Companies in Dallas, Texas, that Match Employee Donations
/in Learning Center, Lists and Rankings /by Adam WeingerDouble the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards.
To help nonprofits get started, we’ve created a short list of some of the top companies with matching gifts in major metropolitan areas. Tapping into these unique sources of funding can double an organization’s donations overnight.
Dallas Matching Gift Companies
Dallas is the 3rd largest city in the state of Texas and a large commerce center. In addition to the major oil companies, many other publicly traded companies call Dallas home. Learning more about these companies and their employee gift giving programs is a vital first step in increasing fundraising revenue.
The following list contains some of the many companies in Dallas area that offering employee matching gift programs.
AT&T
AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2022, it is the fourteenth-largest company in the U.S. by total revenue.
While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.
Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.
Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.
Read more about the AT&T matching gift program.
Charles Schwab
Charles Schwab is a San Francisco based company that works hard to make a positive impact on the communities in which it’s employees live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.
The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.
Charles Schwab will also give group volunteer grants of up to $1,000.
Read more about the Charles Schwab matching program.
ExxonMobil
ExxonMobil will match up to $7,500 to educational institutions at a 3:1 rate (meaning up to $22,500 in a company contribution) and up to $2,000 to other nonprofit organizations for each employee.
Read more about the ExxonMobil matching gift program.
JP Morgan Chase
JPMorgan will donate up to $3,000 in volunteer grants, in addition to matching gifts up to $1,000 to most types of nonprofits.
Read more about the JPMorgan Chase matching gift program.
Raytheon
Raytheon will match up to $5,000 a year for donations made to educational institutions.
Read more about Raytheon’s matching gift program.
Texas Instruments
TI will match gifts made to educational, arts, and cultural institutions. They match a maximum of $10,000 per employee.
Read more specifics about the Texas Instruments matching gift program.
Matching Gift Content Calendar: Marketing Through the Year
/in Donor communications, Fundraising Ideas, About Double the Donation, Marketing Strategies, Learning Center /by Adam WeingerIncorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.
That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:
- Start-of-year follow-ups
- Matching Gift Month
- Match Madness
- Spring matching gift reminders
- Summer matching gift reminders
- Fall matching gift reminders
- End-of-year matching gift follow-ups
- Giving Tuesday matching gift outreach
- Bonus: Affinity day/week/month messaging
From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.
Let’s get started—at the beginning!
Start-of-year follow-ups
When: January
The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.
(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)
By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.
Here’s an example social media post you can use to get started:
To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.
Matching Gift Month
When: February
February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.
Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.
Here’s an example email header you can use to get started:
To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.
Match Madness
When: March
March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.
Here’s an example social post you can use to get started:
An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.
Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.
Spring matching gift reminders
When: April-May
Spring is a season of renewal—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.
Here’s an example social post you can use to get started:
To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.
Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!
Summer matching gift reminders
When: June-August
Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.
Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.
Here’s an example social post you can use to get started:
Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”
Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.
Fall matching gift reminders
When: September-October
As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.
Here’s an example social post you can use to get started:
Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.
End-of-year matching gift follow-ups
When: November-December
The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.
As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.
(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)
Here’s an example email header you can use to get started:
Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.
Giving Tuesday matching gift outreach
When: Giving Tuesday and Matching Wednesday
Giving Tuesday is a global day of generosity—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.
Here’s an example email header you can use to get started:
Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.
Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.
Bonus: Affinity day/week/month messaging
When: Your organization’s affinity day, week, or month
Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.
To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.
Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.
Wrapping up & additional resources
A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.
Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.
Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge:
- The Ultimate Guide to Marketing Matching Gifts. Take a deep dive into everything you need to know about marketing matching gifts. This comprehensive guide covers strategies for promoting matching gift opportunities through email, social media, direct mail, and more.
- How to Get Matching Gifts Trending at Your Organization. Looking to boost matching gift awareness within your nonprofit? Learn to engage staff, educate donors, and leverage technology to create a culture of matching gifts that drive long-term results. Get the guide to learn how!
- Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover the companies setting the standard in corporate philanthropy. This resource highlights over 20 top employers with generous matching gift programs, including program details, eligibility requirements, and key insights.
Match Like Megan: Driving Matching Gifts with Social Proof
/in Donor communications, Fundraising Ideas, Marketing Strategies, Learning Center /by Adam WeingerIn the world of fundraising, one of the most effective yet underutilized tools for maximizing donations is the power of social proof. People tend to follow the lead of others, especially when making decisions about giving. That’s why showcasing existing support through matching gifts with social proof can be a game-changer for nonprofits like yours.
