Virtuous and Double the Donation Enhance their Integration for Greater Gift Matching Opportunities

Virtuous and Double the Donation Enhance their Integration for Greater Gift Matching Opportunities

Virtuous and Double the Donation are proud to announce updates to their software integration. This pair has added enhanced functionality to their gift matching tools so that nonprofits can increase growth with employer gift matching. These changes include more program identification fields, cutting-edge identification methods and increased donor touchpoints.

This integration was already helping nonprofits increase employer matching gift funds though 360MatchPro, the industry’s leading matching gift software. Through this partnership, organizations could capitalize on the $4-7 billion in matching gift funds that go unclaimed each year.

“The enhanced 360MatchPro tool is easy to use and an effective way to take advantage of employer matching gift programs. This innovative tool works natively within Virtuous Giving to drive donations without any extra effort,” said Jeff Jacobs, Director of Product Marketing at Virtuous. “It is easy to see why Double the Donation is industry leading when it comes to matching gifts software.”

These enhancements were designed not only to create an easier user experience, but also a more valuable one. Both donors and nonprofits alike will see that these enhancements have shifted to meet the industry’s increased automation needs.

“We are so excited to offer enhanced matching gift tools to Virtuous users,” said Adam Weinger, President of Double the Donation. “We understand the value of adaptable software that fits the needs of nonprofits. That’s why we consistently provide cutting-edge fundraising solutions.”

Through this seamless integration, your organization can capture even more match eligible donors and drive their matching gift requests to completion.

Activate in Seconds and Start Raising More from Matching Gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

The 360MatchPro integrates easily into your Virtuous platform, providing a simple set up process. Once you activate the software integration, 360MatchPro will be activated globally to your CRM. Then, you can add or remove the streamlined search tool from your Virtuous Giving forms.

This image shows the Virtuous set up page. It displays the option to "Manage Double the Donation"

This search tool allows donors to discover their matching gift eligibility and then navigate directly to their matching gift submission page from the confirmation screen – making it easier than ever for your supporters to double their donations.

Virtuous donation form with 360MatchPro search bar

360MatchPro can also automate customizable matching gift outreach. These messages are designed to capture even more donors and provide them with easy steps to submit matching gift requests. With this additional touchpoint and easy data tracking in the 360MatchPro portal, your organization can easily automate the matching gift process to increase donations without any extra effort!

Drive More Matching Gifts to Completion with 360MatchPro!

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

This image shows 360MatchPro benefits alongside an increasing graph to represent increased revenue.

Ready to learn more? Schedule a personalized demo to see how 360MatchPro could help your organization earn more matching gift revenue.

About Virtuous: Virtuous is a Nonprofit Marketing, CRM and Donation Platform helping charities grow giving and build better relationships with donors. This all-in-one nonprofit growth platform allows donor management software to meet modern marketing technology. Virtuous software is feature-rich enough to meet all of your complex fundraising needs and help you create personal connections with your constituents. Interested in learning more? Check out Virtuous features at

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit