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Four Simple Yet Effective Ways to Increase Matching Gift Revenue in 30 Minutes or Less

Simple Ways to Raise Money From Matching Gift Programs

Are you looking to raise more money from employee matching gift programs but don’t have much time?

If you can find 30 minutes, you can make small adjustments to enhance your organization’s matching gift strategy.

Four Easy Yet Effective Ways to Increase Matching Gift Revenue

Promote matching gifts on social media

Do you maintain Facebook and Twitter accounts for your organization? If so, odds are donors and members are scrolling through past messages on a regular basis.

Take a few minutes to create a post about matching gifts. Not only will it appear on your fans’ walls today, but your matching gift post will linger on your organization’s wall forever. Here are a few sample matching gift messages you can use.

And don’t forget, if you use a service to schedule messages in the future, go ahead and create a few matching gift messages to post automatically over the coming months.

Effort: Ten minutes

View examples of how other organizations are promoting matching gifts through social media channels.


Modify your acknowledgement letters and emails to promote matching gifts

Do you send out an acknowledgement letter to donors? If so, this is a great place to promote matching gifts.

While asking donors to “check with your HR department to see if your employer will match your contribution” still places the burden of research on them, it’s better than nothing.

If you subscribe to Double the Donation’s matching gift service, make sure you’re including a link directly to your organization’s custom matching gift website. This makes it easy for your donors to access everything they need to submit their matching gift requests.

Effort: Five minutes

View additional suggestions on ways to modify the acknowledgement letter to promote matching gifts.


Add a sentence about matching gifts to your email signature

Do you ever communicate via email with individual donors or members? If so, utilize your email signature as an easy way to remind donors to submit matching gift requests.

If you subscribe to Double the Donation’s service, link directly to the custom website we maintain for your organization. Otherwise, ask donors to “please check with your company to see if they’ll match your donation.”

Effort: Five minutes

View email signatures you should consider using.


Educate colleagues about matching gift companies in your city

Send out a list of the top companies which match donations to everyone involved with fundraising in your organization. For instance, if you sell memberships, make sure your membership sales reps receive this email. You’ll be surprised to find out that some of your colleagues have never heard of employee matching gift programs.

While you’ll only be able to include a handful of companies representing a small percentage of companies in your area that will match donations, they’re a good way to raise awareness around the potential of matching gifts.

Effort: Ten minutes

View downloadable resources you can use to educate colleagues about matching gifts.


Take your matching gift efforts a step further:

Take a tour of Double the Donation’s matching gift service to see if our service would benefit your organization.

You may also want to check out a list of additional suggested ways to promote matching gifts. While many of them are more slightly time consuming than the above suggestions, they provide greater benefits and help maximize matching gift revenue. These include:

  • Matching gift newsletter articles
  • Banner ads promoting matching gifts on thank you confirmation screens
  • Incorporate matching gifts on the “Ways to Give” page
  • Include a matching gift link on your website’s navigation bar

Readers: How does your nonprofit promote matching gifts to donors and members?

Learn how to determine the tax-deductible amount for events for corporate matching gift programs.

Determining the Tax-Deductible Amount for Matching Gifts

If your organization derives a significant amount of funding from membership programs, annual fundraising galas, or special events, you may wonder whether those donations are eligible for corporate matching gift programs.

By not promoting matching gifts to donors, your organization may be leaving money on the table. In almost every case, the tax-deductible amount of nearly all cash and stock contributions is eligible to be doubled through employer matching gift programs.

To take advantage of these important revenue opportunities, go over the following key subjects:

  1. The Relationship Between Tax-Deductible Contributions and Matching Gifts
  2. Calculating the Tax-Deductible Amount for Matching Gifts
  3. How a Matching Gift Database Can Help

Need a refresher on corporate philanthropy? Visit our guide to learn more about corporate matching gift programs. Otherwise, let’s get started!
Tax-deductible donations are fairly straightforward when requesting matching gifts.

1. The Relationship Between Tax-Deductible Contributions and Matching Gifts

When nonprofits have membership programs or host special events, there should be a defined tax-deductible amount listed. This should be a specific dollar amount. Also, it should be above the fair market value (FMV) of any benefits received.

That way, attendees and their employers know the specific amount for IRS income tax reporting purposes. The tax-deductible amount of the donation, event ticket, or membership is also what donors should submit to their employers when requesting a match.