In this post, we’ll explore how organizations can encourage donors to take advantage of matching gift programs, demonstrating how social proof can turn a single matching gift into a chain reaction of doubled giving.
Specifically, we’ll cover:
- What is social proof?
- How to increase matching gifts with social proof
- Case study: Phillips Exeter Academy’s Match Like Megan
Ready to see how your team can benefit from matching gifts with social proof and more? Let’s get started with the basics.
What is social proof?
According to Sprout Social,
Social proof is the psychological concept that people are influenced in their decision-making by others, compelling them to act within societal norms or expectations. In the context of marketing, social proof provides evidence of the popularity or usability of a brand among consumers to influence the purchase decisions of prospective and returning customers.
In other words, social proof is the idea that people are more likely to make choices or take actions when they see others doing the same.
In terms of fundraising, it means supporters (prospective and existing ones alike) are increasingly inclined to get involved when their peers are doing so, too. This can take a lot of forms, from giving to participating in matching gifts and beyond. And it’s beneficial for fundraising organizations, as social proof can help build trust and momentum around their causes.
How to increase matching gifts with social proof
For many donors, matching gifts are a completely new concept. In fact, research shows that despite 26 million individuals working for companies with matching gift programs, an astounding 78% have no idea that they’re eligible.
The solution? Marketing matching gifts to your audience. And for the best results, incorporating social proof throughout your efforts can go a long way. Lucky for you, there are quite a few ways that your team can do so. These include:
Sourcing matching gift facts & figures
It’s hard to argue with facts. That’s why matching gift statistics (whether industry-wide or within your organization) can be a valuable tool in establishing social proof. After all, accurate and relevant facts and figures about matching gifts—and your supporters’ behavior regarding the programs—can be crucial for communicating the benefits of these programs to donors and other existing stakeholders.
Example:
More than 580 donors have had their gifts matched to our organization in the last year. That’s a lot of support!
How to Get Started:
Check your Double the Donation Matching dashboard and reporting module to uncover valuable insights you can use to demonstrate matching gift impact.
Not a Double the Donation user yet? Click here to get a personalized demo and see how your organization will benefit from our tools—including tracking and reporting on donor involvement!
Promoting matching gift donor testimonials
Often, there’s nothing more powerful than hearing a story in a donor’s own words. For supporters considering matching gifts, hearing about the experience from a peer who has successfully completed the process can go a long way. After all, promoting matching gift donor testimonials is an effective strategy to enhance awareness, encourage participation, and build trust in your organization’s matching gift programs.
For an added personal flair, aim to include photos or videos of the donor whose testimonial you share!
Example:
Meet Sarah. Sarah is a generous donor to our organization, and she recently took the extra step to have her already significant gift doubled for our cause. Here’s what Sarah has to say: “I loved having the opportunity to double my impact on my favorite organization while getting my employer involved in the causes I care about. The whole process was quick and easy, too!”
How to Get Started:
In Double the Donation, first, navigate to the “Donations” tab. From there, filter the statuses to include those marked as “Match Complete” to identify your best prospects for matching gift testimonials. Then, reach out to your list of supporters to solicit feedback and collect testimonials from those interested in sharing their experiences.
Not a Double the Donation user? Sift through your existing data in your CRM to manually uncover potential testimonial providers. Just make sure you’re contacting individuals who have successfully completed a match in the past!
Encouraging social sharing of matching gift content
When your organization posts something on its social media pages, it’s likely able to reach your network of supporters. If you’d like to extend your reach to new audiences, however, social sharing can be the key. All it takes is getting your existing supporters to interact with and share (or re-post) the content you publish on your social channels.
Encouraging social sharing of matching gift content is an effective strategy to amplify awareness, drive participation, and leverage social proof in fundraising efforts. When supporters share information about matching gifts on social media or within their networks, it not only broadens your outreach but also reinforces the message that matching gifts are a valuable part of giving.
Example:
Over 65% of Fortune 500 companies match employee donations. Share this post with a colleague or peer to encourage them to check if their employer matches, too!
How to Get Started:
Create and share eye-catching graphics, visuals, or video content that quickly and easily explains the basics of matching gifts. You can even provide supporters (or advocates) with pre-written messages they can use when sharing, making it even easier for them to promote your cause—and the matching opportunity—to their own audiences.
P.S. Double the Donation provides free, customizable Canva templates that users can access from within their accounts. Just head to the “Resources” and select “Marketing Assets!”
