, your corporate sponsors seemed thrilled, and you’re already dreaming about next year’s event. But then… crickets. Your sponsors disappear until you reach out again, twelve months later, asking for the same thing.
Sound familiar? You’re not alone, and here’s the exciting part: there is untapped potential here.
What if that amazing company that sponsored your silent auction could become so much more than a one-night partner? What if they became your year-round champion, matching employee donations, sending volunteer teams, and even advocating for your cause in their industry?
The secret isn’t in asking for bigger sponsorship checks. It’s in transforming these relationships from simple transactions into genuine partnerships that benefit everyone involved.
Why Nurturing Relationships with Corporate Sponsors Matters
Corporate partners who feel truly connected to your mission will go above and beyond traditional sponsorship. Many companies, especially larger corporations, have budgets for initiatives that would directly benefit nonprofits, such as:
Offering matching gift opportunities for your donors
Organizing employee volunteer days that bring fresh energy to your programs
Donating incredible auction items
Providing professional services you couldn’t otherwise afford
Using their networks to spread your story far and wide
This guide will show you exactly how to make this transformation happen. We’ll walk through 11 proven strategies to identify the perfect partners, build authentic relationships, create unforgettable experiences, and keep the momentum going all year long.
1. Start with the Right Fit
Before you even think about reaching out, take time to find companies that genuinely align with your mission. The best partnerships feel natural from day one because both organizations share similar values and goals.
Look for companies that make the perfect partners by searching for things like:
Companies supporting similar causes – If they’re already writing checks to organizations like yours, they clearly understand and value the work you do
Local businesses – Companies in your community have a vested interest in making your area better and want to be known as good community partners
Large workforces – More employees mean more potential volunteers who might be passionate about your mission
Established CSR programs – Companies with foundations, matching gift programs, or volunteer days already have infrastructure for partnerships
The research phase might seem tedious, but it’s pure gold for relationship building. Use LinkedIn to find CSR managers or community relations directors. Better yet, ask your board members or key donors if they have connections. Warm introductions are incredibly powerful and show the company that people they trust believe in your organization.
Pro tip: Double the Donation’s corporate giving database makes it easier than ever to research companies’ giving priorities, sponsorship guidelines, and contact information. Look for businesses that already participate in matching gift programs since they’ve already demonstrated a commitment to supporting nonprofits like yours.
2. Build a Relationship Before You Pitch
A common mistake nonprofits make is going for the ask before they have warmed up the lead.
Instead of immediately sending a sponsorship packet, start with genuine curiosity about their goals. Schedule a casual coffee meeting and ask questions like “What does community involvement mean to your company?” or “What kinds of partnerships have been most rewarding for your team?”
Sometimes companies aren’t looking for marketing exposure at all. Maybe they want employee engagement opportunities, or they’re trying to build goodwill in the community, or their leadership genuinely cares about your cause and wants to make a difference.
Offer value before asking for anything. Here are some low-key ways to build trust
Have your Executive Director speak at a company meeting about trends in your industry
Host an employee lunch-and-learn about your programs
Offer a behind-the-scenes tour of your facilities
These interactions build trust and help both sides figure out if there’s real potential for partnership. The goal is to have them thinking “We should definitely work with these people” before you ever mention sponsorship dollars.
3. Be Clear On Sponsorship Packages (And Deliver)
Before connecting with potential event sponsors, come up with meaningful event sponsorship packages. Offering a variety of price points and benefits ensures that any organization interested in participating can find something that fits their budget and goals.
Consider creating tiered packages like:
Presenting Partner ($10,000+): Logo on all materials, speaking opportunity, premium table placement, social media shout-outs, and custom activation space
Champion Level ($5,000): Logo on select materials, recognition during event, preferred seating, and social media mentions
Supporter Level ($2,500): Name in program, table signage, and newsletter mention
Friend Level ($1,000): Program listing and website recognition
But here’s the crucial part: whatever you promise, deliver flawlessly. Take photos of their signage, screenshot social media posts featuring them, and document everything. Leverage your nonprofit CRM to make this infinitely easier by creating automated reminders for deliverables and storing all sponsor communications in one place.
