Double the Donation and Bonterra DonorDrive Enable Matching Gift Functionality on Modal Forms

Double the Donation and Bonterra DonorDrive are thrilled to announce an additional product enhancement to the DonorDrive product suite. Double the Donation Matching now integrates with DonorDrive’s modal giving form making it easier for organizations to raise more from matching gifts across their fundraising campaigns.

“As we continue to support organizations in increasing revenue and running effective fundraising campaigns, we want to ensure that we offer functionality designed for impact,” says Kasey Cuppoletti, Senior Director of Product Management. “Incorporating Double the Donation into our modal forms ensures our organizations can make the most of workplace giving and corporate matching gifts across all of their DonorDrive forms.”

With this integration, donors can identify their employer as they give and be met with next steps to submit their matching gift request. With expanded functionality across Bonterra DonorDrive forms, organizations can increase visibility and accessibility of corporate matching gift programs to their donors.

“With corporate matching gift programs continuing to grow in popularity, we are excited to extend the use of Double the Donation’s integrations with Bonterra DonorDrive to modal forms,” says Adam Weinger, President at Double the Donation. “With our integration, organizations are able to be more proactive when it comes to identifying corporate matching gift opportunities and raising more for their mission.”

Bonterra DonorDrive and Double the Donation’s available integrations are easy to access and simple to activate. Follow our integration guide for more information on activating the integration and raising more from corporate matching gifts.

Example image of the Double the Donation search tool DonorDrive's updated modal forms

Ready to add matching gift automation to your Bonterra DonorDrive donation forms? Request a demo with Double the Donation today and be sure to share that you’re using Bonterra DonorDrive.

Want additional resources to help you take your matching gifts strategy to the next level? Enroll today in our Matching Gift Academy for in-depth content about growing your matching gift revenue.


About Bonterra DonorDrive: Bonterra is technology for the greatest good — helping nonprofits, charitable foundations, and socially responsible companies raise more, give more, and get more for their missions. With leading solutions across fundraising and engagement, strategic philanthropy, and impact management, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. Learn more at www.bonterratech.com.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/

Nurturing Payroll Giving Donors 5 Tips to Deepen Engagement

Nurturing Payroll Giving Donors: 5 Tips to Deepen Engagement

Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. Still, their support adds up significantly over time, allowing organizations to benefit from ongoing, reliable donations. That’s why it’s more important than ever to have a plan for nurturing payroll giving donors.

Thanks to workplace giving partners like America’s Charities, many nonprofits receive detailed reports that include donor information, giving you the opportunity to identify, thank, and build relationships with these supporters. In this post, we’ll share five practical tips to help nonprofits nurture payroll giving donors, deepen their connection to your cause, and raise more through the programs.

Whether you’re just starting to track this audience or looking to improve retention and lifetime value, the following best practices will help you turn payroll donors into lasting champions for your mission:

  1. Send prompt, personalized thank-you messages.
  2. Keep donors up-to-date with regular impact reports.
  3. Create an exclusive payroll giving donor community.
  4. Celebrate milestones.
  5. Invite further involvement.

These small but intentional actions can go a long way in making payroll donors feel seen, appreciated, and connected to your mission. By recognizing their ongoing commitment and tailoring your stewardship efforts, you’ll not only boost retention but also foster a sense of belonging that turns workplace givers into long-term advocates for your cause.

1. Send prompt, personalized thank-you messages.

One of the most important ways to nurture payroll giving donors is to acknowledge their support promptly and personally. Because payroll gifts are automatically deducted from paychecks, these donors may not receive the same level of recognition as those making one-time or online gifts, making it all the more important to go the extra mile.

As soon as you receive donor information from a disbursement partner (such as America’s Charities), take the opportunity to send a warm thank-you message. For the best results, you’ll want to include:

  • Their name
  • The impact of their recurring gift
  • A brief note that acknowledges their choice to give through their employer

Even a simple message like “Thank you, Alex, for setting up a payroll donation through your workplace giving program. You’re helping us make a difference every month” can build goodwill and reinforce their connection to your cause.

2. Keep donors up-to-date with regular impact reports.

Payroll giving donors often give quietly and consistently in the background, which means they may not always see the tangible results of their generosity. To keep them engaged and inspired, it’s essential to regularly share the value of their ongoing support.

Because payroll donors typically don’t interact with your organization each time they give, corporate impact reports serve as a vital touchpoint. These reports don’t have to be long or formal. Brief monthly or quarterly updates that show where their donations are going can be incredibly effective. Highlight the real-world outcomes of their contributions, such as how many meals were provided, how many students were reached, or how their steady giving helped sustain a specific program.