Incorporating matching in peer-to-peer fundraising
Incorporating matching gifts into peer-to-peer fundraising is an impactful way to drive increased donations through social proof. When donors see others matching contributions within peer fundraising campaigns, it reinforces the idea that matching is a standard part of giving, encouraging additional supporters to look into matching opportunities through their own employers.
Example:
Thanks for giving to our peer-to-peer fundraising campaign! Did you know your gift can have twice the impact on our cause with a match? Contact your fundraiser to learn more about the benefits of matching gifts and how you can get involved.
How to Get Started:
Equip your peer-to-peer fundraisers with matching gift resources so that they’re well-prepared to promote the opportunity to their donors. This can include email and social media graphics (such as those provided by Double the Donation), templated messages, and more.
From there, it’s crucial to have a matching gift search tool embedded in your peer-to-peer giving forms, too, so all donors can interact with the widget.
Highlighting matching companies supporting your efforts
Many donors remain unaware that their employers offer matching gifts. By highlighting companies with matching gift programs (particularly those that are actively supporting your mission), you educate donors on the availability of these benefits—and encourage them to explore their own employer’s matching options.
Meanwhile, recognizing companies that support matching gifts demonstrates how accessible and straightforward the process can be. Seeing well-known companies participate reinforces that matching gifts are widely available and beneficial to both employees and nonprofits.
Example:
This year, companies like Home Depot, Apple, State Farm, Verizon, Bank of America, and more are supporting our organization through matching gifts. And that’s thanks to generous donors like you who work for these employers!
How to Get Started:
Check out the “Top Companies” report within Double the Donation to access insights about the companies most highly represented in your donor base. Then, spotlight those leading employers on your dedicated Match Page along with other matching gift materials!
Implementing public recognition for matching gifts
Implementing public recognition for matching gifts is a strategic way to harness the power of social proof and encourage more donors to participate in the programs. Publicly recognizing donors who engage in matching gifts signals to others that matching gifts are valued, achievable, and impactful, often resulting in similar action.
This not only celebrates donors but also educates prospects about matching gifts, showcasing that they are a common, achievable, and powerful way to increase impact.
Example:
We want to give a big shoutout to a donor who has gone above and beyond for our mission: John Doe! John recently contributed a generous amount that was then doubled by his employer through a matching gift program.
How to Get Started:
Implement a strategy for tracking matching gifts to completion. We recommend having donors indicate when they’ve submitted a match, such as with a built-in button within Double the Donation’s email streams. This way, your team can be prepared to reconcile the records in your system when the match ultimately arrives.
Then, take to social media, email newsletters, donor walls, or other recognition channels to highlight your completed matches!
Case study: Phillips Exeter Academy’s Match Like Megan
About the Organization
Phillips Exeter Academy, commonly known as Exeter, is a prestigious, private co-educational boarding school in Exeter, New Hampshire. Known for its rigorous academic programs, Exeter has a distinguished history of preparing its students for success in higher education and beyond.
Uncovering the Matching Gift Need
Recently, the school’s development team was tasked with doubling its annual fundraising revenue in order to better support its academic and other programming. As part of determining how to do so, the team ultimately decided to revitalize its corporate matching gift efforts, as they realized they were not fulfilling their matching gift potential as-is.
When the director located the school’s matching gift software, the team began to play around with it, looking to identify new ways to bring matching gifts to the forefront of their fundraising strategy. And what they came up with was Match Like Megan.
About the Campaign
Match Like Megan was born from a single matching gift donor, Megan, who gave generously to her alma mater. From there, she also got her gift matched by her employer (Macy’s), doubling her impact and bringing her total annual giving to the next society level.
As a result, the Exeter team decided to launch an initiative around the idea that just about anyone can “Match Like Megan.” This came following a number of other alliteration-style campaigns, including Donate Like Dave and Lead Like Lawrence. The school then spotlighted Megan’s matching gift participation across its marketing and educational efforts, including social media posts, email campaigns, and more.
When supporters see how easy it is for someone like Megan to get her gift matched for her school, they’re more likely to take the steps themselves to do so. Hence, the concept of social proof.
Wrapping Up & Additional Resources
When it comes to amplifying support for your cause through matching gifts, social proof is a powerful catalyst. The “Match Like Megan” campaign shows that leveraging real-life examples of matching gift donors can drive others to join in, boosting overall participation and revenue.
By placing a spotlight on your own donors, your organization not only strengthens relationships with existing supporters but also cultivates a giving culture that feels accessible, inspiring, and community-driven. As more donors participate in matching gifts, their impact grows exponentially, creating a lasting influence on your mission.
Let social proof be the spark that fuels your matching gift success—and watch your community rally around your cause, one match at a time.
Ready to learn more about innovative matching gift tactics your team can adopt for big results? Check out the following resources:
- A Look at Save the Children’s Winning Matching Gift Strategy. See how Save the Children refreshed its match page and implemented a text campaign to drive awareness of matching gifts. Learn more here!
- How ACS Doubled More Donations with Matching Gifts. The American Cancer Society took a smart approach to marketing matching gifts—starting with its internal fundraising team. Dive into the blog post to learn more.
- Grow Fundraising Revenue: Access Double the Donation Case Studies. Access 30+ inspirational case studies to explore how leading organizations are driving matching gifts with social proof and more.
Field Day and Double the Donation Debut Matching Gift Auto-Submission in New Partnership
/in Press Releases, Company Updates /by Adam WeingerDouble the Donation is proud to partner with Field Day to help employees of companies with matching gift programs more seamlessly submit their matching gift requests.
“At Field Day, we build intuitive technology that helps companies build social impact programs, which are proven to move the needle on employee wellbeing and retention,” said Eli Blackman, CEO at Field Day. “Auto-submission for matching gift programs with Double the Donation is one of the innovative integrations that drives increased engagement, and fits perfectly with our goal of helping employees live richer, more connected lives.”
With matching gift auto-submission, donors who give to nonprofits using Double the Donation not only discover their match eligibility in real time, but can also immediately submit their matching gift request – no redirect required.
“Our nonprofit clients have long awaited a seamless solution to streamline matching gift submissions, and we’re thrilled to partner with Field Day in offering exactly that,” said Adam Weinger, President at Double the Donation. “This partnership represents a shared commitment to making the corporate philanthropy space for everyone.”
Field Day and Double the Donation look forward to expanding the possibilities for donors to give flexibly with the support of their employers, and for nonprofits to reap the benefits of matching gift programs.
The Matching Process Made Easy for Donors, Companies, and Nonprofits
With auto-submission, donors can immediately submit their matching gift request directly from the nonprofit’s donation confirmation page after making a gift. Field Day picks up the requests and automatically delivers it to the company for approval and disbursement.
Employees of Field Day clients can select their company, verify with their corporate email, then submit their request. That’s all! No need for redirection, pop-ups, or re-entry of donation information.
Making Corporate Philanthropy Better, One Match at a Time
Field Day and Double the Donation’s partnership brings donors, companies, and nonprofits closer together in making a difference, one match at a time. If you want to learn more about our matching gift auto-submission initiative, read more here–and if you’re just getting started with matching gifts as a nonprofit or higher education institution, request a demo from Double the Donation today!
About Field Day: Field Day is a first-of-its-kind social impact platform for company volunteering, donation matching, and impact reporting. Through centralized, easy-to-use tools that streamline program operations and increase participation, Field Day provides organizational leaders with strategy and insights to drive employee engagement and retention. Field Day also empowers nonprofits to simplify volunteer management, grow their donor base, and track data for reporting purposes. For more information, visit fieldday.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. Double the Donation provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
Employers in Minneapolis, Minnesota, that Match Donations
/in Lists and Rankings, Matching Gift Companies, Learning Center /by Adam WeingerDouble the Donation has received several requests asking about matching gift programs in Minneapolis. To clear up some of the confusion we created this post highlighting some of the top companies in the area that currently offer these programs. Matching gifts can increase nonprofit fundraising without asking donors to contribute more of their own funds.
List of Companies in Minneapolis with Matching Gifts
The city of Lakes just so happens to be the largest city in the state of Minnesota. 5 Fortune 500 companies are based out of the city, and several foreign corporations are starting to place offices in Minneapolis. The area has an estimated GDP of around 200 billion dollars. Many of the companies with a presence in the city also offer matching gift or volunteer grant programs.
If a nonprofit has donors working for any of these companies, their donations could be doubled. Check out this list of some of the companies in Minneapolis that have the best matching gift programs.
Hormel Foods
Hormel Foods will match up to $15,000 a year donated to a school. They will also match up to $1,000 a year per employee. Employees can donate upwards of $10,000 a year to colleges and universities and have the gift matched 1:1
Read more about Hormel’s matching gift program.
General Mills
General Mills, another food industry giant, also offers matching gifts. General Mills will match gifts made up to $5,000 per employee. See if your organization is eligible.
Read more about the General Mills matching gift program.