It’s the responsibility of the organization to determine the tax-deductible amount and inform event attendees or its program’s members.

For instance, for events, the tickets should have a line similar to the following: “Did you know that $X of your ticket is tax-deductible? If your employer has a matching gift program, this amount might be eligible to be matched.” To learn other ways to promote matching gifts to attendees, visit this guide about matching gifts for special fundraising events.

Now that you know the tax-deductible amount of contributions can be matched, let’s dive into how to calculate it.
Calculating the tax-deductible amount for matching gifts requires the nonprofit to determine the fair market value of the benefits.

2. Calculating the Tax-Deductible Amount for Matching Gifts

As previously stated, it’s up to the nonprofit organization to determine the tax-deductible amount of each contribution. The first step is to determine the FMV of the benefits received.

There are a few ways to do this. Start by comparing the benefits received by the donor with what those benefits would cost if it were not a fundraiser.

For example, let’s say you charge $500 for an annual gala ticket. At the gala, there’s a performance by a well-known band as well as a five-course dinner. Let’s say the nonprofit determines the dinner would cost $50 from a local restaurant while a ticket to see the band would cost $100. In this case, the fair market value of the gala ticket would be $150. Therefore, the tax-deductible amount of the ticket would be $350.

Donors should use this fair market value, rather than the overall purchase price, on their company’s matching gift form.

While each organization has full discretion in determining the FMV, the key is to ensure the values placed on each benefit are reasonable. For instance, is it reasonable for a steak and lobster dinner with dessert to cost $10 at a five-star restaurant?  Probably not. An appropriate method is to take a look at the menu of a local restaurant and use its pricing as guidance.

Calculating the FMV isn’t an exact science. It could vary by several dollars and any amount within a reasonable range would be acceptable for government reporting and matching gift requests. The important part is that your organization is taking a fair and honest approach when estimating the FMV.
A matching gift database simplifies the process of determining which donors have employers who will match gifts for the tax-deductible amount.

3. How a Matching Gift Database Can Help

When hosting event fundraisers or heading a membership program, nonprofits might overlook corporate giving opportunities. Corporate philanthropy is vital for nonprofits. Missing out on these opportunities can be detrimental to an organization. That’s where Double the Donation, the industry-leading matching gift database, can help!

By adding a matching gift database to your tech toolkit, your nonprofit won’t overlook revenue from corporate giving programs. For instance, Double the Donation:

Before your event, research your attendees’ employers. You’ll be able to pinpoint which donors are matching-gift eligible. That way, you’ll know who to approach about corporate giving at your event. Whenever someone signs up for your membership program, your team can see which donors might be match-eligible, too! Then, you can reach out to them.

Plus, larger nonprofits might benefit even more from 360MatchPro by Double the Donation. This tool streamlines the process by automatically identifying match-eligible donors in a comprehensive database, following up with them until they complete the match process, and even creating an automated plan for matching gifts! Either tool is great for pinpointing corporate giving opportunities.


Many different types of donations to your organization have a tax-deductible component that can be submitted to corporate matching gift programs. Make sure you’re communicating this with your donors.

Now that you know more about tax-deductible contributions, relay this information to your team and supporters. Start boosting your nonprofit’s matching gift revenue now!

Learn about the top companies in New York City with matching gift programs.

New York Companies with Matching Gift Programs

Since Double the Donation’s nonprofits clients come from across the country, we thought it would be beneficial to highlight a few select matching gift companies in key markets. As New York City is the most populated metropolitan area in the country, we decided to highlight this city first.

Like most major markets, New York is home to many large employers, many of whom offer matching gift programs. With so many Fortune 500 companies calling New York home, many employees in the New York metropolitan area work for companies with matching gift or volunteer grant program. Is your organization tapping into this source of corporate giving?

We’re going to look at the matching gift programs of the following companies:

  • Verizon
  • JPMorgan Chase
  • IBM
  • AIG
  • Phillip Morris

Follow along for a look at New York City’s corporate philanthropy and the tools you can use to discover these opportunities.

Learn about New York City's corporate philanthropy statistics.

Statistics on New York Matching Gift Companies

If you dig into your organization’s database of corporate donors from the past few years, you’ll probably notice you received matching gifts from a variety of companies. Some are probably headquartered in your area while others may have a much smaller presence. Here are a few statistics on the New York market that may interest you:

  • 45 Fortune 500 companies call New York home.
  • 90% of Fortune 500 companies have a presence in New York.
  • 65% of Fortune 500 companies match donations made by their employees.
  • 40% of Fortune 500 companies offer volunteer grants for employees.

Learn how to discover matching gift programs in New York City.

Discovering Matching Gift Opportunities in Metropolitan Areas

The fact that New York has major matching gift opportunities means little if nonprofits don’t capitalize on them. If you’re like most organizations, you probably aren’t reaching your full corporate philanthropy potential.

A great place to start is making sure everyone in your organization is familiar with the largest employers in your area. If you want to take it a step further, however, consider providing donors and volunteers with detailed information about their employer or their spouse’s employer.

360MatchPro, a marketing automation platform suited for nonprofits looking to improve their existing matching gift processes, can help. With this software, your organization can automatically identify and contact eligible donors regarding matching gifts. 

With that, continue reading for a look at New York City’s top 5 companies with matching gift programs.

Follow along for a list of the top companies in New York City with matching gift programs.

Companies in New York with Matching Gift Programs

Check out the top companies in New York City with matching gift programs.

Of the top companies in New York City, those highlighted offer matching gift or volunteer grant programs. It would be difficult to go into detail regarding every company in New York offering matching gift programs, so we’ve highlighted some of the area’s largest employers for this list. 

Based on the current Fortune 500 list, JPMorgan Chase and Verizon are the two biggest companies in New York City.  Both offer matching gift programs. Further, we’ve included AIG, IBM and Phillip Morris, each of which is a large employer in the city offering matching gift programs.

VerizonVerizon is a top company in New York City with a matching gift program.

 

Verizon offers both a matching gift and volunteer grant program for employees. The company matches up to $5,000 to schools and $1,000 to all other nonprofits per employee each year.

Additionally, through the Verizon Volunteer Incentive Program, employees who volunteer for 50 hours in a calendar year can request a $750 grant for an organization.

Learn more about Verizon’s employee giving programs.

 

JPMorgan ChaseJP Morgan Chase is a top company in New York City with a matching gift program.

JPMorgan Chase offers both a matching gift and volunteer grant program. The company matches up to $1,000 per employee or retiree each year to pretty much any school or nonprofit.

The company also offers a tiered volunteer grant program where grants average $10 per hour volunteered. The grant amount varies based upon the number of hours an employee volunteers.

Learn more about JPMorgan Chase’s employee giving programs.

 

IBMIBM is a top company in New York City with a matching gift program.

 

IBM also offers multiple types of employee giving programs. Not only does the company offer matching grants on donations and cash grants for volunteering, but it also allows nonprofits to receive a significantly larger donation if the organization elects to receive IBM technology instead of cash.

For instance, IBM offers a 2:1 technology grant on employee donations. This means that if an IBM employee donates $500 to your organization, you can receive $1,000 in IBM equipment or $500 in cash.

Learn more about IBM’s employee giving programs.

 

American International Group (AIG)AIG is a top company in New York City with a matching gift program.

AIG focuses its philanthropic efforts on three main groups of giving:

  • Safety – auto safety, disease prevention, programs that help prevent improper use of prescription drugs
  • Security – financial and educational programs that drive safety
  • Disaster Relief – including support of disaster preparedness and repair of infrastructure in the wake of a catastrophe

AIG has a matching gift program with a minimum match of $25 and a maximum of $10,000 per employee per year.

Learn more about AIG’s employee giving programs.

 

Philip Morris (Altria Group)Phillip Morris International is a top company in New York City with a matching gift program.

 

Philip Morris gives back to its community by donating to organizations with a presence in the areas in which its employees live and work, as well as in the farming communities where it sources its tobacco. The company focuses its charitable giving in five areas in particular:

  1. Hunger and extreme poverty
  2. Education
  3. Rural living conditions
  4. Domestic violence
  5. Disaster relief

Philip Morris has a matching gift program in place where the minimum amount matched is $25 and the maximum amount matched is $30,000. It also has a volunteer grant program that allows a $500 grant to be given to an organization after an employee has volunteered a minimum of 25 hours at that organization.

Learn more about Philip Morris’ employee giving programs.

 

Other NY based Fortune 500 companies with employee matching gift and volunteer grant programs include:

Bottom line: Many of New York’s leading employers match donations employees make to nonprofits. Make sure everyone in your organization’s membership and development offices are familiar with major employers in your area that match employee donations.