4. Offer Measurable Results
While it can be difficult to measure the results of an event sponsorship, there are ways you can provide tangible results and information to your sponsors. If you are promoting your event sponsors on your nonprofit event landing pages, link them with UTM codes so you can track exactly how much traffic you are generating for them.
Create a comprehensive post-event report that includes:
Event attendance numbers and demographic breakdown
Social media reach and engagement metrics
Photos showing their branding and activation
Feedback surveys from attendees mentioning their company
Stories of impact made possible by their support
Media coverage that featured their involvement
The more data you can provide, the easier it becomes for sponsors to justify continued partnership internally. Many corporate sponsors need to show ROI to their executives, so help them build that case.
5. Offer a Seamless Onboarding Experience
Landing a new corporate sponsor is only the first step. How you welcome and integrate them into your mission can make the difference between a one-time check and a multi-year commitment.
A thoughtful onboarding process ensures that your new partner feels informed, appreciated, and excited from the start. Consider these steps:
Kickoff Meeting – Schedule a meeting with key contacts to align on shared goals, expectations, and communication preferences.
Sponsor Welcome Kit – Provide materials like your latest impact report, brand guidelines, upcoming event calendar, and key staff contact information.
CRM Setup – Add sponsor contacts, communication notes, and agreement details into your nonprofit CRM, so you can track every interaction and set automated reminders for follow-ups.
Engagement Calendar – Share opportunities for involvement throughout the year, from volunteer days to speaking engagements.
By treating sponsors like valued partners from day one, you lay the foundation for long-term collaboration.
6. Track Your Donor’s Employer Data
One of the most overlooked opportunities in corporate fundraising is right under your nose: your existing individual donors’ employers. Many of your supporters work for companies that could become major sponsors, and you might not even know it.
Employment data is a goldmine for corporate giving strategy because it helps you:
Identify Hidden Connections: That $100 annual donor might work for a Fortune 500 company with a massive corporate foundation
Find Matching Gift Opportunities: Companies that match employee donations often sponsor nonprofits, too
Build Warm Introductions: Current donors can be your best ambassadors to their employers
Target Recruitment Efforts: Focus volunteer recruitment on companies where you already have employee support
If you discover that fifteen of your donors work for the same large employer, that’s a clear signal to approach that company about a formal partnership. Your donors become internal champions who can speak authentically about your impact.
7. Transform Events Into Year-Round Partnership Opportunities
The biggest mistake nonprofits make is treating corporate sponsors like ATMs that only get activated once a year. Your annual gala, auction, or festival shouldn’t be the end of a sponsor relationship; it should be the launchpad for deeper, year-round collaboration that creates genuine value for both parties.
Start with post-event momentum. Within two weeks of your event, host an exclusive reception for sponsors to celebrate successes and share behind-the-scenes stories. Use this intimate setting to introduce the concept of ongoing partnership opportunities throughout the year.
Create meaningful touchpoints that matter. Move beyond simple thank-you notes to engagement opportunities that provide real value:
Quarterly Volunteer Days: Invite sponsor employees to pack food, mentor clients, or help with facility improvements. These hands-on experiences create emotional connections that last far beyond your annual event and give employees meaningful ways to connect with your mission.
Executive Advisory Roles: Invite sponsor executives to serve on project-specific task forces or advisory committees. This insider access makes them feel truly invested in your success while providing your organization with valuable business expertise.
Employee Giving Integration: Partner with sponsors to promote workplace giving campaigns among their employees, potentially doubling or tripling the total support you receive from that company while building broader awareness of your mission.
Strategic Networking Events: Host quarterly gatherings where sponsors can connect with each other while learning about your programs. Position your organization as a community builder that creates valuable business relationships, not just a beneficiary seeking support.
Make it systematic, not sporadic. Use your donor database to create custom communications that go out on a regular schedule. Quarterly check-ins, monthly impact updates, and timely invitations to relevant opportunities keep your organization top-of-mind without overwhelming busy executives.