U.S. Bancorp
U.S. Bancorp will match up to $3,000 annually. The company also has a volunteer grant program that will pay nonprofits $5 per hour an employee spends volunteering for their organization.
Read more about the U.S. Bancorp matching gift program.
Graco
Through The Graco Foundation the company provides donations to nonprofits which Graco employees support.
Each year through the Employee Giving Campaign, every contribution made by Graco employees to eligible nonprofit organizations is matched $1 for $1 by the Foundation.
Graco also offers a Dollars for Doers Program where the Foundation donates $1,000 to any eligible nonprofit organization where an employee has volunteered 50 hours or more. And the best part is that time that a spouse or dependent of a Graco employee volunteers counts toward the 50 hours.
Read more about Graco’s matching gift and dollar for doers programs.
[Free Download] Matching Gift Marketing Plan: Presentation Template
/in About Double the Donation, Learning Center /by Adam Weinger
What is the Matching Gift Marketing Plan Presentation Template?
Double the Donation’s Matching Gift Marketing Plan Presentation Template is a well-structured resource designed to help nonprofits create, present, and execute an effective marketing strategy to maximize matching gift opportunities.
The template provides a comprehensive framework with a clear structure for planning and presenting a matching gift marketing plan, including goals, strategies, and actionable steps. Not to mention, each slide is designed to be easily tailored to fit a nonprofit’s unique needs, branding, and matching gift goals.
Why download the Matching Gift Marketing Plan?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
Additional Recommended Resources
Volunteerism Trends in 2025 | Corporate Incentives and More
/in About Double the Donation, Learning Center /by Adam WeingerDid you know that the value of a single volunteer hour (according to the benefit it produces for an organization) is estimated to be $29.95? Or that thousands of companies offer generous volunteer grant programs to encourage staff to support philanthropic efforts? Volunteerism trends like these can shed significant light on an invaluable opportunity for your team.
To help your nonprofit understand your volunteers a bit more, this guide will conduct a deep dive into the following essential volunteer trends and patterns:
- One-third of the nonprofit workforce is made up of volunteers.
- Most U.S.-based volunteers are between the ages of 35 and 44.
- Regular volunteerism offers numerous benefits for individuals.
- Formal volunteerism rates are declining in most states.
- Companies are increasingly encouraging their staff to partake in volunteerism.
- There’s a significant overlap between companies offering matching gifts and ones offering volunteer incentives.
- Many corporate volunteer incentives continue to be underutilized.
Volunteers play an integral role in your nonprofit, handling responsibilities from behind-the-scenes bookkeeping to on-the-ground work at your program sites. When solidifying your volunteer program’s recruitment strategies, understanding the nonprofit landscape allows you to source powerful insights from broader trends in volunteer behavior and motivations. Then, you can use the insights to adjust your strategy and better attract and retain a solid group of volunteers.
Ready? Let’s begin with the first trend!
One-third of the nonprofit workforce is made up of volunteers.
For U.S.-based nonprofits, volunteers are everywhere. In fact, recent reports indicate that an estimated 63 million Americans volunteer their time and energy with organizations like yours.
That said, your nonprofit’s staff is instrumental in providing beneficiaries with the services they need. However, most nonprofits have tight budgets and often rely on volunteer labor to get work done. This is so much the case that an astounding one-third of all nonprofit workers are volunteers.
Of course, the ratio of paid employees to volunteers will vary from one nonprofit to the next. For example, many small organizations do incredibly important work but are entirely made up of volunteers. In contrast, enterprise-size nonprofits often have entire departments of paid employees.
What does this volunteerism trend mean for your nonprofit?
Because so much labor at charitable organizations goes unpaid, calculations of the nonprofit sector’s economic value will always be off. Don’t let this impact how your nonprofit values your volunteers. Instead, show your appreciation and ensure your volunteer staff feel like they’re a real part of your team. Ultimately, they are!
This also means that, by sourcing new volunteers, organizations can often expand their capabilities and do even more for their missions.
Most U.S.-based volunteers are between the ages of 35 and 44.
Reports show that the average U.S. volunteer is a woman between the ages of 35 and 44, usually with a child less than 18 years of age.
It’s important to recognize that non-women, along with people of other age groups, certainly volunteer, as well. However, there are a few key assumptions we can draw from the average organization’s volunteer profile.
For example, middle-aged mothers are likely to volunteer at their children’s school, church, and neighborhood activities. This assessment also holds true for reports of informal volunteering—such as cooking for neighbors, taking care of children, and improving the state of their communities.
What does this volunteerism trend mean for your nonprofit?
Assess your current supporter base to see if your nonprofit’s average volunteer fits this profile. Then, use the information to tap into audiences your nonprofit may have previously neglected.
For example, how can you reach more families? Do you offer volunteer positions that are convenient for working professionals? Be sure to assess not just your volunteer marketing but the overall accessibility of your volunteer program for individuals with differing circumstances, needs, and opportunities.
Regular volunteerism offers numerous benefits for individuals.
Partaking in volunteerism provides numerous and widespread benefits for volunteers, the organizations with which they devote their time, and their communities as a whole. For volunteers themselves, the value includes personal fulfillment, a deepened sense of purpose, and professional skill development.
When asked why they volunteer, 35% of individuals indicated their primary reason was to socialize. However, the majority of volunteers (83%) say their main motivator is helping a cause they care about.
In addition to these benefits, research indicates that individuals who regularly volunteer have a 27% higher chance of finding employment, too. Not to mention, individuals who volunteer tend to experience 38% fewer nights in the hospital.
What does this volunteerism trend mean for your nonprofit?
It’s easy to focus solely on how volunteering helps the nonprofit recruit supporters. However, while volunteers do want to help causes they care about, it never hurts to mention the benefits they can receive in addition to making a positive impact.
Be upfront about the skills and experience supporters can gain from volunteering. This can include anything from customer service experience, data management, specific labor and technical skills, or anything else related to your programs that’s also applicable in the workplace.
Formal volunteerism rates are declining in most states.
Nonprofits need volunteers to staff events, help during fundraisers, and complete tasks that keep their programs running. However, finding enough people to fill all available volunteer positions isn’t always easy, and 62% of nonprofit CEOs state that recruiting enough volunteers is an issue. This goes hand-in-hand with additional data reporting that the demand for many nonprofit services is up.
If your nonprofit has had trouble filling volunteer positions, know that you’re not alone. The majority of U.S. states have seen a decrease in the percentage of their population that formally volunteers. How much volunteering has declined varies from state to state, with some following routine ebbs and flows, while others have experienced as much as a 10% drop. For example, in Florida, already a state with low volunteering rates, 22.8% of the population volunteered in 2017. Four years later, it’s just 15.9%.
Meanwhile, of those who do volunteer, 72% work with just one organization—and a mere 18% are involved with two.
What does this volunteerism trend mean for your nonprofit?
While volunteer rates can shift for a number of reasons, there are several factors your nonprofit can control. For example, consider what roles you have open for volunteers. How do you promote these opportunities? Are these roles volunteers would be interested in, or are they positions that are mostly rote work? Is your team sourcing support through corporate volunteer initiatives?
Additionally, if you’re constantly having to find new volunteers, that might be a sign to take a step back and assess your volunteer retention strategy. Talk with these volunteers about improvements to your program they’d like to see and show your appreciation. Even if you’re low on staff, make sure not to overwork them to avoid volunteer burnout, too.
Companies are increasingly encouraging their staff to partake in volunteerism.
More and more, companies are actively encouraging their employees to engage in volunteerism, recognizing the benefits of such initiatives for team building, employee satisfaction, corporate social responsibility, and more.
For example, 40% of Fortune 500 companies offer volunteer grants, where they encourage their employees to volunteer by donating to the nonprofits their employees support. It generally works like this:
- An employee volunteers at an eligible nonprofit.
- The employee reports their volunteer hours and other needed information. Most employee volunteer grant programs are based on the hours an employee volunteers. Some provide a per-hour rate, while others require a certain number of hours to be met before donating a flat amount. Additionally, employers often require the nonprofit’s name, tax ID, and mailing address.
- The company donates to the nonprofit. Once a volunteer grant application is submitted, the company reviews it. If the nonprofit and hours requirements have been met, the grant application is improved, and the nonprofit receives a donation.
While the amount offered will vary from one company to another, 80% of employers report offering grants worth $8 to $15 per hour a team member volunteers.
Another way companies incentivize volunteerism is through volunteer time off (VTO), generally offering between 8 and 40 hours each year. Around 60% of companies currently provide employees with paid VTO, with an additional 21% planning to implement a VTO policy in the coming months.
What does this volunteerism trend mean for your nonprofit?
Your supporters’ time is already an invaluable resource for your organization. When you consider that your nonprofit may qualify for grant funding in addition to the hours volunteers donate, you’re presented with an excellent opportunity to maximize this group’s support. Every hour a volunteer spends with your organization not only contributes their time and skills (which is currently worth an estimated $29.95), but also translates into direct financial support.
