Atlanta, GA (April 20, 2020) — After announcing that 360MatchPro by Double the Donation joined the Ellucian community with Ethos connectivity to CRM Advance late last year, Double the Donation and Ellucian have released an updated version of the integration. This latest version features even more visibility for matching gifts in the donation process, and includes all the backend matching gifts automation of the first release of the integration.
The first version of the integration established a backend link between Ellucian CRM Advance and 360MatchPro by Double the Donation. This connection, enabled through Ellucian Ethos, automatically scans all donations for matching gift eligibility and sends the appropriate next steps directly to donors.
The new version takes matching gift identification to the next level by including employer search functionality on donor-facing giving forms. Including another touchpoint dedicated to corporate matching gifts increases identification rates significantly, leading to more matching gift revenue raised.
“We’re proud to announce an update to the 360MatchPro integration with CRM Advance so quickly after the first version was released,” said Kim Coelho, Director of Product Management for the Advancement Solutions Portfolio at Ellucian. “We share Double the Donation’s commitment to forward-thinking technological movement to support university advancement, and we’re glad to get this revenue-maximizing tool into the hands of our schools so soon.”
Even though educational institutions enjoy broad eligibility under corporate matching gift program guidelines, universities still routinely struggle to capture their full matching gift potential. 360MatchPro and CRM Advance combine to close this $4-7 billion gap matching gift revenue for universities.
“The gap between potential and actual matching gift revenue numbers comes down to a lack of donor awareness of matching gift programs” said Adam Weinger, President of Double the Donation. “Every opportunity to identify a donor’s eligibility is another opportunity to close the donor awareness gap — and therefore the matching gift revenue gap.”
The newly released update to the CRM Advance integration with 360MatchPro provides another matching gift identification and awareness opportunity in the donation process itself.
To learn more about Ellucian and CRM advance, visit https://www.ellucian.com/solutions/ellucian-crm-advance.