When sponsors see their event investment transform into meaningful, ongoing collaboration, they’re far more likely to renew (and increase) their support year after year.
8. Leverage Technology for Corporate Relationship Management
Managing year-round relationships with multiple corporate sponsors requires organization and consistency that’s impossible to maintain with spreadsheets and good intentions alone. A sophisticated nonprofit CRM becomes your relationship management command center.
Look for CRM features specifically designed for corporate relationship management:
Contact Hierarchies: Track relationships between individual contacts, their companies, and subsidiary organizations
Communication Tracking: Log every email, phone call, and meeting to ensure no interaction falls through the cracks
Automated Workflows: Set up reminders for follow-ups, renewals, and stewardship activities
Reporting Dashboards: Monitor sponsor engagement levels and identify relationships that need attention
Integration Capabilities: Connect with email marketing, event management, accounting, and workplace giving systems for seamless data flow
The right technology doesn’t replace relationship building. It amplifies your ability to be thoughtful, consistent, and strategic in your outreach.
Many companies are looking for fresh, meaningful ways to connect with causes, beyond the standard logo placement. By thinking creatively, you can offer benefits that make your sponsorship package stand out while providing genuine value that resonates with modern corporate social responsibility goals.
Create signature experiences that can’t be replicated elsewhere:
Sponsored Program Days – Dedicate a day of programming to a sponsor, with signage and social media posts highlighting their support. Take it further by naming the day after them (“Wells Fargo Financial Literacy Day”) and creating custom materials they can share with their own stakeholders.
Employee Spotlight Stories – Feature sponsor employees in your newsletter or blog to show the human side of their involvement. Include their personal motivations for supporting your cause and how the partnership has impacted them professionally and personally.
Behind-the-Scenes Access – Give sponsors VIP tours, access to board meetings, or the chance to meet program participants directly. Create “insider briefings” where they get first access to program updates, challenges, and successes before the general public.
Leverage digital opportunities for maximum impact:
Co-Created Content Series – Partner with sponsors to develop educational content, webinars, or social media campaigns that showcase their expertise while advancing your mission. A financial services company could co-host financial literacy workshops, while a tech company could lead digital skills training.
Exclusive Digital Channels – Create sponsor-only Facebook groups, LinkedIn communities, or email newsletters where they can network with other supporters and get insider updates about your work.
Custom Impact Dashboards – Use your fundraising and engagement tools to create real-time, personalized reports showing exactly how their support made a difference. Include metrics they care about, like volunteer hours generated, people served, or measurable outcomes achieved.
Think beyond traditional event benefits:
Thought Leadership Platforms – Invite sponsor executives to speak at your events, contribute to your blog, or participate in podcast interviews about industry trends that intersect with your mission.
Innovation Labs – Partner with tech or consulting sponsors to tackle specific organizational challenges, giving them a chance to showcase their problem-solving skills while helping you improve operations.
Legacy Projects – Offer naming opportunities for programs, facilities, or initiatives that will provide long-term brand association and recognition.
Cross-Promotion Opportunities – Feature sponsors in grant applications as implementation partners, include them in media interviews about collaborative initiatives, or highlight their support in presentations to other potential funders.
Creative benefits not only make sponsors feel special, but they also deepen the connection between their brand, your mission, and your community while providing them with valuable content and experiences they can’t get elsewhere. The key is understanding what each sponsor values most and crafting benefits that align with their business goals and corporate culture.
10. Automate a Follow-Up Email Series
Don’t let your sponsors disappear into the void after your event ends. Set up an automated email series that keeps corporate sponsors engaged and informed about your organization’s ongoing work throughout the year.
Here’s what a strategic follow-up series might look like:
Week 1 Post-Event: Thank you message with event highlights and immediate impact
Month 1: Detailed impact report showing how their sponsorship dollars were used
Month 3: Update on programs they helped fund with specific success stories
Month 6: Invitation to volunteer opportunity or facility tour for their employees
Month 9: Preview of next year’s event with early engagement opportunities
Month 11: Formal renewal conversation with customized proposal
A nonprofit CRM makes this seamless by automatically triggering these communications based on sponsorship dates and allowing you to personalize messages based on their specific interests and giving history. You can also track open rates and engagement to see which messages resonate most with different sponsors.