Therefore, start educating your volunteers about the power of volunteer grants and other incentives. Keep careful track of their hours, and help them discover if they’re eligible for employer-sponsored programming. Most companies will have the relevant information accessible through their CSR portal or in their office handbook. If you can’t find any information there, it also never hurts to ask!
Meanwhile, Volunteer Time Off programs provide employees with the opportunity to volunteer during work hours without sacrificing their income. And 67% of survey respondents say having paid time off to volunteer would make for a positive engagement experience! Take a look at the supporters in your network, and see if any work for companies that offer these programs.
There’s a significant overlap between companies offering matching gifts and ones offering volunteer incentives.
You may have heard that more than 24,000 companies offer matching gifts for their employees. But did you know that companies contributing matching gifts often overlap significantly with those offering volunteer grant programs? In fact, recent studies indicate that over 85% of the top matching gift companies also offer volunteer grants.
In other words, philanthropic-minded employers generally offer more than one opportunity for staff to get involved. If you know a company matches monetary donations, the chances are good that it’ll match volunteer time as well—and vice versa!
What does this volunteerism trend mean for your nonprofit?
If you’re looking for volunteer grant opportunities to pursue, identifying well-known matching gift companies can give your organization the boost you need. This can also provide an excellent chance to pitch volunteer activities to matching gift donors and matching gift opportunities to “Dollars for Doers” volunteers.
This also means that a dual approach to marketing can further amplify fundraising efforts. When engaging with donors, it’s beneficial to educate them about both matching gift and volunteer grant opportunities. You don’t want to let either program fall by the wayside!
Many corporate volunteer incentives continue to be underutilized.
Despite the rise in corporate encouragement for volunteerism, many corporate volunteer incentives remain underutilized. Why? Unfortunately, awareness rates are often low, suggesting a need for better promotion around the program to maximize the opportunities.
Today, the average employee participation level for volunteer grants, or Dollars for Doers, is a mere 3%. Like matching gifts, there’s a significant knowledge gap when it comes to eligible volunteers being aware of the opportunities.
Meanwhile, the average corporate volunteer participation rate stands at 33%. Although not all employees participate in existing volunteer incentive programs, it’s worth noting that companies with fewer than 10,000 employees achieved a higher-than-average participation rate of 39%. At the same time, those with more than 50,000 employees had a participation rate of 24%.
What does this volunteerism trend mean for your nonprofit?
For nonprofits, a steadily low participation rate represents an opportunity to increase awareness and, subsequently, engagement in the programs. Volunteers who don’t know about their companies’ existing programming won’t know to request volunteer grant funding on your organization’s behalf, thus leaving dollars on the table.
By actively promoting the benefits of volunteer grants and other corporate incentives to volunteers, donors, and partners alike, your nonprofit can encourage higher participation and secure more employee giving revenue than before. And it’s easy to raise awareness using Double the Donation’s volunteering functionality! Watch the quick video to learn how:
Wrapping Up & Additional Philanthropy Resources
As the volunteer landscape continues to evolve, nonprofits like yours face a unique opportunity to make the most of your supporter base. Companies are recognizing the dual benefits of volunteer programs: enhancing corporate social responsibility while fostering employee engagement. Meanwhile, innovations in technology are making it easier than ever for individuals to find and participate in volunteer activities that align with their passions and skills.
Incorporating these trends into your organization’s volunteer strategy can lead to more robust and effective programs. By staying ahead of these developments, businesses and nonprofits alike can maximize their impact, build stronger communities, and create a more engaged and fulfilled workforce.
Interested in learning more about volunteerism trends and other philanthropy opportunities? Check out these recommended resources:
- Essential Corporate Giving and Matching Gift Statistics. Dive into the world of corporate giving and employee matching gifts with a look at our key research. Uncover must-know statistics and see how these findings can impact your team.
- Free Download: The Ultimate Guide to Volunteer Grants. Make the most of volunteerism for your organization by leveraging corporate volunteer grants. Learn everything you need to know about Dollars for Doers programs, and how your cause can benefit.
- Winning Workplace Giving Strategies & How to Leverage Them. Explore top workplace giving strategies offered by companies across the globe. From volunteer incentives to matching gifts and more, these programs can significantly elevate your fundraising.
Corporate Sponsorship Statistics | Facts & Figures to Know
/in Corporate Sponsorships, About Double the Donation, Learning Center /by Adam WeingerCorporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.
In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.
Sponsorship makes up 12% of a brand’s marketing budget on average.
Key Takeaway 🔑With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause. |
In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.
Key Takeaway 🔑The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach. |
The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.
Key Takeaway 🔑North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.
|
KPIs companies track to demonstrate sponsorship value:
Key Takeaway 🔑Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment. |
52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.
Key Takeaway 🔑In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue. |
Corporate survey respondents ranked the following sponsorship opportunities as the most effective in terms of marketing potential:
Corporate survey respondents ranked the following sponsorship opportunities as the least effective in terms of marketing potential:
Key Takeaway 🔑Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.
|
81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.
Key Takeaway 🔑With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too! |
Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.
Key Takeaway 🔑Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships. |
When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:
Key Takeaway 🔑Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships. Interested in learning how? Check out our webinar replay on building a corporate development strategy here! |
Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.
Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%. 69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years. Key Takeaway 🔑With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.
Source: New Sponsorship Industry Survey Reveals Dramatic Growth in Spending – Ticket Manager |
Wrapping Up & Additional Resources
Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.
With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact. Even better? Double the Donation’s database now contains information about corporate sponsorship opportunities, making it easier than ever to uncover and make the most of these programs.
Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:
- The Ultimate Guide to Marketing Corporate Sponsorships. Put the power of these corporate sponsorship statistics into action. Find out how you can market sponsorships to raise more and engage new partners here.
- How to Track Corporate Sponsorships [A Nonprofit’s Guide]. Ensure the sponsorship process is a clear, easy, and trackable one. Learn everything you need to know about tracking corporate sponsorships in this guide!
- Identifying Corporate Partnerships [With Double the Donation]. Start with the best corporate sponsorship prospects for your cause. Uncover ideal opportunities with Double the Donation’s matching gift insights.
How to Track Corporate Sponsorships [A Nonprofit’s Guide]
/in Learning Center, Corporate Sponsorships, About Double the Donation /by Adam WeingerCorporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.
Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.
Specifically, we’ll cover the following:
- Why is tracking corporate sponsorships essential?
- Core steps in the corporate sponsorship tracking process
- Metrics & KPIs for tracking corporate sponsorship success
Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.
Why is tracking corporate sponsorships essential?
Tracking corporate sponsorships ensures effective management of these valuable partnerships—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:
- Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
- Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
- Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
- Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
- Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
- Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.
By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.
Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.
Core steps in the corporate sponsorship tracking process
For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships—and what to track for each phase:
1. Identify Potential Sponsors
Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.
We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, local business directories, or even Double the Donation’s newly updated database to identify and engage with prospective sponsors.
And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.
What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers
2. Develop a Compelling Sponsorship Proposal
A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.
As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.
After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.
What to track at this stage: Outreach to potential sponsors, as well as any responses you receive
3. Secure Sponsorship Agreements
Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.
In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.
What to track at this stage: Partnership expectations and timelines
4. Deliver on Commitments
Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.
To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.
What to track at this stage: Tangible deliverables agreed upon through the sponsorship
5. Measure and Report Impact
At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.
For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.
What to track at this stage: Mission impact through funds raised or collected
6. Maintain and Strengthen Relationships
This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.
Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.
What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement
Metrics & KPIs for tracking corporate sponsorship success
Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:
Sponsorship revenue | Total monetary contributions received from sponsors. |
Percentage of goal achieved | How much the sponsorship helped reach specific campaign or event fundraising goals. |
Return on investment (ROI) | Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications). |
Audience reach | The number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic). |
Social media mentions | Posts, shares, or comments that highlight the sponsor or partnership. |
Media coverage | Articles, press mentions, or interviews that reference the sponsorship. |
Campaign performance | Results from co-branded marketing campaigns, including click-through rates, conversions, and lead generation. |
Event participation | Number of sponsor representatives or employees attending events or engaging in sponsored activities. |
Beneficiaries served | The number of people or communities positively impacted due to the sponsorship. |
Program outcomes | Tangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built. |
Sponsor retention rate | Percentage of sponsors who renew their support year after year. |
By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.
Next steps & additional resources
Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.
Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.
With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.
Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:
- How to Identify Corporate Partnerships [With Double the Donation]. Did you know you can use your matching gift software to uncover corporate partnership opportunities? Read this guide to find out how.
- The Ultimate Guide to Marketing Corporate Sponsorships. Get better sponsorship results by marketing the opportunity well. Learn how you can promote sponsorships and build better corporate relationships here.
- Improve the Donor Journey with Matching Gifts. Grow your donor relationships with corporate giving! Explore how matching gifts can supercharge the donor experience with this free downloadable guide.