Whenever possible, personalize these updates by referencing their donor segment: “As a payroll donor, your ongoing support plays a key role in helping us plan ahead and respond consistently to community needs.” You can even include cumulative data points, such as “Your monthly donations this year have added up to $240 in support!”

By keeping payroll donors informed, you help them see themselves as a crucial part of your mission’s success. This ongoing connection builds trust, strengthens loyalty, and reminds donors that their automatic gift is actively making a difference—even when it may feel out of sight.

3. Create an exclusive payroll giving donor community.

Payroll donors may not always feel the same connection to your organization as one-time or major donors, especially since their giving happens automatically in the background. One powerful way to change that is by creating an exclusive community just for payroll giving supporters.

This doesn’t need to be a formal membership program. Even something as simple as a branded name like “The Monthly Impact Circle” or “Workplace Giving Champions” can give donors a sense of belonging and shared purpose. You can invite payroll donors to subscribe to a dedicated email list, join a private Facebook group, or attend exclusive events like behind-the-scenes tours, impact webinars, or virtual meet-and-greets with your team.

By offering recognition and engagement tailored specifically to payroll donors, you’re reinforcing that they’re not just anonymous contributors; they’re part of a committed, values-driven community. This type of identity-building increases donor satisfaction and retention while also encouraging supporters to spread the word about your mission within their workplace.

4. Celebrate milestones.

Payroll giving donors may not always realize how much of an impact they’ve made over time, especially when their donations are small but consistent. That’s why celebrating key milestones is a meaningful way to recognize their long-term commitment and deepen their connection to your mission.

These milestones could include:

  • Anniversaries (e.g., 6 months or 1 year of giving)
  • Total contribution thresholds (such as $250 or $500 cumulatively)
  • Broader goals reached with the help of payroll gifts (like funding a program for an entire month)

Upon reaching such milestones, personalized emails, handwritten notes, or digital badges can go a long way in making these donors feel valued. A simple message like “Thanks to your steady support over the past year, you’ve helped us deliver 100 meals to families in need!” is both impactful and deeply appreciated.

You can also highlight payroll donors in newsletters, larger impact reports, or social media shoutouts (with permission) to show public appreciation and inspire others to give in the same way. Recognizing these milestones not only reinforces the importance of recurring giving but also reminds donors that every paycheck contribution is building toward something bigger.

Celebrating milestones makes donors feel seen and appreciated, which are two essential elements in keeping payroll givers engaged for the long haul.

5. Invite further involvement.

Payroll giving donors have already taken a meaningful step by committing to support your organization through regular contributions. But that doesn’t have to be the end of their involvement. In fact, it’s just the beginning.

One of the best ways to deepen engagement with these supporters is to invite them to connect more fully with your mission through additional opportunities.

  • For example, start by promoting employer matching gifts. Payroll donors give through their workplace, which means their employers may also offer corporate matching gift programs. Remind donors to check with their HR department or use your matching gift search tool to see if their contributions can be doubled. This not only increases impact but also further involves donors in the fundraising process.
  • Next, consider inviting payroll donors to participate in volunteer opportunities, both in-person and virtually. Payroll givers may be interested in taking a more active role, whether that’s helping at events, serving on committees, or lending their skills in areas like marketing or finance. For the best results, highlight roles that fit flexible schedules and offer meaningful experiences, and don’t forget to remind them about potential employer-sponsored volunteer programs like volunteer grants and VTO, too!
  • You can even invite payroll donors to attend impact events, join peer-to-peer fundraisers, or participate in advocacy campaigns. These thoughtful invitations show that your organization values them not just as recurring donors, but as mission-driven individuals with much more to contribute.

By offering ways to deepen their involvement—on their own terms—you help payroll donors feel even more connected, appreciated, and empowered. This strengthens their loyalty and turns consistent givers into passionate, long-term advocates.


Wrapping Up & Webinar Opportunity

Payroll giving donors represent a unique and valuable segment of your supporter base, offering reliable, recurring gifts that can add up to a significant long-term impact. With donor details often included in disbursements from CSR partners, your organization has the opportunity to move beyond passive receipt toward intentional relationship-building.

By implementing these thoughtful stewardship strategies, you can transform payroll donors into loyal advocates for your mission. After all, these individuals have already taken a meaningful step by giving through their workplace. Now, it’s your turn to show them that their support matters, and to invite them into a stronger, more connected relationship with your cause.

Interested in learning more about nurturing payroll giving donors?

Check out the webinar, Navigating Workplace Giving Disbursements and Trends, to continue growing your knowledge.