11. Measure and Optimize Your Corporate Program
Like any fundraising strategy, corporate relationship building improves with measurement and optimization. Track metrics that matter for long-term partnership development:
Retention Rate: What percentage of sponsors renew year over year?
Upgrade Rate: How many sponsors increase their investment over time?
Engagement Score: How actively do sponsors participate in non-financial opportunities?
Lifetime Value: What’s the total value of relationships beyond just sponsorship dollars?
Pipeline Health: How many prospects are in each stage of relationship development?
Use this data to refine your approach. Maybe sponsors who attend volunteer days are 3x more likely to renew. Or perhaps companies that start with smaller sponsorships but receive excellent stewardship become your biggest champions over time. Make your data work for you, so you can build upon what works and eliminate what doesn’t.
Final Thoughts
Building lasting partnerships with corporate event sponsors starts with viewing them as strategic allies who believe in your mission rather than one-time transactional donors. The difference between organizations that struggle with sponsor retention and those that cultivate thriving corporate relationships often comes down to this single shift in perspective.
To maximize the potential of corporate sponsors, nonprofits should create a comprehensive stewardship plan. This begins with understanding the sponsor’s goals and creating a mutually beneficial relationship. Staying connected and demonstrating impact throughout the year is essential for maintaining the relationship and unlocking additional opportunities, such as matching gift programs and volunteer days.
Tools like nonprofit CRMs can help manage and track sponsor relationships, and platforms like Double the Donation can help organizations make the most of corporate giving potential.
Double the Donation and Bonterra DonorDrive are thrilled to announce an additional product enhancement to the DonorDrive product suite. Double the Donation Matching now integrates with DonorDrive’s modal giving form making it easier for organizations to raise more from matching gifts across their fundraising campaigns.
“As we continue to support organizations in increasing revenue and running effective fundraising campaigns, we want to ensure that we offer functionality designed for impact,” says Kasey Cuppoletti, Senior Director of Product Management. “Incorporating Double the Donation into our modal forms ensures our organizations can make the most of workplace giving and corporate matching gifts across all of their DonorDrive forms.”
With this integration, donors can identify their employer as they give and be met with next steps to submit their matching gift request. With expanded functionality across Bonterra DonorDrive forms, organizations can increase visibility and accessibility of corporate matching gift programs to their donors.
“With corporate matching gift programs continuing to grow in popularity, we are excited to extend the use of Double the Donation’s integrations with Bonterra DonorDrive to modal forms,” says Adam Weinger, President at Double the Donation. “With our integration, organizations are able to be more proactive when it comes to identifying corporate matching gift opportunities and raising more for their mission.”
Bonterra DonorDrive and Double the Donation’s available integrations are easy to access and simple to activate. Follow our integration guide for more information on activating the integration and raising more from corporate matching gifts.
Ready to add matching gift automation to your Bonterra DonorDrive donation forms? Request a demo with Double the Donation today and be sure to share that you’re using Bonterra DonorDrive.
Want additional resources to help you take your matching gifts strategy to the next level? Enroll today in our Matching Gift Academy for in-depth content about growing your matching gift revenue.
About Bonterra DonorDrive: Bonterra is technology for the greatest good — helping nonprofits, charitable foundations, and socially responsible companies raise more, give more, and get more for their missions. With leading solutions across fundraising and engagement, strategic philanthropy, and impact management, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. Learn more at www.bonterratech.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2025/08/Double-the-Donation-and-Bonterra-DonorDrive-Enable-Matching-Gift-Functionality-on-ExpressDonate-Forms.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-08-05 12:42:292025-08-05 12:42:29Double the Donation and Bonterra DonorDrive Enable Matching Gift Functionality on Modal Forms
Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. Still, their support adds up significantly over time, allowing organizations to benefit from ongoing, reliable donations. That’s why it’s more important than ever to have a plan for nurturing payroll giving donors.
Thanks to workplace giving partners like America’s Charities, many nonprofits receive detailed reports that include donor information, giving you the opportunity to identify, thank, and build relationships with these supporters. In this post, we’ll share five practical tips to help nonprofits nurture payroll giving donors, deepen their connection to your cause, and raise more through the programs.
Whether you’re just starting to track this audience or looking to improve retention and lifetime value, the following best practices will help you turn payroll donors into lasting champions for your mission:
These small but intentional actions can go a long way in making payroll donors feel seen, appreciated, and connected to your mission. By recognizing their ongoing commitment and tailoring your stewardship efforts, you’ll not only boost retention but also foster a sense of belonging that turns workplace givers into long-term advocates for your cause.
1. Send prompt, personalized thank-you messages.
One of the most important ways to nurture payroll giving donors is to acknowledge their support promptly and personally. Because payroll gifts are automatically deducted from paychecks, these donors may not receive the same level of recognition as those making one-time or online gifts, making it all the more important to go the extra mile.
As soon as you receive donor information from a disbursement partner (such as America’s Charities), take the opportunity to send a warm thank-you message. For the best results, you’ll want to include:
Their name
The impact of their recurring gift
A brief note that acknowledges their choice to give through their employer
Even a simple message like “Thank you, Alex, for setting up a payroll donation through your workplace giving program. You’re helping us make a difference every month” can build goodwill and reinforce their connection to your cause.
2. Keep donors up-to-date with regular impact reports.
Payroll giving donors often give quietly and consistently in the background, which means they may not always see the tangible results of their generosity. To keep them engaged and inspired, it’s essential to regularly share the value of their ongoing support.
Because payroll donors typically don’t interact with your organization each time they give, corporate impact reports serve as a vital touchpoint. These reports don’t have to be long or formal. Brief monthly or quarterly updates that show where their donations are going can be incredibly effective. Highlight the real-world outcomes of their contributions, such as how many meals were provided, how many students were reached, or how their steady giving helped sustain a specific program.
Whenever possible, personalize these updates by referencing their donor segment: “As a payroll donor, your ongoing support plays a key role in helping us plan ahead and respond consistently to community needs.” You can even include cumulative data points, such as “Your monthly donations this year have added up to $240 in support!”
By keeping payroll donors informed, you help them see themselves as a crucial part of your mission’s success. This ongoing connection builds trust, strengthens loyalty, and reminds donors that their automatic gift is actively making a difference—even when it may feel out of sight.
3. Create an exclusive payroll giving donor community.
Payroll donors may not always feel the same connection to your organization as one-time or major donors, especially since their giving happens automatically in the background. One powerful way to change that is by creating an exclusive community just for payroll giving supporters.
This doesn’t need to be a formal membership program. Even something as simple as a branded name like “The Monthly Impact Circle” or “Workplace Giving Champions” can give donors a sense of belonging and shared purpose. You can invite payroll donors to subscribe to a dedicated email list, join a private Facebook group, or attend exclusive events like behind-the-scenes tours, impact webinars, or virtual meet-and-greets with your team.
By offering recognition and engagement tailored specifically to payroll donors, you’re reinforcing that they’re not just anonymous contributors; they’re part of a committed, values-driven community. This type of identity-building increases donor satisfaction and retention while also encouraging supporters to spread the word about your mission within their workplace.
4. Celebrate milestones.
Payroll giving donors may not always realize how much of an impact they’ve made over time, especially when their donations are small but consistent. That’s why celebrating key milestones is a meaningful way to recognize their long-term commitment and deepen their connection to your mission.
These milestones could include:
Anniversaries (e.g., 6 months or 1 year of giving)
Total contribution thresholds (such as $250 or $500 cumulatively)
Broader goals reached with the help of payroll gifts (like funding a program for an entire month)
Upon reaching such milestones, personalized emails, handwritten notes, or digital badges can go a long way in making these donors feel valued. A simple message like “Thanks to your steady support over the past year, you’ve helped us deliver 100 meals to families in need!” is both impactful and deeply appreciated.
