Double the Donation Announces Updates to 360MatchPro by Double the Donation on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Double the Donation today announced it has updated 360MatchPro by Double the Donation on Salesforce AppExchange, providing customers new ways to increase their revenue from corporate matching gift programs. With the latest release, Version 1.1, any matching gift insights discovered by 360MatchPro along with company matching gift program guidelines can be viewed right from the related record within Salesforce. This update makes it easier to keep track of donor employment information and drive matches to completion, offering the potential to raise more matching gift revenue for nonprofit organizations and educational institutions.

Built on the Salesforce Platform, 360MatchPro by Double the Donation is currently available on AppExchange at 

360MatchPro by Double the Donation 

The first matching gift automation platform on Salesforce AppExchange, 360MatchPro by Double the Donation helps nonprofits increase their matching gift revenue. Nonprofits who integrate their Salesforce instance with 360MatchPro by Double the Donation automatically assess the matching gift eligibility of their donors, then provides the right information to the right donors with custom emails based on match eligibility.

Comments on the News

  • “We’re proud to be releasing Version 1.1 of 360MatchPro by Double the Donation on Salesforce AppExchange less than a year after the initial version was released,” said Adam Weinger, President of Double the Donation. “The speed and quality of this app update reflects our dedication to listening and responding to client feedback with valuable product enhancements that have real revenue implications for nonprofits.”
  • We are excited that Double the Donation is continuing to innovate on AppExchange as they build improved solutions for nonprofits and educational institutions,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”

Activate in Seconds and Start Raising More from Matching Gifts!

Combining Salesforce’s configurable data management with 360MatchPro’s leading technology in matching gifts, nonprofits can take advantage of matching gift optimization with an easy activation and quick, wholly customizable setup. 

Nonprofits can activate their 360MatchPro account by linking their Salesforce account to their 360MatchPro account and configuring their settings to meet their organizational needs. From there, it’s just a matter of identifying match eligible donors and leading them to submit a gift matching form with their employer.

Once the integration is active, 360MatchPro will begin pulling donation data from the Salesforce CRM to the 360MatchPro platform and identifying possible match eligible donors, and then returning that company data to the Salesforce Opportunity record. This develops actionable insights that help nonprofits see and pursue donation trends and other gift matching opportunities. And with Version 1.1, organizations can manage employer data and craft their matching gift strategy without ever leaving the Salesforce platform. 

360MatchPro also allows you to send automated email notifications to donors to determine eligibility and map donors to the appropriate matching gift application form based on their employer information. Organizations can fully customize the frequency, content, selectivity, and branding of these emails to best meet their fundraising needs. 

Drive More Matching Gifts to Completion with 360MatchPro!

The Salesforce AppExchange and 360MatchPro by Double the Donation integration opens the door to nonprofits to the world of corporate gift matching and gives them a chance to double or even triple their fundraising revenue using the automated outreach and employer data offered by the 360MatchPro tool. 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

To get started driving matches to completion via Salesforce and 360MatchPro, request a demo today and see for yourself the difference gift matching can make for your organization!

About Salesforce AppExchange 

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,500 solutions, 7.5 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.   

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About Double the Donation

Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit and request a demo at