You can also highlight payroll donors in newsletters, larger impact reports, or social media shoutouts (with permission) to show public appreciation and inspire others to give in the same way. Recognizing these milestones not only reinforces the importance of recurring giving but also reminds donors that every paycheck contribution is building toward something bigger.
Celebrating milestones makes donors feel seen and appreciated, which are two essential elements in keeping payroll givers engaged for the long haul.
5. Invite further involvement.
Payroll giving donors have already taken a meaningful step by committing to support your organization through regular contributions. But that doesn’t have to be the end of their involvement. In fact, it’s just the beginning.
One of the best ways to deepen engagement with these supporters is to invite them to connect more fully with your mission through additional opportunities.
For example, start by promotingemployer matching gifts. Payroll donors give through their workplace, which means their employers may also offer corporate matching gift programs. Remind donors to check with their HR department or use your matching gift search tool to see if their contributions can be doubled. This not only increases impact but also further involves donors in the fundraising process.
Next, consider inviting payroll donors to participate in volunteer opportunities, both in-person and virtually. Payroll givers may be interested in taking a more active role, whether that’s helping at events, serving on committees, or lending their skills in areas like marketing or finance. For the best results, highlight roles that fit flexible schedules and offer meaningful experiences, and don’t forget to remind them about potential employer-sponsored volunteer programs like volunteer grants and VTO, too!
You can even invite payroll donors to attend impact events, join peer-to-peer fundraisers, or participate in advocacy campaigns. These thoughtful invitations show that your organization values them not just as recurring donors, but as mission-driven individuals with much more to contribute.
By offering ways to deepen their involvement—on their own terms—you help payroll donors feel even more connected, appreciated, and empowered. This strengthens their loyalty and turns consistent givers into passionate, long-term advocates.
Wrapping Up & Webinar Opportunity
Payroll giving donors represent a unique and valuable segment of your supporter base, offering reliable, recurring gifts that can add up to a significant long-term impact. With donor details often included in disbursements from CSR partners, your organization has the opportunity to move beyond passive receipt toward intentional relationship-building.
By implementing these thoughtful stewardship strategies, you can transform payroll donors into loyal advocates for your mission. After all, these individuals have already taken a meaningful step by giving through their workplace. Now, it’s your turn to show them that their support matters, and to invite them into a stronger, more connected relationship with your cause.
Interested in learning more about nurturing payroll giving donors?
Challenge grant campaigns are a cornerstone of nonprofit fundraising. By securing a matching donor or organization, your nonprofit can double, triple, or even quadruple the impact of donations made during a set period. These campaigns inspire urgency, drive engagement, and increase overall donations, but securing the right donor to provide matching funds is often the biggest challenge.
So, how can your nonprofit identify the right challenge grant donors who have both the capacity and interest to make a significant impact? In this post, we’ll walk through the essential steps to target the right donors, identify high-value contributors, and engage potential challenge grant donors effectively.
Challenge grants are fundraising tools that provide matching donations during a designated period to encourage additional contributions. Typically, a major donor, foundation, or corporation pledges a set amount to match donations made during the campaign. For example, a donor may offer to match up to $50,000 in donations, effectively doubling the funds raised during that time frame.
These grants work because they create urgency and incentivize higher donation amounts. The concept of a matched donation is attractive because donors feel that their gift has a greater impact, knowing it will be doubled or tripled. Challenge grants also encourage wider participation, as donors are more motivated when they know their contributions are being matched.
The psychological effect of matching gifts is profound—84% of donors are more likely to contribute when they know their donation will be matched, and 36% report that they wouldn’t have donated at all without the match opportunity (source: Double the Donation).
Why Identifying the Right Challenge Grant Donor Matters
Not all donors are well-suited to contribute to a challenge grant. Identifying the right donor—one with the capacity and willingness to commit significant funds—is essential. After all, the right challenge grant donor can make or break the success of your campaign.
1. Financial Capacity
Challenge grant donors need to have the financial resources to offer substantial matching funds. Identifying individuals, foundations, and organizations with the financial capacity to pledge significant amounts is critical for maximizing the potential of your campaign.
2. Donor Interest and Commitment
Your ideal challenge grant donor must also be emotionally invested in your cause. A donor who has a personal connection to your nonprofit is more likely to offer a matching gift. They may already be a regular supporter or someone with deep ties to the mission your nonprofit serves.
3. Long-Term Engagement
Challenge grants also provide an opportunity to build long-term relationships with major donors. By engaging them in a high-impact campaign, you create a foundation for continued involvement and future giving.
How to Identify Potential Donors for Challenge Matches
Once you understand why identifying the right donor matters, the next step is to actually find them. Here are the most effective strategies for identifying potential challenge grant donors:
Start with Your Donor Database
The first place to look for potential challenge grant donors is within your own donor database. Your existing donors are likely the most qualified candidates for challenge matches, especially those who have made large donations or have shown a long-term commitment to your cause.
Start by reviewing the following:
Large donors: These are individuals who have contributed significant gifts in the past.
Regular supporters: People who contribute consistently are potential candidates for challenge matches, as they are already engaged with your nonprofit.
Lapsed donors: Individuals who have given in the past but haven’t donated recently could be re-engaged through a challenge match campaign.
Consider using your CRM software to filter and segment these donors by contribution amount, frequency, and engagement level to identify your most likely challenge grant donors.
Look at Your Existing Major Donors
Major donors are critical when it comes to securing challenge grants. These donors already have the financial capacity to make a significant impact. Start by engaging your high-net-worth donors, who have already made sizable contributions. They might be open to not only matching gifts but also leading your challenge match campaign.
By targeting these major donors, you can leverage their generosity to inspire additional gifts from your wider donor base. Many major donors enjoy the visibility and recognition that comes with providing matching funds, especially if it results in broader community engagement.
Target High-Value Corporate Donors
In addition to individual major donors, consider corporate donors as a source of challenge match funds. Many corporations are eager to engage in corporate social responsibility (CSR) initiatives by offering matching grants or participating in charitable campaigns.
May be open to new partnership opportunities that align with their CSR goals.
By tapping into the resources of high-value corporate donors, you can secure larger match pledges and broaden the scope of your campaign’s impact.
How to Approach Potential Challenge Grant Donors
Once you’ve identified potential donors, the next step is approaching them with a compelling case for supporting your challenge match campaign. Here’s how you can effectively engage them:
1. Personalize the Ask
When approaching high-value donors or corporations, it’s important to make your request personal. Tailor your pitch to their specific interests, showing how their contribution can make a real impact on your organization’s mission. Be clear about why their support matters and how they will be recognized for their contribution.
2. Make It Easy to Participate
Ensure that the process of facilitating a challenge match is simple and clear. Provide detailed instructions on how to set up the match, what steps they need to take, and how they will be able to track the campaign’s progress.
3. Offer Visibility and Recognition
Donors who agree to fund a challenge match often want visibility and public recognition. Ensure that you have a recognition plan in place to acknowledge their generosity. This could include:
Website recognition: Feature the donor prominently on your campaign page.
Email and social media shoutouts: Acknowledge the donor on your nonprofit’s social media platforms.
Exclusive events: Host private events to honor major donors and challenge match sponsors.
4. Provide Regular Updates
Throughout the campaign, send regular updates to your challenge match donors. Let them know how much has been raised, how close you are to reaching the goal, and how their support is making an impact. Transparency builds trust and keeps donors engaged.
Wrapping Up & Next Steps
Identifying and engaging challenge grant donors is crucial for maximizing the impact of your fundraising campaigns. By targeting high-value donors, major corporations, and potential matching gift supporters, your nonprofit can leverage challenge grants to drive significant increases in funding and donor engagement.
By following these strategies and making the process easy for your donors, you can secure the funds needed to run a successful challenge match campaign and build long-term relationships with your supporters.
Raise More with Employee Matching Gifts!
In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Get a free demo to see how our tools can help.
https://doublethedonation.com/wp-content/uploads/2025/07/DTD_How-to-Identify-Challenge-Grant-Donors-for-Your-Nonprofit_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-08-01 14:36:312025-08-27 19:04:29How to Identify Challenge Grant Donors for Your Nonprofit
